• Title/Summary/Keyword: Effective selling

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Product Value Evaluation Models based on Itemset Association Chain (상품군 연관망 기반의 상품가치 평가모형)

  • Chang, Yong-Sik
    • Journal of Intelligence and Information Systems
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    • v.16 no.2
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    • pp.1-17
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    • 2010
  • Association rules among product items by association analysis suggest sales effect among products. These are useful for marketing strategies such as cross-selling and product display etc. However, if we evaluate more practical product values reflecting cross-selling effects, they will be also more useful for the decisions of companies such as product item selection for product assortment and profit maximization etc. This study proposes product value evaluation models with the concept of effective value based on single-item association chain and itemset association chain. In addition to that, we performed experiments with transaction data related to clothing of an online shopping mall in Korea to show the performances of our models. In result, we confirmed that some items increased in effective values compared with their pure values while the others decreased in effective values.

Relation Analysis between the Leadership and the Job Satisfaction in Postal Service Organization (우편업무조직에 있어 리더십과 조직몰입 및 직무만족과의 관계)

  • Nam, Jung-Woo;Choi, Ho-Taek;Ryu, Sang-Il
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.257-264
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    • 2009
  • This study gropes for the way to seek a desirable leader increase the efficiency of the mail service in the post service administration. That is to say, this study presents an appropriate leadership for the enhancement of the post service administration by investigating the relationship of the leadership to the organizational commitment and job satisfaction in the post service organization. Consequently, for the mail business organization, the selling leadership and the participating leadership show strong positive (+) interrelationship with the organizational commitment, but weak positive (+) interrelationship with job satisfaction. On the other hand, the telling leadership and the delegating leadership show weak negative (-) interrelationship with the former. Here, we can learn that the selling leadership and participating leadership are more effective on the mail business organization.

The influence of Jeju island's environmental resource factors on agricultural product purchase intention: a comparison of image of environment resource and environment-product image congruence

  • Ho Joong, Yi;Kyeong Ah, Ahn;Shin Hea, Choi
    • Korean Journal of Agricultural Science
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    • v.49 no.3
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    • pp.667-678
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    • 2022
  • A characteristic of a region's environmental resources is the competitiveness of local agricultural products. This study explores methods of making locally produced agricultural products appealing to consumers. We looked at ways to appeal to consumers by using the image of environment resource and environment-agriculture product image congruence. The relationships of two dimensions of environmental image, perceived quality and purchase intention, are examined. From the results of the study, both the image of environment resource and environment-agriculture product image congruence have a positive effect on purchasing local agricultural products through perceived quality. This study tried to ascertain which of the two dimensions of the environmental image factor is more effective in terms of consumer appeal for local agricultural products. As a result, both the image of environment resource and environment-agricultural product image congruence are found to have a positive effect on the purchase intention of consumers through perceived quality. By comparing the paths of the two dimensions it is found that the method of appealing to consumers by using the environment-agriculture product image congruence is more effective. The results of this study present an effective method of making locally produced agricultural products appealing to consumers and suggest an effective strategic direction for selling local agricultural products.

An Analysis on Combination Effect of Value Investment Strategy and Moving Average Method (가치투자전략과 이동평균법의 결합효과)

  • Chang, Kyung-Chun;Kim, Yeon-Gueon;Kim, Hyun-Seok
    • Management & Information Systems Review
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    • v.27
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    • pp.53-69
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    • 2008
  • In this paper we analyse performance of value strategy and moving average method among the non-financial listed companies whose fiscal year ends at December in the Korean Stock Exchange between 1996 and 2005. And we analyse combination investment performance of value investment and moving average method. After the analysis objective enterprises divide with the value stock and the growth stock, in accordance with moving average method we divide ascending stock and descending stock. And we compose 6 portfolios with combination of value stock, growth stock, ascending stock and descending stock. Using the difference of investment performance of these portfolios, when fundamental analysis and technical analysis method all considering we measure investment performance. The major findings of this research are as follows: First, the value strategy of buying value stocks and selling growth stocks were effective in the long-term investment. Second, using the moving average method, technical analysis were effective in the case of the short-term investment. Third, the portfolios combined fundamental analysis and technical analysis were more effective than investment performance of technical analysis.

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Operation of the Effective VMD utilizing the Information Design (정보디자인을 이용한 효과적인 VMD운영)

  • Yang, Keun-Young
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.177-186
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    • 2011
  • VMD should be shifted from the store for the exhibition to the top selling store, the store that has something people want to buy, the store where people want to visit and the store that is convenient for shopping. To become the top selling store by using VMD to the information design, the primary research has been conducted on the females in Gwangju Metropolitan City by the questionnaire on the propensity to consume and purchase type. The secondary research has been conducted on the females in university who are fashion conscious. The tertiary research, by the questionnaire, has been conducted on the apparel store at the department store in Gwangju Metropolitan City. As a result of the research, it can be said that the best effect of VMD has been shown in the department store, and as the overall problem, it has become obvious that the standardized design was followed without taking advantage of the characteristics of each store.

The Effectiveness of Facilitation Education for Call Quality of Medical Representative in Pharmaceutical Industry (제약회사 영업사원의 면담 품질(Call Quality) 향상을 위한 퍼실리테이션(Facilitation) 교육법의 효과)

  • Im, Hyung Sik;Kang, Shin Kook;Lee, Kwang-Su;Hong, Jin Tae
    • The Korean Journal of Health Service Management
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    • v.13 no.4
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    • pp.215-228
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    • 2019
  • Objectives: The purpose of this study is to figure out that Facilitation education can affect significant improvement in sales staff's understanding of precise pharmacokinetics, benefits, safety, and side effects, etc. and eventually lead to increase in call after taking courses. Methods: Data utilized in this study was collected from 413 sales staffs who completed Facilitation course for 5 months. This study used statistical methodologies, paired t-test, exploratory factor analysis, and logistic regression model in order to identify change in Call and after Facilitation courses. Results: The result shows that there are statistically significant increases in CALL quality after Facilitation courses based on the result of pared t-test. Moreover, Facilitation education is more effective in average time of one-time detail than average number of visits per day and average number of doctors per day from the result of logistic regression. Conclusions: In order for MR in pharmaceutical company to improve CALL quality, the education for precise pharmacokinetics, benefits, safety, and side effects is necessary. In addition, various professional training required for detail, including disease education, Selling Skills education, and literacy education are essential. Therefore, Facilitation education would be desirable choice in terms of pharmaceutical marketing strategy.

Is Hiding Foot and Mouth Disease Sensitive Behavior for Farmers? A Survey Study in Sri Lanka

  • Gunarathne, Anoma;Kubota, Satoko;Kumarawadu, Pradeep;Karunagoda, Kamal;Kono, Hiroichi
    • Asian-Australasian Journal of Animal Sciences
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    • v.29 no.2
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    • pp.280-287
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    • 2016
  • Foot and mouth disease (FMD) has a long history in Sri Lanka and was found to be endemic in various parts of the country and constitutes a constant threat to farmers. In Sri Lanka, currently there is no regular, nationwide vaccination programme devised to control FMD. Therefore, improving farmers' knowledge regarding distinguishing FMD from other diseases and ensuring prompt reporting of any suspicion of FMD as well as restricting movement of animals are critical activities for an effective FMD response effort. Therefore, the main purpose of this study was to clarify the relationship between farmers' knowledge levels and their behaviors to establish a strategy to control FMD. In our study, item count technique was applied to estimate the number of farmers that under-report and sell FMD-infected animals, although to do so is prohibited by law. The following findings were observed: about 63% of farmers have very poor knowledge of routes of FMD transmission; 'under-reporting' was found to be a sensitive behavior and nearly 23% of the farmers were reluctant to report FMD-infected animals; and 'selling FMD-infected animals' is a sensitive behavior among high-level knowledge group while it is a non-sensitive behavior among the low-level knowledge group. If farmers would understand the importance of prompt reporting, they may report any suspected cases of FMD to veterinary officials. However, even if farmers report honestly, they do not want to cull FMD-infected animals. Thus, education programs should be conducted not only on FMD introduction and transmission, but also its impact. Furthermore, consumers may criticize the farmers for culling their infected animals. Hence, not only farmers, but also consumers need to be educated on the economic impact of FMD and the importance of controlling an outbreak. If farmers have a high knowledge of FMD transmission, they consider selling FMD-infected animals as a sensitive behavior. Therefore, severe punishment should be levied for selling FMD-infected animals.

A Union Model of Human Being and Machine from the Point of Information Processing on the Complex System (복잡계에 대한 정보 처리 관점에서의리 인간과 기계의 결합 모질)

  • 고성범;임기영
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2001.12a
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    • pp.193-198
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    • 2001
  • In the large scale B2B transaction like buying Express-Train or selling Daewoo Motor, a tremendous amount of variables and factors of chaos functionate in it directly or indirectly. To get effective information processing on the so called complex system like this, it should be possible to unite the global insight power of the human being and the local computing power of the machine. In this paper, we suggested a union model of human being and machine using Hugent concept. Hugent is defined as an agent model which allows us to chemically unite the human's component and the machine's component in terms of information processing. In this paper, we showed that some typical problems contained in the complex system can be treated more easily through the suggested Hugent concept.

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e-Business Impacts on Distribution Channel in Airlines (항공사 유통경로에 대한 e-비즈니스 파급효과)

  • Yoon Duk Young;Lee Hwi Young;Kim Kee Woong;Yoon Moon-Gil
    • Korean Management Science Review
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    • v.22 no.1
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    • pp.149-165
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    • 2005
  • From the growth of internet technology, many e-commerce principles have been Introduced In airline industry. The computer reservation systems(CRS) has been considered as the first real-time business application and the earliest examples of e-commerce. in airlines, the early e-business activity was to build the web site for providing flight Information to customers. Recently, many airlines are expanding the capability of the web site for selling tickets on the web to make use of the cheaper distribution channel. In this paper, we focus on the impacts of airline e-business being implemented in airline distribution channels. Using the conjoint analysis, we suggest a model for estimating the change of market sales for each distribution channel. With the empirical survey, we can find some implications on the e-business strategy and the effective internet marketing tools for airlines.

The Comparative Study of Packing House System for Apple Industry between Kyungpook Province and New York State (경북지역과 미국 뉴욕주 패킹하우스의 운영 실태 비교분석)

  • Lee, Ho-Chol
    • Journal of Korean Society of Rural Planning
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    • v.5 no.2 s.10
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    • pp.1-13
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    • 1999
  • Packing house is the regional center in which packing, sorting, storage, and selling of harvested fruits are taken care of all together. It is located at the producing centers, and commercializes their apples. Apple grading policies of chief producing centers should concentrate on enhancing functions and roles of its local packing house. Consequently new packing house policies for enacting individual grading standards at national and local levels should be developed. This study is to develop Korea packing house on the basis of field survey in New York State. Increasing the utilization of packing house is the main key to the success of apple grading project. Therefore, effective arrangement and utilization of sorting facilities should be evaluated and new system which enables apple farms, local cooperatives, and corporations to joint-utilize packing house must to be established.

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