• Cartoon and Animation Studies
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• s.35
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• pp.271-289
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• 2014

This study produced the serious game based of Sacheonwang for the smart phone. The popularization of smart phone has expanded the contents market. However the game content made of various Korean traditional cultures is just few. According to this problem, it considered Sacheonwang (Dongbang Jigukcheonwang, Bukbang Damuncheonwang, Namban jungcheonwang, Seobang Gwangmokchoenwang) and tried to develop the serious game application of smart phone based on the Korean traditional culture. It modernized the 4 types of Sacheonwang analyzed the characteristics, and it was created to super deformed characters. It suggested the production and development of game using Sacheonwang character and the Buddhist image. This study looked at the contents of the Buddhist and developed the Buddhist civilization and applied on the game contents to extend Korean traditional culture and interact Korean traditional culture. This study, therefore, will develop the Korean traditional characters and the game content using the research of the Buddhist cultural elements.

• Archives of design research
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• v.15 no.1
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• pp.267-277
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• 2002

Change in outdoor life style caused by expanded opportunities of leisure time and promotion of welfare for the people had a great influence m the activation of the environment maintenance project. Pleasant and prosperous city environment confers independent cultural value that reflects character of the regions on the city. In addition, an attempt to make the environment of the city tour resources has been accepted, through which each local government established a city plan to promote the project. To make outdoor life safe, healthful, pleasant and effective for the people the design should give cultural character to the space of utility and be appropriate for the life style of the region. However, more organized studies on the design and its development examples are require. This study summarizes examples of the developed design by selecting eight types of outdoor furniture necessary for the Gwangju No.1 Subway Line that is to be open at the late 2003.

• Journal of Korea Game Society
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• v.1 no.1
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• pp.5-16
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• 2001

Recently, Transition to the epoch of world has put an emphasis on the contents that has been emerging as the value of world economy. Consequently the core of industry is moving from IT industry to culture contents industry. Especially Game Industry among the culture contents industry is estimated that it will be the biggest power of influence in size and social influence. Game Industry is one of the high value-added, knowledge-based industries whose market is increasing faster than any other cultural industries. And game industry includes the technology, culture, cultural science and industry. It effectively symbolizes the character of synthetic entertainment industry in comparison with another industry. Also Game Industry is embedding as the superpower industry that competent to draw the whole development of culture industry because game development is intensifying into One-Source Multi-Use. It is important finding of this paper that it is necessary to ensure the competitive power and understand value and character of contents and to project the policy of human power and technology of Game Industry.

• Journal of the Korean Institute of Landscape Architecture
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• v.20 no.4
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• pp.12-25
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• 1993

The purpose of this study is to interpret the landscape meaning of village grove and then combines this interpretations with landscape planing if it is possible. So we chose four village groves among seven villlage interpretations with landscape planing if it is possible. So we chose four village groves among seven village groves in HAMPYUNG & YOUNGKWANG Province(CHONRANAMDO, KOREA). The reason why we did it is that the meaning of korean groves is divided into three types(Confucianism, Feng-shui, Native belief etc.) according to original planting reasons. This study was done mainly by both referring to the regional character of those types and examining the nature of grove meanings. As a result of this process, we are able to find three demensions which were explained by physical-ecological, user's behavioral and cultural meaning. 1. Physical landscape of village grove is composed with ecological meaning that is related with people's land use not only inside but outside of it. So this kind of ecological meaning is the mutual relation among physical elements of village groves, for example old high trees, surface, user's facilities, land use around a grove and soon. 2. User's behavior meaning of grove shows that it has high relation with physical dimension, for example distance and accessiblity to a grove, linkage with open space around a village and so on. User's behavior inside of grove is usually divided into three types(recreation, play, ritual services). Especially, we were able to find a tendency to have numerous people use in the case of a village grove well to preserve its ritual service. 3. Cultural meaning of grove has the holistic character which usually defines the regional theme of each village and village grove(Confucianism, Feng-shui, Native belief etc.). So, the Landscape meaning of village grove is not only a physical shape but a certain concept existing inside of village grove. This diversed meaning existing in a grove have a direct effect on good fortune or misfortune of a village and its dwellers.

• Korean Journal of Heritage: History & Science
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• v.50 no.2
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• pp.80-93
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• 2017

This study proposes a new scientific measurement method for damaged epigraph. In this new method, the Chinese characters are converted and coordinates are created for this measurement. This method is then used to decipher partially damaged characters from the parts of the coordinated characters that are damaged and intact. The Chinese characters are divided into 9 square parts by the position of their Chinese Radicals. The unknown characters are then compared and deciphered dependent upon the character shape in 9 square parts that have been created. This method is more scientific, accurate, and makes it easier to find related characters than deciphering through contexts, which is current method. When creating a new software based on this algorithm, it will be especially useful in deciphering an old manuscript or a epigraph that made ancient Chinese characters which are not currently in use. This study will also be helpful in deciphering semi-cursive styled or cursive styled epigraph, as well as semi-cursive styled or cursive styled damaged characters during follow-up research.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.112-120
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• 2022

In order to examine the cultural vicious cycle of gender representation in online educational content, this paper reviewed the top five popular webtoons of inamootoon (EBStoon), Korea's first children's webtoon platform. The patterns of appearance representation that distinguish character's gender, the desire and psychology of characters according to gender, and their functions in the work were critically analyzed from a feminist perspective. In most of the works, the appearance of characters often follows gender stereotypes. It appears that women have long hair and wear dresses while men have short hair. On the other hand, the gender characteristics in terms of psychology and function show the aspect of breaking gender's cliche. The gender proportion of the protagonists is almost the same. Regardless of gender, they function as solvers or rescuers, bravely and wisely overcoming the problem situation. By the way, it is interesting that in representing the main character's gender, the weaker the gender stereotypes, the more popular the work among the readers. This fact suggests that the critical acceptance and choice of young readers can break the cultural vicious cycle of gender representation.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.11-19
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• 2013

The number of visitors to historic sites and museums in Korea has been on a rapid decrease and in order to search for creative ways to work on the problem, the study proposed a theme park-typed museum with cultural heritage applied and reviewed spatial strategies for such theme park-typed museums. Applied methods of research of this study are as follows. First, in order to understand definitions and current situations of cultural heritage use and theme park-typed museums, the study went thoroughly over all sorts of literature and reports as well as findings of advance researches on how to make a use of cultural heritage. Based on the results of the investigations, the study determined characteristics of the theme park-typed museums with cultural heritage applied which the study was proposing and the characteristics were categorized by type. Considering those characteristics and types gained in the study, the study looked for cultural heritage-based theme parks and museums in the world which were good enough to be used as research subjects in the study from the aspects of profitability and level of awareness. The study examined those theme parks and museums in the world and in the end, it found out ways to adopt the findings to the situations in Korea and discussed expecting effects as well. As to the characteristics of the theme park-typed museums with cultural heritage applied, the study divided those characteristics into mutual cooperation, location, communicability, authenticity, maintainability, education, durability, narrativity, undailiness, interactivity and leisure. The types were categorized into ride, environment direction, cartoon character and souvenir by attraction pattern. When cultural heritage is used actively, it would improve competitiveness of historic cultural sites and museums in return, making people realize the iterative structure of excavation, conservation, maintenance and use of cultural heritage. That would create many kinds of added values, re-discovering culture of the country. At the same time, it would also create a new value of culture as well. Now, it is important for us to do harder with researches on how to evolve museums and exhibition spaces. Considering that, the study is believed to make a contribution to revival of historic sites and museums in Korea but also establishment of scientific strategies.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.32 no.2
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• pp.55-67
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• 2014

The historic cultural landscape of East lake in Kyung river area during Joseon dynasty was very outstanding that it had many attractions of scenic beauty, however, the Han river of today is being recognized as a natural landscape and as a place with low cultural and historical traits. This study applied landscape characteristics of the cultural space of Joseon Dynasty on visual image elements of Lynch to research the landscape characteristics. The research results are as follows. When East lake was applied to visual image elements, it was recognized as a 'superb' 'paths,' and the 'edge' which signifies the boundary showed its 'superb' clarity of the East lake. For the 'node,' a turning point of direction, Dumopo represented the 'superb' awareness. As East lake, Apgujung, and Jecheonjung represented the 'superb' awareness when 'landmark' among visual image elements of Lynch was applied to the cultural space, the awareness level and reputation were proportional to the visual image elements. When pattern, structure, and meaning of the cultural space were clear and had definite identity, the 'landmark' and 'district' elements were 'superb.' It was also identified that when awareness level of space was higher, the awareness of historic cultural landscape was high as well. Therefore, considering visual awareness level of the historic cultural landscape of Han river during restoration to investigate and to conduct case studies is considered to increase the awareness level of historicity and cultural character as well as restoration of the place.

• Korean Journal of Heritage: History & Science
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• v.54 no.2
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• pp.240-253
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• 2021

Various decipherment technologies, including manual rubbing, have been continuously applied to the Goguryeo Stele in Chungju. However, an official document for advanced decipherment is required as there remain characters to be deciphered. This study focuses on interdisciplinary digital decipherment using digital visualization results based on reflectance transformation imaging and three-dimensional scanning. On that basis, the joint decipherment document in 2019 is classified into eight types according to character changes from 1979 to 2000, and decipherment achievements are discussed. Important outcomes of the joint decipherment document include a new interpretation of four existing characters and the identification of 28 new characters. Additionally, 68 characters on the front face and 20 on the left face, which are listed differently in previous decipherment documents, are determined to be a single character through a consensus process. Compared to the previous decipherment document, the "decision" character is increased by a total of 89 characters (22.6%), and the "different opinion" character is decreased by 126 characters (32.0%). Thus, this digital decipherment greatly contributes to the reexamination of the Goguryeo Stele in Chungju and complements the previous decipherment document through reflectance transformation imaging and three-dimensional scanning. However, continuous research is necessary to enhance decipherment rates, since 123 characters (31.3%) are yet to receive decipherment. In the future, decipherment advancement regarding the Goguryeo Stele in Chungju should be based on convergence research between the humanities and science. Furthermore, it seems that researchers must make constant efforts to apply new imaging analysis technology and to develop customized technology for decipherment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1856-1868
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• 2008

This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.