• Journal of Digital Convergence
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• v.15 no.8
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• pp.59-68
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• 2017

This study is a study on the entrepreneurial characteristics of entrepreneurship by marketing competency. This study examines the relationship between the characteristics of entrepreneurs and their marketing competence, and examines the effects of these characteristics on entrepreneurial performance. The results of the empirical analysis show that the characteristics of entrepreneurs influence on entrepreneurship performance. Second, marketing competence affects entrepreneurial performance. Third, it is found that the characteristics of entrepreneurs influence the entrepreneurial performance according to marketing competence. Therefore, this study confirms that the characteristics of entrepreneurs and marketing competence affect the performance of entrepreneurship, and that the characteristics of entrepreneurs influence the entrepreneurship performance according to marketing competence. Therefore, It is significant to provide theory and implications.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.363-371
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• 2016

Technology evaluation for technology innovation of venture firms should take the rapidly changing corporate environment, the ambiguity of language used in evaluation, and the inaccuracy of evaluation index into consideration. In this paper, targeting the absorptive capacity and technological entrepreneurship which are typical evaluation factors of venture firms, an ACTEM model to calculate the importance, priority, and dynamic capability of factors, applying Fuzzy-AHP was proposed. The fuzzy theory was introduced to compensate for the ambiguity of cognitive judgments when calculating weighted values for the factors that made up an assessment scale. An assessment criteria framework for absorptive capacity, technological entrepreneurship, and dynamic capability, which were not considered in previous studies on the evaluation and measurement of technological prowess, so that the users could have a realistic alternative to choose. The study compared the ACTEM model with the old AHP assessment method and found that "knowledge acquisition" and "producing ability" were the highest in absorptive capacity and technological entrepreneurship, respectively, thus demonstrating its validity.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.151-156
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• 2021

This study is aim to verify the mediating effect of entrepreneurial spirit on non-financial performance and self-efficacy. In this study, data were collected through a survey to investigate the relationship between variables, and empirical analysis of the research hypothesis was conducted using multiple regression analysis. The results of the study are as follows. First, entrepreneurship has a positive effect on self-efficacy; second, it suggests that the stronger entrepreneurship, the better self-efficacy. In addition, self-efficacy can produce positive results in various aspects, especially through this study, self-efficacy has resulted in improvement of non-financial performance.The results of this study have a positive effect on the various convergence of start-ups and the establishment of a stable start-up culture in the era of the Fourth Industrial Revolution.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.171-182
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• 2020

This study was intended to analyze the effects of Entrepreneurship on manufacturing(G-automobile) employees' Organizational Culture and Job satisfaction. A proposed model based on previous research was empirically tested via SPSS 25.0 using 349 valid samples collected from current employees of G-automobile Enterprises in Chang Won. The results of the empirical analysis are summarized as follows. First, Entrepreneurship(Innovativeness, Proactiveness, Risk-taking) had direct effects on Job satisfaction. Second, Entrepreneurship(Innovative, Enterprising, Risk-sensitive) had direct effects on Organizational Culture. Third, as a result of analyzing the effect of Organizational Culture on Job satisfaction, it was found that Organizational Culture(Development Culture, Rational Culture) had a significant positive(+) effect on Job satisfaction. The results of this empirical analysis are considered to be related to the rigid organizational culture of automobile manufacturing companies with many male-oriented field workers. In the future, research involving other automobile manufacturers is expected to be needed.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.275-281
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• 2022

This paper intends to provide a more effective understanding of the management performance (survival and growth) of startups and to suggest methods that can be applied to empirical research related to startups in the future. Therefore, in this study, the effect of entrepreneurship, trend analysis, and government support on business performance (non-financial and financial) is studied. A total of 220 questionnaires were received, and 215 were adopted except for 5 insincere questionnaires. Therefore, it was evaluated based on statistical data of 215 companies surveyed by startup officials. The questionnaire was analyzed using the SPSS 28.0 statistical program. The results of the study confirmed that all three items of the hypothesis, government support, entrepreneurship, and trend analysis of start-ups all play a positive role regardless of the difference in financial and non-financial management performance.

• Journal of the Korean Society for Library and Information Science
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• v.55 no.1
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• pp.439-467
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• 2021

While the body of cases on startup has grown substantially, there has been a lack of a one-stop gateway of entrepreneurship. The study attempts to build a subject gateway for startup information services based on case studies, users' needs analysis, and literature reviews. The results show that users have difficulty in selecting useful information since the excess of information and the search for the desired information as it is scattered across a wide range of sources. The study designed a subject gateway by a navigation system that enables flexible browsing within the entire gateway through the ontology modeling. The study also presented an example of startup records to display how startup information can be explored. This study is expected to contribute to the understanding of the current status related to business startup services. The business startup digital gateways based on empirical data analysis will contribute to extending library service for startup.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.55-68
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• 2010

This study identifies perceived importance and relative education necessity of entrepreneurship education program of university students. This research examine the major 5 factors of invention education program and identified the improvement of relative invention education program relation to entrepreneurship process. The sample survey of this research are 125 university student respondents and 5 invention entrepreneurs are participated. Research methods used means, percentile, frequency and factor analysis. Major findings are as follows; the selected course category of factor analysis categorized the understanding of invention concept, invention and management, invention and creativity, invention and patent and invention exercise. The mean value of perceived importance that invention and management, invention exercise, invention and creativity, invention concept and invention and patent are in order. But the perception of invention entrepreneurs to patent, management, creativity, invention exercise and invention concepts are in order. And the sub invention program's necessity degree relation to 'management and exercise' are higher than others. This study suggested that invention education program reinforcing the invention management and student takes interesting patent contents which accepted exercise program with easy.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.81-88
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• 2019

This study suggests the ways to promote the technology startups founded by professor, who differs from student or researcher in social status, risk-taking tendency, and motivation. Literatures were reviewed to understand the advantage of faculty's tech start-up, foreign cases, and related researches. In addition, key stakeholders were interviewed. The study shows that domestic faculty entrepreneurship is currently in infant stage while facing obstacles in institutional, financial and practical aspects. In order to promote faculty entrepreneurship, the study suggests that university and professor set up the benefit sharing structure in advance, that the public sector establishes a holding company or investment fund dedicated to support a faculty startup, that proactive effort be made to attract passive professors to the startup world, and that private companies join faculty startups in the process of concept proofing and product commercialization. The study is expected to provide government, university, and industry with practical implication in promoting faculty startup.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.4
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• pp.173-191
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• 2022

The global economic crisis, the trend of an aging society, and the rapid digital transformation are huge burdens and crises for our society. Due to these environmental changes and the economic recession, entrepreneurship and re-employment issues after retirement have emerged as social issues. This study was conducted to empirically analyze what factors affect seniors when they may start a business. In particular, as the fourth industrial revolution progresses, the focus was on the capability to utilize information and communication technology (ICT) and digital media that cannot be avoided. For empirical analysis, an online survey of seniors was conducted and 287 valid samples were analyzed. SPSS 24.0 and Macro Process 4.0 were used for statistical analysis. As a result of the empirical analysis of this study, self-efficacy and personal innovation for information technology acceptance(ICT), and communication capability using digital media had a significantly positive (+) effect on senior's entrepreneurial intention. However, the perceived usefulness of information technology and the capability to utilize digital media devices were not tested for significance. Among the variables that had a significant effect, personal innovation was found to have the greatest effect. Opportunity recognition was found to play a mediating role between self-efficacy, personal innovation, communication capabilities, and senior's entrepreneurial intention. The results of this study are of academic and practical significance in that digital media utilization capability is also an influential factor among various factors influencing the entrepreneurial intention of seniors.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.223-233
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• 2020

In academia, lots of startup-related research are conducted to improve startup performance. Most of them are concerned with entrepreneur characteristics, capabilities, and entrepreneurship. In particular, self-efficacy of enterpreneur is emphasized to improve startup performance in addition to entrepreneurial capabilities. Thus, the main research objectives of this study are as follows. First, the impact of entrepreneur characteristics is investigated on self-efficacy and startup performance. Second, the moderating effects of business experience prior to startup and entrepreneurship education are analyzed between entrepreneur characteristics and self-efficacy. Finally, managerial strategies are suggested to maximize startup performance via self-efficacy. 274 samples were collected from independent startups. The proposed research model and 17 hypotheses were verified with structural equation modeling techenique. The empirical findings are as follows. First, psychological characteristics such as achievement desire and risk tolerance positively influenced on self-efficacy. Second, business experience prior to startup showed significant moderating effects on self-efficacy with technological and marketing capabilities. and entrepreneurship education. Third, entrepreneurship education showed significant moderating effects on self-efficacy with achievement desire, risk tolerance, technological and marketing capabilities.