• 미술이론과 현장
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• 제8호
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• pp.123-144
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• 2009

The history of art during the first half of the last decade was founded the discussion with highly impressive and confident. The art might establish its unique area based on self recognition at that era. The self-confidence of modern art may be possible on enlightenment, which is the firm relationship for knowledge and reality. However the faith of modernism which shows rational tendency, objective, and the existence of universal knowledge has been drastically doubted and criticized thereafter. A internal ideological system which had leaded the modern art was exhausted. Postmodernism revolved to the dramatic openness leaning against the deoedipalizational confession. According to the dissipation of the vitality of modern art postmodern art has been evolved and then various phenomena which follow the trends has been emerged. The avant-garde and resisteive attribute of modern art was diluted fast due to the influx of popular culture. As time goes it can be attracted by spectacle taste than metaphysical peculiarity. It has to inevitably justified the drift of light and quick themes, contents, and images. Such as these phenomena realistically shows fact that postmodern art had been failed to open a new chapter of consilience which intermediates beauty and usual communication to overcome the solipsism of modernism. A trial to pursuit the opened esthetics conceived more 'heroic' 'Star-Subject' than before by dismantling the modern 'Hero-Subject'. Postmodernism has been recorded as a regression of art, which is the technology of profound spirit that mitigates antagonism and confrontation and mediates mutual encountering of human being. Prevailing of postmodern freedom had been accompanied by popularity, osetentation consumption, marketing, gambling level exitement, mixtures of desires with price fluctuations. We witness 'self-confinement' and 'lasting absence of exit' phenomena in postmodernism ideology and practice. We have to deal postmodernism as an 'ideology which closes the discussion for the future' in the context of 'absence of way' at this point. We are going to investigate how postmodern ideology and practice takes part in the prospection beyond thereafter through discussion. We also pay attention to the 'absence of prospection' as a internal problem in itself nevertheless mention the three merge points such as tradition or memory, earthy thought, the self who confrontation others as the clue of prospecting thought which is allowing coming over postmodern absence.

• 대한지리학회지
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• 제42권2호
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• pp.258-279
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• 2007

도시 경쟁력 제고 수단으로 문화 및 예술에 대한 관심이 고조되고, 창조경제에서 문화 및 예술 산업의 중요성이 주목 받고 있다. 서유럽과 북미를 중심으로 도시 재활성화 및 젠트리피케이션 과정에서 아티스트 및 미술관의 역할에 대한 다양한 연구가 이루어졌으나, 예술 작품과 문화 소비자를 매개하는 상업 화랑들의 입지 패턴과 요인에 대한 경험적 연구는 거의 이루어지지 않았다. 특히 아시아 대도시의 도심 재개발 및 젠트리피케이션 과정과 문화 소비 공간 확산에 대한 경험적 연구는 부족한 상황이다. 본 연구에서는 서울시 상업 화랑을 중심으로 아트 클러스터의 성장과 쇠퇴 과정을 이해하고, 그 분포 특성을 도시의 역사성과 시대적 특성, 예술가 집단의 성격과 연결시켜 설명하고자 하였다. 이를 위해 런던과 뉴욕과 같은 대도시에서 아티스트 및 화랑이 클러스터를 형성하는 배경을 아티스트의 생태, 아트 비즈니스의 특성, 세계화의 영향을 중심으로 고찰하였다. 서울의 화랑 입지는 예술가나 문화적 요인보다는 상업적 논리에 의해 결정되고 문화소비공간으로 쉽게 전환되는 경향이 있으며, 화랑의 분포는 도시 개발 정책과 맞물린 지대의 상승, 문화 소비 취향의 변화, 국내외 미술 시장의 경기 변동에 따라 역동적으로 변화하는 입지 주기 순환 양상을 보인다.

• 조형예술학연구
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• 제1권
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• pp.227-266
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• 1999

The idea of identification have become a subject of discussion ever since the time man started to contemplate on the meaning and value of his being. However, the concept of identity defined by theorists such as sociologists or cultural historians influence the consumption pattern of the major consumer group, in conjunction with the advent of the mass consuming age. The conflict and mutual realization among variable generations and residential areas of different. consumer levels profoundly affect the formation of the identity of the new generation and the role and experience of women. This series of transit is progressing more rapidly due to the characteristic situation of the expiration of a millenium. Advertising strives to control our interests and ideas on the products we choose to use and affects our identity by manipulating images of successful people. People tend to be influenced more significantly by the mass-culture than by people around them, such as family or friends, in rendering their self?identity; in which process, adopting the identity produced by mass-media and advertising. Such identity is conducted partly of the product identity and the stereotyped image suggested by mass-media. This study bears significance in the attempt to provide actual data and expand the realm of ideas and planning in future advertising through demonstrative analysis of self-identity creative in Korean TV advertising.

• 한국의류학회지
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• 제42권5호
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• pp.809-822
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• 2018

Fashion brands communicate with consumers through the use of fashion films that are effective in the delivery of the image. This is because digital media (such as fashion films) are popular and accessible as well as effective in attracting people's attention. The reasons why fashion films have become a new fashion media among many others is becuase they are based on an existing platform. This study will examine offline platforms of fashion film: flagship store, fashion exhibition, and fashion show. The offline platform of a fashion film is a physical space where a fashion film can be exhibited and viewed as a medium that can effectively convey fashion film to consumers. As a research method, the concept of an offline platform of fashion film is established based on a literature review of fashion films and platform that is followed by an empirical case study. The study results show that the offline platform of a fashion film is in the progress of turning into an autotelic space where the consumption of such culture as cinema and theater has become possible.

• 복식문화연구
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• 제31권3호
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• pp.346-360
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• 2023

The pataphysics implemented by digital technology differs from the form of objects in the real world and is used throughout the cultural industry. This study aims to analyze the expression method of pataphysics as applied to modern fashion and derive its impact on the fashion industry. The research analyzes fashion images, shows, films, displays, and e-commerce, since 2016, when pataphysics began to be used in the fashion domain. Pataphysics, created by Alfred Zaire, appeared as an overlapping phenomenon that reflects physical phenomena in the virtual world. The expression method of pataphysics applied to modern fashion was divided into an augmented reality method based on immersion and interaction, a virtual platform-oriented metaverse, and a virtual model expressing a processed self. The influence of pataphysics applied to modern fashion is as follows. In the field of design, pataphysics affects the development of contemplative designs for innovation and creativity. Second, digital technology can expand the role of fashion at the intersection of art and fashion that takes a novel perspective through pataphysics. Third, e-commerce positively affects efficient production and consumption through virtual and economic models. In conclusion, this study's findings are expected to play a positive role in promoting creativity and innovation by introducing new perspectives and ideas into modern fashion through pataphysics.

• 복식문화연구
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• 제21권3호
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• pp.309-323
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• 2013

This study examined the expression mode and feature about photomontage indicated in the 21st century's Contemporary fashion. This intends to have better understanding on photomontage and to provide theoretical explanation to help a creative design development using photomontage in the future. For the research method, review over photomontage concept and its historical background was carried out with relevant literature and precedent studies. Then, analysis was followed about 258 pieces of photomontage application works featured in the four major global collections from 2001S/S to 2011F/W. Among types of photomontage expression in the Contemporary fashion, objects in the nature like animal, plant, scenery picture took up the highest frequency as motive. Other types appeared in the following order: the people-oriented type such as eminent person's figure or partial body, the ready-made image including diverse daily goods in the modern consumption society, a variety of printed stuff like cartoon, newspaper and magazine, the type of photomontage expression through borrowing the earlier famous art pieces or doing the cooperative work with artists in different fields, applications like architecture, land marks in many cities in the world, and interior, things assembled with various images, modified religious images in photomontage from Buddha or holy picture. Therefore, the modern fashion that uses photomontage could possibly feature popularity, naturalism, playfulness and creativity.

• 복식문화연구
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• 제18권3호
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• pp.423-435
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• 2010

The purpose of this study was to observe the current consumption of bedding products, purchase behavior, and to compare between purchase criteria and degree of satisfaction after the purchase. Independent variables are age, consumer's knowledge and involvement about the bedding materials. This study can contribute for bedding product marketing strategies and design development. We used questionnaires that were distributed to 500 females aged in 20s to 50s, using stratified sampling method. Only 457 reliable questionnaires were selected for statistical analysis. Data were analyzed statistically through frequencies, paired t-test, ANOVA, Dunnett T3, Chi-test, using SPSS (Version 12.0). The results of this study are as follows. The types of bedroom was significantly associated with age variables. Women in 20's to 30's were using the mixture of Ondol and bed(chimdaie), while 40's to 50's women were using bed for all their rooms. The usage of filling material for the comforter(ibul) was significantly associated with the age group. 20's to 30's age group preferred synthetic fibers for the filling, while 40 to 50's women preferred cotton fibers. Generally, the most of people used quilted comforter and they used cotton material as filling materials of comforters. As to purchase behavior, the most frequent place of purchase was specialty store of bedding products, and the highest percentage of motivation for purchase was "deformation after the use/throwing away". Purchase motivation for bedding was related with the age variable and the clusters based on the knowledge of bedding materials. We analysed the comparison test purchase criteria and satisfaction. In all attributes except brand image, people evaluated lower in satisfaction after purchase than in criteria before purchase.

• 경영과정보연구
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• 제38권3호
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• pp.151-170
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• 2019

본 연구는 문화예술경영의 관점으로 문화이용권에서 상존하고 있는 지대추구행위에 대한 연구를 하였다. 예술의 소비자와 생산자 그리고 정부에게 개방된 예술조직들은 개방체계시스템으로 내외부의 강력한 영향에 좌우된다. 문화민주화 또는 문화민주주의 방향으로 추진되어 온 문화이용권사업의 정책 도입과 법제화 과정에서 지대추구 행위를 발견하였다. 문화이용권사업은 문화바우처의 법률적 용어다. 우리나라 정부는 예산을 급증하거나 문화이용권사업의 정책 변화를 지속적으로 시도했지만, 문화이용권사업의 시행결과는 소비의 장르 편중과 수도권 편중이 심해지면서 정책대상자의 형평성과 소비의 다양성에 역행하였다. 이에 대해 본 연구는 법제화 과정과 관료의 지대추구가 관련되어 있음을 구조적으로 지적한다. 이 연구의 함의는 문화이용권 제도의 효율적 운영 기준이 수혜자의 선택성과 공급자의 경쟁, 그리고 문화이용권에 대한 접근성의 균형이란 점을 재확인한 것이다. 그리고 이 균형을 분석하는 잣대로 지대추구 이론를 적용하여 '문화민주주의'와 '문화의 민주화' 이념의 목적에 맞게 적용된 법체계를 구축할 것과 개인의 창의성과 자율성을 보장할 수 있도록 관료의 보수성을 견제할 평가와 개선의 기준이 필요함을 제시하고 있다.

• 공연문화연구
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• 제22호
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• pp.223-252
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• 2011

세계역사가 서구의 식민지배와 근대를 통해 엘리트적 서구예술음악이 중심으로 부상되는 과정에서 지역의 음악들은 전근대적, 주변적 지위로 위치지워졌다. 20세기의 대중음악은 서구의 자본주의, 상업주의, 음반산업, 대중매체, 기술과 정보의 확산을 통해, 새로운 중심의 지위를 차지하였고 21세기 들어 다양한 글로컬리제이션과 초문화적 초국경적 문화현상을 첨예하게 보여주는 장이 되어가고 있다. 전 지구적 자본, 시장, 경계의 넘나듦을 실천하고 문화산업, 대중음악, 공연예술시장에서 매력적인 분야로 성장하고 있는 월드뮤직은 식민지와 근대를 통해 '서구'에게 발견되었던 '비서구'의 '민속적' '전통적'인 음악들이 가장 탈근대적인 방식으로 '차용' '적합화' '혼종'된 음악으로, 글로컬리제이션을 실천하고 있다. 흥미로운 점은 포스트 모던시대를 대표하는 음악현상인 월드뮤직도 기본적으로는 근대적이었던 음악인류학의 전제와 마찬가지로 '다름'과 '차이'를 기반으로 구성하고 있다는 점이다. 탈영토화된 월드뮤직은 다양한 방식을 통해 타자의 이국적인 음악으로 민족적인 것으로 재현되고, 재현된 민족성은 글로벌시대 다양한 맥락을 가진 로컬의 청중들에게 각기 다른 방식으로 체험된다. 혼종을 실현한 월드뮤직에서도 민속적 악기들, 민속적 보컬스타일들은 월드뮤직의 민족적 음악풍경을 구성하면서 구체화한다. 또한 월드뮤직의 청중은 음악적 '다름'과 '상상된 민족'을 소비하는 글로벌 대중으로 일상의 음악적 소비와 체험을 통해 다층적 사회적 의미들을 구성하고 있다. 월드뮤직의 초문화적 음악적 실천은 기본적으로 민족의 상상을 기반으로 한다. 더 나아가 이러한 상상은 구체적으로 음악의 양식을 뛰어넘어 글로벌 정치, 경제, 문화의 특정조건들 속에서 자신만의 방식으로 민족을 상상하는 생산자와 매개자, 그리고 로컬적 삶의 경험속에서 '다름'과 '차이'를 다시 민족적으로 구성하여 인식하는 해석자의 다양한 상상력에 의해 "구성된 복수의 세계"로서의 전 지구를 상상하고 민족성의 새로운 의미를 "주조하고 동원"한다. 월드뮤직은 다층적인 "상상된 민족들"의 세계가 교차되어 만들어진 구성물로 수많은 초문화적인 의미들을 생산해 내고 있다.

• Human Ecology Research
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• 제57권3호
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• pp.395-406
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• 2019

This study examined what meaning East Asian women showed in their costume history through a discourse of hair adornments such as wigs and that Gache was not just a luxury decoration. In addition, we examined Gache hair trends with Eonjeun-meori (braid wraps around the entire head) in the Joseon dynasty (Korea), Gigye(旗?) hair in the Quing dynasty (China) and Mage(?) hair in the Edo period (Japan) during the $18^{th}$ and $19^{th}$ centuries. The significance of the phenomenon of East Asian Gache culture in the $18^{th}$ and $19^{th}$ centuries was analyzed from the internal desires of women. The details are as follows. First, the magnification by the hair decoration was identified with self-authority and used as a sign to express self-respect or a desire for self-esteem. The extended Gache was an external body extension to raise self-authority and increase activeness. Second, self-satisfaction through showing off was associated with a women's search for identity. There was excessive consumption to boast status, wealth and femininity, but the mania continued because women obtained psychological satisfaction by feeling that their sacrifices for the Confucian order were compensated. Third, the frenzy of Gache was accepted as a way for women to resist social regulations and find themselves as main participants in social activities. Showing their appearance in East Asian Gache culture was a way of inner self-searching and a process for women to find themselves as a social entity.