• Title/Summary/Keyword: Credibility of Media

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Do Users Always Trust More when Blog Posts are Related to the Blog's Theme?: The Degree of Relevance and Its Effect on Message Credibility (블로그의 포스트가 블로그의 테마와 관련이 있을 때 항상 더 사용자의 신뢰를 받는가?: 관련성의 정도가 메시지 신뢰성에 미치는 영향)

  • Jiyeol Kim;Cheul Rhee
    • Information Systems Review
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    • v.20 no.2
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    • pp.163-188
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    • 2018
  • When people try to find restaurant information via search engine results, they look at posts not only from sites with solely restaurant reviews but also from sites with restaurant unrelated contents. This study aims to investigate whether relevance between post and blog type affects users' trust toward a review. This study also attempts to check if the above effects interact with age. We designed a restaurant review post for two different blogs: one featuring restaurant review and another that does not feature restaurant reviews. After our participants visited one restaurant review post, they answered our questionnaire. We conducted an online survey on 206 participants to test our research model. Results show that 1) the effect of relevance between post and blog type on message credibility, which is users' trust toward restaurant reviews, is not greater when posts are consistent with the theme of a blog. 2) Among users who are over 30 years old, relevance between post and blog type moderates the relationship between media skepticism, which is users' feeling of mistrust toward blog, and belief in expertise, that is, users' belief that the review post provides sufficient restaurant information. 3) Users' perceived value of the restaurant review post mediates the relationship between users' belief in the expertise in a post and users' intention to seek additional information.

Democracy, The Media and Discourse Politics -Case Study about Media's Intervention in Representing Labor Strikes (민주주의, 언론 그리고 담론정치 -파업에 대한 미디어 프레임 변화를 중심으로)

  • Choi, Jong Hwan;Kim, Sung Hae
    • Korean journal of communication and information
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    • v.67
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    • pp.152-176
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    • 2014
  • Public opinion has dramatically shifted from positive to negative in Korea society especially since the IMF crisis. Such terms as 'aristocratic union', 'collectivism', 'damages on public interest' became a kind of conventional wisdom. Undoubtedly, media's representation has much to do with such a tantamount difference. This study thus attempts to understand the mechanism by analyzing media discourse related to labor strikes. For this purpose, this paper made a choice three cases including doctor-pharmacist dispute, general strike by truckers' solidarity, and Ssangyong Motor's strike. Total 217 editorial pieces of , and conceived to be a representative newspaper of ideological stance were analyzed. Research showed that while paying particular attention to demoralizing labor strikes, shed positive light on such disputes by articulating fundamental causes hampered by pro-capital policies along with anti-labor law enforcement. The believed to be relatively a neutral one showed ambivalent attitudes toward those cases. More favorable and inclusive reporting were found in accordance with policy shifts as well. Media's selective partisanship for the sake of private interests is firmly believed to downgrading credibility on Korean journalism. Also is fair, balanced and less biased reporting over socal disputes a vital part in crystallizing social consensus. In this consideration, the authors hoped this study to provide an opportunity to contemplate on what would be desirable journalistic values in modern democracy.

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An Empirical Investigation on the Adoption of E-Commerce in Bangladesh

  • Hoque, Md. Rakibul;Ali, Mohammad Afshar;Mahfuz, Mohammad Abdullah
    • Asia pacific journal of information systems
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    • v.25 no.1
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    • pp.1-24
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    • 2015
  • Electronic Commerce or e-commerce implies such an industry where goods and services are bought and sold over electronic systems. This is rapidly growing sectors in Bangladesh which influence local and international trade. Government of Bangladesh has also initiated quite a good number of measures for the expansion of e-commerce. However, low adoption of e-commerce is not uncommon in Bangladesh. The objective of this study is to determine the factors that influence the adoption of e-commerce services in Bangladesh. Extended version of Technology Acceptance Model (TAM) is envisaged as the theoretical backbone of the study. Reliability analysis using Cronbach's Alpha test indicates that the research model is internally consistent. The study reveals that 35 percent of respondents became interested in e-commerce services from advertisement on Internet or other electronic media. The findings of the study shows that all the four constructs, namely-Computer Self Efficacy, Perceived Credibility, Perceived Usefulness and Perceived Ease of Use have significant effect on the adoption of e-commerce. The study has also demonstrated that Perceived Usefulness appeared as the most important factor in describing user's adoption of e-commerce.

Analysis of the Correlation Between the Density of the Hydrometer Method and Fly Ash Fineness in Acceptance Inspection (인수검사시 Hydrometer법의 밀도 값과 플라이애시의 분말도간 상관관계 분석)

  • Moon, Byeong-Yong;Hyun, Seong-Yong;Lee, Jae-Jin;Song, Heung-Ho;Han, Min-Cheol;Han, Cheon-Goo
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2017.05a
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    • pp.20-21
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    • 2017
  • There have been reports in the media about some refineries that omit the refining process and deliver raw material for reasons of cost reduction, shortening of production time, etc. Also, in most RMC factories acceptance inspection is not conducted on account of issues with the proficiency of the equipment and cost issues; instead only scores are relied upon. Therefore this study sought to analyze the relation between the value of the density of FA actually delivered to RMC companies, attained with the Hydrometer method, and its fineness, to see whether the quality of FA can be evaluated statistically. Results led to the conclusion that there is a problem in terms of credibility in the fineness of FA shown on the test report. Upon analyzing the difference between the fineness of FA as measured using Blaine's air permeability method and its density of the Hydrometer method, the correlation was found to be satisfactory; therefore the possibility of a FA fineness quality evaluation could be proved as well.

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A Study on the User Experience of Smart Speaker in China - Focused on Tmall Genie and Mi AI Speaker - (중국 인공지능 스피커 사용자 경험에 관한 연구 - 티몰 지니와 샤오미 스마트 스피커를 중심으로 -)

  • Xiao, Xin-Ting;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.409-414
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    • 2018
  • In China, the usage of smart speaker is continuously increasing. In this study, it is aimed to research on the user experience of the Chinese smart speaker. Therefore, we did literature research followed with theoretical background of smart speaker, and did case study of worldwide popular smart speaker brands. On this basis, we conducted in-depth interview with 8 users who have experienced with the top-selling Chinese smart speaker product "Tmall Genie" and "Mi AI speaker". The interview is based on 7 principles named Honeycomb model, which created by Peter Morville. As a result, users' discomfort was found in the functional part and the usability part of the smart speaker. Furthermore, the users were highly unsatisfied with the smart speaker in the credibility part. Accordingly, Chinese smart speaker should consider the user experience aspects to complement functional and usability parts for user.

Fake News Detector using Machine Learning Algorithms

  • Diaa Salama;yomna Ibrahim;Radwa Mostafa;Abdelrahman Tolba;Mariam Khaled;John Gerges;Diaa Salama
    • International Journal of Computer Science & Network Security
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    • v.24 no.7
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    • pp.195-201
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    • 2024
  • With the Covid-19(Corona Virus) spread all around the world, people are using this propaganda and the desperate need of the citizens to know the news about this mysterious virus by spreading fake news. Some Countries arrested people who spread fake news about this, and others made them pay a fine. And since Social Media has become a significant source of news, .there is a profound need to detect these fake news. The main aim of this research is to develop a web-based model using a combination of machine learning algorithms to detect fake news. The proposed model includes an advanced framework to identify tweets with fake news using Context Analysis; We assumed that Natural Language Processing(NLP) wouldn't be enough alone to make context analysis as Tweets are usually short and do not follow even the most straightforward syntactic rules, so we used Tweets Features as several retweets, several likes and tweet-length we also added statistical credibility analysis for Twitter users. The proposed algorithms are tested on four different benchmark datasets. And Finally, to get the best accuracy, we combined two of the best algorithms used SVM ( which is widely accepted as baseline classifier, especially with binary classification problems ) and Naive Base.

A survey of misuses of statistical graphics in Korean mass media and a study for statistical and institutional solutions to misuses (우리나라 언론매체에 나타나는 통계적 그래픽의 오용실태조사와 통계적, 제도적 해결방안에 대한 연구)

  • 장대흥
    • The Korean Journal of Applied Statistics
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    • v.8 no.2
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    • pp.1-26
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    • 1995
  • Today, newspapers and newsmagazines are using statistical graphics to provide information and highlight the essense of newspaper stories. When statistical graphics do not present meaningful information accurately, concisely, and in easy-to-understand language, the publication risks a loss of credibility with its readers. Too often newspapers and newsmagazine run faulty graphics. The surge in the use of statistical graphics have created new problems and challengers for editors and artists of newspapers and magazines. We summerize and study the misuse of statistical graphics by means of the research of newspaper and newsmagazine. Experiments were employed to explore the effects of the distorted graphs. This paper suggests the statistical rules for avoiding the pitfalls of statistical graphics and institutional solutions for reforming the knowledge of artists and readers about statistical graphics.

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The Role of Visual Communication for Emotional Marketing Strategy

  • HAN, Jung-Im
    • The Journal of Industrial Distribution & Business
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    • v.13 no.11
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    • pp.39-46
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    • 2022
  • Purpose: Visual communication is the act of using elements and components that can be seen. Some of the elements include images, illustrations, drawings, and videos. The purpose of this research is to check if there is the meaningful role of visual communication for emotional marketing plan. Research design, data and methodology: The present author firstly tried to obtain prior knowledge based on numerous previous literature through qualitative content method, investigating and searching related topic in 'Scopus' and 'Google Scholar' which is one of the most famous database. This methodology has already been proved the credibility and conformability by prior researchers. Results: The current study looks at four basic aspects that will assist in analyzing the findings and results from different peer-review articles. The section will cover social media, videos, podcasts, and ads. Conclusions: Several studies also affirmed that increased use of the internet and internet for marketing causes psychological issues among adolescents. Only adults should view some of the marketing ads, but if they pop into an adolescent browser, it may cause some harmful effects. Therefore, the study concluded that moderation of online visual adverts should be done to ensure only the targeted customers view the advert.

Measures of Abnormal User Activities in Online Comments Based on Cosine Similarity (코사인 유사도 기반의 인터넷 댓글 상 이상 행위 분석 방법)

  • Kim, Minjae;Lee, Sangjin
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.24 no.2
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    • pp.335-343
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    • 2014
  • It is more important to ensure the credibility of internet media which influence the public opinion. However, there are vague suspicions in public from the examples of manipulation of online reviews with anonymity. In this study, we explore the possibility of manipulating public opinion in online web sites. We investigate the characteristics of comments posted by users on web sites and compare each comments by using the cosine similarity function. Our result shows followings. First, we found a correlation between the similarities of comments and the article ranks in the web sites. Second, it is possible to identify abnormal user activities indicating excessive multiple posting, double posting and astroturf activities.

Efficient Similarity Measurement Technique of Windows Software using Dynamic Birthmark based on API (API 기반 동적 버스마크를 이용한 윈도우용 소프트웨어의 효율적인 유사도 측정 기법)

  • Park, Daeshin;Jie, Hyunho;Park, Youngsu;Hong, JiMan
    • Smart Media Journal
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    • v.4 no.2
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    • pp.34-45
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    • 2015
  • The illegal copy of Windows software is one of the problems, because Windows is the most popular operating system in the country. The illegal copy can be infringe a software copyright, and software birthmark is one of solutions which is protecting software copyright. Software birthmark is a technique to distinguish software piracy using feature information from software. The type of software birthmark can be differentiated between static birthmark and dynamic birthmark through an extraction method. Static birthmark and dynamic birthmark have strengths and weaknesses. In this paper, we propose similarity measurement technique using dynamic birthmark based on API, and we explain extraction process of dynamic birthmark. In addition, we have verified that the proposed similarity measurement technique meet resilience and credibility through experiment. Furthermore, we saw that proposed measurement technique better than existing measurement technique.