The Analysis on the Crossover Design in Current Fashion - Focusing on Comparing Advertisement -

현대패션에 나타난 크로스오버 디자인 분석 - 광고 이론의 적용을 중심으로 -

In the modern society, the crossover phenomenon has appeared increasing the value of creative brands as concepts contrary or heterogeneous are combined with each other by the flow of diversified societies and cultures. This research covers the use of crossover design in current fashion. To analyze the crossover design in current fashion, crossover design were collected and analyzed from a Collection TV program(Seoul: Dong Ah TV) and an Internet Web site(www.samsungdesign.net) from 2007 to 2010. The information obtained from the current fashion is compared with the advertisement area; by making this comparison we will make an analysis to determinate the crossover elements organized in 5 groups: extension and reduction, breakaway and destruction, fusion and combination, overlap and repetition, adjacent and similarity. This 5 crossover elements were analyzed in current fashion with the purpose of seeing how crossover elements are available in fashion field. Therefore, this study can offer invaluable suggestions for multifaceted research on how to come up with design concepts which apply crossover element to current fashion.