• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.234-251
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• 2022

In this study, effects of the psychological characteristics of office workers and start-up preparation on entrepreneurship intention by mediating entrepreneurial opportunity recognition were analyzed. As sub-variables of psychological characteristics, desire for economic achievement, self-fulfillment, and risk-taking tendencies were classified. The collected 357 questionnaires, SPSS v24.0 and Process macro 3.5 were used for empirical analysis. As a result, first, it was showed that self-fulfillment and start-up preparation had a positive (+) effect on entrepreneurial intention, and the effect of desire for economic achievement and risk-taking tendencies on entrepreneurial intention was not significant. Second, it was confirmed that psychological characteristics and start-up preparation had a significant positive (+) effect on the entrepreneurial opportunity recognition. Third, it was found that the effect of the entrepreneurial opportunity recognition on the entrepreneurial intention was significant in the positive (+) direction. Fourth, entrepreneurial opportunity recognition was tested as mediating the psychological characteristics of workers, start-up preparation and entrepreneurial intention. As a follow-up study, it is recommended that studies to analyze moderated mediating effects by the conditional process model including moderating variables and to discover the third mediator other than a mediator used in the research should be conducted.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.43-55
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• 2021

Recently, as the domestic job problem has become serious, government ministries are investing a lot of budgets to encourage startups by prospective entrepreneurs. What is important to the success of startups is the recognition of various startup opportunities before starting a startup, and the experience through trial. However, in reality, prospective entrepreneurs recognize and seek various startup opportunities through support such as startup education and initial commercialization funds through various government supported projects, but it is difficult to actually start a business. Previous studies have revealed that the recognition of entrepreneurial opportunities affects entrepreneurial intentions by various variables such as gender, but research is insufficient on what kind of black box exists between the recognition of entrepreneurial opportunities and entrepreneurial intentions. The purpose of this study is to emphasize the importance of positive psychological capital as a major method for improving the entrepreneurial intention, and to analyze exploratorily whether positive psychological capital plays a mediating role between the recognition of entrepreneurial opportunities and the entrepreneurial intention. As a result of the study, it was confirmed that the recognition of startup opportunities affects the intention to start a business, and positive psychological capital has a mediating effect between the recognition of the startup opportunity and the intention to start a business. This means that positive psychological capital is important in order to lead to actual entrepreneurial intentions after recognizing a startup opportunity. Therefore, in order to revitalize the startups of prospective entrepreneurs in the current startup ecosystem, it is necessary to prepare a plan to improve the recognition of startup opportunities and positive psychological capital.

• The Korean Journal of Franchise Management
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• v.8 no.2
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• pp.25-36
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• 2017

Purpose - Recently, entrepreneurship education has been revitalized with interest in entrepreneurship. Entrepreneurship education is an educational service activity that is provided for entrepreneurship and individual start-up success within a certain period of time. According to previous studies on entrepreneurship and entrepreneurship, the satisfaction of entrepreneurship education affects entrepreneurship and as a result increases entrepreneurship. In recent years, the number of female entrepreneurs has also increased as the number of entrepreneurial issues has increased. Based on previous studies, this research proposed the theoretical framework about the structural relationships among mentoring quality (career development, psychological social, role modeling), education satisfaction, recommendation intention and entrepreneurial intention. This study is to find out the possibility of attempting to create a theoretical basis for entrepreneurial mentoring education in entrepreneurship education program. Research design, data, and methodology - In this model, mentoring quality consists of three sub-dimensions such as career development, psychological social, and role modeling. In order to test research model and hypotheses, the data were collected from 203 female college students who participated in entrepreneurial education. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 24.0 and SmartPLS 3.0 statistical program. Result - The results of the study are as follows. First, role modeling has a positive effect on recommendation intention and entrepreneurial intention. Second, career development has a strong negative effect on the entrepreneurial intention. Third, career development and role modeling had a positive effect on educational satisfaction, and educational satisfaction had positive influence on recommendation intention and entrepreneurial intention. Conclusions - As women's social advancement becomes more active, start-up support programs including entrepreneurship mentoring are increasing. The results of this study suggest how to use the mentoring program mix and how to allocate the resources for the education program when the entrepreneurial education manager plans and executes the mentoring education program. For example, this study shows that career development and role modeling enhance educational satisfaction, and in turn increase recommendation intention and entrepreneurial intention. This means that entrepreneurship education should consist of contents that include career development functions such as sponsorship, guidance, protection, and provision of challenging work. In addition, the findings of this study indicate that mentors should perform the function of allowing the participants to have confidence and professional thinking ability at the time of start up based on their experiences.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.5
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• pp.95-104
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• 2022

This study aims to find out the influence of the intolerance of uncertainty on entrepreneurial intention by focusing on the start-up support system awareness. While most of existing studies focused on the positive psychological variables and individual environmental characteristics influencing on the entrepreneurial intention, this study has taken a look at the influence of the intolerance of uncertainty as the psychological variable to the entrepreneurial intention to negatively act on the entrepreneurial intention. As a result of the analysis, the intolerance of uncertainty under the control of entrepreneurship and gender is shown to have the negative (-) influence on the entrepreneurial intention and has high level of recognition on the start-up support system perception, and the start-up support system perception is confirmed to have positive (+) influence on the entrepreneurial intention. And, it also indicates that, with respect to the influence of the intolerance of uncertainty on the entrepreneurial intention, the start-up support system perception has the partial medium effect. Following this result of the study, it provides following indications: First the existing studies on the entrepreneurial intention had not covered the intolerance of uncertainty but it is confirmed as the psychological variable with negative influence on the entrepreneurial intention. Second, it is feasible for the preliminary start-up businesses may turn the fear on start-up failure into positive entrepreneurial intention with the start-up support system perception as the leading vehicle. And, third, based on the result, the government should enhance the start-up support system perception even more by seeking ways of efficient publicity to enable more preliminary start-up businesses to participate in diverse start-up support policies. Lastly, it discusses the limitations of this study as well as proposal for ensuing study plans.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.1
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• pp.39-47
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• 2016

Younger starters to be ready on the entrepreneurial performance and raising and producing potential creative person who demonstrates entrepreneurial spirit are not only important factor for added value creation along with national growth but also economic development to join the ranks of advanced countries. Thereby, a lots of interests and supports are focused in entrepreneurship and the startup activities. However, to create business achievement, we should nurture successful entrepreneurship based on using infrastructure in entrepreneurial ecosystem induced by aggressive investments and supports of the policy. Therefore, this study is empirical test of 203 young CEO of techniques which possibly create added value and national development, inventive type in knowledge service and opportunity type. Research finding is that entrepreneurship and entrepreneurial preparation have meaningful effects on the performance and the ready state. Entrepreneurship has no direct effects on entrepreneurial infra system. Entrepreneurial preparation has meaningful effects on entrepreneurial infra system. We induced that it is hard to earn business achievement by only using entrepreneurial infra system in that entrepreneurial infra system has no effect on business achievement. Lastly, entrepreneurship infra system has no relationship as mediating effects with effects of entrepreneurship on business achievement in mediating effect test. While young CEOs with entrepreneurship create business achievement without using entrepreneurship infra, entrepreneurship infra has relationship as mediating effect with effect of entrepreneurial preparation on business achievement. Namely, we induced the result that using entrepreneurship infra aggressively improve achievement in entrepreneurial preparation. Through this study, we need entrepreneurship education for young CEOs and effort to develop entrepreneur's competence to improve achievement and we concluded that approaching systematically in entrepreneurial preparation and using various entrepreneurship infra aggressively are important factors to improve achievement.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.3
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• pp.89-101
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• 2022

This study investigated the effects of individual characteristics (entrepreneurial self-efficacy) and environmental characteristics (social support, government support policy) on entrepreneurial intention for college students in Korea and China. In particular, the moderating effect of differences between countries (Korea and China) was demonstrated in the relationship between individual and environmental characteristics and entrepreneurial intention. The results of the empirical analysis of 626 Korean and Chinese university students are as follows. First, all of the entrepreneurial self-efficacy, social support, and government support policies perceived by Korean college students had a positive effect on entrepreneurial intention. In particular, Korean college students' entrepreneurial intentions were influenced in the order of social support, entrepreneurial self-efficacy, and government support policies. Second, all of the entrepreneurial self-efficacy, social support, and government support policies perceived by Chinese college students had a positive effect on start-up intention. In particular, entrepreneurial intention of Chinese college students was influenced in the order of government support policy, entrepreneurial self-efficacy, and social support. Third, the relationship between environmental characteristics (social support, government support policy) and entrepreneurial intention was adjusted by differences between countries. First, the positive relationship between social support and entrepreneurial intention was generally higher for Chinese college students than for Korean college students. In addition, the positive relationship between government support policy and entrepreneurial intention was higher for Chinese college students than for Korean college students as the level of awareness of government support policy increased. Finally, theoretical and practical implications for the intention of Korean and Chinese college students to start a business were presented, and the limitations of the study and future research directions were presented based on this study.

• The Journal of Industrial Distribution & Business
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• v.8 no.6
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• pp.97-109
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• 2017

Purpose - This study aimed to investigate the effect of entrepreneurial temperament (ET) such as innovativeness, risk-taking, and proactiveness in entrepreneur's lifetime before start-up and the effect of social capital (SC) such as network ties and trustworthiness on entrepreneurial intention. Research design, data, and methodology - We examined the components of ET (innovativeness, risk-taking, and proactiveness) and components of SC (network ties and trustworthiness) through existing prior research and investigated the factors that affected entrepreneurial intention. The first hypothesis of this study was that entrepreneurial temperament will have a significant impact on network ties of social capital, and the second hypothesis assumed that entrepreneurial temperament will have a significant effect on the trustworthiness of social capital. Finally, the second hypothesis assumed that social capital will have a significant impact on entrepreneurial intentions. We collected 175 data using questionnaires for people who have not yet started a start-up. And we used the Structure Equation Modeling (SEM) to evaluate the collected data and to test the research model by the two step research procedure. Results - As a result, the innovativeness and proactiveness of ET have a significant effect on network ties and trustworthiness of SC, but the effect of risk-taking on risk-taking of SC is not significant. On the other hand, network ties and network ties of SC was revealed a significant effect on the EI. Conclusions - The implications of this article could be observed as mentioned in this paper. First, we found that entrepreneurial innovativeness and proactiveness are helpful in constructing SCs, but not risk-taking. These results demonstrated that ET of entrepreneurs is important factor in the formation of social capital. Second, the SC that an entrepreneur built before the start-up has a meaning for EI. In conclusion, ET was affected partially to EI mediated SC. It is academic in that ET and SC are independent from each other and have a mediating role between ET and EI, unlike those directly affecting EI. Although some important implications were found in this study, this study had some limitations and we hope that future research will be complemented.

• Culinary science and hospitality research
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• v.19 no.4
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• pp.25-39
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• 2013

The purpose of this study is to understand interrelationships among young entrepreneurs' growth factors, entrepreneurial capability and entrepreneurial intentions, targeting the students who major in culinary and foodservice. Based on total 327 samples obtained from the empirical research, this study reviewed reliability and fitness of the research model and verified total 2 hypotheses with the Amos program. The proposed model provided an adequate fit for the data, $x^2$=495.217 (p<.001), df=231, CMIN/DF 2.144, GFI .902, AGFI .878, NFI .911, CFI .954, RMSEA .067. The SEM results showed that the young entrepreneurs' growth factors such as policy support(${\beta}$=.457, p<.001), skills & knowledge(${\beta}$=.244, p<.01), role model(${\beta}$= .242, p<.05) in order had significantly positive effects on entrepreneurial capability, and entrepreneurial capability(${\beta}$= .787, p<.001) had positive(+) effects on entrepreneurial intentions, verifying organic causal relationships among the growth factors, entrepreneurial capability, and entrepreneurial capability. These study results showed that there should be more systematic supports to encourage young entrepreneurs. Limitations and further research directions are also discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.209-220
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• 2020

This study aimed to analyze characteristics of banker's personality who were engaged in five commercial banks (KB Kookmin Bank, Shinhan Bank, Woori Bank, KEB Hana Bank and NH Nonghyup Bank) with Big5 personality traits and also, investigate the influence of personality traits on entrepreneurial intention and digital media utilization capability, especially based on preceding research. Also, it analyzed mediated effect of digital media capability between Big5 personality traits and entrepreneurial intention. First, the analysis results of the influence of Big5 personality traits on the entrepreneurial intention showed that extroversion, openness had positive impact on the entrepreneurial intention but sincerity had negative impact on the entrepreneurial intention. Second, the friendliness, sincerity, openness had positive impact on contents utilization capability while openness had positive impact on the communication utilization capability. Third, the influence of communication utilization capability on the entrepreneurial intention was positive. Fourth, the mediated effect of digital media capability between Big5 personality traits and entrepreneurial intention discovered that the communication utilization capability mediated the openness and entrepreneurial intention. It's required to look for the bankers with extroversion, openness that positively influenced entrepreneurial intention and carry out systematic, practical entrepreneurship education to help set up actual business after retirement. This study successfully derive conclusion that it's in urgent need to improve entrepreneurship education program so that the bankers could strengthen their communication utilization capability and improve their capability to gather various information through entrepreneurship education and furthermore, create new value followed by starting their own business.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.215-223
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• 2015

Recently, in OECD countries, youth unemployment has become one of the most serious problems in society. Entrepreneurship creates innovative new companies that create more jobs than big traditional companies. In addition, entrepreneurship develops creative human resources leading to fertile ground for new technology and business innovation. Recently, regulatory theory has drawn a lot of attention and interest in the literature of psychology and marketing management. However, the theory has not been applied to the study of entrepreneurship. In this article, we try to examine the relationship among regulatory focus, entrepreneurial orientation, and entrepreneurial intentions of korean college students who show their interests in entrepreneurship. From our empirical study, we find the followings. First, promotion focus thriving on optimism, taking risks, and trying new actively affect positively on entrepreneurial orientation and entrepreneurial intention. Second, prevention focus concentrating on security, fulfilling responsibilities and maintaining efficiency does not always affect negatively on entrepreneurial orientation and entrepreneurial intention. In other words, prevention-focused students do not always have bad impression on entrepreneurship and may consider entrepreneurship as viable career path similar to average college students. Third, our empirical findings are consistent with previous studies that entrepreneurial intention is positively affected by entrepreneurial orientation.