• 한국실내디자인학회논문집
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• 제14권4호
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• pp.11-18
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• 2005

This study investigates and analyzes Catholic cultural traits in Gaudi's architectural designs on the assumption that the cultural identity of Spain has been built heavily on Catholic cultural tradition. Through examining thoroughly six residential buildings Gaudi designed, Catholic cultural traits were found in their interior ornaments, space formation, and expression of form. This study shows, first, that by making good use of interior ornaments, Gaudi sought to Catholic cultural uniformity among buildings that have different cultural characteristics. Second, with regard to space formation, he tended to build a chapel or an oratory inside structures which encouraged residents to worship in their home. Also, as for expression of form, his designs, expressing Catholic cultural features in various ways, succeeded to form visual uniformity among buildings and structures with a variety of styles. Lastly, by using properly Catholic cultural elements explained above and making those traits easily recognized even from a long distance, his architectural works represent very well the importance of Catholic culture as a foundation of Spain culture.

• 복식문화연구
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• 제26권3호
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• pp.409-426
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• 2018

This study explores the effect of moral identity on attitude toward and purchase intention of upcycled fashion products by comparing purchasers and non-purchasers. Data from 127 purchasers and 307 non-purchasers collected through a survey was analyzed using descriptive statistics, confirmatory factor analysis, model invariance check, and multiple-group comparison tests using Amos 23.0. Results indicate consumers with purchase experiences of upcycled fashion products showed a higher level of moral identity (internalization and symbolization), positive attitude toward upcycled fashion products, and purchase intention than did consumers with no purchase experience. In model tests, internalization affected attitude toward purchasing upcycled fashion products, whereas symbolization affected purchase intention, regardless of purchase experience. The effect of symbolization on purchase intention was consistent with prior studies focusing on charity behaviors that are highly visible to others. These findings demonstrate that fashion products are visible and symbolic, so it should be carefully considered in ethical consumption studies. From these results, researchers may obtain insights on the process of how consumers apply moral identity to their purchase intention regarding upcycled fashion products. Likewise, marketers may enhance satisfaction of consumers with a high level of symbolization by putting special tags and logos that clearly highlight the products' upcycled nature.

• 한국의류산업학회지
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• 제25권4호
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• pp.460-471
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• 2023

This study aimed to analyze the consumption value and clothing pursuit benefits of genderless fashion based on gender identity. The study questionnaire was distributed to and collected from men and women in their 20s and 30s living in Seoul City and the Gyeonggi province. The collected data were analyzed by using Cronbachs α, factor analysis, K-means group classification analysis, and ANOVA. The study results were as follows. First, gender identity was categorized into three groups: the genderless group, the traditional gender rejection group, and the traditional gender acceptance group. Therefore, it is necessary to subdivide gender identity rather than acceptance and rejection of traditional gender roles. Second, an analysis of consumption value based on gender identity showed significant differences in terms of fashion value and expressive value. Therefore, it is important to establish a differentiated strategy based on the relevant gender identity group when establishing genderless fashion design or marketing strategy. Finally, the study results showed that clothing pursuit benefits based on gender identity, there was a significant difference in terms of individuality pursuit, deviation from the norm, and fashion pursuit. In particular, since the genderless phenomenon agrees with the characteristics of the MZ generation, it will be necessary to share brand information or product information through digital media or to utilize a sharing culture-that is, 'meaning out' tendency and 'flex culture' (i.e., conspicuous consumption).

• 문화기술의 융합
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• 제10권1호
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• pp.387-393
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• 2024

본 연구는 특성화 고등학교 중에서 상업계열 학생들을 대상으로 진로불안, 진로스트레스, 진로정체감 및 진로준비행동의 구조적 관계에서 진로정체감의 매개효과를 밝힘으로써 학생들의 진로지도 및 진로교육을 위한 기초자료를 제공하는데 그 목적이 있다. 이를 위해 진로를 준비하고 있는 상업계 고등학교 3학년 학생들을 대상으로 자료를 수집 및 분석하였다. 분석결과, 진로불안이 높아질수록 학생들의 진로스트레스는 높아지는 것으로 나타났다. 그러나 진로불안은 진로정체감과 진로준비행동에는 직접적인 효과가 없는 것으로 나타났다. 둘째, 진로스트레스는 진로정체감과 진로준비행동에 유의한 영향을 미치는 것으로 나타났다. 셋째, 진로스트레스와 진로준비행동간의 관계에서 진로정체감의 매개효과가 높은 것으로 나타났다. 이는 진로스트레스는 진로정체감을 통하여 진로준비를 위한 행동이 많아지는 것을 알 수 있다.

• 복식
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• 제63권4호
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• pp.70-83
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• 2013

Lately, cities have been trying to build a certain brand by using its identity and culture in public designs. Cities are using its public design to show its cultural identity and to differentiate itself from other cities so it is playing a significant role in establishing a city's overall image. Public uniform is used to reflect the symbolism and identity of the city, an image of the city's culture and is used as a means of communication for specialization. Thus, the purpose of this study is to develop public uniform designs to build and strengthen the brand of Gwangju as Asia cultural hub city. Research presents a review of the literature including concept and type of a cultural city, correlativity between public design and urban competitiveness, domestic and foreign culture city branding case: focusing on Gwangju which is a cultural hub city in Asia, and then study sets up the development direction and motifs of uniform designs, and uniforms are designed by making use of the textile with symbols and logos, colors, and architectural motifs of Asian Culture Complex. Development ranges of uniforms were limited to Cultural Tourism Narrators and the Asian Culture Complex Advertisements staff uniforms, within the region of cultural tourism. Textile design, illustration, uniform simulation using Adobe Photoshop 7.0 and Adobe Illustrator CS 3 program is presented.

• 한국식생활문화학회지
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• 제8권2호
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• pp.117-123
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• 1993

Food is an expression of social identity. The food we eat identifies us as members of a social group, distinguishes us from other groups, and binds us together through a process of self-categorization and social identification. This research extends the theory of collectivism versus individualism as basic dimensions of culture and personality to research on food and identity. We tested 2 hypotheses among 402 university students in Korea and the U.S. 1) Americans assume relatively individualistic orientation while Koreans relatively collectivistic in orientation. 2) Koreans and Americans differ in their orientation toward food, with Americans assuming an individualistic orientation and Koreans assuming a collectivistic approach. The level of collectivism versus individualism was measured by using Hui's INCOL Scale. We initially hypothesized that the Americans would be strongly individualistic and Koreans strongly collectivistic, however our results did not prove this. The two groups showed collectivistic social identity with the Americans being a bit more collectivistic, so little support was found. In order to test the second hypothesis, we devised a new set of questions based on a idea by Hui and Fischer. It was found that this hypothesis was strongly supported. In conclusion, it is difficult to find overall differences in collectivism versus individualism between the two groups. But in the area of attitude toward food, we found clear differences. For Koreans, food is an expression of collectivistic identity, whereas Americans assume a more individualistic approach.

• 한국시조학회지:시조학논총
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• 제19권1호
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• pp.63-84
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• 2003

시조는 한국인의 주체성과 정체성을 가장 잘 지닌 우리 민족의 정형시라고 할 수 있다. 21세기에도 시조가 과거처럼 우리 문화에서 한국의 정형시로 주도적인 역할을 계속 유지할 수 있을까\ulcorner 이러한 시조의 존립기반에 대한 탐구를 확실하게 진행하기 위해서 본고는 첫째로 민족문화로서 시조가 지니고 있는 정체성을 살펴보았고, 둘째로 국어교육으로서 시조가 지닌 역사적 지평인 주체성을 수행시키는 정책과 그 학습현장을 살펴보았으며, 셋째로는 창작되는 현대시조가 지닌 현대시로서의 독창성을 찾아내어서 각각 그것들이 지니고 있는 기본적인 기능을 규명하고자 했다. 따라서 이 연구는 21세기 시조문학에 대한 새로운 시각을 열어주고 그 존재기반을 좀더 구체적으로 분석하여 시조에 관한 실용적 가치와 다양한 이해의 길을 온당하게 정립할 수 있는 토대를 마련하는데 그 목적이 있다.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.513-522
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• 2021

The current research aims to explore which type of identity-based message can be more persuasive for Chinese consumers to form positive restaurant brand attitude based on their cultural orientation, and to examine the roles of brand objective relevance and psychological power state in the persuasive process. The study employs a 2(identity expression focus: warmth vs. competence) × 2(message description manner: identity-defining vs. identity-referencing) × 2(experienced power state: high vs. low) between-subjects design, and conducts an online survey where 240 Chinese participants in total has responded to the questionnaires. SPSS and AMOS programs have been used to examine the hypotheses. The findings suggest that, first, the warmth-focused messages (identity-defining messages) more positively affected Chinese consumers' object relevance than the competence-focused messages (identity-referencing messages); Second, high power-experienced Chinese consumers rather than low power consumers tend to perceive more object relevance at the warmth self-defining messages; Third, brand object relevance revealed a mediation effect in the process of the warmth-focused messages (identity-defining messages) affecting brand attitude. This research offers new insight into the relationships between consumers' cultural orientation, understandings of power, and identity-based consumer behavior, suggesting marketers should take those social influences and consumer diversities into account when developing the message to persuade consumers.

• 한국가구학회지
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• 제26권3호
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• pp.241-251
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• 2015

Milano Fair is the most authoritative event in the world and the most noticeable exhibition for expecting stream of furniture design and future. Companies and designers, who participate in this event, pioneer independent market through the creative and creative products based on their own identity. Their competitiveness in the market comes from the identity of the brands and it is possible when making continuous efforts to make competitiveness by differentiated designs and products. Upright design culture will be made when respecting the value of designers and designs, making the history and tradition and striving for new challenges and pioneerings.

• 복식문화연구
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• 제10권1호
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• pp.60-75
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• 2002

The purpose of this research is to understand the gender identity expressed in Madonna music video texts and performances. Madonna has reconstructed the fluid identities through the variations of body, images, costumes, and attitudes . The results are as fellows; ① Her punky sexuality is to be seen the flash trash look, kitsch fashion, which reconstructs a good/bad taste, modesty/immodesty, the relations of under/outer wear using bawdy sexuality through her early Virgin tour. ② Her Heterosexuality is to be seen the glamourous look, traditional images of women, which represents the passive feminity of patriarch. ③ Her sadomasochism sexuality is to be seen the bondage look of dominatrix image, which deconstructs sexual taboos; represents sexual power. ④ Her bisexuality is to be seen androgynous look, the 3rd species look using masculinity/feminity signifier, which deconstructs the stereotypes of gender roles. ⑤ Her homosexuality is to be seen the fetish fashion by drag and lesbian, which deconstructs the dichotomy of normality/perversion; opens a possibility of women subjectivity of sexual desires.