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An Exploratory Study on the Advertising Display and Regulation Method of Native Advertising - Focus on Expert research by production practitioners - (네이티브 광고의 광고 표시 및 규제 방법에 대한 탐색적 연구 - 제작 실무자들의 전문가 조사를 중심으로 -)

  • Yu, Hyun Joong;Chung, Hae Won
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.455-462
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    • 2022
  • This study attempted to examine the problems of the expression and format of native advertisements appearing on various platforms and to prepare a plan to regulate them. To this end, in-depth interviews were conducted to those in charge of advertising practice and examined. First, as a problem with the expression and format of native advertisements, it was considered that the congestion and deception of indiscriminate native advertisements appearing on various platforms could bring negative perceptions to consumers. For the second user's interaction, it was considered that customized advertising expressions through targeting by platform should be produced. Third, regarding the regulation of native advertisements, it was suggested that regulatory measures for consumer protection should be prepared and that market autonomy should be left to it. A strategic operation plan for native advertising according to various platforms should be prepared.

Evaluation of spring shape effect on the nuclear fuel fretting using worn area (핵연료 프레팅 마멸에서 마멸면적을 이용한 스프링 형상 영향 평가)

  • Lee Young-Ho;Kim Hyung-Kyu;Jung Youn-Ho
    • Proceedings of the Korean Society of Tribologists and Lubrication Engineers Conference
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    • 2003.11a
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    • pp.313-323
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    • 2003
  • The sliding wear behaviors of Zircaloy-4 nuclear fuel rod were investigated using two support springs with convex and concave shapes in room temperature air and water. The main focus is to compare the wear behavior of various test variables such as slip amplitude, environment, contact contours with different spring shape and a number of cycles. The results indicated that wear volume and maximum wear depth increased with slip amplitude in both air and water, but their trends tended to change according to the spring shapes and test environments. In air condition, the wear volume was controlled by wear debris behavior generated on worn surface. As a result, final wear volume and maximum wear depth decreased if a ratio of protruded wear volume to worn area $(D_p)$ would be saturated to specific value. This is because wear particle layer could accommodate large strain by accumulating and transforming wear particle layer. However, in water condition, metal-to metal contact was more dominant and wear volume was greatly affected by changed mechanical behavior between contact surfaces since wear debris should be generated after repeated plastic deformation and fracture. After wear test, worn surfaces were examined using optical microscope and SEM and details of wear mechanism were discussed using a ratio of wear volume to worn area $(D_e)$ at each test condition.

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Sign Language Recognition System Using SVM and Depth Camera (깊이 카메라와 SVM을 이용한 수화 인식 시스템)

  • Kim, Ki-Sang;Choi, Hyung-Il
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.11
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    • pp.63-72
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    • 2014
  • In this paper, we propose a sign language recognition system using SVM and depth camera. Especially, we focus on the Korean sign language. For the sign language system, we suggest two methods, one in hand feature extraction stage and the other in recognition stage. Hand features are consisted of the number of fingers, finger length, radius of palm, and direction of the hand. To extract hand features, we use Distance Transform and make hand skeleton. This method is more accurate than a traditional method which uses contours. To recognize hand posture, we develop the decision tree with the hand features. For more accuracy, we use SVM to determine the threshold value in the decision tree. In the experimental results, we show that the suggested method is more accurate and faster when extracting hand features a recognizing hand postures.

Quantitative Analysis about Visual Image Expression of Documentary Interview (다큐멘터리 인터뷰 영상표현의 정량적 분석)

  • Lee, Ik-Heui
    • The Journal of the Korea Contents Association
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    • v.11 no.1
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    • pp.113-122
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    • 2011
  • Visual images are very close to our living and we make decisions and choose behavioral options with the visual images on mass media. In current-affair documentary programs, interviews have potential effects that can change public opinions on important issues. Therefore, it's a consequence that the study examined how different expressions of visual images in documentary. Using preceding research methods, this study focus on form, color, movement and depth of visual images. This study analyzed quantitatively all interview shots with 15 current-affair documentary programs from major TV stations such as KBS, MBC and SBS. The findings of the study are 1) half of interview shots used the visual image expressions to hide interviewees' face according to the shield law, 2) choosing close-up shots in company with bust shots, 3) using natural lights and hand-held camera techniques for interviews, and 4) showing wide angles without depths of visual image.

A Comparison Counterfeit Goods use Behavior in Korea and China Consumer: focus on Motivation, Benefit and Cost Factor (한중 소비자의 위조품 구매태도 비교분석: 동기와 혜택 및 손실요인을 중심으로)

  • Yu, Seung-Yeob;Kim, Na-Mi
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.117-124
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    • 2012
  • This study started why do consumers use the counterfeit goods. We executed the pretest through the depth interview, and made an purchase motivation scale, useful benefit factor and cost factor scale of counterfeit goods. We found out having the recognition difference of China consumers with Korea about these. The results is as follows. First, A counterfeit motivation appeared to the recognition difference appeared in a ostentation, economical efficiency and self-satisfaction factor with korea and china consumers. Second, counterfeit useful benefit factor organized to a personal significantly and economic benefit and the recognition difference appeared. Third, Counterfeit good useful cost composed to the personal good-quality, economic and social image of cost factors, and the recognition significantly difference appeared to all of cost factors with Korea and China consumers. These results are helpful for a depth understanding about the counterfeit use behavior, and will be utilized for the public campaign to reduce such behavior.

Effective Image Sequence Format in 3D Animation Production Pipeline (3D 애니메이션 제작 공정에 있어서 효율적인 이미지 시퀀스 포맷)

  • Kim, Ho
    • The Journal of the Korea Contents Association
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    • v.7 no.8
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    • pp.134-141
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    • 2007
  • In 3D animation rendering process, Although we can render the output as a movie file format, most productions use image sequences in their rendering pipelines. This Image Sequence rendering process is extremely important step in final compositing in movie industries. Although there are various type of making image rendering processes, TGA format Is one of most widely used bitmap file formats using in industries. People may ask TGA format is most suitable for in any case. As we know 3D softwares have their own image formats. so we need to testify on this. In this paper, we are going to focus on Alias' 3D package software called MAYA which we will analyze of compressing image sequence, Image quality, supporting Alpha channels in compositing, and Z-depth information. The purpose of this paper is providing to 3D Pipeline as a guideline about effective image sequence format.

A Study on the Effective Image Sequence Format in 3D Animation Production (3D 애니메이션 제작에 있어서 효율적인 Image Sequence format에 관한 연구)

  • Kim Ho
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.131-136
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    • 2005
  • In 3D animation rendering process, Although we can render the output as a movie file format, most productions use image sequences in their rendering pipelines. This Image Sequence rendering process is extremely important step in final compositing in movie industries. Although there are various type of making image rendering processes, TGA format is one of most widely used bitmap file formats using in industries. People may ask TGA format is most suitable for in any case. As we know 3D softwares have their own image formats. so we need to testify on this. In this paper, we are going to focus on Alias' 3D package software called MAYA which we will analyze of compressing image sequence, Image quality, supporting Alpha channels in compositing, and Z-depth Information. The purpose of this paper is providing to 3D Pipeline as a guideline about effective image sequence format.

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Exploring Changes in Science PCK Characteristics through a Family Resemblance Approach (가족유사성 접근을 통한 과학 PCK 변화 탐색)

  • Kwak, Youngsun
    • Journal of the Korean Society of Earth Science Education
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    • v.15 no.2
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    • pp.235-248
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    • 2022
  • With the changes in the future educational environment, such as the rapid decline of the school-age population and the expansion of students' choice of curriculum, changes are also required in PCK, the expertise of science teachers. In other words, the categories constituting the existing 'consensus-PCK' and the characteristics of 'science PCK' are not fixed, so more categories and characteristics can be added. The purpose of this study is to explore the potential area of science PCK required to cope with changes in the future educational environment in the form of 'Family Resemblance Science PCK (Family Resemblance-PCK, hereafter)' through Wittgenstein's family resemblance approach. For this purpose, in-depth interviews were conducted with three focus groups. In the focus group in-depth interview, participants discussed how the science PCK required for science teachers in future schools in 2030-2045 will change due to changes in the future society and educational environment. Qualitative analysis was performed based on the in-depth interview, and semantic network analysis was performed on the in-depth interview text to analyze the characteristics of 'Family Resemblance-PCK' differentiated from the existing 'consensus-PCK'. In results, the characteristics of Family Resemblance-PCK, which are newly requested along with changes in role expectations of science teachers, were examined by PCK area. As a result of semantic network analysis of Family Resemblance-PCK, it was found that Family Resemblance-PCK expands its boundaries from the existing consensus-PCK, which is the starting point, and new PCK elements were added. Looking at the aspects of Family Resemblance-PCK, [AI-Convergence Knowledge-Contents-Digital], [Community-Network-Human Resources-Relationships], [Technology-Exploration-Virtual Reality-Research], [Self-Directed Learning-Collaboration-Community], etc., form a distinct network cluster, and it is expected that future science teacher expertise will be formed and strengthened around these PCK areas. Based on the research results, changes in the professionalism of science teachers in future schools and countermeasures were proposed as a conclusion.

Focus Group Interview on Opinion about the Design and Management of Toothbrushing Facilities (양치시설 설계 및 운영에 대한 관련 실무자의 견해: 초점집단면접 연구)

  • Lee, Hyo-Jin;Paik, Dai-Il
    • Journal of dental hygiene science
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    • v.16 no.2
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    • pp.118-126
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    • 2016
  • This study collected opinions about the design and management of toothbrushing facilities from schoolteachers and the people in charge of public centers, through a focus group interview (FGI), for the development of guidelines. Four moderators conducted eight FGIs of 32 subjects in charge of toothbrushing facilities across all the regions. The qualitative data was analyzed by constant comparative analysis. The findings indicated that more students utilized the facility and brushed their teeth after the installation of toothbrushing facilities. To enhance students' accessibility and safety, guidelines for design and management guidelinesfor toothbrushing facilities need to be developed; the location, sink height and depth, drain size, etc. should be comprehensively considered in the development of the guidelines. This study can help to improve students' satisfaction by enhancing the accessibility, safety, and functionality of toothbrushing facilities, and by providing fundamental data for toothbrushing facilities' development. Finally, this study can maximize the effects of management of toothbrushing facilities management on the improvement of students' oral health and behaviors.

Analysis of the Difficulties Faced by Elementary School Teachers in Science Experiential Learning Using Focus Group Interview (초점집단 면담을 통한 초등교사의 과학 체험학습 운영에서 겪는 어려움 분석)

  • Kwon, Hyeokjae;Kang, Hountae;Seong, Hyejin;Gen, Sangil;Kwon, Nanjoo;Shin, Youngjoon
    • Journal of Science Education
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    • v.42 no.2
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    • pp.182-197
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    • 2018
  • The purpose of this study is to identify the difficulties that elementary school teachers face and the atmosphere of school fields in depth in the course of conducting science experiential learning. For this study, we conducted focus group interviews with five elementary school teachers who have had rich experiences in science field studies. Through interviews, the actual state of experiential learning operation, the operation of science experiential learning including planning, progress and evaluation of experiential learning operation. The main results of this study are as follows: Teachers were most concerned about budget, and were burdened with curriculum reconstruction for science experiential learning. In addition, teachers expressed their lack of expert scientific knowledge with science experiential learning, and difficulties with collaboration with science-specialized teachers. In sum, teachers consider budget, site, and administrative convenience first, rather than effects of science experiential learning. The significance of this study is identifying the selection of topics, methods, educational expectations, and problems of science experiential learning topics, which were difficult to identify in previous studies.