• Journal of Korean Home Economics Education Association
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• v.26 no.2
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• pp.89-99
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• 2014

Purchasing behavior for upcycled fashion products was examined along with analysis on environment consciousness, clothing recycling behavior, interest in fashion and awareness of upcycling. Students from middle schools, general high schools and design high schools participated in this research from August to September in 2013. 732 questionnaires were analyzed by SPSS WIN. Firstly the levels of environmental consciousness, clothing recycling behavior and interest in fashion of students were high, low and mediate respectively. Female students showed higher environmental consciousness compared to male ones and clothing recycling behavior were found to be higher in students of design high schools than those of general ones. The level of interest in fashion was found to be higher in students of general high school than those of middle school, and this was higher in design high school students than those of general ones. Secondly, more than half of students were unaware of upcycling. Female students and students of design high schools were highly aware of upcycling. Students who were aware of upcycling showed high level of environmental consciousness, clothing recycling behaviour and interest in fashion. Thirdly, students had low experiences in purchasing upcycled fashion products and the reason was lack of awareness of upcycling. The reason that students purchased upcycled fashion products was the uniqueness and design. Students who purchased upcycled fashion products showed high environmental consciousness, clothing recycling behaviour, and interest in fashion.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.228-229
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• 2013

With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.223-224
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• 2014

The more women's participation in society is increasing, the higher interests and expressions about appearance are. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.2
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• pp.123-133
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• 2013

The purpose of this study is to find out how female immigrants are interested in beauty and how fashion affects their fashion management behavior. First, the correlation between interest in beauty and fashion behaviors showed that every factor has a positive relationship with each other. Self-interest, which is one of the two sub-factors of interest in beauty, showed a particularly strong correlation with interest in orientation towards fashion. Interest in appearance education, which is one of the two sub-factors of interest in fashion, showed a strong relationship with interest in orientation towards fashion, proving that the more one is interested in appearance-related education, the more she follows fashion trends. This suggests that caring for appearance and fashion trends have a strong relationship. Second, looking into the effect of interest in beauty and fashion on fashion behaviors, it turned out that only personal interest, out of the two sub-factors of interest in beauty, affected pursuit of fashion sense, out of the two sub-factors of fashion behaviors; interest in appearance education rather than interest in orientation towards fashion affected pursuit of fashion sense; interest in orientation towards fashion affected caring for one's appearance.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.2
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• pp.345-350
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• 2014

With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest of fashion in women's clothing market is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Also, we build a web site to implement the strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• 한국패션뷰티학회:학술대회논문집
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• 2003.12a
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• pp.3-7
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• 2003

• Journal of Korean Home Economics Education Association
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• v.34 no.3
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• pp.1-23
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• 2022

This study examined the perceptions of Myanmar university students and professors regarding the status and necessity of higher education programs in fashion. Data were collected from professors in textile engineering at Yangon Technological University and Myanmar university students. Closed- and open-ended questions were asked either through interviews or by email. The responses were analyzed using keyword extraction and categorization, and descriptive statistics(closed questions). Generally, the professors perceived higher education, as well as the cultural industries including art and fashion, as important for Myanmar's social and economic development. According to the students interests in pursuing a degree in textile were limited, despite the high interest in fashion. Low wages in the apparel industry and lack of fashion degrees that meet the demand of students were cited as reasons. The demand was high for educational programs in fashion product development, fashion design, pattern-making, fashion marketing, branding, management, costume history, and cultural studies. Students expected to find their future career in textiles and clothing factories. Many students wanted to be hired by global fashion brands for higher salaries and training for advanced knowledge and technical skills. They perceived advanced fashion education programs will have various positive effects on Myanmar's national economy.

• Journal of Korea Multimedia Society
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• v.16 no.6
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• pp.708-719
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• 2013

Purchase of clothes has recently picked up pace at mobile fashion shopping malls. One of the biggest weak points is that consumers can't coordinate clothes. Since individuals increasingly want to make coordination, a fashion coordination system to satisfy the demand should be developed. As the technology of digital clothing which is about reproducing dresses using computer graphic has been activated in the fashion industry, many changes in consumers' life patterns and interests in fashion shopping malls are taking place. Some consumers are increasingly more keenly interested in shopping on the Internet and Smart phones than in offline stores. This study was conducted to understand production of iPhone-based augmented reality fashion fitting contents which is suitable for Koreans' body shape. This system is about designing and materializing UI(User Interface), an augmented reality fitting system, so that users can confirm if they look nice with those fashion items using Smart phones. A new fashion shopping method satisfying user convenience was suggested using the materialized system.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2020.07a
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• pp.637-642
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• 2020

패션산업은 매년 1 조원씩 성장(연평균 2.1%)하며 많은 연구자들의 관심을 받고 있다. 전통적인 패션산업은 점차 디지털화되어 선진적인 컴퓨터 비전 기술을 적용해 소비자들에게 더 좋은 쇼핑 서비스를 제공하고 있다. 본 논문에서는 2014 년부터 2019 년 사이에 구축된 대표적인 패션 데이터셋을 연도별로 정리하고 각 데이터셋에 포함된 주석(annotation)의 특징을 정리했다. 또한 데이터셋이 패션 상품 검출(Fashion detection), 패션 이미지 생성(Fashion image generation), 가상 피팅(Virtual try-on) 그리고 패션 의류 분할(Fashion Clothing segmentation) 등 연구에서의 활용될 수 있는 여부에 대해 분석했다.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.25-37
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• 2015

본 연구의 목적은 해외여행 동기에 따라 여행자들의 집단을 나누고 각 집단별로 해외여행시 구매하는 상품이나 이용 매장의 특성을 비교하는데 있다. 문헌연구를 통해 여행동기와 구매상품의 종류와 속성, 쇼핑장소의 유형과 속성에 대한 주요 문항들을 추출하였다. 20-50대 해외여행 경험자 431명을 대상으로 설문조사를 실시하였고 K-평균 군집분석을 통해, 적극적 집단, 소극적 집단, 자연 쾌락추구 집단, 가족 발견추구 집단의 4개의 군집이 확인되었다. 적극적인 여행자들은 해외에서 구매하는 모든 상품종류에 대해 가장 높은 관심을 보였으며 다른 세 집단보다 유의하게 차이가 있었다. 특히 소극적인 여행자나 자연 쾌락추구 여행자들보다 패션 사치품이나 기념품 구매를 중요하게 생각하는 것으로 나타났다. 또한 상품 속성에서 디자인과 명성, 실용성, 가격과 품질 등의 요인들을 중요하게 고려하였다. 구매 장소 측면에서는 적극적 집단은 지역 시장, 패션매장, 선물매장 순으로 선호하였으며 소극적인 여행자들은 패션매장을 더 선호하는 것으로 나타났다. 구매장소 속성의 중요도는 편의성, 디스플레이, 매장위치 및 판촉활동 순으로 중요시되었으며 적극적인 여행자들은 다른 세 집단 여행자들보다 매장 편의성에 대한 관심이 유의하게 높았다. 가족 발견중심 여행자와 자연 쾌락추구 여행자 집단은 쇼핑행동이 비슷하거나 일부 요인에서만 차이가 있었다. 소극적 여행자들은 나머지 세 집단과 구별되게 모든 쇼핑행동에 대한 관심이 낮았다. 여행동기에 근거한 시장세분화는 서로 다른 쇼핑행동을 예측할 수 있는 변별력이 있음을 보여주었다.