• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.4
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• pp.13-28
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• 2021

The purpose of this study is to demonstrate the causal relationship between exhibition acceptance through the quality factors of Internet of Things (IoT) exhibition services and ease and usefulness of technology acceptance factors for domestic exhibition visitors. Through this, the company intends to present effective and efficient development plans in the IoT exhibition industry. Therefore, we present a research model that applies DeLone & McLean's quality factors to key variables in the information system success model and ease and usefulness in the Technology Acceptance Model (TAM). A survey was conducted on ordinary people with experience using the Internet of Water (IoT) exhibition service. The survey was conducted for two weeks from July 15 to August 20, 2021. A total of 276 surveys were used for data analysis during this period. The hypothesis results related to the information system success model of the Internet of Things (IoT) exhibition show that, first, system quality had no significant effect on usefulness, but significantly on ease. Second, information quality has been shown to have a significant effect on usability and ease. Third, service quality has been shown to have a significant impact on usability and ease. Fourth, usefulness has been shown to have a significant effect on exhibition acceptance. Fifth, ease has been shown to have a significant effect on usability. Sixth, ease was shown to have a significant effect on exhibition acceptance.

• Healthcare Informatics Research
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• v.24 no.4
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• pp.359-370
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• 2018

Objectives: We assessed the public acceptance of a health information exchange (HIE) and examined factors that influenced the acceptance and associations among constructs of the Technology Acceptance Model (TAM). Methods: We collected data from a survey of 1,000 individuals in Korea, which was administered through a structured questionnaire. We assessed the validity and reliability of the survey instrument with exploratory factor analysis and Cronbach's alpha coefficients. We computed descriptive statistics to assess the acceptance and performed regression analyses with a structural equation model to estimate the magnitude and significance of influences among constructs of TAM. Results: Eighty-seven percent of the respondents were willing to use the technology, and the average level of agreement with the need for the technology was 4.16 on a 5-point Likert scale. The perception of ease of use of the technology significantly influenced perceptions of usefulness and attitudes about the need for HIE. Perceptions of usefulness influenced attitude and behavioral intention to use HIE, and attitude influenced intention. Age showed a wide range of influences throughout the model, and experience with offline-based information exchange and health status also showed noteworthy influences. Conclusions: The public acceptance of HIE was high, and influences posited by TAM were mostly confirmed by the study results. The study findings indicated a need for an education and communication strategy tailored by population age, health status, and prior experience with offline-based exchange to gain public buy-in for a successful introduction of the technology.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.379-388
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• 2021

The purpose of this study is to identify the effect of parent-rearing attitudes on intention of school dropout of multicultural adolescent and the mediating effect of biculture acceptance between two variables. For the purpose, 1,323 subjects selected from the sixth year of the Multicultural Youth Panel (MCAPS) were analyzed. The data was verified by using technical statistics, correlation, and path analysis. The results showed that first, the positive parenting attitude and biculture acceptance decreased the intention of school dropout of multicultural adolescent, while negative parenting attitude increased it. Second, biculture acceptance had a partial mediating effect on the relationship between positive parenting attitude and intention of school dropout. Third, attitude the effect of negative parenting attitudes on intention of school dropout was partly mediated by biculture acceptance. On the basis of above findings, the practical engagements to enhance biculture acceptance and prevent the intention of school dropout of multicultural adolescent were suggested.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.539-548
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• 2021

This study was attempted to identify the mediating and moderating effects of self-esteem in the relationship between parenting attitude and bicultural acceptance attitude for multicultural adolescents. Among the Muticultural Adolescents Panel Study conducted by National Youth Policy Institute, the data of 1,260 first-year high school students in 2017 year were analyzed. Data were analyzed using SPSS 23.0 and Amos 20.0 programs. As a result, a positive correlation among parenting attitude, self-esteem and bicultural acceptance attitude was noted. Self-esteem showed a partial mediating effect on the relationships between parenting attitude and bicultural acceptance attitude. But, there was no moderating effect of self-esteem between the two variables. In order to improve the bicultural acceptance attitude of multicultural adolescents, it is necessary that developing a strategy that can promote positive parenting attitude and enhance their self-esteem. In addition, we would like to propose further research considering the various variables that affect bicultural acceptance attitude.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.803-812
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• 2022

This study tried to examine the effect of multicultural adolescents' bicultural acceptance attitude on their life satisfaction and the serial multiple mediating effect of social competence and self-esteem in the relationship between them. To this purpose, we analyzed adolescents data from the first year(2019) of the 'Multicultural Adolescent Panel Study'(2nd group). As a result of the study, first, bicultural acceptance attitude had a significant positive effect on life satisfaction. Second, social competence mediated the effect of bicultural acceptance attitude on life satisfaction. Third, self-esteem mediated the effect of bicultural acceptance attitude on life satisfaction. Fourth, social competence and self-esteem were successively multi-mediated bicultural acceptance attitude on life satisfaction. Based on the results of this study, the implications of the results of this study were discussed along with measures to support the healthy growth and development of multicultural adolescents.

• The Journal of Korean Association of Computer Education
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• v.15 no.6
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• pp.21-31
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• 2012

The purpose of this study was to examine acceptance factors that affect the intention to use digital textbook. The results are as follow. First, the quality characteristic factor has significant effects on the ease of use, the usefulness of use, and the intention of use. Second, the ease of use appeared to be a significant impact on the usefulness of the use. The usefulness of digital textbook appeared to be a significant impact on the intention of use. The results show that the quality characteristics consisted of six components: personalization, mobility, stability, accuracy, responsiveness, and accessibility. The results can suggest important implications for the development of digital textbook contents and system.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.37-49
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• 2011

The purpose of this study is to develop a new equipment acceptance model in the industrial market and test it empirically using a field survey. To define new equipment acceptance factors of employees in the organization, we used the TAM as a useful model to analyze the acceptance process of new equipment. All of the data for the TAM were collected from the employees. Prior research studied the usage of general information technology using a computer and particular software, while we apply the TAM to the new equipment adoption. In this study, both theoretical review and empirical study were conducted and the model was set through the theoretical study which was tested through the empirical analysis. Management support and training/education were shown to have a positive effect on PU and PEOU. Personal innovativeness, management support, perceived usefulness and perceived ease of use were shown to have a positive effect on behavioral intention.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.51-59
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• 2011

The objective of this paper is to identify factors influencing intention to use ubiquitous banking service focusing on potential users using a regression model. Through this, providers of ubiquitous banking services can get an idea of future development, including marketing strategy through the results of this analysis. This paper proposes that perceived usefulness is the most important factor influencing the uptake of ubiquitous service. Also in addition, ANOVA test shows that higher education level of the user can lead to the higher intention to use an ubiquitous banking service. In this study, we set up a model by using the most basic factor among influential factors presented in previous studies as an independent variable. However, other research variables which affect acceptance of ubiquitous service should be considered by thinking more diversely.

• 한국디지털정책학회:학술대회논문집
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• 2006.06a
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• pp.399-407
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• 2006

This study tried to fine the determine of intention to mobile game service acceptance. Our research proposes the theoretical model consisting of factors such as perceived usefulness, perceived ease of using the mobiliphone, perceived price. The data were analyzed using LISREL based on th structural equation modeling, a second-generation multivariate technique. The result show that the perceived usefulness have significant effects on the mobile game service acceptance.

• Knowledge Management Research
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• v.21 no.2
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• pp.77-100
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• 2020

This study conducted a qualitative study on 23 seniors over 55 years old to understand the digital behavior of seniors in the online education acceptance environment. Grounded Theory methodology was applied to the initial enrollment behavior, login behavior, and utilization behavior of online education program. Through the process of open coding, axis coding, and selective coding, the framework in the online education environment of the senior generation was finally derived. As a causal conditions for the senior generation to participate in the online education environment, goal orientation, relationship orientation, leisure orientation and external compulsory were derived, and shadow work appeared as the central phenomenon. Also, contextual conditions resulted in social change, physical and cognitive aging, and psychological atrophy. The intervening conditions included digital device acceptance, educational attitudes, environmental factors, and self-efficacy. Based on this, the action/interactions strategy formed a positive and negative attitude toward shadow work. As a result, positive response behavior, compromising behavior, and shadow work avoidance behavior were shown. It is hoped that this study will be reflected in future researches for the use of digital devices of the elderly and the expansion of online education participation and government policy.