• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.92-101
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• 2018

It is important to inherit and develop the unique cultural characteristics of each country and region in the trend of globalization. The traditional lighting fixtures in China are the main artifacts that can be used to extract the cultural aesthetics and practicality of the people, and are a major relic of the people's cultural sensitivities and practicalities. The purpose of this study is to understand the background of the time and the meaning of national culture through the lighting equipment of the most revived Tang Dynasty in Chinese history. The purpose of this paper is to examine the development trend of lighting equipment in the Tang Dynasty through the recognition of the social background, religious thought, cultural characteristics, and characteristics of lighting fixtures in the Tang Dynasty. In this paper, we analyzed seven factors (function, molding, fuel, usage space, usage method, religious thought, and living environment) of the Tang dynasty lighting fixtures through multiple factor analysis method. In addition, the Tang Dynasty period lighting fixtures had four trends: "popularization of lighting, universal simplification of molding, diversification of use, and spread of Buddhist influence." This tendency has a meaning to provide a new motive for modern lighting design in the context of cultural uniqueness and perspectives.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.681-692
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• 2020

This study analyzed a textbook published for Korean culture education in a trend of communicative teaching methods, and suggested the ways for the integrated diversity of culture education with expression activities. This study set up the final goal of strengthening 'cultural competence' which is the next stage of 'cultural awareness' and 'cultural literacy' in the goal hierarchy for culture education, and analyzed not only the theme distribution but the patterns of expression activities in the textbook. It assumed that one of the most effective ways to achieve the goal is the convergence with expression activities in order to strengthen 'cultural competence' which aims to the creative culture production as well as the simple comparison between learners' mother culture and the target culture. This textbook is characterized by abundant visual materials, focus on the behavior culture and the information culture rather than the achieved culture. and media reading materials in diverse levels for utilization possibly in any proficiency levels. Also, it found out by analyzing the patterns of expression activities that the question forms inducing learners' speech and writing are restricted to a few patterns. Lastly, this study proposed the ways to achieve the goal "cultural competence" as follows: diversity of question forms, extension of expression activities and creative application in integrating the related activities.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.75-91
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• 2021

In this study, most of the previous researches on the analysis of apology are limited to comparative study of apology in different countries from the perspective of cross-cultural communication and analysis of apology in daily life. Therefore, by introducing pragmatics on apology strategy and cultural interpretation theories, this study tried to analyze apology and apology strategies in the seventh season of American TV series Desperate Housewives. Specifically speaking, based on Trosborg's classification of apology strategies, this study sorted out, classified and counted apology strategies in the seventh season of Desperate Housewives, and then 200 apology strategies were randomly selected and analyzed in detail. The statistical results showed that 'expression of apology' strategy was used at the highest frequency of 64.0%, followed by 'explanation or account' and 'minimizing the degree of offence'; 'Acknowledgement of responsibility', 'offer of repair' strategy, 'expressing concern for hearer' and 'promise of forbearance' were used relatively less frequently. The results can be interpreted by America's high individualism, low power distance and low-context culture having great influence on the frequency of American apology strategy. This study can increase understanding of apology and culture, reduce offence in communication with Americans, and make cross-cultural communication smooth, and meanwhile it is expected to enrich the research scope of TV drama art by analyzing language in TV drama art.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.149-163
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• 2022

With the development of the culture industry, online transactions of cultural products are being activated, and offering information and establishing relationship with customers in web-site have an important influence on online purchase decision making. The purpose of this research is to examine the effect of information and relational benefits provided by online sales sites of cultural products on online purchasing intention, and to reveal through empirical analysis whether these influences show a difference between stage products and screen products. Looking at the results of the study, first, in the case of the whole, both information offering and relational benefits have a significant effect on online purchasing intention. Second, in the case of stage products(plays), product understanding information, economic relational benefits, and customization relational benefits showed significant effects, but product purchasing information showed no significant influence. Third, in the case of screen products(movies), product purchasing information and economic relational benefits showed a significant effect, but product understanding information and customization relational benefits had no significant effect. In conclusion, the impact of information offering and relational benefits on online purchasing intention differs according to cultural products, and economic relational benefit is found to be an important influencing factor on online purchase decision making in all cases. These research results are expected to be helpful in establishing differentiated marketing strategies including customer relationship management in online transactions of cultural products.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.545-558
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• 2022

The purpose of this study is to explore a prediction model for accurately predicting Financial Difficulties of Chinese Cultural Industry Enterprises through Traditional Statistics and Machine Learning. To construct the prediction model, the data of 128 listed Cultural Industry Enterprises in China are used. On the basis of data groups composed of 25 explanatory variables, prediction models using Traditional Statistical such as Discriminant Analysis and logistic as well as Machine Learning such as SVM, Decision Tree and Random Forest were constructed, and Python software was used to evaluate the performance of each model. The results show that the Random Forest model has the best prediction performance, with an accuracy of 95%. The SVM model was followed with 93% accuracy. The Decision Tree model was followed with 92% accuracy.The Discriminant Analysis model was followed with 89% accuracy. The model with the lowest prediction effect was the Logistic model with an accuracy of 88%. This shows that Machine Learning model can achieve better prediction effect than Traditional Statistical model when predicting financial distress of Chinese cultural industry enterprises.

• The Research Journal of the Costume Culture
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• v.15 no.5
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• pp.760-769
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• 2007

Cultural commodity is a tourism souvenir for tourists with a high added value in terms of economy. When it excellently represents the region and is based upon its tradition, the positive images of the place can be originated. In this way, the formation of benevolent images has economically considerable effects that can promote the competitive power of the area. The purpose of this study is to develop the pattern design of cultural commodity related to Hampyeong Butterfly Festival. The software to be used is Adobe illustrator CS2, which is a Vector Graphic software, and by utilizing the program, the pattern for the cultural goods will be produced. The forms of the pattern are All over Pattern, which is one of the arrangement methods used the most in a necktie field, and Stripe Pattern. After designing with those two patterns, the design is applied on neckties. Like this, by designing through the Vector Graphic software which we can easily get an access to, the concept of design is visualized; therefore, we can prevent the commodity development that can be conducted out of the concept. By making it possible to visualize the examination by various forms or color mixture, the time is shortened, and throughout reproduction of the object, adjustment of the size, colorway, and reusing or remanufacturing the image, we can check the result of design before hand to reduce the time and expenses required.

• International Journal of Costume and Fashion
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• v.13 no.1
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• pp.61-79
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• 2013

This study takes a look at the distinct and exclusive culture of Latin America, with a specific focus on Mexico, and attempts to understand its unique cultural identity by comparing, analyzing, and evaluating the characteristics of the Mexican fashion brands, Taller Flora and F$\acute{a}$brica Social, which are brands that have actively used the Latin American cultural identity in its designs. The research method was as follows: 1) performing literature research with specialty publications and thesis that dealt with the two brands 2) analyzing the contents of various articles from the Internet and interviews related to the brands. Thus, this research attempts to understand the characteristics of the fashion brands that use the cultural traits of Latin America in order to dissect its methods and find a way to apply it so that it can be used in different cultures, and in effect, lead to the advancement of the fashion industries, in general. Taller Flora and F$\acute{a}$brica Social are two brands that are able to stand out with a distinct identity by applying traditional native Latin American qualities in its products, as well as its products reflecting a respectful and balanced relationship between people and nature. The characteristics of the two brands are as follows: 1) showing the concept of "the coexistence of diversity" by expressing "the old and the new", "simplicity and flash", and "melding of the Western culture via colonialism and traditional cultures of the aboriginals and other diverse native cultures" 2) achieving "the recovery of the human dignity" by protecting the human rights of the native female artisans and building a network for equality 3) pursuing "free naturalism" by balancing the natural provision of nature and man in addition to promoting environmental protection and conservation of goods 4) becoming "the bridge between communication and exchange" by connecting the artisan, the designer and the consumers together, or the producer and the market, as well as the different cultures of markets from diverse countries.

• Korean journal of communication and information
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• v.35
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• pp.87-113
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• 2006

This study aims to theoretically examine the validity of argument that market-opening will improve the audience welfare of media and cultural contents. To accomplish its purpose, first of all, this study classifies the spectrum of approaches on cultural market-opening in Korea. Then, it examines, by the concept of public goods, whether market-opening can bring on economic gains for audience as consumer. Finally, this study inspects the profit and loss for audience as citizen which will be brought on by market-opening on the grounds of democratic value. As a result of this study, the improvement of economic efficiency and competence, the expansion of consumer‘s choices, the preservation of cultural value that the positive approach on market-opening is promising cannot be justified theoretically and logically. Therefore, at least in theoretically, the conclusion that market-opening cannot improve the audience welfare is deduced. However, the objection of market-opening cannot be related to the distorted protectionism of nation culture. On the contrary, this study suggests the condition of market-opening debate must be a opportunity to reconsider and reform of cultural diversity in Korea.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.5
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• pp.55-65
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• 2002

The Purpose of this study is to suggest the necessity of linking and coordinating Cultural Tourism Festivals among local governments and to propose a plan for maximizing the effects of these festivals. The 'World Ceramic Exposition 2001 Korea' which took place from August 10th to October 28th was selected as a case study for the linkage plan of Cultural Tourism Festivals among local governments. Data were collected from a random sampling of visitors to 'World Ceramic Exposition 2001 Korea' from 24 to 28 October, 2001. 369 samples from a total 375 respondents were used for the final analysis. The contents of the questionnaire consisted of the cognition and satisfaction about the effects of the festival linkage among local governments and the preference of festival linkage types. The results of the analysis showed that not only festival staff but also visitors recognized the necessity of linking festivals among regions. Both visitors and festival staff had a positive attitude about the effects of the linked festival. In addition, they highly rated the 'World Ceramic Exposition 2001 Korea' as a successful festival. Visitors were satisfied with the festival. Furthermore, the number of visitors was more than staff expected. The organizing committee and staff considered the 'World Ceramic Exposition 2001 Korea' as a successful festival. The successful evaluation of the 'World Ceramic Exposition 2001 Korea' was related to the successful linkage of the festival. This study originated in the increased necessity of linking cultural Tourism Festivals among local governments. Since it is a transcendental study, it is not only significant but also limited. However, in the near future, more varied case studies about the linkages of Festivals will be conducted and these will generalize the results of this study and test the effectiveness of the linkage plans through positive analysis. For the effective linking of festivals among regions, it is necessary to study the definition of factors that affect visitors satisfaction, and determine which methods will improve visitors satisfaction.

• Journal of Korean Society for Geospatial Information Science
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• v.17 no.4
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• pp.45-51
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• 2009

Different countries around the world, using their traditional culture as a background, are promoting new changes and reformation in development and publicity method of cultural contents to promote national interests and to increase their competitiveness. Also, as the citizen's standard of living and quality of living goes up, various demands for the enjoyment of traditional culture goes up accordingly as well. As the cultural assets environment become more complicated and diverse, there is a need for systematic management and preservation plan. Keeping these viewpoints in mind, the geo-spatial information provision service using the web provides various forms of services such as satellite imagery, terrain, and 3D viewing, enabling the user to gain concrete spatial information on specific areas. The geo-spatial information using 3D modeling is done only in limited spaces because of construction expenses or difficulties in management and maintenance. In this thesis, I would like to propose Effective method for the GoogleEarth Uploading through simplification of 3D object for the publicity of traditional buildings and Cultural Resources and Tourist Attractions.