• 한국주거학회논문집
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• 제24권3호
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• pp.121-133
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• 2013

The purpose of this study is to analyze the design characteristics of external appearances of Hundertwasser's housing projects through both literature review and field study, and to understand how Hundertwasser's architecture philosophy was embodied in the design of external appearances so such projects. The subjects of the analysis are: Hundertwasser House; In the Meadow Bad Soden; The Forest Spiral Darmstadt; and The Green Citadel Magdeburg. The conclusion of the study is as follows. The fundamental architecture philosophy of Hunderwasser is the close linkage between mankind and nature. He has proven, through his four housing projects mentioned above, that it is possible to build houses without destroying and in harmony with nature. Hundertwasser had identified vitality, irregularity and diversity as being the source of beauty of nature. Using the human creativity, he had embodied such elements into his housing projects, thus suggesting an ideal housing environment whereby humanity is respected. Hundertwasser made use of organic curved line and spiral shapes that exist in nature when designing his housing projects. His creativity was articulated through vitality, diversity, and irregularity in colour schemes and a wide range of form. Indeed, he was an architect pursuing the underlying nature of both human and nature. The current living environment in Korea can be characterized as being standardized and desolate, which is a result of housing projects being focused too much on functionalism. Through its analysis of Hundertwasser's housing projects, one of the objectives of this study is to contribute to a new design paradigm being called for today, including for housing projects to be more ecological and environmental-friendly. By motivating architects and appealing to their clients, this study hopes to motivate those involved in various housing projects to think progressively. Such an attitude change could assist in transforming and thus enhancing the overall living environment in Korea.

• 한국조경학회지
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• 제30권5호
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• pp.16-30
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• 2002

This study tried to understand an ambiguous urban landscape through a relational context. Gongpyeong district, an urban renewal area in Seoul, was selected as the site of the case study because traditional and modern styles coexist in this district. The research method and processes are summarized as follows. First, the district, which has both a redeveloped environment and an inherent environment, was divided into Yin & Yang structures. Next, an effort was made to grasp the fundamental relational characteristics(external relationships) of each type through three aspects: physical environment, activities, and meaning. As a result, Yin characteristics were found in the redeveloped environment which has predominantly Yang characteristics. In many cases, advertising, which is a Yang element, was missing in the redeveloped area. On the other hand, in the inherent environment which has Yin characteristics in general, shabby appearances were evident in aspects beyond advertising, and Yang elements, were found from the viewpoint of the theory of place. On the basis of these results, new dualistic frameworks with respect to the functions were re-structured, and complementary characteristics (internal relationship) based on topological aspects were analyzed. Unlike the monotonous appearances found in large scale environments, a variety of spatial characteristics were found in the various small scale environments. This explains that the dualistic coexistence has made a contribution to the complementary attributes of urban landscape. This study has the following ramifications. Much research of urban landscapes that has used western methodology which employs analytic aspects. As a methodology of urban landscape research this study introduced Iching, which tries to understand phenomena in a relational context. In addition, this study expects that the profound understanding of urban environments and the detailed relationship through this framework will suggest a new approach to urban planning, design and management related to future urban environments.

• 통상정보연구
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• 제8권1호
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• pp.283-303
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• 2006

This is the research on the correlation between the marketing activities conducted by the companies participating in the overseas exhibitions in the exhibition and the satisfaction of the visitors. I have been able to obtain the following findings through the positive research on the satisfaction of the visitors to the overseas exhibitions. The research findings show that the external elements of the participating companies such as 'external appearances of booths, interior facilities and the atmosphere', 'designs of exhibits', 'size of the participating companies', and the publicity elements of the participating companies such as 'the degree of application of mass media', 'prior publicity of the participating companies', etc. among the marketing activities conducted by the participating companies in the exhibition affect the interest and repeat business deals of the visitors. The findings also show that the elements to induce the interest of the visitors such as the booth design and display of products where the participating companies may produce their unique image and the prior publicity to the visitors constitute the important elements of marketing. It has also been revealed that the visitors whose purpose of the visits are to purchase the products and to satisfy their interest in 'the events and contents of the events affect the interest and the repeat business deals of the visitors, among the interest and repeat business deals pursuant to the characteristics of the visitors. It has also been found that the visitors who have recognized the representative brands in the exhibitions affect the interest and the repeat business deals and the visitors who have visited the exhibition several times are more satisfied than the visitors who have visited the exhibition for the first time. The comparative evaluation of the degree of importance of the marketing activities of the participating companies before the visitors' visit to the exhibitions and the degree of satisfaction after their visit reveals degrees of satisfaction in the order of 'the booth staff's professional knowledge of the exhibits', 'foreign language proficiency and their techniques of negotiation and demonstration', 'designs of the exhibits (colors and packaging), 'prior publicity of the participating companies. Such being the case, the companies participating in any of the overseas should maximize the result of their participation in the exhibition by training their staff in the products and foreign languages and through the prior publicity. It has also been found out that "the atmosphere of the booth in the exhibition such as 'launching of new products', 'external appearances of the booth, layout of the interior facilities and the atmosphere and events of the participating companies affect the interest and repeat business deals of the visitors, among the factors for the satisfaction of the visitors. Therefore, it has been proven that the external factors such as the external appearances of the booth, display of the products, launching of new products and events producing the atmosphere of the booth of the participating companies among the marketing activities conducted by the participating companies, and the extent of the training of the booth staff and prior publicity are the major factors affecting the interest and repeat business deals of the visitors.

• 한국의상디자인학회지
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• 제24권2호
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• pp.147-165
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• 2022

The purpose of this study is to examine various types and characteristics of masks and to consider what meanings they have in the recent fashion world. To this end, this study attempts to reflect on the internal meaning of masks exhibited in fashion designers' collections rather than functional meanings. It has an implication; in that it tries to help understand the expressive needs for variety and freshness pursued by modern fashion and use the unique design development to understand the internal meanings of masks. It, therefore, examines the existing domestic and foreign literature and data about masks from a theoretical perspective, and also attempts to draw findings from the data of fashion collections which have been held since the 2000s, as well as from literature research based on books about fashion and various other media. The meanings of masks in the field of fashion are as follows: First, they express identity, by criticizing the couture fashion, through the fashion. Second, they present a new concept of body, showing an illogical and ambiguous identity in which both feminine and masculine images coexist. Third, they are media externally communicating insights about human beings' inner world, through which various messages are transferred to modern people who are attached to external appearances, and the identities possessed by designers are revealed by the masks. Fourth, they ask about a boundary between gender and sexuality, as a means to make us concentrate on the important social issue, while expressing various and new identities, like the hybrid identity. In other words, they can be found to be used as effective media in communicating fashion massages intended by fashion experimental and creative designers.