• International Journal of Quality Innovation
• /
• 제7권3호
• /
• pp.82-91
• /
• 2006

In order to achieve sustainable growth in the era of global competitiveness, a speedy and flexible strategy is needed in the fast changing management environment. For this purpose, strengthening the core confidence in the organization along with acquiring competitive advantages that cannot be easily copied by competitors should be done based on dealing with needs from customers and markets positively. In this study, the creative value innovation strategy and creative value design methodology will be presented to improve company competitiveness.

• 한국디자인학회:학술대회논문집
• /
• 한국디자인학회 2005년도 추계 학술발표대회 논문집
• /
• pp.160-161
• /
• 2005

• 한국품질경영학회:학술대회논문집
• /
• 한국품질경영학회 2006년도 추계 학술대회
• /
• pp.396-403
• /
• 2006

글로벌경쟁 시대에 지속가능한 성장(sustainable growth)을 달성하기 위해서는 경영환경 변화에 대한 신속하고도 유연한 전략적 대응이 요구된다. 이를 위해서는 고객과 시장의 요구에 대한 적극적 대응을 토대로 경쟁자가 쉽게 모방할 수 없는 차별적인 경쟁우위의 확보와 함께 조직의 핵심역량을 강화해 나가야 한다. 본 연구에서는 기업경쟁력 향상을 위한 창의가치혁신 전략과 이에 따른 창의가치설계(Creative Value Design) 방법론을 제안한다

• 한국디지털정책학회:학술대회논문집
• /
• 한국디지털정책학회 2006년도 춘계학술대회
• /
• pp.15-23
• /
• 2006

글로벌경쟁 시대에 지속가능한 성장(sustainable growth)을 달성하기 위해서는 경영환경 변화에 대한 신속하고도 유연한 전략적 대응이 요구된다. 이를 위해서는 고객과 시장의 요구에 대한 적극적 대응을 토대로 경쟁자가 쉽게 모방할 수 없는 차별적인 경쟁우위의 확보와 함께 조직의 핵심역량을 강화해 나가야 한다. 본 연구에서는 새로운 도약을 요구받고 있는 한국경제의 선진화를 위한 방안으로 기업경쟁력 향상을 위한 창의가치혁신 전략과 이에 따른 창의가치설계(Creative Value Design) 방법론을 제안한다.

• 한국의류학회지
• /
• 제39권2호
• /
• pp.257-270
• /
• 2015

This study investigates the effect of perceived value on attitude and purchase intention of upcycling fashion goods. The study also examines the effect of perceived value on attitudes according to fashion innovativeness. The qualitative data analysis results from NVivo 10.0 showed that consumers paid attention to the creative design value, environmental value, scarcity value of upcycling fashion goods. Next, 201 effective questionnaires were analyzed using SPSS 22.0 and AMOS 20.0. The results are as follows. First, there were 5 factor solutions for the perceived value of up-cycling fashion goods: environmental value, creative design value, functional value, emotional value, and self-expression value. Second, environmental value, functional value, and self-expression value positively affected attitude; however, creative design value and emotional value did not affect attitude. Third, attitude positively influenced purchase intention of upcycling fashion goods. Fourth, there was a significant difference in the magnitude of the effect of self-expression value on attitude according to fashion innovativeness. The results of this study provide useful information for marketers or managers interested in upcycling fashion goods.

• 감성과학
• /
• 제9권4호
• /
• pp.385-394
• /
• 2006

미학적인 디자인이 상품가치를 갖게 될 현재 사회에서 디자인은 기존의 개념을 탈피하고 파괴하는 반동의 에너지와 부드럽고 유연한 감성을 불어넣는 것이어야 한다. 이러한 디자인 목표에 이르기 위한 '창조적 발상'은 디자이너가 갖추어야 할 가장 중요한 능력 중의 하나이며, 형태적 접근이나 이미지 개발은 물론 기능이나 성능 등 상품 컨셉(Concept)까지 관여하는 디자인 문제해결에 있어서의 총체적인 개념이다. 본 연구에서는 창조성의 정의, 디자인의 환경변화와 그에 따른 디자이너가 갖추어야 할 조건, 선행연구 된 창조적 디자인 발상법 등을 살펴보고 휴대폰을 대상으로 창조적 디자인 사고를 위한 디자인 방법을 제시함으로써 창조성의 중요성과 디자이너의 창조적 가치 향상에 기여하고자 한다.

• 패션비즈니스
• /
• 제27권6호
• /
• pp.147-159
• /
• 2023

Fashion is the second most polluting industry. We must strive to transition to a form of industry that does not cause environmental pollution. These efforts drive may fashion brands to produce and sell products with redesigned methods that delight the inventory flow. Accordingly, it is necessary to develop creative apparel up-cycling design using the creative thinking method. This study aims to produce clothing redesign works by introducing design idea types for systematic redesign creation. In this research, we conducted a literature review on the concept of up-cycling design and employed heterotopa spacial concept reflected fashion design creation methodology types. The RE;CODE, a leading domestic up-cycling design brand, was used in case analysis. According to the command of shape transformation, it is spreading, stacking, dropping, inverting and crossing, from the creative thinking method reflecting heterotopia spacial concepts, showing designers a concrete way to transform form into new apparel. Seven works of apparel up-cycling design were developed by conducting process of RE;CODE. Also, to establish an apparel up-cycling design creation process for creating works. In this study, we proposed a systematic method for apparel up-cycling design, including a method for reorganizing two or more different materials to create something new and ultimately reversing the structure. The value and significance of this study is that it proposes a systematic method for apparel up-cycling design to make it new.

• 디자인학연구
• /
• 제15권2호
• /
• pp.101-114
• /
• 2002

On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

• 한국의상디자인학회지
• /
• 제19권3호
• /
• pp.143-158
• /
• 2017

The purpose of this study is to analyze the expression characteristics of creative fashion illustration based on the theory of creativity by using the conceptual ideas related to visual expression in the theory of creativity of R. Bernstein. The contents of the study were theoretical basis of creativity theory and R. Bernstein's creative thinking tool. A specific checklist applying 13 creative thinking tools was developed to analyze individual cases and characteristics of creative thinking tools applied to visual arts and fashion illustrations. As a result, the application of a creative thinking method by the utilization, transformation and integration of R. Bernstein's thought tool yielded creative thinking about fashion illustration and the value of improvement creativity that can expand expression areas.

• 스마트미디어저널
• /
• 제12권11호
• /
• pp.211-221
• /
• 2023

문화·관광 융합 배경 하에 민간 예술과 문화 창작 제품의 효과적인 결합은 지역 문화 산업의 발전에 대단히 중요한 영향을 미친다. 쉬저우(徐州) 지엔즈(剪紙)는 중국 수베이(蘇北) 지역의 유일한 세계적인 '무형문화재' 프로젝트로 비교적 높은 인문학적·예술적 가치를 갖추고 있어 현대 디자인에 널리 사용된다. 현재 쉬저우 지엔즈 문화 창작 제품의 개발은 주로 2차원 평면 위주의 장식·관상적 작품으로 하는데, 형식이 단일하고 실용성이 강하지 않아, 현대인의 생활 미적 요구를 충족시킬 수 없었다. 본 연구에서는 쉬저우 왕구이잉(王桂英)의 지엔즈를 연구하여, 지엔즈 문화 창작 제품 개발 및 디자인 원칙을 제안했으며, 디자인 활용을 위해 왕구이잉의 전형적인 '거위' 패턴을 선택하여 문화 창작 제품 디자인에서 쉬저우 지엔즈 응용 가치에 대해 탐색하고 전문가의 인터뷰를 통해 디자인 원칙의 타당성을 입증했다. 본 연구가 지엔즈 문화의 현대적 계승과 혁신적인 발전을 위한 일정한 참고 자료로 제공되기를 바란다.