• Journal of the HCI Society of Korea
• /
• v.12 no.4
• /
• pp.17-25
• /
• 2017

From the vehicle-human interaction perspective, this study investigated the effect of experiential marketing paradigm which considers user experience as main value. We conducted an experiment to compare traditional marketing and experience marketing messages with the smart cruise control and the smart trunk in the context of driving and non-driving context. As a result of the analysis, experience marketing message had higher overall satisfaction than traditional message exposure. Usefulness, usability, and emotion were partially influenced by experience marketing message. The contribution of this study is that the experiential marketing paradigm was applied to automobile UX and practically demonstrated the value of experience design of smart automobile system.

• Culinary science and hospitality research
• /
• v.9 no.3
• /
• pp.197-211
• /
• 2003

It is widely agreed that customers' purchase are strongly influenced by their emotions. despite the obvious importance of eliciting positive emotional responses from customers, we find no record that family restaurants have ever measured or used customers' emotions as a management tool. This study aimed to verify the importance of the customers' emotion in the relational performance of family restaurant business. In order to achieve the object of the study, the effect of emotional factors on service satisfaction, revisit, word-of-mouth were analysed. The data were collected from 450 customers who had visited five family restaurants in Seoul more than once during the last three months from September 20 to October 5, 2002. Emotional variables in service experience process were grouped as three factors; in the middle of having food, in entering and leaving restaurant and in the waiting line. It is proved that customers had different emotions in each process of family restaurant service experience. Multiple regression analysis was employed to explore the influence of three emotional factors on relational performances such as satisfaction, revisit and word-of-mouth. It was found that customers were influenced by emotional factors in entering and leaving restaurant, secondly influenced in the waiting line and least influenced in the middle of having food. Finally, the findings indicated that customers' emotional factors in whole service experience process from entering to leaving the restaurant should be successfully cared by service staff. Future research is recommended to find out which specific emotional factors affected on relational performance of family restaurant.

• International Journal of Contents
• /
• v.13 no.4
• /
• pp.16-22
• /
• 2017

The purpose of this study was to investigate the daily life experiences of medical students and to explore gender differences in these experiences using the Experience Sampling Method (ESM) as the method. The instrument, the Experience Sampling Form (ESF), consisted of questions on the external and internal experiences of the respondents. Data were collected from 2,035 ESFs by 91 students (male=52, female=39) at three medical schools for one week. The data was analyzed using the statistical tests of the t-test and ${\chi}^2$ test. Activity places were significantly different by gender (${\chi}^2=16.576$, p=.001). Males spent more time in learning places such as schools, libraries, etc., whereas females spent their time in personal places, including their homes, dormitories, etc. Males undertook more learning activities than did females, and females undertook more social/leisure activities and basic life activities than did male students (${\chi}^2=18.753$, p=.001). They were in a learning place and performing learning activities. There were significant perceptual differences between males and females about their flow levels, competency levels, and difficulty levels, based on the activity type. These results can help us to understand the daily lives of medical students and can be useful in developing counseling programs and educational activities for students.

• Journal of the Korean Society for Library and Information Science
• /
• v.58 no.3
• /
• pp.359-380
• /
• 2024

The purpose of this study is to increase understanding of the library use behavior and preferences of the elderly by exploring positive and negative experience factors in the use of public libraries by the elderly. To this end, the Critical Incident Technique (CIT) was applied and individual in-depth interviews were conducted with elderly people who use public libraries. Analysis of the collected data was conducted by applying the constant comparison method, and 12 categories of positive experience factors and 12 categories of negative experience factors were derived under four areas: data, service-program, environment-facility, and emotion. Based on these results, suggestions were made regarding public library services for the elderly.

• Journal of Korean Library and Information Science Society
• /
• v.43 no.4
• /
• pp.139-159
• /
• 2012

The purpose of this research is to increase understanding about 'an attitude' and to develop the contents of the reading attitude survey questionnaire through the analysis and comparison of reading attitude models. An attitude has an individual's perception and feeling about events, problems, people or things, and it also includes the state prepared for reaction. An attitude consists of emotion, cognition and behavior and it is formed by experience, learning or value judgment. Reading attitudes are composed of cognitive factors that represent beliefs or opinions about reading, emotional factors that represent evaluation and emotion about reading, and behavioral factors that represent intentions or behavior to reading. The analysis of the components of the reading attitude models shows the fact that the influencing factors of reading attitude formation are the reading experience, beliefs of reading results, beliefs about others' expectations and reading environments. Thus, the contents of reading attitude survey questionnaires should include such contents as reading experience, beliefs of reading results, beliefs about others' expectations, and reading environments.

• Science of Emotion and Sensibility
• /
• v.8 no.3
• /
• pp.253-263
• /
• 2005

In this study, the basic purpose was to identify the characteristics of the perception response of the elements that have an influence on the information search process for an assessment of product preference. Also, the relationship between the characteristics and the preference of products were reviewed in terms of the experience of the use of products. For this, photos of mobile phones and proposal-type products were selected and the experimental stimulant and experiments were conducted in two steps. In the first experiment, observations were made on the photos of the proposed products and they were arranged in the order of preference. In the second experiment, the part with the first attention in the preference assessment was marked by using the product photos that were previously selected and ranking them from 1 to 10. Two conclusions were obtained from the results of the experiment. First, the experimental memory information with the experience of the use of the products activates an interpretational response to the various constitutional elements included in the object for conception in the process of a preference rating. Second, no product use experience induces the reaction that perceptually accepts the esthetical elements included in the object for perception, regardless of preference.

• Fashion & Textile Research Journal
• /
• v.17 no.4
• /
• pp.574-587
• /
• 2015

This quantitative study helps develop a measurement tool for consumer experiences inside and outside of a fashion brand store in a large shopping center along with a previous qualitative study that utilized a consumer interview. An expert group interview was conducted to verify the result of the previous qualitative study. Subjects were selected through convenient sampling. A self-administered questionnaire was developed to collect the data. We used 666 questionnaires for data analysis. To analyze data, reliability analysis, factor analysis, correlation analysis and measurement equivalence verification were conducted with a statistical package of SPSS 21.0 and Amos 18.0. We used 27 questions in 8 factors for consumer experience inside of the fashion brand store: fashion product, VMD, salesperson responsiveness, salesperson specialty, salesperson's special treatment, salesperson's respect for customers, and positive/negative emotion. We used 27 questions concerning seven factors for the consumer experience outside of a fashion brand store that encompasses a large shopping center: experience with brand and product category diversity, experience with promotion and event, esthetic experience, experience with culture and entertainment, experience with recreational behavior, experience with reputation and sense of pride, and experience with customers.

• Journal of the Korean Home Economics Association
• /
• v.42 no.11
• /
• pp.17-30
• /
• 2004

The purpose of this study was to explore the normative expectations of positive emotions such as happiness and pride in Korean culture by analyzing the children's textbooks in the Chosen Dynasty period. The method of this study was document analysis and the materials for analysis were 'Dongmongsensp', 'Gyukmongyogyul', 'Myungimbogam', and 'Sohak', that were the textbooks for children's education and invoked the ethics of individual life based on Confucianism. The analysis was focused on the antecedent events, emotional consequences, and emotional regulation in the emotional process of happiness and pride. According to the analysis, happiness was caused by the accomplishment of cultural tasks such as supporting parents, observing laws, being moderate, improving oneself with reading good books, and modeling good deeds, as well as parents' love, which had desirable consequences. Hence, the emotional regulation was to enhance happiness, but far as immoderate experience of happiness, the regulatory rule was expected to suppress it. Also, the antecedents of pride were those demonstrating to have power or occupying a high social position, and the consequences of pride led to self-destruction, and pride was therefore not allowed to be expressed. Consequently, happiness was enhanced because it motivated individuals to accomplish cultural tasks of interdependence, whereas pride was inhibited because it tended to disengage self from social connectedness.

• KIISE Transactions on Computing Practices
• /
• v.23 no.6
• /
• pp.386-391
• /
• 2017

In this paper, we propose a system that automatically assigns user's experience-based emotion tags from wearable sensor data collected in real life. Four types of emotional tags are defined considering the user's own emotions and the information which the user sees and listens to. Based on the collected wearable sensor data from multiple sensors, we have trained a machine learning-based tagging system that combines the known auxiliary tools from the existing affective computing research and assigns emotional tags. In order to show the usefulness of this multi-modality-based emotion tagging system, quantitative and qualitative comparison with the existing single-modality-based emotion recognition approach are performed.

• Journal of the Ergonomics Society of Korea
• /
• v.31 no.6
• /
• pp.715-723
• /
• 2012

Objective: The aim of this study is to investigate haptic perception related researches into three perspectives: cutaneous & proprioceptive sensations, active & passive touch, and cognition & emotion, then to identify issues for implementing haptic interactions. Background: Although haptic technologies had improved and become practical, more research on the method of application is still needed to actualize the multimodal interaction technology. Systematical approached to explore haptic perception is required to understand emotional experience and social message, as well as tactile feedback. Method: Content analysis were conducted to analyze trend in haptic related research. Changes in issues and topics were investigated using sensational dimensions and the different contents delivered via tactile perception. Result: The found research opportunities were haptic perception in various body segments and emotion related proprioceptive sensation. Conclusion: Once the mechanism of how users perceives haptic stimuli would help to develop effective haptic interactrion and this study provide insights of what to focus for the future of haptic interaction. Application: This research is expected to provide presence, and emotional response applied by haptic perception to fields such as human-robot, human-device, and telecommunication interaction.