• Health Policy and Management
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• v.24 no.4
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• pp.367-379
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• 2014

Background: Over the last decade, medical tourism industry has grown in Korea. Especially the number of Mongolian medical tourists has increased rapidly. Therefore, the Mongolia is one of the targets for Korea medical tourism. The purpose of this study is to investigate the effects of destination image and expected attributes of medical services on Mongolian's intention to use Korean medical tourism service. Methods: This study empirically collected survey data from Mongolian lived in Mongolia. The study analyzed the data using a PLS model. Results: Our results are as follows. First, the country image didn't significantly have causal effects on expected medical service quality and perceived risk. Second, tourism image (e.g., entertainment, economic feasibility, and local convenience) has significantly causal effects on expected medical service quality and perceived risk. However, tourist site as tourism image didn't significantly have causal effects on expected medical service quality and perceived risk. Third, medical image made a statistically significant effect on expected medical service quality and perceived risk. Fourth, the expected medical service quality showed a significant effect on intention to use Korean medical tourism service. Fifth, the perceived risk of medical tourism showed a significant effect on the reliability of medical tourism, but didn't show a significant effect on the intention to use Korean medical tourism service. Finally, the reliability has a significant effect on the intention to use Korean medical tourism service. Conclusion: From our empirical results, this study concluded that as a strategy attracting Mongolian patients, it is more effective to strengthen Korean hospital image and tourism image than Korean country image.

• KDI Journal of Economic Policy
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• v.37 no.sup
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• pp.1-32
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• 2015

Korea witnesses continued debate over the policy that mandates the use of the public authentication certificate (electronic certificate) in electronic financing. The debate mainly centers on the rationale of the government compelling, as a standard, a public electronic certificate based on a specific technology, among several user authentication technologies. This paper looks into the impacts of both adoption and abolition of this mandatory policy and thereby analyzes the effects of government intervention in technology standardization. To that end, two main questions are presented: what conditions would enable a single technology to serve as a standard in the market without government intervention; and what conditions would make the standard determined in the market contribute to maximizing social welfare. This paper demonstrates that the attitude and preference of market participants towards each technology determine the level of market equilibria and social welfare caused by the adoption and abolition of the mandatory policy on electronic certificate.

• Architectural research
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• v.15 no.2
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• pp.59-68
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• 2013

To ameliorate a long-standing, persistent housing shortage in Korea, large-scale massive housing production has been an imperative, and the extensive growth highly values development and consumption. The state's priority for the quantitative growth of housing stock has proved to be successful, but the state faces with economic and environmental crises in a global era. To achieve the qualitative growth, the previous administration pronounced a green growth policy from the inception, and a series of strategic measures under a holistic plan have been taken widely and vigorously. As part of the strategies, the green home project was undertaken, and simultaneously the movement of green living led by the governance has been activated. However, little attention to the grassroots effort was paid and the efficacy hasn't been adequately addressed. This study examines the factors affecting green living of residents in multifamily housing. Based on public guidelines to green living, 106 specific items were drawn out and largely categorized into 6 areas (water, waste, transportation, air quality, consumption, and energy), and the questionnaire was constructed using them. Of 750 survey forms mailed out, 161 responses were returned and the collected data were used for statistical analysis. The findings indicated that varying degrees of green living was well practiced, the state-led green home project was relatively well recognized, and the green growth policy was strongly supported. Also the respondents' attitude toward green living were more associated with demographic variables than housing characteristics, and familiarity with green home project was related to attitudes toward green living. Since the on-going approach to green living has focused on simple and economical ways, it has proved to be effective but progressive strategies to make living greener are necessarily developed.

• Journal of Distribution Science
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• v.16 no.2
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• pp.67-81
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• 2018

Purpose - Recently the importance of green consumption and corporate social responsibility has been increasing, thereby enhancing the importance of green consumption space as well. The retail space, as a representative consumption space, is now consuming more energy by introducing bigger retail space, 24-hour operation, cutting-edge equipment, and manless checkout system. Especially for retailers, who are constantly interacting with consumers, not only the economic consideration but also the consumer experience via retail service and physical retail space is crucial for their success. Therefore, this study intends to understand the main factors of motivating consumer perception about green retail space. In addition, we further investigate the mediating and moderating variables to encourage revisit intention and green retail space image. Research design, data, and methodology - In order to test our hypotheses with two models, we conducted a survey using questionnaires. In model 1, 356 respondents were surveyed to determine whether consumers' green attitudes and behaviors enhance environmentally friendly perception on retail space properties. In model 2, a questionnaire survey was conducted on 69 consumers who have experience in green retail space. Questionnaire surveys were conducted with on-line panels in Korea and analyzed using regression model and Hayes' PROCESS macro. Results - We found that consumers with green attitude put more importance on the attributes of green retail space. Also, the utility of the green retail space was found to be significant in emotional and social benefits. And, the consumers, who perceived the importance of green retail space, show higher revisit intentions. The emotional and social utilities have significant positive effects on revisit intention through green retail space image. Conclusions - This study demonstrates that a green retail space can induce positive consumer utility, thereby increasing green retail space image and revisit intention. Thus, in order to increase the image and revisit, retailers should communicate green messages with consumers, enhance green attributes of retail space, and target green consumers. To do so, we suggest that various marketing efforts such as publicity and education are needed to appeal experiential green products and retail space to consumers.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.190-206
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• 2016

This study explores the meaning of life insurance planner's job experiences achieving job security, high performance and high income. After 6 of life insurance planners working in the field were chosen as the study participants, we use narrative approach to studying the meaning of their job experiences. The study shows that perception about job competency of planners depends on the level of experience: candidates who had no experience at all feel that anyone can perform planner's job, new employees after introduction training program see planners can do with product knowledge and consulting competency, and experienced people admit they can perform successfully only when they have good attitude towards customers and do all their work in a conscientious manner. Also, the meaning of planner's job experiences is identified as awareness of work value and serving customers with their commitment. The anticipated factors that make planner's job performed successfully are playing a role as a teacher, doctor, and angel, being regarded as happiness preacher for economic stability of individuals and families, and displaying their performance as experts.

• Journal of Korean Society of societal Security
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• v.2 no.3
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• pp.31-38
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• 2009

The findings of this study on the Consciousness level of the citizens of Kwang Ju City are as follows; Firstly, the level of knowledge on the environment problems is high and the knowledge is acquire through mass media. Secondly, the citizens of Kwang Ju city consider their environment as sever and it's immediate steps should be taken. The third,n. The thpdiate steps shoenvironment educsteps and lectudia on environmental polluteps should be gehpdheo the citizens and economic development should be made without destroying environment The foudth, the citizens pdifer to live in in small medium citiia rsther than in metropolitan citiia, and their attitude toward futudi is pessimistic, and they have a high level of participateps in evvitonmental problems. In cita of movements that they have pdifer to move to small and medium citiia. It repdiatnts that they pdifer to live in an adia with no tr polluteps while enjoying a cultudal life. The expect thetr city to provide thematlves gdien adias supr as forest and fiildsheo take a rest Thwalk on. The have a passimistic view that thetr city in the futudi will be polluted seveadly. The consciousness level of participateps in e thpdiate steps shoenvironment ia relsterey high, but in reality it is estimated to be low.

• Journal of Fashion Business
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• v.6 no.5
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• pp.27-40
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• 2002

The purpose of this thesis is presenting desirable design of uniform which could reflect high school girls' demands with the researches on their consciousness of fashion and actual state of uniforms. Methods to accomplish this research include first, examinationson characteristics of high school girls and their consciousness of fashion with relevant articles, second, interviews with designers from major domestic uniform brands - ELITE, IVY, SMART - and third, analysis on related internet sites. Practical researches are followed by design analysis and proposal of improvement on high school girls' uniform, accompanied by collection of photographs from field studies, major uniform brands' shops and uniform related internet sites. Korean high school girls in the digital era are able to express themselves in each different fashion with own individuality, preference or intention, as they are particularly interested in clothes or their appearances. Their consciousness of fashion became visible in a shape of negative attitude and dissatisfaction with uniforms due to its out-of-date design, lack of features and inconvenience in action. Besides more than half of high school girls already experienced reforming it for better looks. As a result of current analysis on references of uniform designs, various levels of refinement were noticed even in uniform of similar details, design, fabric textile and color due to differences on size & length of jacket collar, dart, cutting line, size of details, decorative line, easiness in fit, length of clothes, and etc. To provide students of more refined and desired designs which reflect their demands, current uniforms are to begin acquiring delicate changes with present vogue and feature such as size of details, silhouette, cutting line, decorative line and etc. In addition newly designed uniforms are to present desirable design with image of refinement and neat as they actively comprehend students' needs within its symbolic, functional, economic and aesthetic characteristics by nature.

• Journal of the Korean Society of Food Culture
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• v.1 no.2
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• pp.142-156
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• 1986

The purpose of the present study was to investigate the value evaluation of food in urban Korean adolescents. The conclusions drawn from the analysis of values of foods are as follows: 1. There are five factors drawn from the analysis of values of foods, that is, subjective evaluational factor. Objective factors are social factor, economic factor, quality attribute factor, and freguency of food intake factor. And it has been revealed that there is some relationship between these factors. The subjective evaluational variable depends most strongly on the sensory variable, especially taste, flavor, color and shape of food, described in the order of influence. It also depends on the experiential frequency of intake. 2. With regard to the attitude of evaluation of food, there is a considerable difference between junior high school students and high school students, and between male and female students, This difference can be noticed in almost all the variables dealt with in this study, especially in the subjective evaluational aspect, experiential aspect, and social aspect, A significant difference was found between junior high school students and high school students and between male and female students on both subjective and objective values of foods. Male students valued food which brought about a 'Satiety' more so than female. And consequently, they take such kinds of foods more frequently. More female students than male students and more junior high school students than high school students have a strong conception of the socio-cultural value of foods, that is, the spatial and temporal symbol of foods.

• Journal of Preventive Medicine and Public Health
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• v.40 no.5
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• pp.345-350
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• 2007

Objectives: To determine the disparity in the rate people undergo health examinations according to socioeconomic position (SEP) and the changes in this disparity with time. Methods: Seoul citizens' health profile data from 1997 to 2005 were analyzed. The study subjects were 40 years old and over, and the total number of subjects was 6,601 in 1997, 8,994 in 2001, and 8,819 in 2005. Those aged 60 years and over were eliminated from the analysis of subjects' occupation. We used education, family income and occupation as indicators of SEP. The age-standardized health examination attendance rate for each year was calculated according to the education, family income and occupation. The odds ratios (ORs) from multiple logistic regressions were adjusted for age. Results: The disparity in the rate of attendance according to the SEP decreased from 1997 to 2005 but still existed. Even though the disparities among the subgroups according to education, family income and occupation were not that high, the disparity between the group with the highest SEP and the other groups was considerable. Conclusions: Our findings suggest that unequal access to health examination services according to socioeconomic position still exists. This disparity has decreased recently but the disparity according to level of education was the greatest.

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.2
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• pp.67-74
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• 2008

Entering the 21st century, the primary influence leading world economy have been shifting. U.S. economy has seemed to slow down, Japan and EU are also in same situation. But China have started to lead Asia economy and expended to the World. According to Goldman Sachs Group, "The 21st century will be a era of Brics because of their enormous territory, a large population and abundant natural resources." We have to more focus on China because China have directly effect on Korean market and have a great potential market opportunity for our industries. However, this report mentioned above didn't carefully deal with a field of information and technology(from here IT), Digital contents consumption wasn't mentioned at all. Now Digital Contents (from here 'DC') emerge as new value creator and actually Korea has been a dominant in IT industries and is leading Digital contents market in China. This phenomenon is called as 'Korean wave (Han-Ryu)'. Many researchers have studied about 'Korean wave(Han-Ryu)' focusing on the economic effect but Korean DC industries need to build specifical strategies for exporting Korean DC to China market. Therefore, purpose of this study is following : Firstly, to analyze environment of DC in China and competitive advantages of it. Secondly, to compare ICAI (Industrial Comparative Advantage Index) according to a kind of DC. Finally, to make an analysis of China consumer's attitude to DC. This study will give much implication for Korean DC industries to enter China market.