• Asia pacific journal of information systems
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• v.26 no.1
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• pp.189-210
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• 2016

The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.

• Korean Journal of Human Ecology
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• v.1 no.1
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• pp.69-77
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• 1992

The purpose of this study was to find out the relationships among the eating behavior, the nutrition knowledge & the physical growth, and factors influencing each of them in middle school students. Eight hundred three boys and girls, who were sampled from the third graders of 6 middle schools located in Taejeon and Ahnmyeondo, were asked to fill out the questionaire. The statistics used for data analysis were Frequency, Percentage, Oneway, Crosstabs, Chi-square($X^2$), t-test, Pearson Correlation, Regression, and Path analyses. The results are summarized as follows: I. The asked students showed the significant difference in frequency intaking food and the eating attitude depending on sexual distinction and area. The girls got higher frequency score(intaking food) than the boys did and the students in Taejeon got better eating attitude score than those in Ahnmyeondo. Also, the girls got higher nutrition knowledge score than the boys did and the students in Taejeon got higher nutrition knowledge than those in Ahnmyeondo. 2. The higher the economic level was, the higher the frequency score(intaking food) was. Also, the students whose father had the occupation involved in the tertiary industry and better school ing made higher nutrition knowledge, eating attitude, and frequency intaking food than others. The students whose father had the occupation involved in the tertiary industry and better schooling were taller and heavier than others. 3. The variables influencing on the frequency intaking food were father's school ing, father's occupation, economic level, sexual distinction, eating attitude. The variables influencing on eating attitude significantly was only the birth order. The variables influencing on the height were sexual distinction, residential area, eating attitude, frequency intaking food, father's schooling. Also, the variables affecting the weight were sexual distinction, father's schooling, eating attitude, frequency intaking food.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.676-685
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• 2021

This study examined effects of good death awareness and knowledge of advance directives on attitude toward advance directives in middle-aged adults. The participants were 152 middle-aged adults in G province and C province. Data were collected from October 4 to November 15, 2019 through self reported structured questionnaire. Data analysis was performed using descriptive statistics, t-test, ANOVA, Pearson correlation coefficient, and stepwise regression. Good death awareness correlated positively with knowledge of advance directives and attitude toward advance directives. Knowledge of advance directives was positively correlated with attitude toward advance directives. Participants' economic status, knowledge of advance directives and good death awareness explained 28.3% of variance in attitude toward advance directives among middle-aged adults. The findings indicate that middle-aged adults' economic status, knowledge of advance directives and good death awareness are important factors to be considered for the formation of desirable attitude toward advance directives.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.3
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• pp.43-57
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• 2009

Middle and High school students are highly interested in appearance and clothing and they use it as a method of expressing their personality and freedom. We examined clothing attitudes and school uniform attitude of the students and analyzed relationship between them by the survey of 446 middle and high school students living in Seoul. First, High school students have more positive attitudes towards school uniform than middle school students have. High school students prefer school uniform and wear more frequently than middle school students do. Second, the group of economic efficiency and individuality have more positive attitudes and prefer the school uniform than group of practicality, fashion and conformity have. The group of fashion and economic efficiency show the preference of famous brand. Based on these results, we understand the attitudes of middle and high school student towards school uniform with reference to the clothing attitudes. Therefore, we need to accept demand of students in producing school uniform.

• Journal of the Korean Home Economics Association
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• v.19 no.2
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• pp.89-105
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• 1981

The aim of this study is to analyze the attitude of family economic management in urban and rural household and how it effect to each household. It was investigated the attitude of housewife for the family economy planning purchase, consumption and utilization of the resources by questionnaire. For the analysis, usable respones(410 from urban and 264 from rural housewife) were verified. The result of investigation if as follows ; 1. the housewives in urban and rural have attitude of purposal purchase in general. the information for the new products and prices are usually got6 by mass media. the urban wives keep records more than rural housewives. 2. They have reasonable behavior in purchase but when they select the goods, urban housewives prefer to the goods made by well-known company and rural housewives consider the prices. Otherwise the rural housewives take more the cooperative buying than urban housewives. 3. In urban they save some money regularly but in rural they can rarely save. the housewife manages all money for living expenses in urban, but in rural they do not so. 4. Human resources and nonhuman resorces are utilized in rural house better than the urban but especially household equipments are not used completely in both case.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.540-550
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• 2007

The study investigated the effect of shopping orientations of male and female consumers on the attitude toward sales clerk's service and shopping environments. The subjects of the study were male and female consumers who were residents in Seoul. Among the 400 distributed questionnaires, 364 questionnaires were used for data analysis. Statistical analyses used for the study were cluster analysis, t-test, ANOVA, Duncan's multiple range test, and $X^2-test$. The results showed that shopping orientations of male and female consumers had 6 factors: pleasure, economic, store loyal, planned, convenience, and impulsive. These 6 factors were classified into 5 groups by cluster analysis: pleasure/impulsive group, planned group, economic/ convenient group, planned/store loyal group, and low interest group. In regard to the differences among the five shopping orientation groups, the result showed that the groups were significantly different concerning the attitude toward sales clerk's service and shopping environments. In addition, male and female consumers were significantly different in shopping orientations, and the attitude toward sales clerk's service and shopping environment. For example, female consumers sought more pleasurable shopping while male consumers sought more store loyal shopping. Based on the findings of this study, the marketing strategies can be developed fur the specific segmented groups.

• Journal of Industrial Convergence
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• v.3 no.2
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• pp.51-71
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• 2005

As the living standards have been enhanced thanks to rapid to rapid economic growth following industrial progress, today the advancement of woman into specialized jobs keep expanding not only for economic purpose such as increasing family income but also due to changed perception on woman's role, i.e. self-realization. In the actual situations, however, women are generally placed in a inferior position compared with men in most jobs, despite existence of gender equality policy. Therefore, concern and study on female adaptation into job and their work attitude have become increasingly important, which can contribute to alleviating women's discontent in the work but to raising efficiency of job execution and improving work quality. In this treatise, I researched the job attitude of woman for the period of 1980 up to 2005, with interval of every 5 years. For empirical analysis, research has been done towards females teachers in elementary and middle schools as well as female works in financial institutions. Both job fields have comparatively high percentage of female employees and have less sexual discrimination. The purpose of this vertical research is (1) to find out how women workers perceive their job environment, (2) to analyze empirically the change in female job attitude and their flow of consciousness. Ultimately this treatise aimed at contributing to efficient management of female work force in our society.

• Journal of Korean Society of Forest Science
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• v.84 no.1
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• pp.1-9
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• 1995

This study investigates the collective aspects of hunting motivation and hunters' attitude toward natural environment. Data were collected from three different types of respondents : 148 hunters who purchased hunting license between November 1992 and March 1993 in Cholla Province. 120 university students and 260 Suwon residents. The 26 items out of 90 items were selected to develop an attitude scale toward natural environment. Results of ANOVA revealed that there were significant differences among five groups(hunters, urban residents and students from 3 major fields) in terms of their attitude values. Hunters' attitude value toward natural environment was the highest among five different types of respondents. Two major motives for hunting participation are 'exercise' and 'like out-of-doors'. Factor analysis presents eight motivational dimensions underlying hunter's involvement in the activities: 1)stewardship, 2)social contact, 3)show-off, 4)sportsmanship, 5)like to kill, 6)recreation/relax, 7)economic gain, and 8)being alone. The correlation between the motivational factor of 'economic gain' and the attitudinal item of 'relationship between man and nature' was negative(r=-0.28). There is a positive correlation(r=0.24) between the motivation of 'being alone' and the attitude of 'needs for natural environment'. These relationships indicate that individual's attitude value decreases when one perceives nature as economic goods, while it increases when one visits nature to relieve stress and to develop self-esteem.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.202-216
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• 2020

In this study, we studied the utility and value of the mileage program as a strategy to strengthen the relationship with customers in the surrogate operation industry. To this end, we conducted a survey of 1,000 customers who used the service more than once, mainly from D company, which has operated the agency operation business for more than 20 years, and analyzed 309 sincerely respondents. Five characteristics of mileage use (emotional benefits, ease of use, economic usefulness, effort to acquire, variety of benefits). Two parameters (brand attitude, brand loyalty) were set, and the dependent variable was set for reuse. As a result of hypothesis test, emotional benefit, convenience of use, and economic usefulness were significant in terms of brand attitude and brand loyalty, and acquisition effort and benefit diversity did not show significant results. The results of this study showed that the surrogate operation industry should strive to strengthen the emotional benefits, convenience of use, and economic usefulness to customers in order to strengthen the relationship with the customers.

• Journal of the Korean Dietetic Association
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• v.25 no.4
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• pp.257-268
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• 2019

This study provides basic data on how stress impacts the processed convenience foods purchase attitudes and the selection attributes of housewives. The stress consists of 3 factors, which were housework stress, family relation stress and economic stress. The processed convenience food purchase attitude consisted of 2 factors, which were peripheral influence purchase and conviction purchase. The processed convenience food selection attribute consisted of 4 factors, which were quality, convenience, packaging and price. Factor loading confirmation and reliability test were conducted, and the reliability was confirmed with Cronbach's alpha coefficients for all the factors exceeding 0.5. The high stress levels showed significantly high stress factors of housework, family relations and economic stress (P<0.001). The high stress group was shown to make purchases by recognizing peripheral influences (P<0.01). When the selection properties of processed convenience foods depending on different stress levels were examined, it was revealed that among the three groups, the low stress group least considered the price aspect (P<0.01). After deducting the factors, AMOS (Analysis of Moment Structure) was used to conduct the confirmatory factor analysis for verifying validity. The structural equation model was used to determine the path coefficient. From the processed convenience foods purchase attitude, the peripheral influence purchase had significantly positive (+) effects on convenience (P<0.05). Also, conviction purchase was shown to have significantly positive (+) effects on quality (P<0.05). Housework and family relation stress were shown to have negative (-) effects on processed convenience foods selection attribute, and economic stress was shown to have positive (+) effects, although no significant relationships were revealed.