A Study on the Convenient of Fashion Product Information Among Adverstisement Types and Information Design Methods

정보제공매체(情報提供媒體)의 구성방식(構成方式)에 따른 패션상품(商品) 정보검색(情報檢索)의 편의성(便宜性)에 관(關)한 연구(硏究)

The purpose of this study was to examine the usage of internet advertisement, to define the convenient dimensions of information navigation medium, and to examine the difference of convenient information navigation among advertisement types and information design methods. Thirty-four subjects were selected for the survey study and descriptive anlysis, factor analysis and ANOVA were used for the data analysis. The results of this study were: 1. the most perceived channel about the web site information was the search engine, the most preferred type of information design was the mixed type with text and image, and the most preferred medium for fashion information is the magazine. 2. the convenient dimensions of information navigation medium were information understanding, design composition, easy navigation, timely navigation, and convenient navigation. 3. the information design method is the significant factor influencing on the convenient information navigation.