• Title/Summary/Keyword: Fashion Market

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Study on the Current Situation of Shroud Design, and Direction for the Development of Hanji Shroud Designs (수의(壽衣)현황 및 한지수의(韓紙壽衣)디자인 방향에 관한 연구)

  • Jeon, Yang-Bae;Geum, Key-Sook
    • Journal of the Korean Society of Costume
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    • v.61 no.4
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    • pp.92-102
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    • 2011
  • This study researches the current status of shrouds and analyzes the current status of the Hanji shrouds and sets its goal on suggesting the direction for a futuristic shroud design, suitable for the changing funeral culture. For this, the characteristics of traditional shrouds were studied, standard shrouds' and Hanji shrouds' current statuses were researched and analyzed to suggest the development diretion for design of Hanji shrouds. The results of the research showed that the Hanji shrouds are superior in cremation and burial, and the design expressions were more effective. Also the previously established shrouds were shown to have an increase in value through use of different materials, changing designs through various patterns, or through the added symbolic value. Thus the direction of shroud development designs based on the advantages of Hanji have been drawn out to as follows: First, traditional shrouds used the ceremonial dresses, such as official uniforms or wedding dresses, from the Tang dynasty which made it multicolored. Afterwards colors were limited with the use of hemp clothes shrouds but with the appearance of Hanji shrouds, the possibility for mulitcolors and patterns became larger. Second, Hanji is superior in its expression of colors and patterns, making designs with symbolic sides such as religion possible, to meet the demands of the customers. Third, Hanji shrouds are more environmentaly friendly than the standard shrouds in cremation and burial, and it presents a much better image of shrouds for the future society. Such development of Hanji shrouds design developments satisfies the distinct and gentrified demands of the customers and it looks to be able to suggest an opportunity for environmentaly friendly actions while preparing itself for the chaning market demands and values.

Market Segmentation of Online and Off-Line Cosmetics Consumers according to Benefits Sought (추구혜택에 의한 온라인-오프라인 화장품 소비자의 시장세분화 연구)

  • Lee, Myoung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.7
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    • pp.1034-1045
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    • 2008
  • The objectives of this study were to group female consumer types according to cosmetics benefits sought at online and off-line cosmetic shopping malls, and to investigate the differences in consumer values, cosmetic purchase behaviors, and demographic variables according to the consumer types. Subjects were 451 females residing in Seoul, of whom 212 were online shoppers and 239 were off-line shoppers. Five dimensions of cosmetics benefits sought were derived by factor analysis. These were functionality, economy, brand, fashion, and practicality. The female consumers were classified into four benefits sought types by cluster analysis of the five dimensions: T.1 'practicality sought type', T.2 'economy sought type', T.3 'brand function sought type', and T.4 'economic function sought type'. Economy sought consumers purchased cosmetics much more from online shopping malls than from off-line. The cosmetics expenses of practicality sought online consumers were low and many of them were in their 20's and middle-class. Economy sought online consumers preferred domestic brand, their cosmetics expenses were low, and many of them were career women. Practicality sought off-line consumers were high in independent value. Economy sought off-line consumers were low in independent value and social approval value, preferred domestic brand, and distributed more in college students than in career women. Brand function sought off-line consumers purchased cosmetics at department store and regarded social approval value as important. Economic function sought off-line consumers were distributed in middle-class and in diverse age range.

The Development of Smart Jacket Incorporating MP3 functionality for Commercial Use (MP3 기능 스마트 재킷의 상용화 모형 개발)

  • Cho, Hyun-Seung;Kim, Jin-Hyung;Park, Sun-Min;Ryu, Jae-Hun;Lee, Joo-Hyeon
    • Science of Emotion and Sensibility
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    • v.9 no.4
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    • pp.377-383
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    • 2006
  • The purpose of this research is to develop a design model of a smart jacket incorporating MP3 functionality for commercial use, as one of the digital lines of textile to apply If technology. In order to conduct this study, the previous studies were analyzed and usability and wearability tests were conducted using five prototype design models of smart wear with MP3 functionality. Accordingly, the smart jacket incorporating MP3 functionality for commercial use, for which user-centered interface, usability and wearability were completed, was developed by optimizing the design and location of the input interface, control module, the path of wires and earphone etc., based on textile wire and keypad. The smart jacket targets the female dress market from late-teens to early twenties. It will be a high value commodity considers all aspects of recent fashion trends, consumers' emotional satisfaction and the value of digital wear.

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Development of Standard Sizing System for Taekwondo Uniform (태권도복의 표준치수체계 개발)

  • Yi, Kyong-Hwa;Kim, Hye-Soo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.11
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    • pp.1530-1541
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    • 2007
  • The purpose of this study is to establish a standard sizing system for Taekwondo uniforms. The sample utilized in the study consisted of 5,679 male and female subjects, obtained from Size Korea Project. Twenty three measurements were identified and selected as critical in the design and construction of Taekwondo uniforms. The results were as follows: First, it was determined that all brands used "height" as a key dimension of size designation. Two of brands added "chest girth" or "numeric numbers" to designate size in addition to "height". For example: 1) height/chest girth, 2) height/numeric number. The size pitches of all current Taekwondo uniforms in the market were 10cm of height for all brands. Second, the study showed male measurements were larger and longer than females, establishing that independent sizing specifications by sexes are needed. Third, in case of Taekwondo shirts, height and chest girth were selected as control dimensions. In case of pants, height and waist girth were selected as control dimensions. For selecting optimal sizing pitch, 2 different pitches of chest girth and waist girth(4cm pitch by KS and 8cm pitch by researchers) were compared, while height pitch was fixed at 10cm. Fourth, based on the analysis of the measurements(coverages and coverage efficiency rates), it was determined that 8cm pitches of chest and waist girth were efficient in both upper and lower Taekwondo uniforms. Fifth, subjects distribution counts and percentages were shown after analyzing coverage efficiency rates. Separate results are noted for the upper and lower Taekwondo uniforms. As previously mentioned, height pitches were 10cm and chest and waist pitches were 8cm. Finally, as a result of this research, key and referable measurements relevant to making Taekwondo uniforms were identified for male and female uniform. In case of Taekwondo shirts, 18 sizes were established for men, 16 sizes for women. Twenty five sizes for men and 20 sizes for women were presented in size tables for pants.

A Survey on the Purchasing Behavior and Preference of Mountain Climbing Pants for the Development of Women's Functional Mountain Climbing Pants Patterns (여성용 기능성 등산용 팬츠 패턴 개발을 위한 등산용 팬츠의 구매 및 선호도 조사 연구)

  • Suh, Chuyeon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.1
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    • pp.90-100
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    • 2013
  • This study uses a survey questionnaire to identify the major customer age class of adult women who frequently mountain climb as well as analyze their purchasing behavior and preference of mountain climbing pants. The field survey, classified the types of mountain climbing pants, selected the types of mountain climbing pants that consumers preferred, and then analyzed the degrees of satisfaction for mountain climbing pants based on an evaluation of wearing. Specifically, the patterns of mountain climbing pants preferred by national brands and licensed brands were compared and analyzed. The validities of commercially available mountain climbing pants were analyzed through an evaluation of wearing comfort and an evaluation of wearing on a 3D simulation of the human body. The basic data for the development of mountain climbing pants are presented based on the results. The survey questionnaire results indicate that the major class of women consumers of mountain climbing goods was in the 40s to 50s; in addition, the types they most wore were straight type and functional cut type. The preferred brand was KOLONSPORT (which occupies a 21.2% market share), followed by THE NORTH FACE (13.0%), K2 (11.5%) and Kolping (10.0%). The main reason (26.8% of responses) that they preferred these brands was functionality. The difference in measurement of climbing pants patterns could be analyzed accurately in the pattern analysis, the wearing evaluation by the self-sonsory test and evaluation of wearing comfort through 3D simulation. The results of ANOVA on motions and items indicates that no significant difference was found among motions; however, a significant difference was recognized among items. A comparison of straight type and functional cut type showed that the functional cut type excelled slightly in wearing comfort.

Environment Corresponding Package by Quantitative Mixing System with Functional Inorganic Material and Polyolefin Resin (기능성 무기물과 폴리올레핀계 수지의 정량적 혼합시스템에 의한 환경대응형 포장소재 개발)

  • Kim, Hi-Sam;Lim, Hyun-Ju;Park, Young-Mi
    • Textile Coloration and Finishing
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    • v.21 no.1
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    • pp.1-9
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    • 2009
  • A lot of research has been made over the recent decade to develop testing packages with antimicrobial properties to improve food safety. In this study, a new method, experimental device and technology for environmental corresponding packages of polypropylene (PP) film has been developed to provide effective temperature buffering during the transport/long-term storage of grains or foodstuffs from the supplier to the market. This quantitatively optimized mixing system enabled to produce PP films with the 700$\sim$1,400d (width;1.5$\sim$3mm, thickness;0.01$\sim$0.5mm). In the whole mixing systems, the finely-granulated inorganic illite and PP virgin chip for master batch (M/B) chip was calculated by digital measurement methods, and then the M/B chip for PP film was adapted through a air jet and PP grinding method. The prepared PP film was characterized with tensile strength and elongation, far infrared radiation (FIR) emissivity, antimicrobial activity and deodorization properties. The results revealed that the two differently grain-sized illite could be show homogeneously dispersed on PP chip surface, and as the increasing of illite content, the FIR emissivity and the anion emission rate of film was increasingly improved. In both of 325 and 1,500 mesh-sized illite contained PP chip, of course the antimicrobial activity was good. But the ultimate deodorization rate for ammonia gas of PP film were found to be approximately the same.

Development of Wedding Dress Designs on the Analysis of Chinese Consumer Preferences (중국 소비자 선호도 분석을 바탕으로 한 웨딩촬영용 의상 디자인 개발)

  • Lee, Sun-Min;Lee, In-Seong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.7
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    • pp.714-726
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    • 2012
  • The Korean wave 'Hallyu' has proliferated in China and the trend is remarkable especially in wedding photography. Korean style wedding photography has gained wide popularity among newly married Chinese couples because it is regarded as fresh and trendy. Accordingly, there is an urgent need to develop and supply dress designs for Chinese brides who want Korean style wedding photography. This study outlined the current status of Hallyu and wedding photography in China in order to analyze dresses for wedding photography. Chinese brides were analyzed to outline the features of preferred designs. The dresses preferred by Chinese brides for wedding photography included wedding dresses, evening dresses, and casuals (respectively), and partly featured traditional dresses. The preferred design elements for wedding dresses and evening dresses were ball gown silhouettes, strapless necklines, and gather detail. As for the casuals preferred by Chinese brides, the romantic style was most preferred and the skirts, dresses, T-shirts and blouse items were preferred for the romantic style. Through the analysis, dress designs for Chinese brides who want Korean style wedding photography were developed to reflect Hallyu content as well as 2012 S/S fashion trends for wedding dresses, evening dresses, and casuals. Currently Korean style wedding photography is gaining popularity in China and Hallyu content is considered a fresh and competitive item that may strongly appeal to Chinese consumers. This study focused on the development of designs for wedding photography dresses with Hallyu related content and is to be used as a reference for the development of Hallyu related wedding products as well as the proliferation of Hallyu.

Examination of Development State of Smart Fiber in Korean Textile Industry - Focused on Companies in Daegu/North Gyeongsang Province - (한국 섬유기업의 스마트섬유 개발 동향 - 대구경북지역 업체를 대상으로 -)

  • Yoo, Hwa-Sook;Park, Kwang-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.8
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    • pp.1262-1272
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    • 2007
  • The purpose of this study was to examine the development trend of smart fiber by textile companies in Daegu/North Gyeongsang Province. This examination includes the development fields of smart fiber, investment size, information sources and the use degree of those, research-related infrastructure, relationship between companies' characteristics and their interests in smart fiber. Research data were collected by a survey. The definition and classification(4 areas and 12 development products) of smart fiber followed ones of Smart Fiber Technology Roadmap by the Ministry of Commerce, Industry and Energy. Data were analyzed using SPSS 11.0 program for frequency, means, t-test, and $X^2$-test. Among respondents, the numbers of dying and finish companies and export traders were the highest. It revealed that 19.6% of companies were developing smart fibers. Within 12 development products, vapor permeable/waterproof fiber showed to be most being developed, while medical fiber for human has not been developed and wasn't made an investment plan for developing. It was discovered that the biggest problem of smart fiber development was the lack of experts and the best outcome of smart fiber development was preoccupation of future market. It showed that companies got information from textile fairs but didn't often use information sources. The companies appeared to have a weak intention about research of smart fiber. The more important a company considered functionality of textile products and the more innovative and stabler the company was, the higher interest in smart fiber companies had. It was concluded that textile companies in Daegu/North Gyeongsang Province were aware of the importance of smart fiber development but they were not strongly interested in it and not enthusiastic in taking action on it.

A Study on the Woman Oriented Sensibility in Product Design (여성적 감성을 반영한 제품디자인에 관한 연구)

  • Seo Hong-Seok
    • Science of Emotion and Sensibility
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    • v.8 no.3
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    • pp.231-240
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    • 2005
  • The social participation and economic position of the woman come to be high, they are rising to the market as a core consumer and trend inventor leading the fashion. So that, we have to recognize the woman with one axis of product development, it is necessary to the product development and the strategy which it will put woman oriented sensibility in product design. From this research, it reviews the backgrounds from social culture and the economic marketing sides through the digital product recently, it analyzed the features of woman characteristic designs which is embossed the product. Also it connected actual product development, it developed a woman oriented sensibility audio which reflected a woman's consuming trend, life style and the preference product style. It proposed the necessity of woman oriented product development ultimately and researched the product design strategy for the reflection of woman sensibility.

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The Effects of Waist-line Cutting Portion on External Appearance and Performance in Designing Jacket Patternmaking for Men's Casual Jacket - Focusing on Standard Body Type in 20s - (남성 캐주얼 재킷 패턴 설계 시 허리선 절개 분량이 외관과 동작성에 미치는 효과 - 20대 남성 표준체형을 중심으로 -)

  • Kim, Myoung-Ok;Lee, Mi-Sook;Suh, Mi-A
    • The Research Journal of the Costume Culture
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    • v.17 no.4
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    • pp.616-625
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    • 2009
  • With suffering financial crisis in 1997, Korea's fashion market has grown in the direction that satisfies the reasonable price and diverse consumer's sensitivity and needs. The aim of this study is to examine whether the cutting portion in the waist line is surely necessary for designing the jacket pattern in men's wear, by closely examining the effects of the cutting portion in the waist line on the external appearance and functionality given designing the jacket pattern in men's wear for the standard body type in 20s. The results of the study are as follows. As a result of evaluating the external appearance, when having evaluated by dividing into 14 items such as the whole surface, the side, and the back side, the experimental clothing, which wasn't cut the waist line, obtained the highest mark in 13 items and, the significant difference was indicated in 10 items except 4 items. As a result of evaluating performance, the experimental clothing, which wasn't cut the waist line, obtained the highest mark in 13 items among 25 items in the total. Next, the cutting portion in the waist line obtained the highest mark in 10 items for the experimental clothing with opening in 1.0cm. The next was indicated to be in order of the experimental clothing with 1.5cm and the experimental clothing with 0.5cm. Given seeing the above result, the cutting portion in the waist line given designing the jacket pattern for the standard body type in 20s could be known that the experimental clothing with the most excellent mark in the evaluation of performance was all the experimental clothing with 0.0cm whose waist line wasn't cut.

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