• Journal of Agricultural Extension & Community Development
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• v.19 no.4
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• pp.773-798
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• 2012

The study present the findings divide into brand naming, image, positioning. The farms built trust by consumer relationship with the farm brand. The results of the study provide insights for agricultural marketers who intend to design brand stories that align with their produce. This study is a regional case study of the factor analysis which explain residents' satisfaction of the efficient rural development projects under the Block Grants System in Buyeo. This study attempted to proceed the empirical survey of 353 residents who live in one 'town(eup)' and 13 'village(meon)' in Buyeo-gun and analyzed through SPSSWIN. The results of the satisfaction analysis in the local development projects satisfied with the overall average 3.16 and then empirically verified the important factors of the 'cultural and leisure activities', 'learning environment', 'jobs and working conditions', 'transportation'. The factor analysis of 12 variables united into three factors, the first Factors are 'transportation', 'learning environment', 'social welfare', 'cultural and leisure activities', 'Information and Communication', 'Health and Medical Services'. The second factors are 'crimes and accidents', 'environmental management', 'neighbor relations and social participation', and the third factors united into 'income and consumption activities', 'job creation' which imply the economic variables, and 'residential environment' as the common category.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.483-493
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• 2014

In a modern society where various kinds of cultures coexist, kidult culture seeking something pleasant and interesting in the adult culture has made an appearance affected by pop art. The goal of this study is to help the kidult culture carrying on the feature of pop art to promise a bright future in the consumer market and to help kidult marketing through the expansion of globalization of kidult culture goods. The first study method was to refer to the theoretical research material like theses or academic journals to analyze the feature of pop art and cultural phenomenon. The second one was to analyze media reports, TV programs, movies, and ads currently in issue about kidult cultures in news, media data, and internet materials to feel the kidult cultural phenomenon at the moment. The result of this study shows that, especially, popularity, vividness, and sense of humor and wit among the features of pop art have a great influence on the kidult culture. As a result, Firstly, We can expect a vitalization in the consumer market through qualitative and quantitative improvement of kidult consumer culture. Secondly, We should make an effort to expand kidult consumer culture by developing various kinds of culture goods for each age groups. Thirdly, Domestic companies should open up an adult consumer market with self-developed character products. Fourthly, We should make an aggressive marketing strategy for kidult culture goods in the world market in the flow of Hallyu.

• Journal of the Korean Geographical Society
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• v.40 no.6 s.111
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• pp.694-715
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• 2005

I examine in this paper the change of land use and the development of desertification in Horqin desert, east Inner Mongolia, China. The change of land use in this area can be summarized as the increase of agricultural field and intensive livestock farming. The agriculture and livestock farming in semi-arid area such as Horqin desert raised the problem in the management and use of water and vegetation. This problem led to desertification. The types of development of desertification in this area could be classified as follows: the mobile sand dune extension, the riverside shifting sand flat extension, the shifting sand speck extension around settlements, and the shifting sand speck extension in agricultural Held and grassland. There have been political or social movements such as the Great Leap Forward, the Cultural Revolution and the Reform and Open Policy in the background of land use change and desertification. Specially, the Great Leap Forward and the Cultural Revolution played an important role in the land use change and desertification in this area. Since 1990s, there has been some kind of policy in the control of desertification. However, it is necessary for the controling desertification of this area to consider the globalization and marketization, the survival and profit of peasants and livestock farmers, and the disturbrd and fixed population and land use structure in this area since 1949.

• Korean Journal of Environment and Ecology
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• v.24 no.1
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• pp.69-77
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• 2010

The Jeongdori windbreak forests of Wando island, located between the sea and the land, are very important as ecological succession areas that protect cultivated lands and fishing villages. Among the Jeongdori windbreak forests, the rocky seashore areas are occupied by Sageretia theezans mantle community, and their inner sections by sub-tree layers such as Ligustrum japonicum and Ligustrum obtusifolium. More specifically, the inner sections of the rocky seashore areas were found to be the habitat of Ligustrum japonicum-Quercus variabilis community, Ligustrum jarponicum-Viburnum erosum community, Ligustrum japonicum-Cinnamomum japonicum community, Cinnamomum japonicum-Carpinus tschonoskii community, and Pinus densiflora-Viburnum erosum community. The average height of tree layers of the Jeongdori windbreak forests is 10.3m, and the average diameter at breath height are 30.3cm. Though the windbreak forests was artificially made, it is now virtually natural forest and deserves protection for ecological reasons. Designated as a scenic spot 3, it is always in the danger of being damaged by frequent tourist visits. So the Jeongdori windbreak forest needs to be continuous maintenance and management by the National Park Service. Considering of the precious cultural treasures of the famous pebble stones covering Gugyedeung and the naturality of the Jeongdori windbreak forests, the Jeongdori windbreak forests as a scenic spot have to designated as the national monument in future and will preserve by the Cultural Properties Administration.

• Journal of Korean Ophthalmic Optics Society
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• v.20 no.2
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• pp.83-92
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• 2015

Purpose: This study was performed to offer some more effective marketing strategies for optical shops on a basis of analyses of what lifestyles influence most on 'store selection' and 'recommendation intention' and of what properties of 'store selection' influence most on 'recommendation intention'. Methods: Questionnaire surveys were conducted from the customers who visited the optical shops in Seoul and northern Gyeonggi-do region from January 1 to June 30, 2014. It was analyzed via utilizing SPSS v.20.0 statistical package program. Results: The results in lifestyle-factors which influence on store selection were arranged in order as follows: 'stability oriented', 'goal oriented', 'cultural activity oriented'. And the results in value-factors which influence on 'recommendation intention' were arranged in order as follows: 'stability oriented', 'health oriented'. The most positive factor for 'recommendation intention' was revealed as 'dealing with customers' among several factors of 'store selection'. Conclusions: Today's marketing activities for customers should be suited for different lifestyles of customers. Customers who have 'stability oriented', 'goal oriented', and 'cultural activity oriented' lifestyles tend to select optical shops in consideration of 21 items when selecting an optical shop. Customers who have 'stability oriented', and 'health oriented' lifestyles have positive influences related to 'recommendation intention'. Also, it is likely for customers to recommend optical shops to others when the factor 'dealing with customers' meets their expectations.

• Journal of the Economic Geographical Society of Korea
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• v.6 no.2
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• pp.443-470
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• 2003

This study is to consider economic, political, socio-cultural and environmental characteristics of the new urbanization process and its spatial structures and urban policy of Seoul in the 1990s. Some experimental findings which have been identified throughout this study can be summarized as follows. First of all, Seoul, the largest city in S.Korea has experienced a restructuring process of economy, which has been promoted by the development of producer services as well as knowledge- based or high tech industries. Secondly, the autonomy of Seoul has increased after the introduction of local self-government, with relatively higher self-management of local finance than other cities, strengthening the tendency of enterpreneurialism, empowering civil movements, and increasing the political participation of women. Thirdly, in the socio-cultural aspect, the material wants to gain a certain identity through consumption, using urban environments culturally, varying consuming attitudes and ways of leisure times in relation with the rapid development of transportation and information communication. Fourthly, in the environmental aspect, Seoul has tried to introduce the concept of sustainable development in terms of increasing wants on the quality of life, and to develop a pro-environmental eco-city with environmental rehabilitation, constructing green space and eco-park. Finally, in the spatial dimension, Seoul has shown a structuration of multi-centers, with highly spectacular urban landscapes and seemingly authentic urban planning. These results make us confirm that Seoul has been in the process of new urbanization which can be distinguished from the previous one.

• Journal of Families and Better Life
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• v.32 no.4
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• pp.75-89
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• 2014

The purpose of this study is to explore whether the phenomenon of both married and unmarried adults' cohabiting with their parents in Korean society is "unilaterally parasitic" on the child's side, or is "interdependent", characterized by expectation and dependence from the parent's side. As a result of this study possessing the characteristics of theoretic research, the following propensities of parent-dependent adults have been discussed. First of all, it was discovered that the ratio of adult children dependent on and cohabiting with their parents is considerable. Second, parents cohabiting with their adult children have unfavorable sociological features, such as high age, low level of education and income, and lower standards of education and income, compared to parents in normal households. Third, it was found that parent-dependent adults in Korean society maintain a relatively high rate of financial activity and stable employment-based occupation status. Fourth, it was shown that the level of satisfaction on the relationship between parent-dependent adults and their parents was discovered to be high, which is contrastive to the prediction of negative results based on some previous researches. Single adult children's age, their level of education and financial activity status, and their parents' age and level of education were deducted as variables related to the level of satisfaction of the relationship between parents and their children. It seems that the issue of married and unmarried adults' cohabiting with their parents in Korean society should be approached from various perspectives such as political, economic, socio-cultural and developmental aspects. On the basis of this fundamental awareness and several of the materials, it is pertinent that approaches to both married and unmarried adults' cohabiting with parents in Korean society should be distinguished from approaches to those in Japanese or Western society because it reflects the uniqueness of Korean society. In the phenomenon of married and unmarried adults' cohabiting with their parents in Korean society, there are several factors besides the economic factor, especially the socio-cultural factor that have the characteristics of mutual dependence between parents and their children rather than those of unilateral parasitism, in contrast with the phenomenon in Japanese or Western society. This research was aimed to contribute by establishing basic data for policy making by providing necessary information to treat the issues of instability and anxiety related to families and reflection on the matters of generations and parent-child relationships in current Korean society.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.69-87
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• 2010

This research is to investigate phatic communication by puting the purpose in maintaining and strengthening social relationship among people in groups in Korean residential community space. Phatic communication is the activity for friendship, expressing and sharing the tastes, expectations, and common features of residents by inducing the participation of residents in all sorts of events, meetings, and activities in residential space. Through this pathic activity, the range of communication age, the time of communication, the selection of location, and the topic of communication discourse are examined. The investigation methods of this research were taken two ways: First, it carried out the observation of participation and in-depth interview by the participation of researcher in a way of life as a member. In order to prove more objectively, it enhances the reliability of data by adding the questionnaire survey through the convenience sampling of 150 residents of three communities. Moreover, $x^2$; chi-square test was conducted in order to verify the difference in heterogeneous groups. Accordingly, this research will bring about the great development in cultural studies by exploring a way of Korean life, based on the communication of Korea community in residential life space, which can unify the community through sharing the meaning, interacting and delivering the message.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.4
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• pp.97-108
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• 2017

The main purpose of this comparative study is to analyze the impact of uncertainty avoidance on the potential entrepreneurship of five developing countries through results of survey implemented to under- and postgraduate students of five developing countries such as Cambodia, Mongolia, Nepal, Peru and Rwanda. Futhermore, it is another purpose to compare the results of respondents by gender and scrutinize what impacts of the uncertainty avoidance have on male and female students' entrepreneurial orientation. First of all, the survey was conducted to under- and postgraduate students of five countries. Questions of the survey were composed of three parts: Locus of Control and Innovativeness for the individual entrepreneurial orientation and Uncertainty Avoidance for the cultural variable. The result of this study shows that the variable of entrepreneurial orientation is getting higher when Uncertainty Avoidance variable is becoming higher. On top of that, this is shown even in the gender comparison. It is the totally different result from precedent studies that shows correlation of entrepreneurship and culture. On the other hand, men's entrepreneurial orientation of five countries higher than women's according to the gender comparison.

• 보존과학연구
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• s.28
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• pp.91-104
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• 2007

The goal of this study was to provide basic data for arrangement of management in museum environment. We investigated characteristics of distribution on indoor air pollutants at exhibition halls and storages in museums between July and August, 2007. The monitoring carried out at three cultural sites, Pusan, Daejeon and Kyungjoo which is possessed their own exhibition hall and storage in Museums. We adopt the several pollutants for this survey such as $PM_{10}$, $PM_{2.5}$ $CO_2$, Formaldehyde, TBC, CO, $NO_2$, Rn, VOCs, $O_3$ and followed the standard method of Ministry of Environment, Korea for sampling and analysis, respectively. The results of this survey revealed that average concentration of $PM_{10}$ and $PM_{2.5}$ in storages were $117.3{\mu}g/m^3$ and $92.6{\mu}g/m^3$, respectively. The average concentration in storages of gases pollutants and microorganism such as $CO_2$, Formaldehyde, $NO_2$, Rn, TVOC, $O_3$, and TBC showed as: 788.8ppm, $30.7{\mu}g/m^3$, 0.4ppm, 6.4ppb, $1.3pCi/{\ell}$, $1,374.9{\mu}g/m^3$, 2.4ppb, and $119.4cfu/m^3$, respectively. In addition, average concentration of $PM_{10}$ and $PM_{2.5}$ in exhibition halls were $49.5{\mu}g/m^3$ and $56.1{\mu}g/m^3$, respectively. The average concentration in exhibition halls of gases pollutants and microorganism such as $CO_2$, Formaldehyde, $NO_2$, Rn, TVOC, $O_3$, and TBC showed as: 475.2ppm, $94.1{\mu}g/m^3$, 0.3ppm, 12.4ppb, $0.3pCi/{\ell}$, $1,179.1{\mu}g/m^3$, 5.2ppb, 2.4ppb, and $24.8cfu/m^3$, respectively.