• 유통과학연구
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• 제11권6호
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• pp.41-50
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• 2013

Purpose - Inducing consumers' behavioral intent to use an outlet shopping center is a critical issue for managers since it can be used as a guide for developing marketing strategies. Low prices could lead to a growth in retail purchases, but there might also be a positive relationship between prices and customer perceptions of product quality. The extent to which consumers use price as a predictor of quality may differ according to the availability of important alternative cues such as brand, store name, and identity salience triggered by the store. Consumers can obtain non-economic benefits from marketing exchanges that go beyond basic economic achievement. We argue that identity salience can play a crucial mediating role when consumers, acting as exchange partners, seek to obtain social benefits. This study shows that identity salience could mediate the relationship between identity salience-inducing factors such as multi-finality, prestige and role performance, and consumers' behavioral intent to use an outlet shopping center. Research design, data and methodology - The survey was conducted on college students enrolled in marketing classes. A total of 200 questionnaires were distributed, of which only 194 were returned. After five incomplete questionnaires were excluded, a final sample of 189 was used for empirical analysis. Using a covariance structural analysis in Amos17, we confirmed the fit of the research model and estimated its parameters by using the maximum likelihood method. Results - The results of the hypotheses testing are as follows. First, both identity salience and economic benefits have positive effects on the behavioral intent to use an outlet shopping center. Second, role performance, prestige, and multi-finality have positive effects on identity salience. Finally, the additive analysis of the direct effects of identity salience-inducing factors shows that the role performance, prestige, and multi-finality factors have no direct effects on the behavioral intent to use an outlet shopping center, suggesting that identity salience plays a positive mediating role. Conclusions - This study informs marketers that not only price but shoppers' identity salience directly affects their intent to visit an outlet shopping center. To strengthen shoppers' identity salience, marketers should find ways to help shoppers fulfill their multiple social roles, realize their multiple goals, and achieve prestige. In other words, outlet shopping centers must improve their personal service environment in order to enhance their employees' service quality and assist the execution of multi-finality by minimizing the perceived costs (e.g., travel time, effort) associated with shopping trips, thus making it easier for consumers to combine visits to multiple stores in outlet shopping centers and buy the items required for their consumption goals. Outlet shopping centers must also offer assortments with both breadth and depth in order to help consumers play the social roles their social networks have given them.

• 가정과삶의질연구
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• 제32권2호
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• pp.99-116
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• 2014

Domestic PB products have emerged and been distributed by hypermarkets, department stores, convenience stores, as well as TV home shopping channels and Internet shopping malls. However, the fierce competition among the distributors due to the emergence of the PB products have caused the diversion of consumers' recognition to be reduced weight and volume as well as had the effect of misleading consumers about the prices. The width of the PB product price's up and down is larger than the width of the NB product. Thus, following consumers' purchases of PB products, there has been an increasing number of consumer complaints. In order to research consumers' recognition of PB products and to examine how consumers' recognition and information search comparative to PB products affect consumers' dissatisfaction, an online survey targeted consumers with experience purchasing PB products. This study was conducted and analyzed using SPSS 19 Statistics. The findings can be summarized as follows. Even though more consumers who frequently purchased and used the PB products, the more they compared with information search comparative to the NB product and then purchased the PB product. We investigated the result that the relevant variables of consumer complaints have some relative influence in the purchasing of PB products. There will be a higher probability o the group having high recognition about price and safety not making consumer complaints in comparison with the probability of other consumers making complaints after the purchase of a PB product. Therefore, based on the results of this study, companies need to build a system so that they can figure out consumers' needs in order to prevent the occurrence of consumer complaints related to the products of distribution companies' brands. By means of the system, it is also necessary for companies to collect consumer complaints and analyze them by category. Then they eventually should develop a consumer-centered management system which may contribute to quality improvement, product development and the reduction of consumer complaints.

• 한국응용과학기술학회지
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• 제36권1호
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• pp.73-83
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• 2019

본 연구는 코스메슈티컬 화장품과 메디컬 화장품으로 분류하여 각 구매 행동 차이 및 만족도를 비교 분석 하고자 하였다. 20대~50대까지의 성인 남 녀를 대상으로, 총 861부의 설문지를 배부하였으며, 코스메슈티컬 화장품과 메디컬 화장품을 구매한 경험이 있는 응답자 총 446부의 설문지를 최종 분석 자료로 사용하였다. 본 연구 결과, 코스메슈티컬 화장품과 메디컬 화장품에 대한 용어 인지도는 매우 낮은 편이었으며, 각 구매 행동에 통계적으로 유의한 차이는 없었다. 코스메슈티컬 화장품은 구매 선호도 요인 중 품질, 가격, 용기 디자인, 서비스가 만족도에 유의한 양(+)의 영향을 미치는 것으로 확인되었으며(p<0.05, p<0.01, p<0.001), 특히 품질에 대한 만족도가 가장 큰 것으로 조사되었다. 메디컬 화장품은 구매 선호도 요인 중 브랜드 이미지, 가격, 용기 디자인이 만족도에 유의한 양(+)의 영향을 미치는 것으로 확인되었으며(p<0.01, p<0.001), 브랜드 이미지에 대해 가장 큰 만족도를 미치는 것으로 조사되었다. 이와 같은 결과를 종합해 볼 때, 코스메슈티컬 화장품과 메디컬 화장품의 특징을 세분화 하여, 각 구매 행동과 선호도에 따른 차별화된 제품 개발에 힘써야 할 것으로 사료되어 진다.

• Tribology and Lubricants
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• 제37권6호
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• pp.232-239
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• 2021

Petroleum is the most consumed energy source in Korea with a usage rate of 38.7% among the available primary energy sources. The price of liquid petroleum products in Korea includes taxes such as transportation·environment·energy tax. Thus, illegal production and distribution of liquid petroleum is widespread because of its huge price difference from that of the normal product and its tax-free nature. Generally, the illegal petroleum product is produced by mixing liquid petroleum with other similar petroleum alternatives. The two kinds of gasoline, common gasoline and premium gasoline, are being distributed in Korea. The premium gasoline is often adulterated with cheaper common gasoline that lowers the octane number of gasoline. It is possible to distinguish them with their color difference, green and yellow for different grade gasoline. However, when small volume of common gasoline is added to premium gasoline, it is difficult to determine whether premium gasoline contained common grade or not. In this study, we inspect gasoline, which is illegally produced by mixing common gasoline to premium gasoline. When the ratio of mixing common gasoline is increased, premium gasoline shows decreasing absorbance at 600 nm and 650 nm under UV-Vis spectrometer. Moreover, the detected intensity (mV·s) of green dye in high performance liquid chromatography (HPLC) was decreased by common gasoline under 0.99 correlation value. The more the common gasoline is mixed, the more olefin and naphthene are detected by gas chromatography. In addition, trimethyl pentane as octane improver, paraffin and toluene are decreased by common gasoline mixing. The findings of this study suggests that illegal petroleum can be identified by analysis of components and simulated samples.

• 한국가정과교육학회지
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• 제13권1호
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• pp.13-24
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• 2001

The purpose was to identify the middle and high school students'clothing gift purchasing behavior according to the consumption orientation. Self-administered questionnaires were distributed to 585 middle and high school students who had an experience of purchasing a clothing gift more than one time during recent one year in Chonbuk province from Mar. 6 to Mar. 15 2000. Frequency. percentage. mean. standard deviation. factor analysis. $\varkappa$$_2$-test. t-test. one way ANOVA were used for data analysis. Duncan's Multiple Range test was followed. The results of this study were as follows ; 1. The student's consumption orientation factors were consisted of plan, practicality. and pleasure. and they were divided into the practicality pursuit. the convenience pursuit. and the feeling pursuit. 2. The practicality pursuit considered practical aspects more. but considered external aspects of gifts less. gift purchasing frequencies was less. and selected cheaper gifts. The convenience pursuit considered practical aspects less. purchased gift more frequently. and selected ore expensive ones. The feeling pursuit considered practical aspects and external aspects of gift important. 3. Girls considered the external aspects of clothing gift more important than boys. and patronized the specialty store or discount outlet. The students in high schools or with more pocket money considered more criteria when selecting gifts. and selected more expensive ones. 4. Middle and high school students game and took gifts 1-3 times a year. and the common price rage was 10,000-30,000 won. Girls with more pocket money and in older ages selected more expensive gifts. On birthday or parents day. they used to select clothing as a gift more frequently. and the rank order of the favorite items were socks or stockings. handkerchiefs. and upper outer wears. They patronized specially store or opposite sexes.

• 동아시아식생활학회지
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• 제21권6호
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• pp.948-955
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• 2011

The purpose of this study was to investigate middle school boys' and their parents' preference on menu types of school breakfast. School breakfast was served at a boys' middle school in Gyeonggi-do, Korea for 7 weeks. Ten types of convenient menus, including steamed rice, rice porridge, rice cake, bread, or cereal, were served to 200 students free of charge. After the service period ended, questionnaires were distributed to the students and their parents. Usable questionnaires were returned by 142 (71%) students and 124 (62%) parents. About two-thirds (66%) of the students and about half (51%) of the parents preferred convenient menus to traditional menus as school breakfast. The students were the most highly satisfied with the menu type including hot dog buns whereas the parents regarded these as neither appropriate nor inappropriate as school breakfast. Overall, the menu types including steamed rice such as Kimbap or rice balls were highly ranked in terms of the students' level of satisfaction as well as the parents' level of appropriateness evaluation. About 20% of the students and 50% of the parents expressed intention to eat or make their children eat school breakfast even if payment is required. Over two-thirds of both the students (70%) and parents (68%) responded that less than 1,500 won per meal would be the appropriate price of school breakfast. The results of this study show that convenient menus could be considered as alternatives to traditional menus in school breakfast service, although additional efforts are necessary to develop such menus to satisfy both the students and their parents.

• KEPCO Journal on Electric Power and Energy
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• 제2권3호
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• pp.391-395
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• 2016

최근 몇 년간, 전력 소비의 급격한 증가로 인하여 전력 수급의 불안이 전 세계적으로 발생하였다. 또한 전력 예측의 불확실성 및 전력 발전량이 급격히 증가하게 되었다. 이러한 문제를 해결하기 위한 방안으로 전력망과 IT 기술을 결합한 스마트 그리드기술은 각광을 받고 있다. 스마트 그리드는 전력 최대 부하율을 낮추며 효율적인 전력 사용을 유도한다. 이를 위하여 스마트 그리드 시스템은 다양한 요금 정책, 수요반응 기술, 스마트 전자 기기들을 활용한다. 특히 전력 사용을 효율적으로 스케줄링 해주는 수요반응 기술은 스마트 그리드의 핵심 기술이다. 본 논문에서는 수요 반응 기술을 위한 그리디 기법을 제안한다. 제안하는 그리디 기법은 전력 요금의 최소화뿐만 아니라, 사용자의 편의성을 고려하며 시스템 정전을 방지하는 것을 목표로 한다.

• 한국콘텐츠학회논문지
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• 제15권7호
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• pp.520-530
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• 2015

본 연구는 치킨전문점에서의 마케팅믹스활동과 브랜드충성도와의 관계에서 고객만족의 매개효과를 연구하고자 한다. 따라서 다음과 같은 연구 과제를 두었다. 첫째, 치킨전문점에서의 마케팅믹스활동 요인을 분석한다. 둘째, 마케팅믹스활동이 브랜드충성도에 미치는 영향을 연구한다. 셋째, 고객만족이 마케팅믹스활동과 브랜드충성도와의 관계에서 매개역할을 확인한다. 본 연구를 위한 모집단은 전국 100호점 이상의 체인규모를 지닌 업체로 한정하여 청주, 전주, 원주, 천안 지역의 대학생 400명을 대상으로, 400부를 배포하여 최종적으로 331부를 분석 자료로 사용하였다. 연구결과는 첫째, 치킨전문점의 마케팅믹스활동 요인은 가격, 판촉, 접근성, 상품의 4요인으로 분석되었다. 둘째, 마케팅믹스활동 요인 중 상품요인이 브랜드충성도에 유의한 정(+)의 영향을 미쳤다. 셋째, 상품요인이 브랜드충성도에 미치는 영향관계에서 고객만족은 매개역할을 수행하였다. 본 논문은 대학생으로 국한된 표본의 한계점을 지녔지만, 다양한 입지 혹은 대상으로 연구를 확대할 경우 여러 결과를 기대할 수 있다.

• 복식문화연구
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• 제7권6호
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• pp.68-84
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• 1999

The purpose of this study was analyze how korean adult women\`s swimming suit buying behavior varied according to consumer characteristics. Especially, it was intended to provide basic materials for swimming suit product development and quality improvement appropriate to consumer characteristics with a focus on product evaluation criteria. Questionnaire research was conducted for 850 adult women resident in Seoul, to whom questionnaire were distributed and who were asked to complete their questionnaires. 1. As for buying motive, of swimming suit buying behavior, it was shown that the highest proportion of adult women bought their new swimming suit because their old swimming suit was wornout and most adult women tended to buy their new swimming suit or their own will rather than at others\` suggestion. 2. As for the source of information at a time. of swimming suit purchase, adult women collected information from the product on display most and bought their swimming suit in a planned way in relation to the degree of purchase planning. 3. As for product evaluation criteria, adult women showed the high scores in order of the type and quality of material, activity and functionalism, dimensions and fitness. 4. In many cases actual swimming suit purchasers were the adult women who bought their swimming suit, and they used the department store or the large shopping center as the place of purchasing the swimming suit. Its reason was that the department store or the large shopping center had a diverse assortment of products. As for the degree of their travelling companion\`s influence, it was found that most adult women were influenced by their travelling companions when purchasing their swimming suits. 5. As for the level of satisfaction with swimming suit purchase, it was shown that adult women were generally satisfied with their swimming suit purchase. It was found that their level of satisfaction was higher in order of activity and functionalism, the type and quality of swimming suit materials, and ease in washing management while they showed the low level of satisfaction with price, the fastness of color to washing, light and detergents and durability.

• 한국식생활문화학회지
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• 제19권3호
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• pp.336-347
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• 2004

This study was conducted to investigate eating-out behavior patterns of youths, especially junior high and senior high school students. 1600 questionnaire surveys were distributed and 1487 were used for analysis. In order to consider regional differences as well as overall characteristics of youths' eating-out behaviors, the subjects were evenly sampled from north Seoul, south Seoul, big cities, middle/small cities and small towns. As for the frequency of eating-out, 62.7% of respondents answered once to twice per week. For the can of more than 5 times of eating-out per week, the respondents from south Seoul showed the highest frequency. For the case of no eating-out, the highest frequency was shown from the small towns. As for the most frequently visited place for eating-out, 33.6% of respondents answered Korean style restaurants, and 17.6% Boon-sik(Sanck-bar). Regarding the preference of Korean style restaurants, the highest rate was shown from the residents of big cities. For the question of when they eat out, 89.6% answered dinner and 6.3% lunch. For the question about reason of choosing particular restaurants, 61.5% of respondents referred to tastes and 16.6% price. For the question of the most important reason of eating out, 52.6% point out 'meal solution' and 25.6% 'for meeting.' As for the people accompanied when eating out, 67.2% of the respondents answered family. For the cost of eating out per person, 45.7% of the respondents spent 2000-4000 won for lunch; 31.1% spent 5000-10,000 won for dinner; 33.7% of the respondents spent more than 20,000 won for the special events. Regarding the regional differences of eating-out cost, respondents from south Seoul tended to spend the biggest amount of money for lunch, dinner and special day.