• 제목/요약/키워드: Emerging market strategy

검색결과 107건 처리시간 0.021초

주한 미군 EC 프로젝트의 현황과 시공관리 주체의 변화에 대한 기초연구 (A Pilot Study on the Present State and Transformation of Construction Management Actors of USFK's EC Projects)

  • 김덕수
    • 한국건설관리학회논문집
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    • 제7권3호
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    • pp.65-75
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    • 2006
  • 주한 미군의 EC(Engineering/Construction) 시장에서 최근 나타나는 경향은: (1) MATOC(Multiple Award Task Order Contract)의 도입: (2)프로젝트의 대형화: 그리고 (3)대형 미국 EC회사들의 주한 미군 시장 진입으로 요약된다. 이러한 새로운 경향에 대한 이해를 바탕으로, 본 연구는 주한 미군 EC 시장의 변화를 시공관리 주체의 변화에 초점을 맞추어 분석한다. 구체적으로 살펴보면, 주한 미군 EC 프로젝트들은 FED에 의해 관리되어 왔다. 그러나 최근에는 대형 미국 민간 EC 회사들이 한국에 진입하여 FED의 시공관리 역할을 대체하고 있다. 이러한 현상은 향 후 10여 년 간의 LPP(Land Partnership Plan: 한미연합 토지 관리계획)에 의한 한국에서의 비즈니스 기회와 시공관리 주체의 민영화를 통해 군 관련 공사비를 절약하려는 미 정부의 의도에 따라 가속화 되고 있다. 이러한 시장의 변화는 미국 대형 EC 회사들과의 JV(Joint Venture)를 통해 외국 시장에 관한 정보를 획득하고 선진 시공 관리 기술을 배울 수 있는 기회가 되기 때문에, 주한 미군 한국 EC 시장에 진입하는 미국의 대형 EC 회사들은 주한 미군 공사를 수주해 온 국내 EC 회사들에게는 위협임과 동시에 기회일 수 있다.

국내 기업들의 브라질 진출을 위한 물류환경 분석과 사례 연구 (A Study on the Brazil Logistics Environment and Benchmarking Case for Domestic Enterprises advancing into Brazil Market)

  • 김윤정;손병석
    • 무역상무연구
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    • 제51권
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    • pp.391-414
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    • 2011
  • The advance into the overseas markets of domestic enterprises has been increasing continuously. Brazil, for domestic companies, has been emerging as the huge potential country in the development of markets and resources. According to the reports from World Bank and Brazil government, one of the biggest difficulties of businesses in Brazil for foreign enterprises is the lack of Transportation Infrastructure and high logistics costs. However, until now, there is no professional institute and systematic DB in Korea to provide the overall information of Brazil logistics or details oriented to enterprises' needs; furthermore, enterprises have the difficulties to gather or investigation the logistics information by themselves due to the constraints of language and budget. For these reasons, with the latest data, this study reviews the overall information of Brazil logistics environment and provides the status of Brazil logistics that is necessary for enterprises to advance into Brazil market. Also, this explains the reason for why Brazil has such a high logistics cost with the objective data. In addition, this paper carried out the benchmarking case study as an example of logistics strategy and plan in Brazil. This study can contribute to serve as useful information for domestic enterprises which planning or doing business in Brazil.

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How Firms Transfer Financial Risks to Employees: Stock Price Volatility and CEO Power

  • Sohn, Joon-Woo;Lee, Jae-Eun;Kang, Yun-Sik;Lee, Jae-Hyun
    • 아태비즈니스연구
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    • 제13권3호
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    • pp.59-71
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    • 2022
  • Purpose - We investigate how firms transfer financial risks to employees in a form of flexible employment contracts and layoffs. Design/methodology/approach - Based on the literature on the prevalence of shareholder value ideology and the associated 'risk shift', we examined how stock price volatility is associated with a firm's use and hiring of nonstandard employees, and the number of employees lay-offed. We test our hypotheses using a longitudinal, multi-source, dataset of Korean firms from 2003 to 2011. Findings - We found support for the relationship between stock price volatility and flexible employment contracts and layoffs after controlling for actual risks such as increased debt or decreased sales. However, we found that the relationship is moderated by the power of professional CEOs relative to that of shareholders, in that powerful CEOs are more likely to transfer the external risks, i.e. stock price volatility, to employees. Research implications or Originality - This study contributes the emerging stream of literature that explore the effect of stock market pressures and governance structures on human resource management.

인테리어 사무실 경영 전략을 위한 인터넷의 활용 제안 (A Proposal for Approaching Internet to Interior Design firm Management Strategy)

  • 최용수
    • 한국실내디자인학회논문집
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    • 제33호
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    • pp.99-105
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    • 2002
  • As a new environment, the Internet proposes to us the innovation of our life. New information technologies(IT) have enabled and stimulated new organizational forms. Electronic Commerce is the new economy that changes the pattern of our life and the form of business transaction. Electronic Commerce is rapidly growing due to the increasing of internet user and the development of information technology. With the emergence of the Internet, a totally new business, the electronic commerce(EC) is emerging. Internet EC brings in many benifits to the organization such as reduced costs, fast turnaround, better customer service, and in some firms strategic advantage over their competitors. As a newly created interior design paradigm, this proposal presents its utmost advantage, interlocking interior design firm management with virtual reality of internet. Appropriately interacting on-line with off-line in virtual reality of internet improves the image of interior design firm and makes the best use of its identity in marketing. This application can rightly attract consumers' interest. Analyzing the market, the most important thing in marketing is to anticipate consumers' existing and possible demand in future. In other word, servicing consumers with idea efficiently is competence. As the point of management, to maximize managing value in interior design proposes the application of internet to management strategy of interior design firm

유권자 선호이미지 구축을 위한 여성정치리더의 패션디자인 연구 (A Study about Fashion Designs to Establish the voter's favored Female Political Leader's Image through Survey Analysis)

  • 신지영;김숙진
    • 복식
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    • 제66권7호
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    • pp.154-170
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    • 2016
  • The female leadership styles in the 21st century have been established as a major axis. Especially, the fashion of female politicians being exposed to the public during political activities has become a main element of a measure displaying visually female leadership styles in the 21st century and image making as well. Consequently, this study conducted qualitative research through the interview method to figure out regular voters' thoughts in depth about images being required for female political leaders and the fashion maximizing those images, and drew the detailed design elements. Suggesting the clothes design reflecting those elements for female political leaders by 3D virtual clothing works emerging as a new market creating profits related to fashion. The images which female political leaders have to have and were extracted through the interviews in this study, showed as feminine, strong leader, honest, and intelligent images, and also it was shown that female political leaders displaying proper images depending on the circumstances and using those images in politics rather than sticking to a fashion identity were favored by interviewees. The present study intends to contribute to being used as basic data of various research and fashion items of virtual reality and establishment of successful fashion strategy for female political leaders.

The Determinants of Customer Loyalty: The Case Study of Saigon Co.op Supermarkets in Vietnam

  • NGUYEN, Cuong Quoc;PHAM, Ngan
    • 유통과학연구
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    • 제19권5호
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    • pp.61-68
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    • 2021
  • Purpose: Retailing is one of the fastest-growing sectors in Vietnam. In the sight of foreign investors, the Vietnamese retailing market is very prospective. However, the current competition is very intensive, and retailers are keen on gaining new customers. Hence, Vietnamese retailers have paid more attention to customer loyalty. Saigon Co.op is one of the largest retailers in Vietnam, but its consumers have more choices over a retailer. As a result, Saigon Co.op has realized the significance of customer loyalty. This study aims to determine the factors impacting customer loyalty of Saigon Co.op supermarket in Vietnam. Research design, data and methodology: this study applied the multiple regression analysis with 250 samples collected from Saigon Co.op customers. The questionnaire is provided to respondents via Google Form, and the link is sent to the fan page of Co.op mart on Facebook. Two hundred eighty-seven samples were collected, but 37 samples were removed due to missing values. Exploratory Factor Analysis (EFA) and regression analysis are used for data analysis on SPSS software version 20. Results: The findings show all four determinants of Saigon Co.op's customer loyalty, including Product Quality, Brand Image, Price Strategy and Service Quality. Conclusions: managerial recommendations are provided for supermarkets to improve their customer loyalty in Vietnam and other emerging markets. Limitations and suggestions for further research are also discussed.

Governance, Firm Internationalization, and Stock Liquidity Among Selected Emerging Economies from Asia

  • HUSSAIN, Waleed;KHAN, Muhammad Asif;GEMICI, Eray;OLAH, Judit
    • The Journal of Asian Finance, Economics and Business
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    • 제8권9호
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    • pp.287-300
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    • 2021
  • The study is conducted to find out the impact of the country- and corporate-level governance and firm internationalization on stock liquidity of 120 listed firms in Japan, Hong Kong, Pakistan, and India. Panel data is used in the current study. The annual time span covered in the current study is 10 years. The current study explores results based on secondary data. The findings of the 'robust panel corrected standard error' estimator shows that the internationalization strategy of firms positively influences the stock liquidity. The internationalization strategy of multinational corporations proves to be an effective methodology for improving stock liquidity in the home market as well as abroad. The study also shows that a stronger relationship exists between stock liquidity and internationalization in those countries where the regulatory settings are effective, the judiciary system is efficient and shareholders' rights are protected. Corporate governance and stock liquidity are negatively associated. The study also finds a negative relationship between country-level governance mechanisms and stock liquidity. Whereas the 'robust panel corrected error' estimator shows a positive association between corporate governance mechanisms and firm internationalization. The study depicts that effective corporate governance motivates multinational companies to expand their business abroad.

IMF 이후 한국수산금융의 현황과 정책방향 (Recent Developments and Policy Directions in Fisheries Finance in Korea)

  • 김경호
    • 수산경영론집
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    • 제32권2호
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    • pp.1-22
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    • 2001
  • In recent years Korea fisheries have been much more influenced than ever before by domestic and foreign environmental changes such as market liberalization, sustainability, efficiency and effectiveness of domestic fisheries, fisher's welfare etc. Under the wide range of environmental changes, government is carrying out various fisheries policies. However, it seems insufficient to accomplish policy goals under the existing policy instruments. The main focus of the paper is to investigate structural changes and policy directions of fisheries finance in Korea after asian economic crisis. The results of the study are as follows; Fisheries sector in whole economy has been lowering in its proportion. To survive in emerging global competition, fisheries sector is needed structural reformation. In particular the strategy that increases operative efficiency and effectiveness on government financial policy in fisheries sector is much expected. Also, it is necessary to minimize costs, to reform institution and management for increasing efficiency and effectiveness.

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NEW MOVEMENT OF PROVINCIAL UNIVERSITIES UNDER THE CONCEPT OF REGIONAL DEVELOPMENT SCHEME IN CHINA

  • Chen GUO;Shunji KUSAYANAGI
    • 국제학술발표논문집
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    • The 1th International Conference on Construction Engineering and Project Management
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    • pp.947-951
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    • 2005
  • This paper studies the economic development situation of eastern, central, and western regions in China, and the functions of Chinese universities, which include education, research and contribution to the society. A new Chinese innovation system has been emerging in forms of university-run enterprise. The commitment of Chinese government to further introduction of a market economy has been elaborated with a focus on the relations between university and industry. A new regional development scheme by using of the functions of university is considered as the effective strategy to promote economic development of China in this stage.

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컨조인트 분석방법을 이용한 홈 유비퀴터스 네트워크 서비스의 수요 분석 (Demand Analysis of the home ubiquitous network services using conjoint method)

  • 이종수;안지운;이정동;신혜영
    • 기술혁신학회지
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    • 제7권1호
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    • pp.89-110
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    • 2004
  • Home networks consist of two or more home appliances or communication devices enabling the mutual data communication between appliances such as personal computers, refrigerators, phones, television sets, personal digital assistants(PDA), etc. There are three factors that create demand for the home network services. The first factor is development of technology. Second, on the demand side, consumer demand for the home appliances having access to the Internet is in the increase. Finally, producers need a strategy to deal with the problem of market saturation. Home networks are emerging markets. They are unique in that they unite information technologies with home appliances that provide new services. in this paper we study the main attributes of home network services and analyze consumers' preferences for them. However, it is not quite possible to use the revealed preference approach since the home network market is still at an incipient stage. We therefore use the conjoint analysis method using stated preference data. conjoint analysis has been widely use in the area of marketing for evaluating consumer preferences for new products and services. it presents a hypothetical product to the respondents along with the product's attributes and their levels. The respondents are asked to either rank each alternative or choose between several hypothetical products. By estimating consumers' willingness to pay for the attributes of the home network services and analyzing consumers' preferences, we predict the pattern of the development of the home network services and related technologies along various quality dimensions. Based on the estimation results, we draw policy implications for the national- and company-level strategy.

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