• Title/Summary/Keyword: Cultural Consumers

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The Impact of the Subscription Economy on the Creation, Consumption and Distribution of the Art Market: Focused on Artnomics Gallery K (구독경제가 미술시장의 창작, 소비, 분배에 미치는 영향 - 아트노믹스 갤러리 K를 중심으로 -)

  • Han, Hyemi;Lee, Jin Woo
    • Korean Association of Arts Management
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    • no.57
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    • pp.33-58
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    • 2021
  • The purpose of this study is to understand the impact of the subscription economy on the contemporary art market in terms of creation, consumption and distribution of artwork. To accomplish the aim of this study, we conducted a case study of Artnomic Gallery K borrowing the theoretical perspective from Alexander(2003)'s Modified Cultural Diamond model. In this paper, we collected data through reviewing the secondary document and conducting in-depth interviews with 10 experts and consumers in the art market. As a result, the subscription economy eases the traditional art trade, which is heavily focused on a small number of market arts, by encouraging artists to create various works. The transition to subscription in the purchase of art contributes to lowering the barriers to entry into the art market by reducing the financial burden on consumers in terms of consumption. In terms of distribution, this founding of this article shows that the experts of Gallery K are the main actors in selecting the works that consumers subscribe to. Therefore, in this study, it is of academic significance to discuss that the filtering effect of the distribution system emphasized by Alexander(2003) is effective even in the art trading system to which a new form of economic activity - the subscription economy - is applied.

Mobile shopping intentions: Do trustworthiness and culture Matter?

  • GARROUCH, Karim;TIMOULALI, ElHabib
    • Journal of Distribution Science
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    • v.18 no.11
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    • pp.69-77
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    • 2020
  • Purpose: This research aims to verify the role of mobile shopping attributes, trustworthiness, and cultural dimensions on mobile shopping intentions in Saudi Arabia. The originality of the model stems from the verification of the moderating impact of cultural variables, namely collectivism and masculinity, and from the integration of trustworthiness as a variable depending on mobile shopping attributes. Research design, data and methodology: A survey was distributed to 233 consumers with different nationalities living in the Kingdom of Saudi Arabia. Structural equation modeling and multi-group analysis were carried out to verify the conceptual model and the moderating variables. Results: The findings support the influence of several innovation attributes, namely complexity and trialability on behavioral intentions, while relative advantage has a direct impact on trustworthiness. A few paths are moderated by masculinity and collectivism. Conclusions: Culture and mobile commerce attributes need to be thought out by managers as factors influencing mobile commerce segmentation for expatriates and locals. Trustworthiness is also a key factor of mobile shopping adoption. Limitations and future research ideas are presented to enrich the proposed model and improve its predictive validity.

A Cross-Cultural Study on the Consumer Satisfaction of Clothing between Korea and the United States - Focusing on Familiarity and Pursuited Image of Jeans (한국과 미국 대학생의 의류 제품 만족에 관한 비교 문화 연구 - 청바지에 대한 친숙도와 추구 이미지를 중심으로 -)

  • Park, Soo-Kyeong
    • The Research Journal of the Costume Culture
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    • v.15 no.1 s.66
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    • pp.169-178
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    • 2007
  • The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of familiarity of jeans, and pursued image. The data was collected by using survey, three stages of pre-tests, and main survey conducted in the U.S and Korea. A total of 520 participants from each country(260 males and 260 females) was used. The results of this study is as follows. Familiarity of jeans and pursued image of jeans wear were compared between Korean and American students. As a result, there was difference between the countries on familiarity that the U.S showed higher familiarity, frequence of wearing and owned quantity. Pursued image was consisted of unique factor and activity factor and Korean students showed higher score on pursuing individualistic image. The results of this study would provide marketing strategy for fashion marketers of global jean brands.

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The Effects of Customers' Chemyeon and Relationship Benefits on Switching Behavior for Apparel Purchases (의류소비자의 체면중시와 관계혜택이 전환행동에 미치는 영향)

  • Suh, Yong-Han
    • The Korean Fashion and Textile Research Journal
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    • v.10 no.6
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    • pp.900-906
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    • 2008
  • This study investigated factors influencing consumers' switching behavior in apparel purchasing situation. As customer switching behavior is getting more and more important, a considerable amount of researches have focused on how service providers acquire and sustain customers. The field of customers' switching behavior has been relatively well researched over the years, at least from the perspective of the cultural value(Chemyen). The purpose of this study is to understand customer' switching behavior to relationship benefits and Chemyeon. The sample was consisted on 182 females over 20 years old living in Ulsan and Gyungnam province. The data was analyzed by frequency, reliability, factor analysis, and structural equation model analysis. Findings showed that Chemyeon was shown to reduce customer' switching behavior. Also, three factors of relationship benefits(economic benefit, social·psychological benefit, and special treatment benefit) had negative effects on customer' switching behavior.

The Cultural History of Western Dining Atmosphere Display - Focusing on the structural elements of Table Decoration - (서양 식공간의 문화사적 고찰 - 테이블 데코레이션의 구성요소 중심으로 -)

  • Han, Kyung-Soo;Lee, U-Joo
    • Journal of the Korean Society of Food Culture
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    • v.19 no.1
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    • pp.12-29
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    • 2004
  • This paper tried to identify recognition and historical background about western table decoration. For the study, the documentary study would be accomplished. the range of time was during Renaissance, Baroque, Rococo, and Neo-classic period, and the range of space was among Italy, France, and England. Styles for example architectures, interior designs, arts, and sculptures represented their own period, and had great influences on eating habits, and the eating habits would be influent on kitchen utensils. As a results of the fact, the structural elements and decoration of table would be showed different characteristics according to periods of time. Today's food cultural trends consisted of consumption, taste, sense, and consumers' demands become diversified, so the paper would be an important data to understand new designs proper for our own modem sense that cope with modem feeling.

What Explains Smartwatch Adoption? A Compatrative Study of South Korea and Indonesia

  • Sekardhani, Mufida;Song, Sujin
    • Asia Marketing Journal
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    • v.24 no.2
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    • pp.78-95
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    • 2022
  • Identifying factors that influence consumers' intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in location and cultural heritage, smartwatch penetration rate, geographic size, level of income, and developmental stage as a country. An extended model of TAM is proposed, and PLS-SEM is employed to test the model on data collected from 262 respondents. The findings indicate that complementary goods and healthtology have positive influences on perceived usefulness and visibility has a positive influence on social image; these, together with perceived price value, lead to the behavioral intention to adopt a smartwatch in both countries. Perceived cost was only significant for Indonesia. Theoretical contributions and practical implications are further discussed.

Rent-seeking Analysis of the Cultural Voucher from the Viewpoint of Culture and Arts Management (문화예술경영 관점으로 본 문화이용권사업의 지대추구론적 분석)

  • Bae, Seung-Ju
    • Management & Information Systems Review
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    • v.38 no.3
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    • pp.151-170
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    • 2019
  • This study deals with the rent-seeking behavior that exist in cultural voucher from the viewpoint of culture and arts management. Art organizations open to consumers, producers and governments of the arts are dependent on the internal and external influence of an open system. Researcher has found rent-seeking in the course of introducing policies and legalization of the cultural voucher business which has been promoted in the direction of democratization of culture or cultural democracy. Cultural voucher business is a legal term. Although the government has increased the budget or tried to change the policies of the cultural voucher business, the implementation of the cultural voucher business has been opposed to the diversity of consumption and equity as the consumption of genre and the concentration of the capital region have increased. These results were structurally related to the process of legalization and rent-seeking behavior in bureaucracy. This study reaffirms that the efficient operation standard of the cultural voucher business is a balance between the choice of the beneficiary, the competition of the supplier, and access to the cultural voucher. And the theory of rent-seeking was applied as a criterion to analyze this balance. Thus, it is suggested that the criteria of evaluation and improvement to check the conservativeness of bureaucrats are needed to establish a legal system applied to the purpose of 'cultural democracy' and 'democratization of culture' ideology and to guarantee individual creativity and autonomy.

Smart phone Buying Behaviour Among Youth in the Emerging Economies: A Study Conducted in India

  • Nair, Vinith Kumar;George, Babu P
    • The Journal of Economics, Marketing and Management
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    • v.4 no.2
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    • pp.33-47
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    • 2016
  • The second decade of the current century has witnessed a sharp rise in the total number of mobile users across the globe. Mobile device ownership rather defines our daily lives and even identities. India has emerged to become one of the largest markets for smartphones. India is an emerging economy with a lot of uniqueness: particularly, it has one of the most tech literate young consumers in the world and that its cultural fabric is extremely collective. This study looks into some issues related to the proliferation of smartphones among the Indian youth.

Analysis of 'Matchless' Style in Street Fashion -Focus on Casual and Women's Wear- (스트리트 패션에 나타난 Matchless Style분석 - 캐주얼 및 여성복을 중심으로-)

  • Lee, Mi-Yoen
    • Journal of the Korean Society of Costume
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    • v.55 no.7 s.98
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    • pp.76-88
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    • 2005
  • The aim of this study is to define the concept of the matchless, and its social and cultural origins. I shall also define the different types of Matchless style, the respective characteristics of each style, and the distinguishing features of this style in domestic street fashion. In order to do this, 1 have referred to several published studies and a number of Web-sites of Korean fashion information companies for my research. The results of this study are the following; 1. The concept of matchless is a positive way of self-expression by coordination, created by consumers who attach great importance to their image and to developing their individual style. Also, this concept constitutes a new approach to code which reanalyzes existing styles with a new sensitivity. 2. The social & cultural origins of matchless are the expansion of fear of war and terror, and economic depression, the extension of the 5-day workweek, interest in 'Well-being', and the phenomena of cultural diversity. 3. The types of Matchless are Style Matchless, Theme Matchless, Texture Matchless, Season Matchless, and Complex-Layered Matchless. 4. The distinguishing features of Matchless in street fashion are the distinction of formal & Casual wear's Matchless, the creation of a new Look in Sports & Casual wear's Matchless, the development of a new coordinated, layered look, the immense popularity of Denim, the new fashionable versions of Military style, and the renaissance of the Romantic Feminine Look.

Research Design and Development of the Computer's Supplies by Utilizing the Relics of Baekje - Focusing on the Foot-rest of King Muryeong - (백제권 유물을 활용한 컴퓨터용품 디자인 개발연구 - 무령왕 족좌를 중심으로 -)

  • Kim, Chung-Ho;Kang, Ho-Yang
    • Journal of the Korea Furniture Society
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    • v.23 no.2
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    • pp.103-109
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    • 2012
  • King Muryeong reungeseo Foot-rest on the subject of the king excavated a USB memory design. Foot-rest of the form and the meaning of patterns were expressed on a USB memory. Minds of ordinary people in these times communicator acts as an intermediary in the sky to give a sense of the king, such as Foot-rest patterns carved on the engraved turtle. Closely related to modern life, as cultural products associated with the computer by connecting supplies of products for some tourists, not only about reaching the wider public should focus on development. Meanwhile, the USB memory could not be seen in the case of natural wood material by using the age and the individual tastes of consumers represents USB memory into the merit of portability, necklaces pendants items for restoration, phone strap, key chain, etc. By combining the functionality increases. Meanwhile, on the basis of a practical item, the largest issue was the consumption of cultural products by maximizing the economic benefit of the community and at the same time a symbol of cultural heritage items have been transformed into the effectiveness of the national image enhancement is expected to be achieved.

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