• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.49-64
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• 2004

The purpose of this study was to provide useful information which would help web-site planning and design, product composition, and service of internet shopping malls. The sample consisted of 693 university students who had visited(Ed- in this case 'visit' means to enter an internet site; note also that the past perfect tense already conveys the meaning of 'experience') internet fashion shopping malls or purchased clothing through internet. Data were analyzed by factor analysis, frequency, t-test, and ANOVA(LSD) using SPSSWIN. The results were as follows： 1) The evaluative criteria of internet fashion shopping malls could be categorized by 4 factors： product presentation method, design, product information, sales promotion ＆ additional service; the first of which was found to be the most important. These criteria showed significant differences according to the period and time of access. Furthermore, the degree of consideration for these criteria was high, whereas the degree of satisfaction was low. 2) The evaluative criteria of clothing could be categorized by 6 factors： general characteristics of products, wearing comfort ＆ ease of management, popularity ＆ status symbolism, service, aesthetics, and textiles materials; the first of which was found to be the most important. These criteria were significantly different according to the periods, time, and purposes of access, and purchase experiences.

• Journal of the Korean Society of Costume
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• v.63 no.4
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• pp.101-117
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• 2013

The purpose of this study is to consider the works of Nick Knight, the most influential fashion visual maker, to find out the characteristics of his works. For the research method, literature reviews were done by studying his book, viewing the articles on his official web site, reading journal review of his works and his interview articles. For the work analysis, fashion brands 'Christian Dior', 'Alexander McQueen', 'Martin Margiela', 'Hussein Chalayan' and 'Gareth Pugh' that have worked with Nick Knight were selected. The characteristics of his fashion works were derived from overall analysis of fashion visual works. The characteristics of Nick Knight's works are as follows. First is the 'innovation of image expression'. He used digital infra in advance and introduced digital images at the initial stage. He used fashion films as the means of communication and tried new image expressions in 3D. Second is 'breaking down the boundaries of creating process'. He worked with various field experts to make high quality works. He invited the public to participate in his creative process through the internet. Third is 'breaking down the categories of aesthetic expression'. He provided a wide variety of aesthetic standard and refused aesthetic stereotype. He broke the boundaries between fashion and art with a unique technique and high values.

• Journal of Practical Engineering Education
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• v.11 no.2
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• pp.175-180
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• 2019

Existing fashion web sites show only the search results for one type of clothes in items such as tops and bottoms. As the fashion market grows, consumers are demanding a platform to find a variety of fashion information. To solve this problem, we devised the idea of linking image classification through deep learning with a website and integrating SNS functions. User uploads their own image to the web site and uses the deep learning server to identify, classify and store the image's characteristics. Users can use the stored information to search for the images in various combinations. In addition, communication between users can be actively performed through the SNS function. Through this, the plan to solve the problem of existing fashion-related sites was prepared.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.1
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• pp.143-153
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• 2002

Fashion has been analyzed and explained in diverse ways. Fashion, like every phase of culture, is a reflection of the Zeitgeist. In order to understand the changing fashion we must understand the changing society. For fashion of a period are expressions of the interrelation of the various elements of the culture, including the social and political values, the economic and industrial progress, art, the development of technology, etc... Particularly fashion is closely connected with a style of art. In a style of art, futurism focused on the "dynamism" resulting from super-speed and high-technology. This study aimed to review literatures, fashion magazines, web-site in order to know how the dynamism of futurism is expressed in modern fashion. The results of this study were as follows; 1. Dynamism was expressed by means of lines, colors, patterns through the eyesights visually. Asymmetrical oblique lines, zig-zag lines or bold cutting expressed the mechanical and offensive dynamism. In contrast, such lines as curves and spirals expressed the soft and natural dynamism. Primary colors or complementary contrast expressed energetic and rhythmical dynamism. The geometrical patterns and automobile wheels patterns expressed dynamism resulting from mechanical aesthetics. 2. Dynamism was expressed through repeat of lines, colors, patterns, and textiles. Particularly Vinyl material, fluorescent material, metallic material, beads, and spangle expressed a strong dynamism. On the other hand, natural materials, paper and other similar ones are used to signify the orientation towards a futuristic high-technology society.y society.

• Journal of Fashion Business
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• v.9 no.4
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• pp.1-15
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• 2005

Interesting education which utilizes cyber visual and audio multimedia effects, we regard it as a very effective education but those programs are not prepared yet. So, the purpose of this research is to provide a new direction for cyber fashion education with the use of avatars as the multimedia factor to increase student's interest and understanding. First, we investigated the present situation of fashion cyber education and the present avatar usage situation online, and also we searched literature and the internet to investigate the general theory of design. Second, we used Adobe photoshop 7.0 to make avatars, then, we used Macromedia Flash MX to design the avatar on our web site, and to make it look more realistic. According to the research results, cyber fashion education is usually used as marketing in certain areas, and for middle school, and high school students it is mainly used as text and lecture videos. When searching for fashion sites that use avatars, we found that most fashion shopping malls use them. Because avatars can give visual effects and also increase interest and fun, they can increase concentration and understanding and can be effective in fashion cyber education.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.2
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• pp.345-350
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• 2014

With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest of fashion in women's clothing market is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Also, we build a web site to implement the strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• Journal of Fashion Business
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• v.4 no.4
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• pp.123-133
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• 2000

The purpose of this study was to examine the usage of internet advertisement, to define the convenient dimensions of information navigation medium, and to examine the difference of convenient information navigation among advertisement types and information design methods. Thirty-four subjects were selected for the survey study and descriptive anlysis, factor analysis and ANOVA were used for the data analysis. The results of this study were: 1. the most perceived channel about the web site information was the search engine, the most preferred type of information design was the mixed type with text and image, and the most preferred medium for fashion information is the magazine. 2. the convenient dimensions of information navigation medium were information understanding, design composition, easy navigation, timely navigation, and convenient navigation. 3. the information design method is the significant factor influencing on the convenient information navigation.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.2
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• pp.135-150
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• 2013

In the modern society, the crossover phenomenon has appeared increasing the value of creative brands as concepts contrary or heterogeneous are combined with each other by the flow of diversified societies and cultures. This research covers the use of crossover design in current fashion. To analyze the crossover design in current fashion, crossover design were collected and analyzed from a Collection TV program(Seoul: Dong Ah TV) and an Internet Web site(www.samsungdesign.net) from 2007 to 2010. The information obtained from the current fashion is compared with the advertisement area; by making this comparison we will make an analysis to determinate the crossover elements organized in 5 groups: extension and reduction, breakaway and destruction, fusion and combination, overlap and repetition, adjacent and similarity. This 5 crossover elements were analyzed in current fashion with the purpose of seeing how crossover elements are available in fashion field. Therefore, this study can offer invaluable suggestions for multifaceted research on how to come up with design concepts which apply crossover element to current fashion.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.179-192
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• 2005

The purpose of this study is to investigate into the practical cases of social marketing and to seek the practical strategy in fashion business. These practical cases were investigated through theses, professional books, fashion magazines, fashion newspapers, daily newspapers and web site, etc. The results of this study were as follows : 1. The social marketing by decision-making is able to practice and to set up a strategy in consumerism, humanism and environmentalism. 2. The social marketing by feedforward is able to practice and to set up a strategy in business strategy and product strategy. 3. The social marketing by administrative is able to practice and to set up a strategy in product development, price decision, distribution management and advertisement & promotion. 4. The social marketing by total system is able to practice and to set up a strategy in marketing planning and self-audits system.

• The Research Journal of the Costume Culture
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• v.16 no.6
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• pp.1142-1155
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• 2008

The purpose of this study is to analyze the effects of playful aspects through the research into characteristics and playful expressional tendency that are expressed in the contemporary fashion illustration. This study covered from 1995, the beginning point of play trend spreading, to 2006 and the fashion magazines, illustrator's collections, and about 1800 pieces of work which have been revealed on the internet web site were collected. At the next stage, 443 pieces of work were selected by researcher for a questionnaire. As a result of the questionnaire, ultimately frequency was more than n=5, so it examined playful expression characteristics, the methods and the effects of the modern fashion illustration based on 335 pieces of work(75.6% of total sample) which were selected by the majority of expert group. It showed the biggest part of playful expression tendency in the modern fashion illustration was 'simplification', and second one was 'exaggeration'. 'Immature expression' and 'fantastic expression' which are included in kidult expression were next. Hopefully, this study would be helpful for creative expression of the fashion illustration which is fit for spreading play trend in modern society.