A Study on How Migrated Females' Beauty Interest and Fashion Interest Affect their Fashion Management Behavior

이주여성의 뷰티관심도와 패션관심도가 패션관리행동에 미치는 영향

  • 홍수남 (구미대학교 피부미용테라피과) ;
  • 김효숙 (건국대학교 의상디자인학과)
  • Received : 2013.04.08
  • Accepted : 2013.05.24
  • Published : 2013.06.30

Abstract

The purpose of this study is to find out how female immigrants are interested in beauty and how fashion affects their fashion management behavior. First, the correlation between interest in beauty and fashion behaviors showed that every factor has a positive relationship with each other. Self-interest, which is one of the two sub-factors of interest in beauty, showed a particularly strong correlation with interest in orientation towards fashion. Interest in appearance education, which is one of the two sub-factors of interest in fashion, showed a strong relationship with interest in orientation towards fashion, proving that the more one is interested in appearance-related education, the more she follows fashion trends. This suggests that caring for appearance and fashion trends have a strong relationship. Second, looking into the effect of interest in beauty and fashion on fashion behaviors, it turned out that only personal interest, out of the two sub-factors of interest in beauty, affected pursuit of fashion sense, out of the two sub-factors of fashion behaviors; interest in appearance education rather than interest in orientation towards fashion affected pursuit of fashion sense; interest in orientation towards fashion affected caring for one's appearance.

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