• Asia pacific journal of information systems
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• 제20권2호
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

• 디지털산업정보학회논문지
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• 제6권2호
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• pp.129-141
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• 2010

In network service environment, cultures from diversified fields are easily accessible thanks to the convenient digital content services. Unfortunately, unauthorized access and indiscreet misuse behaviors have deprived content owners of their copyrights. This study suggests an integrity-ensured model applicable for forensic evidence of digital content infringement in network service environment. The suggested model is based on MPEG-21 core components for digital content protection and the system is designed in connection with the components of digital content forensics. Also, the present study suggests an efficient technology to protect and manage computer forensic evidence and digital content by authorizing digital content use and catching infringing logs of authorized users without lag in network environment for the benefit of network security and reliability.

• 한국통신학회:학술대회논문집
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• 한국통신학회 2006년도 하계종합학술발표회 논문 초록집
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• pp.470-470
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• 2006

• 한국IT서비스학회지
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• 제21권6호
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• pp.91-116
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• 2022

This research shows how the perception of digital shadow work varies depending on the user's period of use of digital services in applications, which are key areas of digital services. The purpose of this research is to investigate how the digital shadow work type changes over time. This research adopted a qualitative research method for location-based service "help application" users and examined the change in perception from the app service acceptance stage to the app service continuous use stage with two-times interviews of ten users by a longitudinal research design. This study conducted a longitudinal analysis focusing on how digital shadow work occurs in the application subscription process, exploring phenomenologically how the type changes throughout the process over time.

• 한국문헌정보학회지
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• 제35권3호
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• pp.117-133
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• 2001

본 논문은 웹공간의 도서관 이용자들을 위한 하나의 서비스로서 디지털참고봉사를 효율적으로 운영하기 위한 공통선을 찾고자 하였다. 이를 위하여 웹에서 도서관의 참고봉사와 비슷한 기능을 수행하는 14개 벤처기업의 전문가서비스를 대상으로 사례조사를 하였다. 그 결과 각 인자별로 바람직한 요소를 발견하였지만 무엇보다 중요한 것은 참고봉사에 오랜 경험이 있는 사서로 하여금 디지털참고봉사를 전담하게 하는 것이 바람직하다.

• 기술혁신학회지
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• 제8권spc1호
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• pp.323-336
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• 2005

Digital content industry is growing rapidly because of the property of high-speed networking and greater demand for digital fulltext-image. However, we know the fact that it is many difficulty in production and supply for good quality of content. Hereupon, we suggest digital fulltext-image service framework to protect copyright. More concretely, we propose integrated model and reference model to securely serve digital fulltext-image by recompositing core objects and reconstructing the value-chain structure of digital content industry to framework including the process(from its production (creators or copyrighters) to consumption (users or consumers)). Also, we construct the digital fulltext- image service system based on reference model and reconstruct its interface that occurs between core subjects.

• 디지털융복합연구
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• 제20권3호
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• pp.93-103
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• 2022

이 연구의 목적은 예비교사의 디지털 시민성에 대한 요구도 도출과 디지털 시민성 교육 현황에 관한 인식 분석을 통해 예비교사의 디지털 시민성교육 방안을 탐색하는 데 있다. 이를 위해 교육대학원에 재학하고 있는 예비교사를 대상으로 온라인조사가 이루어졌으며, 응답한 245명의 자료가 분석에 사용되었다. 요구도 분석은 대응표본 t검증, Borich 요구도와 The locus for focus model 등을 종합해 우선순위를 정하였으며, 인식 분석은 빈도분석을 시행하였다. 연구결과 첫째, 예비교사가 인식하는 디지털 시민성 요구도 분석을 종합해 보면, 최우선순위는 '자기보호'로 나타났다. 둘째, 디지털 시민성 교육 현황에 관한 예비교사의 인식을 분석한 결과 예비교사들은 디지털 시민성 교육의 필요성을 인지하며, 교육에 참여할 의향이 높았으며, 전문기관과 학교가 주관하여 비교과나 교직이론 수업에서 이루어지기를 바라고 있었다. 이를 바탕으로 예비교사의 디지털 시민성 강화를 위한 교육방안을 제시하였다.

• 아태비즈니스연구
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• 제12권4호
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• pp.313-329
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• 2021

Purpose - Digital trade, which started in the early 2000s, is showing a sharp increase due to the recent pandemic. However, despite this proliferation, users' acceptance of innovation is very slow. Cloud services are at the center of digital trade activation. This study aims to contribute to the spread of digital trade through empirical analysis of the resistance factors that hinder the use of cloud service-based digital trade using the innovation resistance theory and the status quo bias theory. Design/Methodology/Approach - In order to achieve the research purpose, this study was conducted with 171 entrepreneurs using cloud service-based digital trade. Structural equation model(SEM) was used through empirical analysis. Findings - As a result of the study, it was found that the complexity of technology, perceived risk, compatibility, and trust in service providers had a significant effect on innovation resistance, and policy trust did not affect innovation resistance. Also, security concerns and institutional trust were analyzed to have a significant effect on the trust of service providers. Research Implications - This study is meaningful to help the rapid diffusion of innovative technologies through empirical analysis of factors that lower the intention to accept cloud service-based digital trade.

• 한국도서관정보학회지
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• 제40권2호
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• pp.243-265
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• 2009

본 연구에서는 디지털도서관의 서비스 품질 평가에 관한 최근 문헌을 전반적으로 고찰함으로써 서비스 품질 평가에 관한 연구동향 및 시사점을 도출하고자 하였다. 구체적으로 디지털도서관의 e-서비스 품질 평가 관련 국내 외 최신 연구동향을 전반적으로 살펴보고, 국내 선행연구 문헌을 대상으로 비판적 비교 분석을 시도하였다. 비교 분석의 관점은 서비스 품질 평가모형과 측정방법을 중심으로 이루어졌으며 이를 통해 국내 실정에 적합한 표준화된 디지털도서관의 서비스 품질 평가모형 개발의 필요성과 개발 지침의 수립이라는 두 가지 시사점을 도출하였다.

• 한국융합학회논문지
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• 제12권12호
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• pp.185-196
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• 2021

본 연구는 행정안전부의 시범사업 중 하나인 '세종특별시 디지털 사이니지 국가시범사업'을 위한 기초연구를 기반으로 하고 있다. 본 연구에서는 첨단 기술이 결합된 스마트 플랫폼인 '디지털 사이니지'를 '공공 서비스 콘텐츠 플랫폼'으로 보고 콘텐츠의 배치를 계획하기 위한 전략이 기술우위 공급자 대신 해당 지역 커뮤니티 또는 사용자에 초점을 맞춰야 한다고 전제하였다. 이러한 맥락에서 첨단 기술 기반의 공공 서비스에 대한 수요 증가에 대응하여, '공공 디지털 사이니지 서비스' 개발 전략에 관해 연구하였다. 또한 동 전략을 쉽게 수립하거나 실행할 수 있도록 '디지털 사이니지 서비스 툴'들을 설계하였다. 결론적으로 본 연구는 '디지털 사이니지 기능'을 '디지털 광고 기능' 뿐만 아니라 '공공 및 문화 서비스 기능'으로 확대, 발전시키는 전략을 모색해 보고자 하였다. 연구의 최종 목표는 시민들의 적극적인 참여와 인터랙티브 미디어의 혁신적인 활용을 통해 '세종시 상권 활성화 프로젝트'가 창출하는 공공 가치를 추구하는 것이라고 할 수 있다.