International Journal of Quality Innovation

Korean Society for Quality Management (한국품질경영학회)
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A Study on the Creative Value Innovation Strategy and Creative Value Design

  • Lee, Kang-Koon (Graduate School of Business and Public Administration, Seokyeong University) ;
  • Park, Young-H. (Department of Industrial System and Information, Kangnam University)
  • Published : 2006.12.31
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Abstract

In order to achieve sustainable growth in the era of global competitiveness, a speedy and flexible strategy is needed in the fast changing management environment. For this purpose, strengthening the core confidence in the organization along with acquiring competitive advantages that cannot be easily copied by competitors should be done based on dealing with needs from customers and markets positively. In this study, the creative value innovation strategy and creative value design methodology will be presented to improve company competitiveness.

Keywords

References

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