This study is tried to identify the changes in modern Hanbok for the past five decades through the literatures and actual materials such as the First Ladies' costume. In Hanbok fashion, there is a trend that influenced by politics, economy and culture just like in western fashion. After liberation from the Japanese colonialism, the most important factors in Hanbok fashion were economic factors caused by the development of textile industry and the dressing attitude of the First Ladies at that time. In 1950s, a modified Hanbok that is easy to wear was popular. It was partly because of the west oriented atmosphere after the Korean War and mainly due to the practical dressing attitude of First Lady, Francesca. In 1960s and 70s, former First Lady Yuk Young Soo who loved and had good taste for Hanbok led the fashion. At that time, high ranking female social leaders as well as general public usually wore Hanbok on formal occasions. Therefore, textile industry for Hanbok developed a lot and tailored shops that specialize Hanbok emerged. In 1980s, as the economy got better, Hanbok was upgraded and it became more luxurious. Traditional Hanbok was revived through a historical investigation. Additionally, the former First Lady Lee Soon Ja helped fostering a luxurious mood as she wore a Hanbok as a formal dress. After 1988 Olympic Games were successfully held, the importance of the traditional culture was emphasized in 1990s and Hanbok followed retro trend rigorously through the academic approaches including a dressing history. Hand painted and naturally dyed Hanboks were strong in this period. Former First Lady Kim Ok Sook's sophisticated Hanbok attire partially had effect on this mood. However, From the late 1990s Hanbok became less popular. It was partly because the former First Lady Son Myoung Sun and Lee Hee Ho preferred western style dresses and did not play a role as Hanbok fashion leaders.
The change of idea about overall politics, society, technology, and culture in 20th century led to the change of kitchen which is the central space of household affairs as well. Frankfurt kitchen of Margarete Schuette Lihotzky which was introduced for the first time at Germany International Trade Exhibition in 1927 functionally designed small space of $6.5m^2$ with considering move-line and convenience. This is the beginning of kitchen type which has built-in sink and cupboard that is regarded as an universal option these days, and this has extensively been applied to kitchen system throughout the world after the repetitive development in America, Sweden and Switzerland. And improved kitchen of Park Gil-Yong which was influenced by rationalism introduced from the house improvement campaign and the opening of a port which were progressed in Korea in $1919{\sim}1930$ is the first stand-up kitchen which improved the inefficiency of Korean conventional kitchen. The purpose of this study is to understand the change aspect of kitchen through the rationalization in each country by comparing the introduction background of the times, change of space for residence and kitchen, and the characteristics of kitchen plan which had influence at the turning point on the kitchen in Korea, Europe on the side of efficiency at the same period, take into consideration of our residing-culture which has rapidly been changed between tradition and modernity, and to see the direction of kitchen design which copes with the unique residential environment.
This study examined a phenomenon of exaggerated hairstyle in the history of Western custom through publications related with Western costume and research papers. By adopting the criteria of Delong, M. R. to analyze visual forms shown by interaction between human body and costume worn over the body, it analyzed the formative characteristics by the interaction between hairstyle and costume. In addition, it inferred the aesthetic characteristics through content analysis of examined phenomenon focusing on socio-cultural background and costume socio-psychological precedent studies. Formative characteristics of exaggerated hairstyle applied by analysis criteria of Delong, M. R. were in pursuit of the emphasis style. This was clearly and intensively recognized by forming spaces for mostly closure style, part style, three dimensional style, determinate style, and space separation style. Regarding the interaction between hair and ornamentations, 'precedence of ornamentation' was pursued as ornamentations were recognized earlier than the hair itself. It means associative meanings of the surface effect were accompanied by emotions of 'intensiveness' and the pursuit of the attractive style. As for the interaction between hairstyle and costume, there were many cases of pursuing 'continuity' mutually and visually by connecting the hairstyle and the costume. Aesthetic characteristics of exaggerated hairstyle were inferred as 1) the expression of the sprite of the age(i.e. art, culture, politics, society, ideology, religion), 2) symbols of wealth, class, authority, and excellence, 3) pursuit of addicted desire to ornament, and 4) harmony through continuity with costume. This study verified that hairstyle was connected as a part of costume, or formed as a way to express deeper human psychology beyond just a part of a costume. It was also confirmed that hairstyle was an expressive method to express the spirit of the age, such as art, culture, society, religion, ideology.
Journal of the Korean Society of Clothing and Textiles
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v.39
no.2
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pp.204-216
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2015
Fashion is changing and evolving everyday with an influence from and over contemporary socio-cultural factors. Cartoons expressing the phenomena of times through exchanges of mutual effects with socio-cultural factors that result from functionality and media characteristics. This study examines how fashion provides a great correlation with society-culture expressed in cartoons. The research segment of this study was conducted with literature and case studies; in addition, the UK cartoon magazine "Punch" was selected for the case study. The research findings of the fashion satire expression in cartoon were divided into 2 cases. The first case is that fashion was used as an instrument to satirize socio-cultural phenomena in cartoons. Various fashion elements (hats, dresses, words on T-shirts) were used for satiric expressions and to express periodic images related to politics, economics, society and culture. It communicated factually or criticized noteworthy phenomenon or age changes through the symbolism of fashion. The second case is that fashion itself is the object of satire in a cartoon. It satirically described the blind following and destruction of stereotype as direct objects. Fashion satire appeared in cartoons regardless of a correlation with age. Each cartoon fashion satire had meaning in both humor and criticism for satirizing the age. This study shows that fashion symbolism for satire of the reality has been used as the instrument of expression and simultaneously expressed as the object of the critique as an image and phenomenon that reflects reality. This study has significance in that it examined expressive modes of fashion satire in cartoons that escape from separating fashion from cartoon as a different area.
As Korean society was changed from the traditional into the modern and once again is transforming into high modern society, meanings of leisure also are changing. However there were not many researches on changes of the two and even those were rarely found that leisure studies are based on theories in Korean academic context. The study provides changes of meanings of leisure from the theory of civilizing process and a detailed and critical examination of crises of Korean national identities in globalising society. As such reminds us that at a time changing structure of psyche and society delivers a new approach to our evaluation and appreciation of leisure. During the modernizing of Korean society work was a top priority and leisure could not take any priority over all other social institutions. However in a globalising world leisure has been taking as a vital sources of Korean dynamics.
Basic summary of the medical administration: First of all, Liao Jin Yuan dynasties had broad cultural exchange between north and south that the two traditional medical administrations were closely linked which later formed a system that united as one. Establishment of governmental medical office and governmental medical education organization was the very first attempt in the history of the medical administration. The measure on promoting the social level of medical doctors has an important meaning on the growth of the medical field. Medical policy on prisoners was done under the new condition brought on from experience. Medicine not of China was broadly interchanged, medicine from Arab was spread throughout China, and the department on skeletal injuries and the dietary treatments had major development. At this era, under a overall expansion of politics, economy, culture and medicine, scholastic dispute on medicine triggered medical expansion.
This study examines the spatial structure of Jeju-eupseong (Town-castle) in the Joseon Dynasty. The spatial structure of Jeju-eupseong has distinctive features and regional characteristics that are substantially different from typical eupseong in inland regions. This is mainly attributed to the geographical characteristics of the island and the administrative system with strengthened military functions. Jeju-eupseong displays a distinctive layout of major buildings and road system with a plaza located in its center in comparison with the ones found in inland regions. Gwandeokjeong Plaza in Jeju-eupseong served as the center of Jeju's politics, administration, and culture during the Joseon Dynasty, and it, in the modernization period, has become an open public space in the heart of Old Downtown used for community gatherings. Therefore, this study aims to explore the historical background and distinctive spatial structure of Jeju-eupseong in comparison with eupseong in other parts of Korea. Moreover, the study examines the characteristics of Gwandeokjeong as a plaza that has not been dealt with in other studies of eupseong.
Journal of the Architectural Institute of Korea Planning & Design
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v.34
no.6
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pp.39-46
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2018
This research scrutinizes the concept of 'Juchegeonchuk' (self-reliance ideology in architecture), which is a key concept to understand the architecture and urbanism of North Korea in the 1970's and 80's. In the 1970's and 80's, Kim Jong-il began to appear in politics in earnest after Kim Il-sung appointed Kim Jong-il as Kim Il-sung's successor to the next generation. There have been many previous studies about 'Juchesasang' (self-reliance ideology) in various fields, except in architecture. On the other hand, the in-depth research into Juchegeonchuk, which was a method to strengthen Juchesasang, was not good enough in architecture. In this sense, this research investigates the concept of Juchegeonchuk based on the Geonchugyesullon (The Art of Architecture), which embodied the thought of architecture and culture of Kim Jong-il published in 1992. This research scrutinizes the idea of Juchegeonchuk on The Art of Architecture, and its representation in architecture and urbanism in Pyeongyang based on the idea of Juchegeonchuk. It enables to find a new interpretation of North Korea's architecture introduced by Kim, Jong-il in the late 20th century.
This paper summarizes the genealogy of post-war Zainichi magazines in Japan until 1959 and examines their meaning in the context of magazine history in Japan. The purpose of this paper is to prepare the framework to view characteristics of Zainichi magazines in Japan after the war until the present from a continuous and comprehensive perspective. Zainichi, who were left behind in Japan after the war began to project diverse aspects of their lives onto magazines. Despite the poor publishing environment, censorship of GHQ, shortage of writers and financial limitations, the Zainichi society did not give up the public sphere of magazines. The confusion in this time period acted as an element to expose limitations of Zainichi magazines in Japan. Most of magazines published in 1940s and 50s had to focus on political propaganda within the political frame, and many of such magazines were only published for a short term. In other words, it is ambiguous to define the majority of them as 'magazines' and a considerable number of them cannot even confirm the existence, making it difficult to examine the whole picture of magazines from this period. However, recently excavated materials indicate that most of Zainichi magazines in Japan attempted to reflect the reality of the Zainichi society in various ways, though they were confined in the political frame. The process in which language of magazines was changed from Korean language to Japanese and then again to Korean language suggests that Zainichi magazines in Japan tried to consistently express their existence in 'ethnicity,' 'homeland' and beyond, mediated by 'politics' and 'culture.' Moreover, the experience of seeking for the possibility of Zainichi culture in Japan from the flow of cultural movements in Japan during 1950s is an experience of seeking for a popular 'expression' that overcomes the political conflict of homeland. This reveals the diversity the Zainichi society to occur afterwards. A more precise study on individual magazines published during this period would be necessary in the future.
The Journal of the Convergence on Culture Technology
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v.10
no.5
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pp.751-757
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2024
This study evaluates the effectiveness of advertising copywriting using the artificial intelligence language model, ChatGPT, and explores its potential applications and limitations within the advertising industry. We established five key research questions and conducted in-depth focus group interviews (FGI) with university students in Busan. The findings reveal that there was no significant preference difference between copies written by ChatGPT and human copywriters. However, ChatGPT's copies were particularly effective in age-targeted advertising but showed limitations in gender targeting and reflecting cultural contexts. Additionally, consumer acceptance of AI copywriting was generally positive, though concerns were raised about the creativity and naturalness of AI-generated copies. This research provides practical insights into how AI can be utilized in advertising content creation and stimulates discussion on the appropriate use of AI technology and ethical considerations within the industry. These results offer important implications for both advertising professionals and the academic community.
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