• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.371-376
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• 2008

As the e-business developed fast and more firms embrace CRM as a core e-business strategy, it is getting more important to assess the firms. The CRM is approaching customer-centric. This approach focuses on the long-term relationship with the customers by providing the benefits of the customer rather than based on what the company wants to sell. How to establish the overall efficiency and effectiveness of a global enterprise becomes more and more important to the E-business. The study investigates the cross-national psychometric prosperities of the establishment in the E-business. Using a cross-national survey of customers from Korea and China to compare the Korean customers' acceptance of e-business with the Chinese customers', and compare the development of e-business in Korea with the development in China it will be found that Korea and China samples shared a somewhat similar factor structure. And there are also some differences between Korea and China. These findings suggest that the way to establish the e-business strategy is influenced by the cultural effects. So focusing on the cultural differences among the countries becomes more and more important, this study will help to analysis how to use the different cultural dimension to establish the better CRM system in the e-business field.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.361-370
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• 2009

This research, targeting the visitors to Hahoe Village at Andong, which is a cultural tourist attraction with its traditional cultural heritage well preserved, aimed at offering applicable implications to the staff in charge of management of Hahoe Village at Andong by clarifying which cultural tour experience factor has an effect on touring satisfaction and visitors' behavioral intention as a follow-up attitude from touring satisfaction, i.e. effect relationship between the intention of re-visit and intention of recommendation in a structural viewpoint. To sum up this research result, first, there are two factors of cultural tour experience: education and escape. These were found to have a positive effect on touring satisfaction. Second, four factors of cultural touring experience was found to have a positive effect on visitors' behavioral intention. Third, touring satisfaction was found to have a positive effect on visitors' behavioral intention

• Journal of Conservation Science
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• v.36 no.4
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• pp.264-274
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• 2020

The Choijin Lama Temple is a representative example of 19th- to 20th-century architecture. The temple has been damaged by various development pressures and the effect of a harsh continental climate. This study digitalized the entire temple site using three-dimensional scanning to establish the basic data of conservational management and monitoring for spatial changes. A terrestrial laser scanning model of the temple was completed, which showed low registering error vectors (3.73 mm average) and dense point distances. Unmanned aerial vehicle (UAV) photogrammetry was also applied to verify its applicability to the spatial and environmental monitoring of the temple. The results showed that the overall point density of the UAV photogrammetry model is similar within a 10 mm resolution. The relatively low RMSE of UAV photogrammetry from the ground to the uppermost roof indicates the high applicability of integrating it with the terrestrial laser scanning model. The digital documentation of the Choijin Lama Temple is expected to have a great ripple effect on the documentation, conservation, and utilization of Mongolian cultural heritage sites.

• 보존과학연구
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• s.27
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• pp.43-61
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• 2006

In this study stone heritages of 533 which is to be investigated through the five years for national treasures and treasures from 2001 to 2005 have been analyzed by statistics for types of stone heritages and rocks, level of alteration in order to make full use of guiding principle in conservation management of stone heritages. The ratio of stone pagoda as a percentage of 34.5% in the stone heritages much higher than others and that is composed of granite(83.0%) in the igneous rock. In the weathering index of surface, a 37.5% of the national treasures were classified with the level 4 and46.3% of the treasure were the level 3 according to state. The present condition of organism distribution take up 30.6% for the level 3 and 22.1% for level 1. In structural stability index, a 40.6%of the national treasures and a 54.2% of treasure were ranked level 3.

• Journal of the Society of Disaster Information
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• v.7 no.1
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• pp.64-74
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• 2011

Cultural properties should be protected more than other facility because of its symbolization of a nation's historic and conservative value. So proper and effective actions for the management of our legacies is necessary. On this study, we'll research cases of cultural properties fires and manage to show the safety system of legacy and analyze problems of the system so that we can result in improvements for the safety of our treasures. This study is not to include almost all kind of cultural assets but only confined in a category of wooden materials, so there's limit of this study. And we should consider fires of tangible cultural properties, souvenirs and folk materials later period.

• International Journal of Contents
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• v.17 no.3
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• pp.15-29
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• 2021

The purpose of this paper is to explore how the Confucius Institute Chinese international promotion could better promote the development of China's foreign trade, by analyzing the distribution of the Confucius Institute worldwide, based on the theory of language economics, using SWOT analysis to analyze the advantages and disadvantages of the internal environment, opportunities and challenges of the external environment of Chinese international promotion of Confucius Institute. The following findings were gathered: as a language teaching institution and information exchange platform, Confucius Institute has the ability to share trade information and increase trade opportunities; to improve cultural identity and reduce transaction costs; to promote cultural communication and integration, and drive the development of related industries. The internal disadvantages were mainly reflected in the mismatch between the global regional distribution structure of Confucius Institutes, and the economic and trade structure, such as, the asymmetry between language, culture output, and demand. In addition, the management mechanism was not perfect. External opportunities were mainly new opportunities brought by economic globalization, cultural diversity, and the development of the Belt and Road initiative. External challenges were mainly influenced by the China threat theory and the fierce cultural competition among countries. The corresponding countermeasures were put forward based on the advantages of the platform and grasping the external opportunities: improving the quality of operation and speeding up the localization process; respecting cultural differences and realizing cultural common learning; seeking multilateral cooperation and enhancing the capacity for independent development.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.1079-1089
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• 2021

The current study aims to examine the effect of Hofstede's dimensions of culture on the intention of sharing knowledge in higher education institutions (HEIs) in Jordan. In the literature, researchers have given limited attention to such an effect. Therefore, by adopting Hofstede's framework, the current study attempts to investigate how Jordan's cultural context impacts on the intentions to share knowledge in HEIs. This study applied quantitative research methods to investigate the effect of Hofstede's cultural dimensions on knowledge-sharing intentions. In total, 307 questionnaires were collected from employees in Jordanian universities and, then, tested using descriptive and regression analytical methods. The study results show that culture dimensions influence knowledge-sharing intention and that each dimension plays a different role in enhancing this knowledge-sharing intention. More specifically, it was found that long-term orientation, collectivism and high uncertainty avoidance had a positive effect on knowledge-sharing intention, while cultural masculinity and power distance had no negative effect. Based on these results, the study makes several recommendations, the most important of which is the promotion of cultural values that encourage intention to share knowledge. Also, more qualitative research is needed to explore in depth the effective means that encourage intentions to share different types of knowledge.

• Journal of architectural history
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• v.30 no.4
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• pp.91-102
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• 2021

This study is a case study of system improvement measures for urban regeneration of the historical and cultural environment. The example areas are Hwangnam and Inwang Hanok districts in Gyeongju City, which operate various systems to solve the urban decline problem caused by the historical and cultural environment regulations. The subjects of this study are resident support programs and district unit planning systems under the advanced promotion system established in the case area. As research methods, literature studies, field surveys, and in-depth interviews were conducted. Through this, the background and purpose of introduction of each system, major plan contents, and problems of the system application process were analyzed. This study drew the following implications through case studies. First, in order to more effectively promote the urban regeneration of the historical and cultural environment, it is necessary to improve the related systems in an integrated and systematic manner. Second, in order to resolve the policy distrust of local residents in the historical, cultural and environmental management system, a wider variety of planned alternatives to narrow the difference in interests between the public and private sectors should be presented.

• Asia Marketing Journal
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• v.25 no.3
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• pp.126-147
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• 2023

This study investigates the effects of the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including intentions of revisit and recommendation. Increased satisfaction also enhances subjective QOL and omnivorous cultural engagement among art museum visitors, implying promising collaboration among cultural arts institutions. The findings have both theoretical and practical implications for enhancing visitor experiences and promoting diverse cultural engagement. Limitations and future research directions are also discussed.

• Asia-Pacific Journal of Business
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• v.15 no.3
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• pp.495-507
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• 2024

Purpose - The purpose of this study was to analyze the impact of cultural distance, economic distance, and geographic distance on the export of Korean broadcasting programs by using data from 2013 to 2022 between Korea and nine regions in the Asia-Pacific. Design/methodology/approach - This study conducted a panel regression analysis using pooled cross-sectional time series data extracted from a ten-year dataset of nine Asia-Pacific regions: Japan, China, Taiwan, Singapore, Hong Kong, Vietnam, the Philippines, Indonesia, and Thailand, which are the main export destinations for Korea broadcasting programs. Findings - Firstly, economic and geographic distance, key determinants in the traditional gravity model, were found to significantly influence the export of Korean broadcasting programs. Secondly, while cultural distance showed a positive correlation with the export value of Korean broadcasting programs, an non-linear inverted U-shape relationship was observed when considering the squared term of cultural distance. Research implications or Originality - The findings of this study contribute to the existing literature by providing empirical evidence that the factors influencing the traditional gravity model remain significant determinants of Korean broadcasting program exports. While previous studies have primarily emphasized economic variables, this study underscores the importance of cultural factors in explaining the export of Korean broadcasting programs.