• 제목/요약/키워드: Expectation-Confirmation Model(ECM)

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가중화된 기대충족모형을 이용한 인터넷 쇼핑 사이트의 지속적 사용에 관한 연구 (A Study on Continued Use of Online Shopping Site Using a Weighted Expectation-Confirmation Model)

  • 이선로;정연오
    • 경영과학
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    • 제25권3호
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    • pp.135-155
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    • 2008
  • This paper investigates the value of the expectation-confirmation model(ECM) of IT continuance in the internet shopping environments and attempts to expand the ECM with consideration of users diverse internet shopping factors and their preferences. Here, the extended ECM measures the users expectation-confirmation separately at the product, site and service levels, rather than treating it a single construct as measured in the original model. Further, AHP has been used for assessing the relative importance among the shopping factors, and the priority has been used for deriving weighted expectation-confirmation levels in the model. PLS analysis shows that there are significant differences in path coefficients between the ECM and a weighted ECM. This Indicates that users preferences among the diverse shopping factors need to be properly assessed to better understand the relationship between users expectation-confirmation and their continued usage behavior.

Exploring Self-image Congruity and Regret for IS Continuance based on the Expectation-Confirmation Model

  • Kang, Young-Sik;Hong, Soong-Eun;Lee, Hee-Seok
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 International Conference
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    • pp.503-508
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    • 2007
  • In order to understand information system post-adoption phenomena, the expectation-confirmation model (ECM) was proposed. Past studies based on the ECM focus on a referent centered on the target IS being studied. The effect of this reference, captured through confirmation, has been strongly shown. However, the saliency of two additional reference effects, captured through self-image congruity and regret, has not been explored. In order to fill this knowledge gap, this paper attempts to develop a research model that extends the ECM by incorporating self-image congruity and regret as well as perceived enjoyment. For this extension, we synthesize the extant literature on continued IS use, self-image congruity, and regret. The analysis results tell us that self-image congruity plays a key role in forming two post-adoption beliefs, perceived usefulness and perceived enjoyment. It is also found that the absolute effect of regret on continuance intention is larger than those of other antecedents identified in IS. Overall, this study preliminarily confirms the saliency of self-image congruity and regret in post-adoption phenomena. Our study results is likely to help the IS community systematically address unexplored effects of self-image congruity and regret.

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Exploring the Determinants of Users' Continuance Intention to Use Mobile Banking Services in Kuwait: Extending the Expectation-Confirmation Model

  • Ahmad A. Rabaa'i;Shereef Abu ALMaati
    • Asia pacific journal of information systems
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    • 제31권2호
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    • pp.141-184
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    • 2021
  • While a great body of information systems (IS) literature has discussed mobile banking (m-banking) services, most of these studies have focused on the adoption or acceptance phases of this technology; with little attention was given to users' intension to continue using such technology. This paper aims at investigating the most important factors that predict users' continuous intension to use m-banking services in the post-adoption phase. This paper presents a conceptualization and validation of an extended expectation-confirmation model (ECM). A total of 303 Kuwaiti users of m-banking services participated in this study. Partial least squares (PLS) of structure equation modelling (SEM) technique was used to analyze the data. The results mainly showed that users' continuous intension to use m-banking services is significantly influenced by perceived trust, satisfaction, self-efficacy, performance expectancy and effort expectancy. Theoretical and practical contributions as well as the research limitations and future directions are discussed.

사용자 신뢰와 의인화가 ChatGPT의 지속적인 사용 의도에 미치는 영향 (The Impact of User Trust and Anthropomorphism on the Continuance Intention to Use ChatGPT)

  • 장지영;서창교
    • 한국정보시스템학회지:정보시스템연구
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    • 제33권1호
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    • pp.91-114
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    • 2024
  • Purpose The purpose of this study is to empirically investigate the factors that influence users' continuous intention to use ChatGPT based on the Expectation Confirmation Model(ECM). Drawing from the literature, this study identifies anthropomorphism and trust as key characteristics of generative AI and ChatGPT. Design/methodology/approach The research model was developed based on ECM and literature research to investigate the impacts of anthropomorphism and trust on continuous intention of using ChatGPT. In order to test the hypothese, a total of 193 questionnaires were collected and analyzed for the structural equation modeling with SmartPLS 4.0. Findings The study's findings show that all proposed hypotheses were supported, suggesting that the ECM is a valid framework for examining continuous intention of using ChatGPT. Moreover, the study stressed the crucial role of anthropomorphism in the model, showing the positive impact on expectation confirmation, perceived usefulness, and trust in ChatGPT. Also, trust positively affects perceived usefulness. These findings provide valuable insights for enhancing user satisfaction and continuous usage intention, serving as a foundation for development strategies for ChatGPT and similar AI-based systems.

소셜커머스 사용자의 지각된 특성이 지속사용의도에 마치는 영향에 관한 연구 (A Study on the Effects of Social Commerce Users' Perceived Characteristics on Continuous Usage Intention)

  • 이영재;홍성표
    • Journal of Information Technology Applications and Management
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    • 제19권4호
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    • pp.61-74
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    • 2012
  • This studies aims to examine the factors that affect continuous usage reliability of social commerce users that has been really active recently based on using EDT (Expectation Disconfirmation Theory) and extended ECM (Expected confirmation Model). With a statistical analysis, this paper suggests a conceptual model, based on the empirical evidence from this study. The result reveal that perceived usage easiness has a positive effect on meeting the expected confirmation and satisfaction. As perceived quality, social influence and price appeared to reflect a positive effect on fulfilling expected confirmation. This implies that users consider perceived usage easiness, perceived quality, social influence and price important in using social commerce persistently and that as their expected confirmation fulfillment and satisfaction increase that leads to further rise in their future intended continuous usage.

웹 기반 정보시스템의 지속적 사용에 관한 통합적 연구 : 인터넷 쇼핑 사이트를 중심으로 (An Integrative Study on Continued Use of Web-Based Information Systems: Focusing on Online Shopping Sites)

  • 이선로;양석원
    • Journal of Information Technology Applications and Management
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    • 제16권1호
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    • pp.51-75
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    • 2009
  • This paper develops an integrative model for IT continuance in the internet shopping environments by integrating the expectation-confirmation and the switching cost factors. Using this model, in addition, this study investigates their differential effects on the mediating variables, such as user satisfaction, commitment, and trust which have been identified as antecedents of users' IT continuance intention. Results show that the product and service-related expectation confirmation factors and the relational switching cost factor can have greater impacts on users continuance intention than the web site design factors, and the financial and procedural switching cost factors. In particular, it is interesting to note that relational switching cost can lead users to more commitment, which is revealed as the strongest antecedent of their continuance intention to use a certain shopping site.

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지각된 비용이 모바일 TV 지속사용의도에 미치는 영향: 중국 사용자를 중심으로 (The Role of Perceived Cost toward on Continuance Intention of Mobile TV: Focused on Chinese users)

  • 부빈;정철호;정영수
    • 디지털융복합연구
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    • 제11권10호
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    • pp.295-303
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    • 2013
  • 본 연구는 중국에서 모바일 TV 서비스에 대한 지속적 이용의도 형성에 비용이 미치는 영향관계를 살펴보는 것을 주목적으로 하였다. 이를 위해 기존의 기대-충족모델(ECM)을 기반으로 연구모형 및 가설을 제안하였으며, 모바일 TV 서비스 이용경험자 243명을 대상으로 수집된 자료에 대한 실증분석 결과는 다음과 같다. 첫째, 모바일 TV 이용자의 기대 일치는 지각된 즐거움과 만족에 긍정적인 영향을 미치는 반면 지각된 유용성에는 별다른 영향을 미치지 못하는 것으로 나타났다. 둘째, 지각된 비용은 지각된 유용성과 만족에 긍정적인 영향을 미치는 반면 지각된 즐거움에는 별다른 영향을 미치지 못하는 것으로 밝혀졌다. 마지막으로 지각된 유용성, 지각된 즐거움, 만족, 그리고 지속이용의도 간에는 모두 긍정적인 관계성이 존재하는 것으로 밝혀졌다. 본 가설검정 결과를 토대로 모바일 TV 분야의 연구자 및 실무자들에게 관리적 학문적 시사점을 제공하고자 하였다.

Design and Empirical Study of an Online Education Platform Based on B2B2C, Focusing on the Perspective of Art Education

  • Hou, Shaopeng;Ahn, Jongchang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제16권2호
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    • pp.726-741
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    • 2022
  • The purpose of this study is to provide instructive theoretical models for art (music) education institutions especially when unpredictable risks, such as pandemics, occur again. Based on the customer behavior theory of the business-to-business-to-customer (B2B2C) platform, and in combination with the technology acceptance model (TAM) and expectation confirmation model (ECM), this study proposes an online education model from the perspective of art education. The framework is based on the three decision-making processes of the customer, and includes the product owner, content owner, and customer area. This paper highlights the factors that influence customers in making decisions when art education institutions are product owners. Regression analysis was introduced to study the factors influencing the expectation confirmation, and the overall fitting testing and six hypotheses testing of 385 effective samples were performed using the structural equation modeling (SEM). The results show that the course-design and after-service positively influenced the expectation confirmation, and the domain image positively influenced the continuance behavior. Negative emotions skipped the mediator (expectation confirmation) and directly exerted a significant negative impact on customers' willingness to continue system usage (continuance behavior). In addition, expectation confirmation positively influenced continuance behavior. The paths of detailed items comprising course-design, after-service, and negative emotion were also analyzed and discussed. In this path analysis, ordinary art learners did not believe that AI partners can play a very good auxiliary role. The findings contribute to the scope of information systems acting as an art education platform academically, and provide effective and theoretical support for the actual operation of art education institutions.

소셜 네트워킹 커뮤니티의 지속사용과 아이템 구매의도에 영향을 미치는 요인 : 관계지속 메커니즘과 기대일치모형을 중심으로 (The Factors Affecting the Intention to Purchase Digital Items and Continuance Intention in Social Networking Communities: Focused on Relationship Maintenance Mechanism and Expectation-Confirmation Model)

  • 강희택
    • 경영과학
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    • 제29권3호
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    • pp.135-156
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    • 2012
  • Due to the rapid growth of social networking community (SNC), research into SNC user's behavior has recently emerged as an important issue in information systems. An individual makes a decision whether or not to continually use his or her own SNC and to purchase digital items to decorate it. Most previous research has focused on a user's continuance intention and has ignored the importance of purchase intention. This study develops and empirically tests an integrated model designed to predict a user's two types of behavioral intention:continuance intention and purchase intention based on the expectation-confirmation model (ECM) and a dual model of relationship maintenance mechanism.The results indicate that perceived usefulness, satisfaction, personalization, and switching cost have important influences on the formation of SNC continuance intention. The results also show that perceived usefulness and satisfaction does not have any significant impacts on purchase intention, while personalization, learning, attractiveness of alternatives, and continuance intention significantly affect it.

Understanding User's Continuous Use of Financial Technology Products

  • Wanchao Liu;Huosong Xia;Jian Mou
    • Asia pacific journal of information systems
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    • 제31권2호
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    • pp.236-256
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    • 2021
  • Online financial technology products are an important consumer finance innovation. While a large body of previous research has focused on initial adoption and consumer willingness to use these products, little research explores the continued use of these products beyond the initial adoption phase. In particular, special attention should be paid to how users' trust and perceptions of privacy and security affect continued use behavior. This paper integrates the expectation confirmation model of information system continuance (ECM-ISC), the information system success model (ISSM) and the security and trust literatures to investigate continued use of online financial technology. To test the research model, we collected 398 valid questionnaires from Ant Credit Pay users. The research results show that system and service quality positively impact users' expectation confirmation, while information quality has no significant impact. Expectation confirmation and perceived usefulness positively affect user satisfaction. Moreover, the user's perception of privacy and security plays a vital role in user satisfaction. Satisfaction and perceived trust jointly promote users' continuance behaviors. Findings of this study indicates the importance of the information system success factors and security factors due to their influence on the continued use of Fintech products. This conclusion has implications for enterprises in improving the product qualities and enhancing the degree of security to meet user needs.