• Fashion & Textile Research Journal
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• v.17 no.1
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• pp.116-126
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• 2015

This paper compared the properties of cosmetics depending on the shopping tendency of female consumers in Korea and China. The data on Chinese women living in Korea and Korean women in their 20s was collected using an offline survey. The data on Chinese women living in China in their 20s was collected using an online survey. Three hundred twenty-seven questionnaires out of a total of 330 questionnaires were used for statistical analysis. The survey was conducted from January to February 2014. Eighteen questions on shopping tendency and eight questions on the properties of cosmetics were analyzed using a 5-point Likert scale. Data was analyzed by Descriptives, Factor Analysis, Reliability Analysis, ANOVA and Cluster Analysis, and SPSS 21 statistical program. In accordance with the analyses, the shopping tendency comprised a showing-off tendency, pleasure-seeking tendency, and practicality tendency; the properties of cosmetics were classified into conformity and functionality. On the basis of the elements in the shopping tendency, the female consumers were categorized into a low involvement consumer group, high involvement consumer group, and hedonic consumer group. The Chinese women emphasized conformity or functionality of cosmetics more than the Korean women regardless of the countries where they lived. Regardless of shopping types or countries where they lived, the Korean and Chinese women in their 20s emphasized functionality over conformity of cosmetics. Furthermore, Chinese women living in Korea showed a similar shopping tendency to Chinese living in China.

• Korean Institute of Interior Design Journal
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• v.19 no.5
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• pp.38-47
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• 2010

The purpose of this study is to examine the characteristics by design component elements of the facade in elementary school buildings after the 7th educational curriculum. This study choose twenty five elementary school as the subjects of the study. And among many elevations of building, an elevation that is alongside of the schoolyard is chosen because this elevation has the highest visual influence on passers-by. To begin with, this elevation is divided into the roof and the surface of a wall, The roof is divided into roof styles, existence of roof and materials. The surface of a wall is divided into design principles(balance, contrast, rhythm), the formal organization(basic elements and form, and transformation of form), the ornamental composition, materials and colors. The results of the research are summarized as follows: First of all, motifs of classical architecture were well expressed in this period and postmodern tendency had been shown until 2005. After Build Transfer Lease(BTL), however, tendency of classical architecture, contrast by the size of the form and base element by point disappeared. Instead, asymmetrical and flat tendency is expressed. Also, emphasized design of the building elevation appear by basic colors of Munsell, not motifs of classical architecture.

• Korean Institute of Interior Design Journal
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• no.22
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• pp.30-38
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• 2000

The purpose of this study was to examine the tendency of 272 theses which published in the Korean institute of interior design journal from 1992.4 to 1999.6. The major finding were summarized as follows; 1) The subjects of the these in the journal were mostly related to design solution or design theory. Therefore, more theses for design history or human behavior are needed for the future. 2) The purposes of the these in the journal were classified into two groups, first; grasp and investigation of the phenomenon in the design or design related theory, second; suggestion of problem solving ideas in the design or design related study. There were 6 categories in each group and the diversified research purpose in the theses is very desirable trend for the future development in interior design studies or industry. 3) The research methods of the theses in the journal were literature research, experimental research, survey research and design research. The data collection methods in the KIID journal is similar to the that of field, natural science or social science.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.75-88
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• 2010

The objective of this study is to investigate the fit preference tendency for ready-to-wears(jackets, skirts and slacks) of adult women and to find out the respective differences by the age range and the obesity level. The study method was the questionnaire survey with the subjects of 295 women of 20 up to 59 years of age. The questionnaire is composed of fit preference tendency, physical measurements, age, and occupation. For the data analysis, SPSS 18.0 program was used, and descriptive statistics, Crosstabs, ANOVA, Duncan's test, t-test and multiple regression were conducted. The findings were as follows. 1. Regarding the fit preferred for each part of jackets, skirts, and slacks, among ready-to-wears, the 'thing with some extra width' in every part was most favored, followed by the 'thing fitting perfectly.' 2. The differences were found in the fit preference tendency by the age of adult women. The fit preference tendency was higher among those in their 20's than among those of the other age range. 3. The differences were also found in the fit preference tendency by the obesity level of adult women. The fit preference tendency was high in the order of the emaciation, normalcy, and obesity types. 4. For all of three items, age and body type or body type influenced the preference by the fit level. As the age was higher and the body type was fatter, those items with some flexibility were preferred.

• Korean Institute of Interior Design Journal
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• no.4
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• pp.64-69
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• 1995

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.167-181
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• 2018

In modern society, men are selecting dress based on physical features as well as individual taste. Through this concern with appearance, new descriptive words have appeared from time to time. Therefore this study aimed to analyze the type of image style expressed in the Paris Men's Fashion Collection during the period of 2001 S/S collections~2010 F/W collections. This study used Frequency and Chi-square tests through SPSS 12.0 program for the analysis of a total of the 1,357 materials shown from nine designers. The results were as follows. As a result of examining the image style according to chronology and season by frequency and the tendency of design works by chi-square test, in the tendency of the image style by chronology, the style emphasizing a sexy and manly appearance is preferred through the tendency that Homme Fataleism has been continually released in foreign men's fashion collections for about ten years. In the tendency of the image style by season, the image style of the Homme Fataleism was highly published in SS and FW season except for SS in 2004 and 2008. In the tendency of design works by chronology and season, the H-silhouette was highly preferred for about a decade. In color, the light brown group was frequently used until 2008 while gray has mainly been of use since 2009.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.10
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• pp.1519-1529
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• 2009

This study investigates the influences of the impulse buying tendency of consumers, apparel price and scarcity messages on purchasing behavior at the time of purchase on the internet. This study was comprised of 2 (impulse buying: high versus low) $\times$ 2 (price of Internet purchase products: high apparel price versus low apparel price) $\times$ 2 (scarcity message: quantity scarcity message versus time scarcity message) with three mixed elements. The subjects of this study were 400 college students in the Seoul and Gyeonggi area. A total of 95 students who had a high tendency for impulsive purchase and 104 who had a low tendency participated in the survey. Data are analyzed by factor analysis, T-test, and ANOVA. The results of this study are as follows. 1. At the time of group buying on the Internet, impulse buying tendency, apparel price, and scarcity message had a statistically significant interaction effect on consumer preferences. 2. At the time of purchase on the Internet, impulse buying tendency, apparel price, and scarcity message did not have a statistically significant interaction effect on the intention of consumers to make a purchase. However, there was a significant difference in the intention to make a purchase based on impulse buying tendency and apparel price.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.469-478
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• 2020

The objective of this study is to verify the effects of shopping tendencies and information search on the shopping mall satisfaction and repurchase intention of fashion clothing consumers at this point in time when the mobile shopping has been routinized. To verify this, this study selected male and female university students with experiences in purchasing fashion clothing in mobile shopping mall within the last one year as its samples. For the verification of hypotheses, the factor analysis, multiple regression analysis, and simple regression analysis were conducted. The results of this study are as follows. First, the shopping tendencies of consumers who had experiences in mobile shopping included the economic shopping tendency, entertaining shopping tendency, convenient shopping tendency, and trend-pursuit shopping tendency. Second, the convenient shopping tendency, entertaining shopping tendency, and economic shopping tendency of consumers' mobile shopping tendencies had positive effects on the mobile shopping mall satisfaction and repurchase intention. Third, the information search for purchasing fashion clothing in mobile shopping mall had positive effects on the shopping mall satisfaction and repurchase intention.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.32-33
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• 2003

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.571-586
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• 2015

This study examined the effect of ambivalent fashion consuming tendency on continuous information search and fashion store selection. Surveys period was from Jan. 8th to Jan. 20th in 2014. The subjects of this study were the young 218 women who had the shopping experiences with ambivalent fashion consuming tendency in their 20s of Pusan and Kyung-nam. These surveys referred to the relevant preceding researches and were completed by some pilot researches (focus group interview, paper-pencil test). The data was analyzed by frequency analysis, reliability analysis (Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized like following: First, this study was based on the definition and characteristics of the ambivalent fashion consuming tendency. The current ambivalent fashion consuming tendency consisted of price ambivalence, trend ambivalence and brand ambivalence. The consumer's demographic characteristics affected trend ambivalence, brand ambivalence. Second, continuous information search was composed of entertaining information search and rational information search. Third, ambivalence fashion consuming tendency had a strong influence on continuous information search (information search and share activity). Forth, the price ambivalence, trend ambivalence and brand ambivalence, which is the factors of ambivalent fashion consuming tendency, significantly impacted on selecting the fashion store. In conclusion, ambivalent fashion consuming tendency is main related factor impacting on continuous information search and fashion store selection.