• 제목/요약/키워드: Design Management Strategy

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여성 소비자 유형별 웰빙 마케팅 전략에 관한 연구 -웰빙 라이프스타일을 중심으로- (A Study on Well-Being Marketing Strategy by Female Consumers' Types - Focusing on Well-Being Lifestyle -)

  • 장승희;장은영;이선재
    • 복식
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    • 제56권3호
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    • pp.28-41
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    • 2006
  • The purposes of this study were to analyze 'well-being' lifestyle pursuits depending on consumer types and to classify female consumer types according to their 'well-being' awareness. This study also intended to examine the levels of consumers' participation in pursuing a 'well-being' lifestyle, and to find female consumers' characteristics related to well-being lifestyle. The results of study were as follows: First, female consumers were classified in terms of their lifestyle by using their participation in, and awareness of well-being concerns. The results were divided into four groups: society/family-oriented group, 'well-being' oriented leading group, trend-oriented material wealth pursuit group, and selt~centered/fashionable appearance-oriented group. Second, the results of examining characteristics by female consumer type in terms of their pursuit of a well-being lifestyle show that the 'well-being' oriented leading group had the greatest number of innovators and followers. Also, the trend-oriented material wealth pursuit group consisted of mostly medium level participants, and the self-centered/fashionable appearance-oriented group had the greatest number of 'well-being' lifestyle bystanders. With regards to practical participation group, significant differences were found in the sections of 'health', 'leisure' and 'whole', except for 'appearance management'. With regards to purchase experience of 'well-being' products, the health-oriented leading group was the highest participation level in the sections of 'clothes' and 'food', except for 'residence', in which the society/family-oriented group was the highest. Third, demographical characteristics within female consumer types classified by 'well-being' lifestyle showed that the society/family-oriented group had a high percent of. dedicated housewives in their forties or fifties, and the trend-oriented material wealth pursuit group has a high percent of married people in their twenties or thirties. Also, the self-oriented/fashionable appearance-oriented group had a high percent of unmarried. people in their twenties.

서점을 주제로 한 특화거리조성 사례분석 -부산시 '보수동 책방골목'을 중심으로- (Analysis on Characterized Street Making themed Bookstores -With a Case of 'Bosu-dong Book Street' in the City of Busan-)

  • 신선화;최강림
    • 한국콘텐츠학회논문지
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    • 제12권12호
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    • pp.447-458
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    • 2012
  • 본 연구는 특화거리조성을 통한 도시재생 및 지역 활성화 특화전략을 위한 기초연구로서 부산시의 대표적인 특화거리의 하나인 '보수동 책방골목'을 대상으로 특화거리의 조성내용, 조성주체, 조성과정의 측면에서 분석하였다. 이와 더불어 국외사례고찰의 대상으로 서점을 통한 특화거리 조성의 대표적인 국외사례인 '헤이 온 와이' 책 마을과 '간다 고서점 거리'를 선정하여 보수동 책방골목과 비교분석하여 시사점을 도출하였다. 국내외 사례의 분석을 통한 시사점은 다음과 같다. 첫째, 특화거리의 내용적 측면에 있어서는 책과 관련된 관광 및 출판 산업 등과의 연계를 통한 지역의 활성화와 지역정체성을 기반으로 하는 하드웨어 및 소프트웨어의 개발이 필요하다. 둘째, 특화거리를 조성하고 운영 관리하는 주체는 주민과 상인이 주도가 되고 공공은 이를 지원하는 역할을 하는 '주민 상인주도+공공지원'의 형태가 필요하다. 셋째, 특화거리의 하드웨어 및 소프트웨어의 조성과 운영 및 관리의 전 과정에 있어서 주민 및 상인을 중심으로 한 커뮤니티의 적극적이고 활발한 참여와 지속적인 노력이 필요하다.

의무할당제도 개선을 통한 신재생에너지 산업의 발전 전략 : 태양광, 풍력에너지 중심 (Development Strategy of the Renewable Energy Industry through Improvement of Renewable Portfolio Standard : Focused on Photovoltaic and Wind)

  • 김종완;박상철
    • 에너지공학
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    • 제25권4호
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    • pp.110-123
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    • 2016
  • 산업화에 따른 에너지 소비량의 증가와 지구온난화에 따른 환경 문제가 대두되면서 세계 각국은 안정적이고 환경친화적인 에너지자원인 신재생에너지의 보급을 촉진하고자 지원정책을 운영하고 있다. 본 연구에서는 주요국의 정책 동향 변화와 국내 의무할당제도를 실용주의 산업정책 제도설계 구성요소인 정치적 리더십, 정책조정과 협의 기구, 책임성 및 투명성 있는 정책의 집행의 관점에서 비교 분석을 통해 문제점을 도출하고, 신재생에너지 지원정책의 성공적인 운영을 위하여 실용주의 산업정책 기본 개념을 근거로 정책적인 제언을 제시하였다.

대사증후군 상태 개선을 위한 생활습관 중재프로그램의 프로그램 이론 평가 (Program Theory Evaluation of a Lifestyle Intervention Program for the Prevention and Treatment of Metabolic Syndrome)

  • 유승현;김혜경
    • 보건교육건강증진학회지
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    • 제27권4호
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    • pp.165-175
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    • 2010
  • Objectives: The purpose of this study is to evaluate the program theory of a lifestyle intervention program for the prevention and treatment of metabolic syndrome. Methods: The program evaluated is a tailored intervention for multiple health behavior associated with metabolic syndrome which is informed by theoretical constructs from the Intervention Mapping and Transtheoretical model. The program components include one-to-one health counseling, a self-management handbook, and a health diary. To evaluate program impact theory we examined the logic of program goals and objectives, intervention methods and strategies, and the theoretical constructs of program materials through document review and matrix building. Results: This evaluation has found that the intervention program applied social cognitive theory constructs to design intervention methods and strategies in addition to the Transtheoretical model: self-monitoring for goal setting and monitoring skill, outcome expectation for the benefits of health behavior change, and interaction with environment for observational learning through modeling. While the intervention addresses multiple determinants and behaviors, it is limited to an individual level and lacks social and environmental approaches. Following the Transtheoretical framework, the contents of the intervention materials were developed utilizing consciousness raising as a main strategy for earlier stages of change, and counterconditioning and stimulus control for later stages of change. Conclusion: Program theory evaluation can be a process of enhancing program validity. It would also be necessary for providing basis for efficient program implementation. When comparisons of program theory between similar programs are possible, program theory and validity will be strengthened when comparisons of program theories between similar programs are possible.

비즈니스 생태계의 고객참여와 심리적 오너십: 다음카카오와 페이스북의 생태계 (Customer Participation into Business Ecosystems and Psychological Ownership: DaumKakao and Facebook Ecosystems)

  • 주재훈;신민석
    • 한국정보시스템학회지:정보시스템연구
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    • 제24권3호
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    • pp.47-74
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    • 2015
  • Purpose By participating in the business ecosystems, customers make both positive and negative impacts in the ecosystem. In particular, users of platform businesses participate in the business ecosystem as partial employees who voluntarily create and manage content. According to the organizational behavior literature, employees' psychological ownership toward the organization has an influence on the organizational competitiveness. Thus, with an assumption that customers gain psychological ownership toward the business that they participate in, it is important to analyze the process and the factors that influence their psychological ownership. This study proposes a research model that describes the process: customers undertake customer socialization, which then lead them to participate in the business-level and the business ecosystem-level activities. Through the participation, customers gain psychological ownership toward the business. Design/methodology/approach Based on a structural equation model, this study analyzes the data regarding the factors in the research model. Data was collected by surveying college students who represent themselves as Facebook and DaumKakao users. By analyzing the collected data, the relationships are validated between customer socialization and customer participations (i.e., both business-level and business ecosystem-level participation), and between the participations and customers' psychological ownership. Findings Based on the validation, this study confirms the importance of managing customers' psychological ownership and offers customers' participation by their socialization as a solution for increasing customers' psychological ownership. Also, this study proposes the business ecosystem research model as the general research framework for future research and expands the scope of strategic management from the individual level strategy to the business ecosystem wide perspective.

영화의 시각효과와 정신분석의 관계성 연구 -장 뤽 고다르의 <경멸_Le Méris>을 중심으로- (A Study on the relationship between a film's visual effects and psychoanalysis -Focusing on Jean-Luc Godard's Le Méris-)

  • 김석원;김성호
    • 디지털융복합연구
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    • 제18권10호
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    • pp.409-418
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    • 2020
  • 본 연구는 영화의 시각효과와 정신분석의 관계성을 장뤽 고다르의 <경멸(Le Méris), 1963>을 중심으로 분석하고자 한다. 고다르는 <경멸>에서 영화 제작에 참여하는 사람들과의 관계에서 발생하는 소통의 문제를 해결하기 위해서 통역자를 설정했다. 하지만 통역자의 역할은 있지만 정확한 의사소통 자체가 불가능하다는 것을 보여준다. 고다르의 의도는 관객이 단순히 영화를 바라보는데 그치는 것이 아니라, 영화의 내용에 적극적으로 참가라는 것을 바라고 있다. 이 연구의 의미는 프로이드와 라캉의 정신분석에 대한 이론을 토대로 장뤽 고다르의 영화 <경멸>에 참여했던 영화 제작자, 감독, 작가, 배우들과의 관계, 그리고 영화에서 보이지 않는 참여자들의 갈등 관계를 감독은 어떤 방식으로 시각적으로 재현했는지 분석한 것에 의미를 두고자 한다.

복잡한 의사결정과 협상 환경을 위한 에이전트 기반 시스템: 가상생산 응용 (Agent-based System for Complex Decision Making and Negotiation: Application to Virtual Manufacturing)

  • 이경전;장용식;최형림;김현수;박영재;박병주
    • 경영정보학연구
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    • 제4권2호
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    • pp.223-236
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    • 2002
  • 복잡한 의사결정과 협상 환경을 위한 에이전트 기반 시스템은 환경에 대한 감지 및 반응이라는 간단한 작동방식을 가지는 다중 에이전트 시스템과는 다르게 접근되어야 한다. 본 논문에서는 가상 생산 환경을 응용 분야로 하여 복잡한 의사결정과 협상 환경을 위한 다중에이전트 시스템을 구현하는 과정에서 발생하는 연구이슈를 정리하고, 이들을 해결하는 하나의 사례를 제시한다. 가상 생산 환경은 다수 조직치 존재, 자원제약의 문제, 시간이 제한된 상황에서의 일정 계획 문제 등 복잡한 의사결정과 협상 환경의 전형적인 요소를 가지고 있다. 이 문제를 해결하기 위해서, 본 연구는 시간제약하에서의 외부협상 및 내부협력을 위한 프로토콜을 개발하고, 실세계의 시간제약을 만족하는 범위에서 최적화모형과 휴리 스틱모형을 상황적으로 적응하는 체계를 제시하며, 에이전트간의 소통 메시지를 이들 의사결정모형으로 모형화하는 과정을 예시한다.

농촌마을길 조성을 위한 가이드라인 개발 방향 연구 (A study on the Development course of guideline for fostering the Rural village roads)

  • 김은자;이유경;김상범;임창수;박미정;최진아;이정원
    • 농촌계획
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    • 제19권1호
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    • pp.189-207
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    • 2013
  • This study aimed to draw the plan elements and characteristics that should be considered in case when developing guidelines to build up roads in rural villages. Drawing the construction elements necessary for building up roads through the advanced researches, the survey was conducted for relevant experts in order to evaluate the importance of each plan element of route plan, design & construction and operation & management. The result determined total 105 contents that should be considered in case when building up roads in rural villages. The study on building up roads in rural villages as a strategy to vitalize rural areas means universal roads that connect each village with rural amenities in various values like walking tour road, visit roads and observation roads. It is considered that the development of guidelines for building up roads in rural villages could be used as a basic data to build up roads where nature, culture and history of rural areas can be effectively experienced and enjoyed.

Enhancing Yield and Nutritive Value of Forage for Livestock Feeding Through Corn Soybean Intercropping Strategy with Several Pre-sowing Soybean Seed Coatings

  • Kim, Jeongtae;Song, Yowook;Kim, Dong Woo;Fiaz, Muhammad;Kwon, Chan Ho
    • 한국초지조사료학회지
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    • 제37권1호
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    • pp.50-55
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    • 2017
  • In attempt to avoid crop damage through wild bird's picking, this study was designed with aim to evaluate several pre-sowing soybean seed coatings for optimum yield in corn-soybean mixed forage. It was investigated under four cropping treatments, viz. 1) corn sole, 2) corn mixed with soybean without any coating, 3) corn with iron coated soybean and 4) corn with thiram coated soybean. Each treatment had three replicates and corn sole was control treatment. Pioneer (P1184) and crossbred ($PI483463{\times}Hutcheson$) seeds were used for corn and soybean, respectively. The trial was conducted under randomized block design from $5^{th}$ June to $23^{rd}$ September, 2015. Data were an alyzed through ANOVA technique using SAS9.1.3 software. Results depicted that survivability of soybean against wild birds damage was found better (p<0.05) in thiram coating which was higher than iron coating and control treatment but later on thiram coating had adverse effects on subsequent growth of soybean plants. Corn stalk height was decreased (p<0.05) in thiram coating, whereas corn ear height was reduced in iron coating treatment. Iron coating enhanced (p<0.05) height of soybean plant (p<0.05) better than that of thiram coating. Soybean seed coatings didn't influence dry matter yield and nutritive value in terms of total digestible nutrients yield in corn soybean mixed forage. Conclusively, although presowing thiram coating enhanced survivability of soybean plants against wild bird damage but had adverse effects on its subsequent growth. However, soybean seed coatings didn't influence yield and nutritive value of corn soybean intercropping forage.

소상공인의 핵심직무특성과 태도의 관계 (Relationship between Core Job Characteristics and Attitude of Small Business Employees)

  • 김찬중;조준희
    • 한국콘텐츠학회논문지
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    • 제11권5호
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    • pp.328-337
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    • 2011
  • 본 연구는 종업원의 태도에 영향을 주는 직무특성을 확인하기 위하여, 인적자원관리의 관점에서 소상공인의 핵심직무특성(기술다양성, 과업정체성, 과업중요성, 자율성, 피드백)과 태도(직무만족, 조직몰입, 이직의도)간의 관계를 확인하는데 연구목적이 있다. 이러한 연구목적을 달성하기 위하여 국내 기업의 종업원 315명을 대상으로 소상공인의 핵심직무특성이 태도에 미치는 영향, 소상공인의 핵심직무특성과 태도간의 관계에서 성장욕구강도의 조절효과 등을 분석하였다. 회귀분석결과 기술다양성과 과업중요성은 직무만족에 정(+)의 영향을, 기술다양성과 피드백은 조직몰입에는 정(+)의 영향을 그리고 이직의도에 부(-)의 영향을 미치는 것으로 나타났고, 성장욕구강도의 조절효과는 과업중요성과 이직의도간의 관계에서만 발견되었다. 마지막으로 이러한 연구결과를 토대로 소상공인의 직무 태도 증진 방안과 경영전략적 시사점을 제시하였다.