• Title/Summary/Keyword: Credibility of Media

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A Study on the Affecting Factors for the Acceptance of the Advertisement through Mobile Media: Cases of Korea and Japan (이동통신매체광고의 수용영향요인에 관한 연구: 한국, 일본 중심으로)

  • Yoo, Sang-Jin;Kim, Hyo-Jung
    • The Journal of Information Systems
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    • v.15 no.4
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    • pp.149-170
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    • 2006
  • This research investigates the determinants of the customer's acceptance intuition for the ads on cellular phone. For this purpose, this research set up a model with such variables as entertainment information irritation, credibility, flow experience, attitudes and acceptance intention based on TAM and Flow theory. For the more reasonable and generalizable results, this study targets two different customer groups in Korea and Japan and compare the responses from these two groups using AMOS, the structural equation modeling and a second-generation multi - variant techniques.

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The Investigation of Current Information Regarding Renal Diseases in Mass Media (대중매체를 통한 신장 관련 정보 제공 실태에 대한 고찰)

  • Lim, Dong-Hee;Jung, Ji-In;Yim, Hyung-Eun;Eun, Baik-Lin;Yoo, Kee-Hwan;Hong, Young-Sook;Lee, Joo-Won
    • Childhood Kidney Diseases
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    • v.12 no.1
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    • pp.47-53
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    • 2008
  • Purpose: We often have patients who acquired incorrect medical information from the mass media. The purpose of this study was to evaluate credibility of articles in newspapers and medical counseling on websites about renal diseases. Methods: Kidney information was searched in 6 newspapers for the past 10 years, and 4 portal websites and 17 internet health counseling sites for the past 5 years. We classified them according to information providers and evaluated credibility by giving points 3, 2, 1 to correct, mostly correct but ambiguous, and incorrect contents, respectively. We compared the credibility of the groups with each other. Results: Sixty four articles from newspapers, and 789 and 506 medical counselings from portal websites and internet health counseling sites were selected, respectively. The kidney information providers in newspapers were medical journalists(doctors)(31.2%), kidney specialists(doctors)(23.4%) and so on. The consultants in the portal sites were doctors(49.1%)and anonymous reporters (49.9%). In internet health counseling sites, 91% of the consultants were doctors. All articles in the newspapers were credible. Doctors' answers were more credible than nonphysicians'(P=0.005) and anonymous contributors(P<0.001) in portal sites. In health counseling sites, doctors answered more reliably than nonphysicians. Conclusion: The kidney information in newspapers was credible. It is important for questioners to confirm the type of consultants in websites. We suggest that doctors, especially kidney specialists need to increase their roles in offering information to mass media.

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Social Media Uses: ethical factors and the effects for teenagers (소셜 미디어 이용: 청소년 대상 윤리적 요인과 그 영향)

  • Lee, Hyun-Suk
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.477-487
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    • 2017
  • This study is for empirical analyzing the ethical contents in using social media, such as what kind of ethical responsibility do the teenage users have, how do they recognize the ethical concept in producing or sharing the information and how these ethical factors affect their behavior of social media uses. After survey with the structured questionnaire, statistical analyses with available 227 cases are processed. As a result, there are 4 ethical factors in using social media which as included 'privacy', 'copyright', 'fullness', 'accuracy', 'truth-telling', 'fairness', 'relief of harmful effect', 'credibility', 'objectivity', 'impartiality', included 'moderation', 'respect', 'autonomy', 'control', 'care of mischief', included 'interactivity', 'multiplicity', 'anonymity', 'divergence', 'social community', included 'transparency', 'openness'. All these ethical factors are positive correlated to the level of social media users' opinion expression, opinion support, information leading, information searching. Especially, is the most effective factor to social media users' behavior.

The Agenda-Setting Process in Cyberspace: The Difference between Open Cyberspace and Closed Cyberspace (사이버공간의 특성과 의제 전개과정: 일반네티즌공간과 참여네티즌공간의 차이)

  • Park, Eun-Hee;Lee, Soo-Young
    • Korean journal of communication and information
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    • v.18
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    • pp.99-130
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    • 2002
  • This study examines whether cyberspace produced by computer mediated communication(CMC) would perform the public sphere through the agenda-setting process. By doing this, this study focused on how the cyberspace agenda is set and on how the characteristics of cyberspace and the mass media influence the cyberspace agenda-setting process. Through this study, the possibility of cyberspace as the public sphere is found although the characteristics of cyberspace decide this possibility. In particular, in order for cyberspace to contribute to enhancing democracy as a form of alternative media, the interaction among cyberspace, mass media and the off-line arena is a necessary condition. The interaction between cyberspace and mass media regarding the Sungsoo Women's Middle School violence case provides two very important points. First, cyberspace helps the individual agenda to be adopted by mass media as the media agenda. Second, mass media confirmed the credibility of cyberspace agenda through reporting. In addition, this study reveals that cyberspace would perform as the public sphere only when the interaction between on-line and off-line is provided.

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Millennials' Online Apparel Purchase Decisions through Social Interactions

  • Son, Jihyeong;Sun, Jing;Hughes, Amy
    • Fashion, Industry and Education
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    • v.15 no.1
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    • pp.44-58
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    • 2017
  • The purpose of this research is to explore how Millennials mitigate perceived risks that occur during online apparel purchasing decisions through social interactions based on social learning theory. Also, this research investigates concerns generated from interactions with others when consuming apparel online. An exploratory investigation was undertaken with 78 undergraduate students using an online survey that included open and closed questions. Qualitative data revealed positive relationships between consumers' social interactions and purchases of apparel products online. Specifically, information searches through social interactions with trusted individuals utilizing online channels were found to validate purchasing decisions and alleviate perceived risks with purchasing apparel products online. However, consumers were also concerned with certain interactions due to the lack of credibility regarding reviewers, channels, and conflicting information. These findings provide an insight into millennial consumers' learning processes through consumer-to-consumer interactions in social media environments for apparel purchases. As online and mobile shopping along with consumers' social media usage for interacting continue to increase, these research findings guide retailers how to turn their attention to investing and utilizing these channels to enhance millennial consumers' positive purchasing experiences online.

Effects of Fake News and Propaganda on Management of Information on Covid-19 Pandemic in Nigeria

  • Odunlade, Racheal Opeyemi;Ojo, Joshua Onaade;Oche, Nathaniel Agbo
    • International Journal of Knowledge Content Development & Technology
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    • v.11 no.4
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    • pp.35-51
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    • 2021
  • This study measured the effects of fake news and propaganda on managing information on COVID-19 among the Nigerian citizenry. This study examined sources of information on COVID-19 available to the people, evaluated reasons behind spreading fake news, examined how fake news has affected the spread of COVID-19 pandemic in Nigeria, established the consequences of fake news on managing COVID-19 pandemic and as well identified ways to contain fake news at a time like this in Nigeria.It is a survey with a sample size of 375 participants selected using simple random technique. Instrument of data gathering was questionnaire widely distributed in the six geo-political zones of Nigeria using Survey monkey. Data was analysed using frequencies, counts and percentages, tables and charts. Findings revealed that people rely more on radio, television, and social media for information on COVID-19. Fake news is spread by people mostly for political reasons and intention to cause panic. In Nigeria, fake news has led to disbelief of the existence of the virus thereby leading to violation of precautionary measures among the citizenry and lack of trust in the government. Concerted effort on the part of the government is required to give public enlightenment on the danger of fake news. Also, directorate of anti-fake news should be established to censor and reprimand sources of fake news. People should always check source of information to confirm its credibility and be weary of sharing unconfirmed information especially on the social media.

A Study on Health Program of Broadcasting Media (방송 건강프로그램에 관한 연구)

  • 이주열;유혜선
    • Korean Journal of Health Education and Promotion
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    • v.19 no.3
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    • pp.35-49
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    • 2002
  • The purpose of this study is to provide an effective program contents of information supplied by broadcasting media with the aim of developing health program models. Health programs which have been aired and are being aired on KBS I radio, KBS, EBS, Cable TV and SBS radio were analyzed in order to understand the issues of current health programs and to design a plan for improvement. In order to address current issues of health programs, the range of health information should be extended to meet various expectations from the public audience, in addition to dealing with diagnosis and treatment of illnesses. Programs should be capable of encompassing various issues such as health practice, prevention, information on medical facilities, public health policies, daily health information, and the role of patients. As health programs function as major information sources for health services, it is necessary to raise the quality and credibility of broadcasting. Broadcasting agencies has a responsible role for public health promotion through health programs. In order to make it possible for broadcasting to fulfill its social responsibility, it is advisable to develop programs that have a clear understanding of what is the cognition of the public and the level of demand in regard to health programs.

The Impact of YouTube Creator Characteristics and Channel Access Factors on Users' Continuous Viewing Intentions: An Application of the Extended Technology Acceptance Model (확장된 기술수용모형을 적용한 유튜브 크리에이터 특성과 채널 접근 요인이 사용자 지속 시청 의도에 미치는 영향)

  • Jae Hee Cho;Sang Hyeok Park;Seung Hee Oh
    • Journal of Information Technology Applications and Management
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    • v.31 no.3
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    • pp.1-18
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    • 2024
  • This study analyzed the impact of YouTube creator characteristics and channel access factors on the intention to continue watching content, noting that the development of the digital media environment has diversified media audiences' content preferences and access routes. Specifically, we analyzed the effects of YouTube creator trustworthiness, attractiveness, familiarity, and social influence, as well as the effects of recommendation services on perceived usefulness, perceived ease, and perceived enjoyment. The study found that creator credibility and recommendation service had a positive impact on the perceived usefulness of content, while intimacy and charm were important factors in increasing the easy of use and playfulness of content. These perceived usefulness, ease, and playfulness also had a strong positive impact on users' intention to continue watching the channel. This suggests that trust and intimate relationships with creators and appropriate content recommendations play an important role in increasing user satisfaction and channel persistence. The significance of this study's analysis of creator and channel access factors based on the extended technology acceptance model is that it shows the potential for extending and applying the existing technology acceptance model to the digital content environment.

Aesthetics of Interactive Real-Time 3D (인터렉티브 리얼 타임 3D 아트의 미학적 특성)

  • Dho, Soon-Ho
    • Journal of Korea Game Society
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    • v.5 no.2
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    • pp.3-9
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    • 2005
  • Interactive real-time 3D enables users to explore virtual three dimensional environments and also experience contents in an absorbing fashion. Unlike other media, Interactive real-time 3D users take an active role in the process of "real-time fashion" where action and reaction occur instantly in a digital 3D structure. Once the components and origins of interactive real-time 3D is made, it is possible making principles of the beauty that help decide success or failure of real-time 3D in two way system. Substantial real-time 3D has not yet passed 10 years so it was unable to make sufficient precedents of fundamental artistic value based upon the credibility of the media. The goal is to explain the new form of design in relation to general principles of arts at the same time to understand the technical definition better. Concepts of historical documentation are explained with an example of categorization of recent video game and recent technology. This thesis concludes with rough forecast on the future interactive real time 3D. Since the medium began relatively recently and is developing in the rapid pace, recent analyses, though clear forecast is difficult, tend to investigate potential directions to some level the field allows.

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Dengue-related Information Needs and Seeking Behavior of the General Public in Singapore

  • Shaheen, Majid;Hu, Ye;Hui, Yik Tan;Lin, Xinying
    • Journal of Information Science Theory and Practice
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    • v.7 no.1
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    • pp.17-28
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    • 2019
  • Dengue infection is becoming a serious global health threat. Public awareness is a pre-requisite for the successful implementation of dengue prevention programs. The main purpose of this study was to investigate dengue-related information needs and seeking behavior of the general public in Singapore. Some areas covered by this study were: importance of dengue-related information needs, preferred channels for seeking information, and respondents' perceptions of using dengue-related information. A questionnaire was used for data collection and 152 individuals participated in this study. Data analysis showed that the most sought after information concerned: dengue-related medicines, primary symptoms of dengue infection, and different possible treatments. The popular channels for seeking information were: websites of hospitals and other health agencies, the social media, television, and newspapers. Medical staff, such as doctors and nurses, were trusted for providing accurate information. Although credibility of social media was considered low, respondents were using it due to its easy accessibility. The findings of this study will be useful to government health departments in Singapore as well as in other countries suffering from dengue, hospitals, and public welfare agencies involved in public health awareness campaigns.