• 유통과학연구
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• 제19권7호
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• pp.5-17
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• 2021

Purpose: The distribution of goods and the flow of information, determined by consumer behavior toward online shopping, is drastically popular worldwide. This study examines some factors such as brand trust, online sales promotion, consumer personality, delivery service, quality assurance, information search, and online consumer satisfaction influence online shopping behavior. Research design, data, and methodology: A constructed questionnaire in an online survey was conducted with 241 random cluster respondents in the greater Jakarta Area. Structure equation model was utilized to analyze and verify all the data. Results: Research finding indicates online sales promotion, delivery service, quality assurance, and online consumer satisfaction positively influence information search. Meanwhile, brand trust, quality assurance, and information search positively influence online shopping behavior. However, the result illustrates that consumer personality negatively influences both information search and online shopping behavior. Conclusions: To influence online shopping behavior, the most important factors that need to be considered by marketplaces are quality assurance. It positively motivates Indonesia's citizens to collect information and make unplanned purchases. The study finding can be a reference for brands to maintain and build outstanding product quality, an informational website, and an excellent marketing strategy so that customers can meet their expectations. Besides, it also broadens both companies' and individuals' knowledge about the digital revolution on consumer behavior.

• 유통과학연구
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• 제22권7호
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• pp.33-42
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• 2024

Purpose: The furniture industry has a huge potential for growth in Indonesia. Due to Indonesia's vast natural resources, furniture designers, makers, and retailers are given ease of access. The research analyzes the influence of service quality, promotion, product, and price on brand image and purchase intention in Indonesia's furniture distribution channels. Research design, data, and methodology: The variables used are service quality, promotion, product, price, brand image, and purchase intention. This research is cross-sectional research, which will be conducted among the furniture consumers in Indonesia, from the Instagram followers of a community as of 31 July 2023 with 837.5 thousand followers. The tools that will be used are surveys, conducted according to the sample size and processed using SMARTPLS 4 and the SEM-PLS model. Results: The findings urge that some variables have a significant influence on purchase intention directly but become less significant when influenced by brand image. Some variables can influence purchase intentions significantly through brand image, even if the certain variable did not have a significant influence on purchase intention directly. Conclusions: By knowing the significance of the variables towards brand image and purchase intention, ones with major influence can be implemented as a strategy to improve marketing in Indonesian furniture distributors.

• 디지털콘텐츠학회 논문지
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• 제18권1호
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• pp.47-54
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• 2017

본 연구는 일본의 캐릭터패키지를 사례 분석하여 소비자나 수용자들로부터 사랑받고 마케팅적으로도 성공한 디자인의 콘셉트를 추출하여 그 논리와 원칙을 정립하는 그 목적을 두고 있다. 또한 금후 우리나라의 캐릭터패키지디자인의 도입과 활용 시 객관적 타당성과 공감력 있는 패키지디자인을 개발하는데 본 연구가 그 지침이 되도록 하려한다. 다양한 미디어를 믹스하고 판매를 확대시켜 나간 토하토(Tohato)사의 5가지 캐릭터패키지디자인을 대상으로 하여, 디자인콘셉트를 파악하고 그 원칙을 찾아내어 성공의 원인을 밝히고자 하며, 따라서 캐릭터디자인의 개념과 캐릭터패키지디자인의 사례분석을 통한 상품 전략을 기업 측과 크리에이티브 측면에서 이론과 원칙을 연구하였다. 그 결과, 기능적인 측면을 떠나 스토리를 갖도록 하고 추억을 만들어가도록 하며 친근감을 유발하도록 한 디자인이 리뉴얼의 성공사례로 파악되었다. 패키지디자인에 있어서 때에 따라서는 디자인의 콘셉트를 명확히 하고 그 콘셉트의 성공을 위해 기존의 원칙을 벗어나서 과감한 디자인의 추진과 소비자의 행태 분석에 따른 이론적 체계 하에서 패키지디자인의 실행이 무엇보다 중요하다는 것을 알 수 있었다.

• 복식
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• 제64권2호
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• pp.84-97
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• 2014

This research aimed to explore strategies to develop the cashmere industry in Mongolia. Questionnaire consisted of questions regarding the necessity of development in different sectors in the cashmere industry, and areas of necessary competition for the development of Mongolian cashmere industry. In addition, characteristics of respondents and their companies were questioned. Surveys were distributed to people working in cashmere manufacturing companies in Ulaanbaator, Mongolia between July 25th, 2012 to September 3rd, 2012, and a total of 79 questionnaires were included in the final analysis using descriptive analysis, t-test, one-way ANOVA, and Duncan test. Results showed that respondents perceived design as the sector that needed the most improvement, and product related strategies such as product quality, product differentiation, and design were more important than distribution or promotion related strategies. The perceptions on the development strategies differed according to company size and their target markets (domestic vs. export). Overall, respondents working in smaller companies showed greater concern for most sectors, and also felt technology, product quality and design were more important than those in working in larger companies. Companies that targeted the domestic market showed greater concern for herding and scouring sector than companies that exported, while the latter evaluated government policy, network, distribution/export channels more importantly than the former in developing the Mongolian cashmere industry.

• International Journal of Advanced Culture Technology
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• 제4권4호
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• pp.81-86
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• 2016

In this paper, we propose a simple and effective vision-based tracking controller design for autonomous object tracking using multicopter. The multicopter based automatic tracking system usually unstable when the object moved so the tracking process can't define the object position location exactly that means when the object moves, the system can't track object suddenly along to the direction of objects movement. The system will always looking for the object from the first point or its home position. In this paper, PID control used to improve the stability of tracking system, so that the result object tracking became more stable than before, it can be seen from error of tracking. A computer vision and control strategy is applied to detect a diverse set of moving objects on Raspberry Pi based platform and Software defined PID controller design to control Yaw, Throttle, Pitch of the multicopter in real time. Finally based series of experiment results and concluded that the PID control make the tracking system become more stable in real time.

• 한국의상디자인학회지
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• 제16권3호
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• pp.117-133
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• 2014

The purpose of this study was to compare with shopping behavior and satisfaction of who have visited Dongdaemun and Myeongdong and to provide the fundamental data for differentiation strategy of two fashion trading area. The survey was carried out targeting shoppers who were in Dongdaemun and Myeoongdong and then a total of 778 questionnaires were used for the data analysis; frequency, t-test, chi-squre independence test using SPSS. 20. The results of this study were as follows. Main shoppers in Dongdaemun were the teenagers and twenties, and in Myeongdong were twenties and thirtys. The shoppers who have visited Dongdaemun significantly considered 'store factor' such as store size and comfortability, store interior, store location and accessibility, and 'product factor' including material and quality, design, formfitting, and various sizes, while Myeongdong visitors thought 'promotion factor'such as business hours, one stop shopping, sale and event etc. as important factor. The degree of satisfaction for marketing mix of Myeongdong trade area was higher than Dongdaemun's one. The case of impulse buying in two trade area was not high, while intention to revisit Dongdaemun and Myenongdong was all higher than average. Consumers were more intended to recommend Myeongdong over Dongdaemun to others.

• 한국의상디자인학회지
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• 제15권1호
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• pp.175-189
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• 2013

This study was aimed at finding the effects of consumer experience related to experience providers of apparel companies on brand loyalty. The participants of this study included experienced SPA fashion brand shopping female consumers who are between the ages of 20 to 50 residing in Seoul. A total of 285 questionnaires were used for the survey of this study. Methods of data analysis included. The result of this study revealed the 9 factors of experience providers in apparel companies: co-branding, advertising, visual/verbal identity & signage, design & quality, physical environment, people, emotional environment, websites, and sales promotion. The 5 factors of consumer experiences were behavioral experience, relational experience, affective experience, intellectual experience, and sensory experience. The experience providers of the apparel company had a significant impact on consumer experience of SPA, such as behavioral experience, sensory experience, affective experience, intellectual experience and relational experience. Of all, consumer experience of SPA as well as behavioral, sensory and affective experiences had a positive impact on brand loyalty. In conclusion, experience providers, at the disposal of the apparel company, are tactical implementation components for creating consumer experience. Therefore, the marketing strategy of apparel companies should be focused on eliciting affirmative responses from consumers.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.375-385
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• 2024

In the context of contemporary digital media, virtual influencers have become an increasingly important form of socialization and entertainment, in which emotional expression is a key factor in attracting viewers. In this study, we take Luo Tianyi, a Chinese virtual influencer, as an example to explore how emotions are expressed and perceived through facial expressions in different types of videos. Using Paul Ekman's Facial Action Coding System (FACS) and six basic emotion classifications, the study systematically analyzes Luo Tianyi's emotional expressions in three types of videos, namely Music show, Festivals and Brand Cooperation. During the study, Luo Tianyi's facial expressions and emotional expressions were analyzed through rigorous coding and categorization, as well as matching the context of the video content. The results show that Enjoyment is the most frequently expressed emotion by Luo Tianyi, reflecting the centrality of positive emotions in content creation. Meanwhile, the presence of other emotion types reveals the virtual influencer's efforts to create emotionally rich and authentic experiences. The frequency and variety of emotions expressed in different video genres indicate Luo Tianyi's diverse strategies for communicating and connecting with viewers in different contexts. The study provides an empirical basis for understanding and utilizing virtual influencers' emotional expressions, and offers valuable insights for digital media content creators to design emotional expression strategies. Overall, this study is valuable for understanding the complexity of virtual influencer emotional expression and its importance in digital media strategy.

• 디자인학연구
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• 제12권3호
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• pp.179-188
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• 1999

세계 무한 경쟁시대를 맞이하고 있는 지금 우리는 최근에 불어 닥친 IMF 한파와 국가적 경영위기 속에 많은 기업들이 도산의 도미노 현상을 겪고 있고, 이러한 격변의 소용돌이 속에서 우리의 기업들은 '存續' 이라는 것 자체를 마치 지상 최대의 과제인 것처럼 여기고 있다. 따라서 이제는 과거처럼 기업의 경쟁력 제고를 위한 새로운 종전과는 달리 새로운 기술이나 신제품에 대한 노하우나 지적가치는 정보화의 급속한 진전으로 다자간의 공유나 전이가 보다 용이해짐에 따라 시장에서의 경쟁적 우위가 점차 퇴색되어 가고 있다. 그러므로 이런 관점에서 비추어 볼때 산업디자인은 기업들이 경영위기를 극복하는 최선의 전략이자 수단이라 할 수 있을 것이다. 왜냐하면 디자인 개발은 다른 분야의 연구나 개발에 비해서 단기적인 투자와 노력만으로도 고부가 가치를 창출시킬 수 있기 때문이다. 하지만 단기간의 투자에 의한 디자인 개발의 근복적인 밑바탕에는 끊임없는 창조성과 실전감각을 갖추고 있는 인재를 공급할 수 있는 교육제도를 다져 놓아야 한다. 이러한 토대 위에 서만이 우리의 고유한 독창적 디자인을 세계속에 떨칠 수 있는 일류 디자이너 배툴을 기대할 수 잇는 것이다. 따라서 본 연구는 국내 산업 디자인 발전의 가장 핵심적인 교육분야의 과학적이고 체계적인 확립을 위하여 국내 대학 디자인학과의 교육제도와 선진 외국 대학 디자인학과의 교육제도를 조사·분석하였으며, 본 연구자가 재직중인 유한대학)이하 'Y대학'이라 칭함) 디자인학과의 경쟁력을 제고시키기 위함이다. 더나아가 디자인학과의 마케팅 전략 방안 수립을 통하여 디자인 전문인력 양성을 위한 커리큘럼 활성화를 꾀하고 새로운 교육방향을 제시하고자 한다.

• 한국응용과학기술학회지
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• 제39권1호
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• pp.115-131
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• 2022

본 연구는 PRECEDE-PROCEED 모형을 기반으로 의무경찰을 위한 건강증진교육프로그램의 효과를 검증하였다. 연구대상자는 2018년 7월부터 10주간 D지방경찰청 의무경찰 2개 부대를 편의표집하여 실험군25명, 대조군 26명으로 하였다. 모든 참가자는 자기 효능감, 사회적 지지, 자원이용가용성, 건강증진행위, 삶의 질에 대한 설문지를 작성하고 객관적인 스트레스 테스트를 받았다. 실험군은 5주간 PRECEDE-PROCEED 모형에 따른 7회의 건강증진교육프로그램을 이수하였다. 자료분석은 SPSS/WIN 21.0 프로그램을 이용하여 실험군 대조군의 일반적 특성 및 건강관련 특성의 동질성 검증을 위해 카이제곱 검정과 독립표본 t-검정, Fisher's exact test을, 가설검증은 반복측정 분산분석(Repeated Measures ANOVA)을 통해 분석하였다. 연구결과, 건강증진행위(F=7.63, p<.001), 자율신경활성도(F=29.24, p<.001), 스트레스저항도(F=31.22, p<.001), 스트레스지수(F=22.42, p<.001), 피로(F=12.87, p<.001), 삶의 질(F=3.49, p=.042)로 나타났다. 의무경찰의 건강증진교육프로그램은 삶의 질 향상에 긍정적인 효과가 있는 것으로 검증되어 의무경찰에게 유용하게 활용될 수 있을 것이다.