• 경영정보학연구
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• 제25권2호
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• pp.181-203
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• 2023

기존에 우수한 인재를 유치하기 위한 기업들의 경쟁이 심화됨에 따라, 직원들의 직무 만족도 관리가 중요해지고 있다. 이에 많은 기업의 관리자들은 직원들의 일상적인 경험과 고충을 파악하여 직무만족도를 개선하기 위해 투자하고 있다. 그러나 직원 경험에 대한 충분한 이해의 부족으로 관리자들의 투자는 효과를 보지 못하고 있다. 본 논문은 전 세계적으로 가장 큰 직장인 커뮤니티인 글래스도어의 직원 리뷰와 기업 평점을 활용하여 직원 경험의 세부 요인들과 직무 만족도 간 관계를 조사한다. 이때 K-평균 군집화, Sentiment LDA Topic Modeling 등 텍스트 마이닝 기법을 활용하여 직급에 따른 주요 경험을 추출하고, DistilBERT 감성 분석을 통해 각 직원경험 요인의 감성점수를 측정한다. 이후 도출된 직원 경험 요인과 감성 점수를 계량적으로 분석하여 각 직원 경험 요인과 직무 만족도 간의 관계를 파악한다. 그 결과, 조직 관리자와 일반 직원의 직장 내 경험에는 상당한 차이가 있는 것으로 발견되었다. 또한 고객관계, 자율성 등은 관리자의 만족도에 영향을 미치지 않는 등, 직무 만족도에 영향을 미치는 직원경험 역시 직급 간 상이했다. 본 연구는 직업적응이론을 기반으로 텍스트 마이닝과 계량 모델링 방법을 이용하여 직원경험의 주요 요인을 확인하고 이를 검증함으로써 관련 연구분야의 문헌을 확장한다. 더불어, 본 연구결과는 직원들의 직무 만족도 개선을 위한 인사관리 전략에 활용될 수 있으며, 궁극적으로는 기업의 생산성을 개선할 것으로 기대한다.

• 한국프랜차이즈경영연구
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• 제10권2호
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• pp.59-70
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• 2019

Purpose - Every company studies how to attract and retain new customers to increase competitiveness and profitability. Companies establish strategies to attract customers, secure competitive advantage and generate revenue. Businesses are looking for newer and better ways to differentiate themselves in the marketplace. One of the requirements for service differentiation is to make it a prerequisite for an engaging customer experience. Customer experience can be attained through service experience. Satisfaction determine whether to reuse the food service franchise. The purpose of this study is to investigate the effect of customer experience on the satisfaction and revisit intention of food service franchise. In this study, customer experience consists of three attributes such as service environment, food quality, and price fairness. Also, this study is to identify the importance of three service experience attributes of customer satisfaction and revisit intention using ANN (artificial neural network) analysis. Research design, data, methodology - The survey was conducted on customers who have visited franchise restaurants in one month in order to examine how service environment, food quality, and price fairness have been influenced customer satisfaction and revisit intention through online survey company (SM culture & contents). A total of 300 representative surveys were collected. Of those collected surveys, 26 were not used due to missing information, resulting in 274 as the final sample size. The sample size was more than 10 times more than the number of variables used in the structural model analysis. Results - The findings of this study are as follows: Service environment and price fairness have a significant effect on satisfaction. However, food quality did not have a significant effect on satisfaction. Finally, it was found that satisfaction had a significant effect on revisit intention. Meanwhile, according to the results of ANN analysis, satisfaction as a dependent variable was found to be the most important in male price fairness and service environment in female. Also, when the revisit intention is used as a dependent variable, both male and female price fairness are important. Also, when the intention to revisit is used as a dependent variable, both male and female price processes are important. Conclusions - First, a restaurant franchise enterprise needs to manage customer service experience. Customers should strive to eat and enjoy at a dining franchise store. Second, it is necessary to design a food service franchise shop as a customer-oriented service environment. Franchise companies need to improve the environment so that customers can use the store conveniently. Third, the restaurant franchise menu price needs to be cheaper than the alternative menu. The restaurant franchise menu needs to be constructed with a popular menu that can be used continuously by the customer, so that it can be set at a reasonable price.

• 경영과정보연구
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• 제17권
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• pp.335-358
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• 2005

The purpose of this study is in investigating the tax clients for their relationship with tax preparers and the general levels of characteristics for the taxation objects, and establishing significant relationships of the two major factors-satisfaction factors and characteristics of the clients-on the satisfaction of the clients. The results of this study will provide an important basic data required for rational management of tax clients. A total of 20 sub-hypotheses were used, which can essentially be summarized into the following three major statements. The hypotheses investigation results can be summarized as below. First, as for the characteristic factors of the preparer, the taxation knowledge factor and the client satisfaction factor were found to be in a significant median positive relationship, and the experience factor and the client satisfaction factor were found to be in a relatively less significant relationship. Second, the factor on the relationship with the preparer and the client satisfaction factor were all found to be in a highly significant positive relationship. Third, in order to measure the characteristics of the taxation objects, relationships between potential tax reductions factor, probability of taxable income adjustments factor, and the client satisfaction factor were analyzed, and they were found to have positive relationships of relatively high significance. Fourth, the average for the client satisfaction factor by industry was found to be the highest for the manufacturing industry, followed by wholesalers and retailers. Other sectors showed little deviation from the average of 4.9, but this factor was not statistically significant. Fifth, the average difference examination of the satisfaction levels for the clients with or without experience of taxable income adjustments showed that those without experience of taxable income adjustments had higher satisfaction levels. Sixth, 12 study hypotheses had been proposed in order to investigate the relationship between the client satisfaction factors and the client satisfaction levels according to the characteristics of clients. Among the 12 sub-hypotheses, except for the study hypothesis of investigating the relationship between the tax preparer's taxation knowledge and the client's satisfaction levels according to the experience of taxable income adjustments, 11 study hypotheses were all not adopted.

• 한국콘텐츠학회논문지
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• 제16권2호
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• pp.410-419
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• 2016

본 연구의 목적은 호텔실내공간에서 고객의 예술적체험이 고객만족도와 고객충성도에 미치는 영향을 파악하고자 하였다. 실증분석을 위하여, 호텔실내를 구성하고 있는 예술작품에 대한 감상경험이 있는 고객을 대상으로 총 237개의 유효표본을 확보하였다. 관련 선행연구를 바탕으로 하여 예술적체험 요인은 교육적체험, 일탈적체험, 정서적체험, 심미적체험의 네 가지 측정요인으로 유형화하였다. 가설검증을 위하여 탐색적 요인분석 및 위계적회귀분석을 실시하였다. 분석결과는 호텔의 예술적체험요인의 네 가지 요인 모두 고객만족도에 유의한 영향을 미쳤으며 고객충성도와 인과관계가 높은 것으로 나타났다. 특히 교육적체험과 심미적체험 요인은 고객만족도의 매개역할에서 높은 영향력을 보이고 있었다. 이와 같은 연구결과를 바탕으로 하여 실무적 시사점과 한계점 및 향후 연구방향을 제시하였다.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.229-242
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• 2022

Creating a new retailing environment to meet the seamless experience requirements of consumers is a challenge for Omnichannel-related businesses. Based on the "appraisal-emotion-response" chain, the purpose of this research is to explore the psychological mechanism of omnichannel integration influencing customer retention and the moderating effect of customer showrooming experience. This research uses a structural equation model in partial least square software to analyze a two-stage survey (Study 1: n = 210; Study 2: n = 342) conducted in China. The results show that channel control experience has three dimensions: perceived channel attribute familiarity, channel type matching, and cross-channel access convenience; consistent interactive experience has two dimensions: information cross-channel consistency and cross-channel service support. Furthermore, both channel control experience and consistent interactive experience are favorable for customer retention through increased customer satisfaction (transactional and retailer satisfaction). Finally, customer showrooming experience positively moderates the relationship between consistent interactive experience and customer satisfaction. This research proposes a self-regulation process model to explain how omnichannel integration enhances consumers' experience, finally leading to consumer retention. The findings contribute to the omnichannel retail business literature and provide management implications for Asian retailers to implement an omnichannel business strategy.

• 여성건강간호학회지
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• 제8권2호
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• pp.268-277
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• 2002

A comparative study was conducted to identify the effects of prenatal education on primiparas' self-confidence, satisfaction in maternal role performance and perception of delivery experience. Data were collected from 91 primiparas from August 1 to 30, 2001 using structured questionnaires. The subjects were selected from 2 OB & GY hospitals which operate the same prenatal education programs in M city. One group of subjects was primiparas who did receive prenatal education (n= 44) and another group of subjects was primiparas who did not receive prenatal education (n= 47). This study hypothesized that primiparas in education group would have higher self- confidence, satisfaction in maternal role performance and perception of delivery experience than those of non-education group. Descriptive statistics, $x^2$-test, t-test, and correlation were used for data analyses. The results of this study were as follows: 1. Primiparas in prenatal education group would not have better perception of delivery experience than those of non-education group (t=1.405, p = 0.163). 2. Primiparas in prenatal education group would have higher self-confidence in maternal role performance than those of non-education group (t=7.669, p=0.000). 3. Primiparas in prenatal education group would have higher satisfaction in maternal role performance than those of non- education group (t=4.115, p = 0.000). 4. There was significant correlations between self-confidence and satisfaction (r=0.489, p=0.000). Moreover, there was significant correlation between self-confidence and perception of delivery experience (r = 0.284, p = 0.006). The results of this study indicated that prenatal education needs to be developed and applied to nursing practice to increase self-confidence and satisfaction in maternal role performance. Experimental studies are needed to identify the effect of prenatal education.

• 한국콘텐츠학회논문지
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• 제17권5호
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• pp.305-316
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• 2017

본 연구는 임금근로 장애인의 사회적 네트워크가 차별경험과 직무만족에 미치는 영향 및 차별경험의 매개효과를 분석하여 장애인의 사회적 네트워크의 중요성을 규명하고, 이를 통한 방안을 제시하는 것을 목적으로 하고 있다. 이를 위하여 장애인고용패널조사 8차년도(2015년) 자료를 활용하여 임금근로 장애인 805명의 자료를 분석하였다. 분석결과 첫째, 임금근로 장애인의 사회적 네트워크는 차별경험을 감소시키고 직무만족을 높이는 요인으로 밝혀졌다. 둘째, 임금근로 장애인의 차별경험은 직무만족을 감소시키고, 사회적 네트워크와 직무만족 간의 관계를 매개하는 것으로 밝혀졌다. 이와 같은 결과는 장애인의 차별과 직무만족에 사회적 네트워크의 중요성을 규명한 것으로 장애인의 사회적 네트워크 강화를 위한 정부 및 기업차원에서의 노력이 필요하다는 것을 시사하고 있다.

• 디지털융복합연구
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• 제17권8호
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• pp.439-446
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• 2019

본 연구의 목적은 승마 체험 참여자들의 참여정도에 따른 사회성발달 및 생활만족과의 관계를 분석하는데 있다. 본 연구의 목적 달성을 위해 승마프로그램 참여자들을 모집단으로 설정하고 유층 집락 무선표집법(Stratified cluster random sampling)의 방법으로 표본을 추출하였다. 입력된 자료는 Windows용 SPSS/AMOS 22.0 Version 통계프로그램을 이용하여 연구의 목적에 따라 통계 처리하였고, 그 결과 도출된 결과는 다음과 같다. 첫째, 인구통계학적 특성변인에 따른 승마 체험의 참여정도, 사회성발달과 함께 생활만족은 부분적으로 차이가 있었다. 둘째, 승마 체험 참가자들의 참여정도와 사회성발달은 관계가 부분적으로 있었다. 특히 승마 체험 참여정도가 사회성 발달의 활동성에 관계가 있는 것으로 나타났다. 셋째, 승마 체험 참가정도는 참가자의 생활만족과의 관계에 영향 없는 것으로 나타났다. 넷째, 승마 체험 참여에 따른 사회성발달은 생활만족에 관계가 없는 것으로 나타났다. 다섯째, 승마 체험 참여와 사회성발달 및 생활만족은 인과 관계는 없는 것으로 나타났다.

• 복식문화연구
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• 제28권6호
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• pp.719-737
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• 2020

Live-streaming commerce business is growing as the consumption of video content and Smartphone shopping increases. This study examines the following three aspects: whether para-social interaction influences perceived interactivity; whether seller trust affects satisfaction with the experience; whether relationships are controlled by a moderated mediator of self-image congruity. An online survey was conducted with 203 women aged 20-30 years. They were asked to respond to the survey after watching a beauty category live-streaming commerce broadcast. The results revealed that the para-social interaction had a significant effect on perceived interactivity, seller trust and satisfaction with the experience. The findings also indicated that the perceived interactivity and seller trust mediated the relationship between para-social interaction and satisfaction with the experience. Regarding the mediated moderation effect of self-image congruity, it was statistically significant between para-social interaction and perceived interactivity through seller trust. A higher level of consumer's self-image congruity influenced the greater effect of para-social interaction on live commerce experience. This study makes important theoretical contributions to the para-social interaction in mobile commerce industry by emphasizing the mediating role of perceived interactivity and seller trust. This is achieved by examining the moderating effects of self-congruity on satisfaction with the experience. The results also verify the seller's crucial role in live-streaming commerce market which leads to the consumers greater fulfillment.

• 인간식물환경학회지
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• 제22권1호
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• pp.15-29
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• 2019

The purpose of this study is to investigate the effects of the exhibition displays and events of the Agro-healing Experience Hall in the Agricultural Technology Exhibition 2018 on satisfaction and revisit intention of visitors. A survey was conducted on visitors of the Agro-healing Experience Hall and the responses of 274 visitors excluding 26 cases with inappropriate responses were analyzed. For psychological measurement, the Perceived Restorativeness Scale (PRS), Profile of Mood States (POMS), level of plant gardening experience, satisfaction and loyalty were measured. There was a significant difference among age groups in all four factors of the PRS (repose, fascination, coherence, and legibility). In the case of education level, there was a significant difference in the three factors (repose, fascination, and legibility). In addition, average monthly income showed a significant difference among groups in the two factors (fascination and coherence). As a result of analyzing the mood states of visitors for the exhibition events of the Agro-healing Experience Hall, there was a significant difference among age groups only in the case of vigor (p < .05). As a result of analyzing the correlation between the level of plant gardening activities (3 factors) and PRS (4 factors) in the exhibition events of the Agro-healing Experience Hall, plant preference tendency and plant-related event showed a high positive correlation of 0.5 or more with repose of the PRS factors. A multiple regression analysis was conducted to investigate the effects of the level of plant gardening activities, PRS and POMS on the satisfaction and loyalty of visitors. As a result, it was found that in terms of relative explanatory power over independent variables affecting satisfaction and revisit intention, fascination had the greatest effect, followed by vigor, fatigue, and occupation (company employee). The results of this study suggest that exhibition events of the Agro-healing Experience Hall affect repose, fascination or vigor of visitors, and thus can be used positively to increase satisfaction and revisit intention of visitors.