• 한국컴퓨터정보학회:학술대회논문집
• /
• 한국컴퓨터정보학회 2019년도 제60차 하계학술대회논문집 27권2호
• /
• pp.357-358
• /
• 2019

In this paper, we propose a donation game platform using blockchain to revitalize the shrinking donation market. The platform is designed to ensure transparency and user reliability in the use of ethereum's smart-track function and to attract interest from donors and encourage continued donations by introducing games into the donation process through donor organizations to address the opaque nature of the donation and use of the funds and the result of the donation portfolio. It also develops a donation ecosystem that benefits donors, donors and sponsor companies alike by platforming them.

• 산업진흥연구
• /
• 제9권4호
• /
• pp.203-211
• /
• 2024

본 연구는 MZ세대의 기부 플랫폼 사용자 경험을 심층적으로 분석함으로써, 기부 참여를 촉진하기 위한 구체적인 사용자 경험 개선 방안을 제시한 데 의의가 있다. 이를 통해, 기부 행동을 증진 시키는 핵심 요소를 파악하고 이를 바탕으로 플랫폼을 개선하여 MZ세대의 기부 참여를 독려할 수 있다. 연구 결과는 MZ세대가 투명성과 신뢰성을 중시하며, 간편한 기부 절차와 자동이체 기능을 선호한다는 점을 강조하였다. 또한, 시각적 요소와 체험 활동이 기부 동기를 강화하는 데 중요한 역할을 한다는 것을 밝혔다. 이러한 연구 결과는 비영리 기관에 중요한 시사점을 제공하며, 기부 문화를 활성화하고 더 많은 사람이 지속해서 기부에 참여하도록 유도하는 데 기여할 수 있다. 나아가, 비영리 기관이 기부 플랫폼의 사용자 경험 개선을 통해 사회적 책임을 실현하고 공동체의 발전에 기여하는 더 나은 환경을 조성하는 데 중요한 시사점을 제공한 데 그 의의가 있다.

• 유통과학연구
• /
• 제21권1호
• /
• pp.33-43
• /
• 2023

Purpose: The present study demonstrates the netnography technique to explore and understand crowds' perceptions on the donation distribution by charitable crowdfunding platform official social media, Facebook. Research design, data and methodology: This paper conducts a netnography design to examine the perceptions of online communities on four prominent charitable crowdfunding platforms' Facebook. A total of 93 comments are studied by collecting and analyzing their comments thematically. Results: This study illustrates two main themes which are 'Recommended Review' and 'Non-Recommended Review'. 'Recommended Review' can be explained into six sub-themes which are 'Role of Religion', 'Encouragement to Donate', 'Platform Reliability', 'Volunteering Value', 'Platform Support', and 'Donation Convenience'. While 'Non-Recommended Review' reveals that 'Rejected Donation Amounts', 'Rejection of Advertisements', and 'Review by Authorities'. Conclusion: Online community comments play an important role in providing input to the experience of donating through charitable crowdfunding. The crowdfunding platform can make a benchmark for the services offered. The comments are needed to be given attention by maintaining the interaction between the platform and donors to recruit new donors and maintain existing donors. This study provides better understanding on online community perception towards charitable crowdfunding platforms. This study also contributes the discussion on charitable crowdfunding and online marketing literatures.

• 반도체디스플레이기술학회지
• /
• 제21권3호
• /
• pp.98-100
• /
• 2022

This paper presents a new blockchain based donation platform combined with a type of gaming application. The proposed donation platform is similar to existing play-to-earn (P2E), but it has different characteristics such as non-liquidated token and direct transfer to a celebrity donation organization. Moreover, it has advantages like a robustness for counterfeiting and falsification as well as enhanced donating experience.

• International Journal of Internet, Broadcasting and Communication
• /
• 제16권3호
• /
• pp.305-312
• /
• 2024

This field study explores how varying target amounts influence donation behavior using real-world data from the online fundraising platform GoFundMe. We analyzed donation data across four different target amounts and found significant differences in donation patterns. Lower target amounts were found to encourage higher individual donations, while excessively high targets were less effective. The data revealed that donors tend to be more responsive to campaigns with achievable goals, possibly due to a perceived higher impact of their contributions. Conversely, campaigns with unrealistically high targets often struggled to gain traction, suggesting a potential donor deterrent effect. We believe these findings provide practical insights for nonprofits on setting realistic and achievable target amounts to maximize donations. Our study underscores the importance of strategic target setting in enhancing fundraising outcomes. We conclude that this insight has significant implications for how non-profit organizations approach their fundraising strategies, potentially improving the effectiveness of online charitable campaigns.

• 한국IT서비스학회지
• /
• 제20권2호
• /
• pp.127-146
• /
• 2021

Donation-based crowdfunding(DBC) is conducted from voluntary participation by project operators. It requires a different operational strategy than general crowdfunding. However, there is a limited amount of research on the operational strategy of DBC. This study explores the value co-creation(VCC) strategy of DBC and analyzes the operation of DonorsChoose.org. The research questions encompass the following: First, we identify the VCC activities of DBC. Second, we uncover activities of the platform operators that facilitate the participation of project operators in VCC activities. Third, we explore how VCC activities affect project operational performance and platform performance in DBC. By adopting a single case study method on DonorsChoose.org, this study provides meaningful insight and detailed understanding into the VCC in DBC. First, VCC processes of DBC are identified(Co-ideation, Co-design, Co-funding, Co-operation, and Co-evaluation). Also, interactions between platform operators and project operators were defined at each stage. Second, this study confirmed that standardization and simplification of platform operators, support for pre- and post-activity, and high-quality information delivery activities were critical. Third, we confirm that these VCC activities improve VCC operational performance and platform performance. The theoretical significance of this study is that the concept of VCC, previously concentrated on participants with economic drivers(consumers and investors), has been applied to the context of DBC, a form of participation by participants with non-economic drivers(supporters and donors). In addition, this study practically contributes to the practice of VCC strategy among various platform operating strategies in DBC.

• 융합보안논문지
• /
• 제20권2호
• /
• pp.77-83
• /
• 2020

통계 조사에 의하면, 우리나라는 지속적으로 경제 수준이 향상되고 있음에도 불구하고 기부 참여율이 감소하는 추세에 있는데 그 원인으로 기부단체에 대한 신뢰성 문제가 큰 비중을 차지하고 있다. 본 연구는 시청자의 기부 의도를 높이기 위해 기부단체의 신뢰도를 높일 수 있는 정보와 기부 수혜자의 스토리텔링을 보여주는 기부캠페인 연동형 데이터 서비스를 개발하였다. 구체적으로, 짧게 방송되는 기부캠페인과 연동되어 적절히 운영되는 데이터 서비스의 사용자 시나리오를 정의하였고, TV 플랫폼의 특성을 반영하여 사용자인터페이스를 설계하였다. 또한, DVB-MHP 표준 기반의 프로토타입을 개발하여 데이터서비스 활용이 시청자의 기부 의도에 미치는 영향을 분석하였다. 본 연구는 기부캠페인 방송에 데이터서비스를 활용할 때 시청자들의 기부 의도가 높아진다는 긍정적인 효과가 확인할 수 있었고, 기부 문화 활성화의 새로운 방법을 제시하였다는 점에서 의의가 있다.

• 한국IT서비스학회지
• /
• 제15권2호
• /
• pp.1-19
• /
• 2016

With various success stories of crowdfunding, government's establishment of crowdfunding act, and expected rapid growth of crowdfunding market, the potential ripple effect of crowdfunding on our society is anticipated to be enormous. This study investigates the influential factors and their impacts on the likelihood of project success in donation-based crowdfunding through the DonorsChoose case. The authors analyze the characteristics of project creator, characteristics of project, and behaviors of project participants in relation to the success or failure of the corresponding project. Consequently, the authors found that participants of donation-based crowdfunding exhibit altruistic behaviors and obtained the following specific results: First, donation participation and social capital of the project creator, and marginal help utility of receivers positively affect the success of project. Second, experience of past project creation of the project creator negatively affects the success of project. Third, past donations of the project creator to others' projects, when not appropriately signaled like on the DonorsChoose platform, may not exert a positive influence on the success of project and the reciprocity principle may not work.

• 지식경영연구
• /
• 제20권3호
• /
• pp.173-193
• /
• 2019

Reward-based crowdfunding is a funding platform that allows funds to be raised to early operators who have lack of funds, and is seen as an outstanding infrastructure that is going to lead the fourth industrial revolution in that it is a field of realization of new technologies and creative ideas by start-ups. Reward-based crowdfunding has grown in line with the trend of the fourth industrial revolution, and funding success cases are taking place in various industries that culture/art to technology/IT, including as a new means of knowledge management in a rapidly changing industrial environment. The study focused on the fact that consumer's donation purposes may also vary depending on the category of projects classified as reward-based crowdfunding. Because consumer payment decisions and motivation of consumer purchasing behavior are classified according to the purpose of purchase, the previous papers that the goal gradient effect that the main motivation of consumer donation for reward-based crowdfunding introduced vary depending on project category of utilitarian and hedonic. In this study, consumer's daily donation data is collected by Indiegogo which is a leading reward-based crowdfunding company using web-crawling and the model was defined as propensity score matching (PSM) and random effect model. The results showed that the goal gradient effect occurred in utilitarian project category, but no goal gradient effect for the hedonic project category. Furthermore, this paper developed the study of motivation of consumer donation and contributes theoretical foundation by the results consumer donation may vary depending on the project category; also, this paper has implications for an effective marketing strategy depending on the project category leaves real meaning to the projector.

• 경영정보학연구
• /
• 제17권3호
• /
• pp.135-157
• /
• 2015

앱을 통해 기부가 이루어지는 모바일 기부 플랫폼이 증가하고 있다. 모바일 기부 플랫폼은 사용자들의 지속 참여를 위해 재미나 건강과 같은 요소들을 핵심 가치로 내세우고 있다. 이는 기존의 오프라인 기부 플랫폼에서는 찾아볼 수 없었던 새로운 전략이라고 볼 수 있다. 본 연구는 첫째, 모바일 기부 플랫폼이 지속적인 기부 참여를 위해 왜 새로운 전략을 취하고 있는 것인지, 둘째, 새로운 전략이 어떻게 지속적인 기부 참여를 이끌어내고 있는지에 대해 알아보고자 하였다. 이를 위해 국내의 대표적인 모바일 기부 플랫폼인 빅워크와 트리플래닛을 대상으로 사례연구를 진행하였다. 본 연구는 지속 참여 유도 기제를 파악하기 위한 이론적 틀로써 심리적 거리감과 해석수준의 관계를 설명하는 해석수준 이론을 이용하였다. 본 연구의 결과는 모바일 플랫폼으로의 이동이라는 환경적 변화에 따라 사용자들이 기부 플랫폼에 대한 심리적 거리감이 감소하였다는 것을 보여준다. 지속적인 참여 유도를 위해서는 심리적 거리감에 따라 적절한 해석수준을 형성하게 하는 것이 중요하며, 따라서 모바일 기부 플랫폼은 낮은 해석수준의 서비스 요소들을 강조하는 것으로 나타났다. 이러한 결과는 향후 모바일 기부 활성화를 위해 활용될 수 있다.