• Journal of Advanced Technology Convergence
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• v.3 no.1
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• pp.21-31
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• 2024

The study confirmed the relationship between attractiveness and suitability in the relationship between the formativeness of creating the artistic form of a virtual influencer who acts as an advertising model, advertising attention, and advertising attitude. To confirm this, the subjects of the study were the MZ generation and X generation, which have a high rate of SNS use. The analysis method used SPSS statistics 27.0 and SPSS process macro version. The research results are as follows. First, it was confirmed that attractiveness and suitability fully mediate the relationship between formativeness and advertising attention. In the path of formativeness and advertising attention, the total effect was found to be higher than the direct effect, and it was confirmed that there was a double parallel mediation effect through attractiveness and suitability in the relationship between the formativeness of virtual influencers and advertising attention. Second, it was confirmed that formativeness affects the mediating variable, attractiveness, but attractiveness does not affect attitude toward advertising. Since formativeness affects suitability and suitability in turn influences attitude toward advertising, it was confirmed that there is a full mediating effect between these variables. According to these results, the parallel mediating effect of attractiveness and formativeness was not confirmed in the relationship between formativeness and attitude towards advertising. The above study is significant in that it presents academic implications and practical implications by examining the dual and parallel mediating effects of attractiveness and suitability in the relationship between formativeness, advertising attention, and advertising attitude variables, which are considered in the production of virtual influencers.

• Journal of Venture Innovation
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• v.5 no.2
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• pp.67-84
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• 2022

This study attempts to verify the double mediating effects of trait anxiety and burnout in the relationship between socially prescribed perfectionism and subjective well-being of employees. For this study, 300 office workers were surveyed to measure the trait anxiety, the burnout, the socially prescribed perfectionism and subjective well-being. The collected data were analyzed with SPSS PROCESS Macroin an bootstrapping method. The result of this study can be summarized as follows. First, socially prescribed perfectionism had significant positive relationship with trait anxiety and burnout. Socially prescribed perfectionism had significant negative relationship with subjective well-being. Also trait anxiety had significant positive relationship with burnout and significant negative relationship with subjective well-being. In addition, burnout had significant negative relationship with subjective well-being. Second, trait anxiety and burnout fully mediated the relationship between socially prescribed perfectionism and subjective well-being. Third, there was a dual mediation effect on trait anxiety and burnout in the relationship between socially prescribed perfectionism and subjective well-being. In conclusion, it suggests that in order to elevate subjective well-being of employees with a high level of socially prescribed perfectionism, it would be more effective to deal with trait anxiety and burnout which are proved to make them happy than to deal with perfectionism itself.

• The Korean Journal of Coaching Psychology
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• v.5 no.1
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• pp.85-102
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• 2021

The purpose of this study was to examine the effect of out-of-school adolescents' social stigma on smart-phone addiction through career disorders and depression. In the process that social stigma of adolescents outside of school affects smart-phone addiction, the mediating effect of career barriers and depression was verified. The subjects of this study were 318 subjects who participated in the 5th year survey of out-of-school youth panel by the Korea Youth Policy Institute. For data analysis, the correlations and mediating effects between major variables were verified. As a result of the study, first, all of the major variables were found to have statistically significant correlations. Second, the social stigma of out-of-school adolescents was found to have an effect on smart-phone addiction through career disorders and depression, confirming a double mediation. In addition, in the process in which out-of-school adolescents' social stigma affects smart-phone addiction, it was confirmed that career disorder and depression were respectively mediated, but social stigma did not have a significant effect on smart-phone addiction. Based on these results, prevention of smart-phone addiction among out-of-school adolescents and intervention methods and implications for youth coaching were presented.

• Journal of Venture Innovation
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• v.3 no.2
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• pp.129-145
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• 2020

The purpose of this study was to examine the effects of the job characteristics of the PR practitioner on flourishing and to identify the mediating effect of the meaning of work and job engagement. This study used a survey of 353 PR practitioners from PR firms and the hypothesis was verified by gathering the data of the job characteristics, the meaning of work, the job engagement and the flourishing by conducting hierarchical regression analysis and SPSS Process Macro bootstrapping analysis. The results showed that the job characteristics of the PR practitioner were found to influence the flourishing with the double-mediation effect, the meaning of the work and job engagement. The more PR practitioners regard their work affects their surroundings, the higher the degree of autonomy is, and the more they get feedbacks they engaged more, as they valued their job more thereby experience flourish more. Moreover, when PR practitioners valued their job more, they more engaged in their work and experience flourish. The meaning of work revealed to be the important factor to affect flourish regardless of the job characteristics and the job engagement so that gained the results that PR firms' effort to elevate the meaning of work of PR practitioners has is important. The study findings suggest that PR practitioners' flourishing is manageable in the organization by paying attention to oneself in the aspect of the organization, not leaving in individual areas. Limitaions and implications for future studies were discussed.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.259-270
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• 2020

The purpose of this study was to examine the mediating effects of mattering and unconditional self-acceptance in the relationship between college student socially-prescribed perfectionism and social anxiety. For this purpose, a questionnaire was conducted for students in college and a total of 408 copies were used for analysis. The instruments used in the measurement were socially prescribed perfectionism scale(HFMPS), social anxiety scale, mattering scale, and unconditional self-acceptance. The collected data were analyzed by descriptive statistics and correlation analysis using SPSS 21.0, and the structural equation model and mediating effects were verified using Mplus 7.0. The results of the study are as follows. First socially-prescribed perfectionism showed a positive correlation with social anxiety but negative correlation with mattering and unconditional self-acceptance. And there was a positive correlation between mattering and unconditional self-acceptance but negative correlation with social anxiety. Second, the mediating effect of mattering was confirmed in the relationship between socially-prescribed perfectionism and social anxiety. Third, the mediating effect of unconditional self-acceptance was confirmed in the relationship between socially-prescribed perfectionism and social anxiety. Fourth, the effect of double mediation of mattering and unconditional self-acceptance was confirmed in relation to socially-prescribed perfectionism and social anxiety in college students. Based on these findings, the implications of the study were presented and the limitations of the study and suggestions for further research were discussed.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.632-644
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• 2021

The purpose of this study was to examine the mediating effect of ego-resilience and countertransference management ability in the relationship between counselor's adult attachment and development levels of counselors. For this purpose, 389 counselors who conducted more than 5 times of verbal counseling per case were surveyed for 3 weeks using the online questionnaire function. Data were analyzed using SPSS 21 and AMOS 21, reliability analysis was conducted, and constructed structural equation model(SEM) and to verify validity, fitness, and mediating effects. The results of the analysis are as follows: First, counselor's attachment anxiety and attachment avoidance had indirect effects on the ability to manage countertransference through the medium of ego-resilience(p<.001). Second, counselor's attachment avoidance had an indirect effect on counselor's developmental level through countertransference management ability(p<.05). Third, it was confirmed that counselor's attachment anxiety and attachment avoidance had an effect on counselor's development level through double mediation of ego-resilience and countertransference management ability(p<.001). The significance and limitations of these results and suggestions for follow-up studies were discussed.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.563-574
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• 2017

The predominant concerns of the study consist of: (1) the direct effects of social work students' evaluation toward connivers of exam-cheating on their evaluation toward connivers of corruptio ns in social welfare organizations; (2) the dual mediation effects of their concerning dysfunction of whistle-blowing and needing of protection arrangement for whistle-blowers. The notable findi ngs are as follows: First, the evaluation toward a person conniving at exam-cheating significantl y has an effect on the evaluation toward connivers committing corruptions in social welfare orga nizations($.211^{***}$). Second, the more positive evaluation for connivers of exam-cheating, the more concerning dysfunction of whistle-blowing, the less needing protection arrangement for whistle-blowers($-.191^{^{\prime}***}$). The students, concerning dysfunction of whistle-blowing more, show less neg ative evaluation toward a person, conniving at corruption in social welfare organizations($.245^{***}$). The more needing protection arrangement for whistle-blowers, the less positive evaluation regar ding whistle-blowers in the organizations($-.122^{***}$). Lastly, both mediating effects of the needing protection arrangement for whistle-blowers and concerning about dysfunction of whistle-blowing are significant so dual mediator are proved. Some practical implications are discussed based on the study's findings.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.582-592
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• 2019

This study was conducted to identify the causal pathways of variables affecting life satisfaction in adolescents with disabilities to establish a basis for concrete intervention in their daily lives. This study was conducted on 239 adolescents with disabilities aged 9 to 24 years who responded to the survey on the actual conditions of people with disability in 2017. The SPSS macro process was used for analysis of the dual mediation effect. The results showed that there was a statistically significant correlation between instrumental daily life performance capacity, life satisfaction, Self-Rated Health, and participation in culture and leisure activities. It confirmed the mediating effects of Self-Rated Health and cultural leisure activities when the instrumental daily life performance capacity affected life satisfaction. This confirmed the dual mediating effect of instrumental daily life performance capacity on life satisfaction through causal pathways of Self-Rated Health and participation in cultural leisure activities. Based on the results of this study, it was possible to identify the focus of practical intervention through the identification of sequential pathways of Self-Rated Health and cultural and leisure activities on influence of instrumental daily life performance capacity and life satisfaction in adolescents with disabilities.

• Asia Marketing Journal
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• v.14 no.1
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• pp.99-130
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• 2012

Service failure and a poor service recovery may lead loyal customers to try to aggressively punish the service firm. We use perceived betrayal and desire for vengeance as the key constructs to understand customer retaliation. Perceived betrayal is defined as a customer's belief that a firm has intentionally violated what is normative in the context of their relationship. And the desire for vengeance is defined as the retaliatory feelings that consumers feel toward a firm, such as the desire to exert harm on the firm. The perceived betrayal and the desire for vengeance are key antecedents of retaliatory behaviors such as vindictive complaining, negative WOM and third-party complaining for publicity. The empirical results suggest that betrayal is a key motivational factor that lead customers to restore fairness by making use of all means, including retaliation. We also find that relationship quality has effect on a customer's response to a failure in service recovery. As the levels of relationship increases, a violation of the proper fairness has a stronger effect on the sense of betrayal experienced by customers. Considerable research has investigated consumer responses to dissatisfaction. But our study examine the response of outraged and highly frustrated consumers. We focus on emotional and behavioral processes that have not been covered by previous dissatisfaction researches and which are unique to outraged consumers caused by extremely dissatisfied purchase experience. It has recently been pointed out by various mass media that the customers not only have positive effects on the company performance but also put the company in crisis. It has often been reported that one customer's dissatisfaction, for example, never ends as it is, and it tends to grow for retaliating upon the company, depending on the level of seriousness of the dissatisfaction. This sometimes leads to a lawsuit against the company. Our study focuses on the customers' emotional and behavioral responses induced by their extreme dissatisfactions. We divided the customer groups into the customers with high relationship quality and the customers with low relationship quality, and the difference between two groups is examined. The objective of this study is to comprehend the causal relationship between the feeling of betrayal caused by the service failure and the retaliatory behavior triggered by the desire of revenge. Our study is divided into three parts. First, a causal relationship between perceived unfairness and the perceived betrayal and desire for revenge. Second, the effect of the perceived betrayal and desire for revenge on the retaliatory behavior is investigated. Finally, the moderating role of relationship quality in the causal relationship between the unfairness in service recovery and the perceived betrayal is analyzed. This study finds the following empirical results. The distributive unfairness, procedural unfairness and interactional unfairness had significant effects on the perceived betrayal. Especially, the perceived distributive unfairness results in the highest perceived betrayal. When the service company does not provide customers proper and sufficient compensation for the failure, they feel the strong sense of betrayal. And in the causal relationship between the perceived betrayal, desire for revenge and retaliatory behavior, the perceived betrayal has significant effects on e desire for revenge. In addition desire for revenge has significant effects on negative word of mouth, retaliatory complaining behavior and publicity of complaints through third group. Therefore the perceived unfairness has effects on retaliatory behavior through the mediation of the perceived betrayal and desire for revenge. Finally the moderating role of relationship quality was examined in the relationship between the unfairness and perceived betrayal. If the customers experienced the perceived unfairness in the process of service recovery, the customers with high relationship quality feel the stronger perceived betrayal than the customers with low relationship quality do. When they experience the double service failure, the customer group with high relationship quality accumulating the sense of trust feel the more perceived betrayal than the customer with low relationship quality who do not have strong trust. The contribution of this study is to find the effect of the service failure on the retaliatory behavior with the moderating roles of relationship quality. The dimensions of unfairness in service recovery is found to have differential effects on the perceived betrayal, desire for revenge. And these differential effect is moderated by the level of relationship quality.