• 통상정보연구
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• 제12권2호
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• pp.357-381
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• 2010

The purpose of this paper is to investigate the effects of consumer's preferences for foreign products and extrinsic cues such as brand, country of origin, and corporate reputation on the consumer's evaluation which includes the construct of perceived quality, and loyalty. In addition, this paper is aimed to provide Korean firms insights in strategic approaches about foreign consumers behavior. A conceptual model is developed and empirically tested against a sample of university students in Korea, who have buying experience of products from multinational firms. 290 samples were used for this analysis. Results of multiple regression analysis using SPSS 18.0 show that consumer's preferences for foreign products, brand awareness, and corporate reputation have a significant effect on the perceived quality of the product from multinational firms. The most important factor to influence the perceived quality was found to be a corporate reputation. But country of origin had not significant effect. Also it is found that both product and product related service quality are positive and statistically significant in explaining the customer's loyalty. Implications for increasing perceived quality and customer's loyalty for Korean products in the global market are discussed.

• The Journal of Asian Finance, Economics and Business
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• 제4권3호
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• pp.75-83
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• 2017

This paper examines key determinants and the effect of country-of-origin on customer's purchase intention of functional food and dietary supplement product in Vietnam. Exploratory study was identified to evaluate personal and social factors on customer's buying behavior. Twenty-eight reflective constructs were adapted from literature and designed by using a seven-point Likert scale to facilitate measurement. By using non-probability convenience sampling, data was collected from a survey of 242 Vietnamese who have experienced in buying functional and supplement food. This paper employed partial least square structural equation modeling (PLS-SEM) as a technique employed to analyze the measurement and structural models. The findings provide evidence that social prestige customer perceives and their positive attitude toward functional food which are main factors influencing on consumers' purchase intention. Customer's perceived prestige plays an important role in decision-making process to purchase. The higher social prestige taken up in consumers' mind, the higher consumers' purchase intention is. Moreover, the more positive attitude customer holds toward functional food, the higher consumers' purchase intention. The research results provide useful information in current understanding of what antecedents determine factors influencing customer's intention to purchase functional food and lead to managerial implications for business strategies.

• 한국산학기술학회논문지
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• 제17권3호
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• pp.252-261
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• 2016

본 연구의 목적은 국내에 거주하는 다문화가족 여성 외국인 배우자의 건강수준과 이에 영향을 미치는 요인을 파악하며, 특히 출신국가에 따라 이들의 건강수준과 영향요인이 다르게 나타나는지 살펴보는데 있다. 이를 위해 본 연구에서는 2012년 전국다문화가족실태조사 자료를 활용하여 가중치를 적용한 총 165,451명의 한국계 중국인, 중국, 베트남, 필리핀 출신 여성 배우자를 대상으로 분석을 실시하였으며 그 결과, 베트남과 필리핀출신 여성이 인식하는 건강수준이 한국계 중국인과 중국인 여성배우자의 건강수준보다 유의하게 높게 나타났다. 더 나아가 이들의 건강수준을 설명하는 요인의 상대적 영향력 역시 출신국가별로 다르게 나타났으며, 특히 한국계 중국인 여성과 베트남 여성이 차별경험에 더 취약함을 알 수 있었다. 또한 공통적으로 모든 여성들에게 있어 배우자와의 관계 만족도는 건강수준을 설명하는 가장 큰 요인으로 파악되어 이들의 건강에 대한 이해와 실천적 예방, 개입에 있어서는 이에 대한 고려가 필수적임을 알 수 있었다. 종합적으로 본 연구결과는 이민자 건강 연구에 있어서는 출신국가에 따른 특성 및 이들이 이민자로서 가지는 한국에서의 지위 및 경험에 대한 이해가 선행되어야 하며, 이에 기반한 보건정책 및 실천전략의 마련이 요구됨을 시사한다.

• 무역상무연구
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• 제78권
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• pp.119-143
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• 2018

This research aims to review every important academic research on risk management in FTA and to suggest a future area for further research. This research area seems to focus on conceptual study or fact finding rather than on theory development or empirical research on causal relationship or theory testing. The National Assembly Digital Library analyzed the results of 3,576 researches on thesis and journals fromthe results of the FTA. Research on FTA is analyzed in four major themes. First, there have been previous studies on business performance such as FTA export performance and economic effect. Second, analyzed the effects of FTA in product and service. The products are classified into agricultural, marine products, manufacturing, textiles and clothing, medicinal pharmaceuticals, cosmetics, and others. Services are classified into educational and cultural contents, service industry and financial industry. Third, research on the risk management of FTA Origin is broadly classified into the use of country of origin and the verification of origin, and the use of origin includes the study of rules of origin and systems of origin and management. Origin verification was divided into origin verification and origin risk management. Fourth, study on the conclusion area of the FTA, studies were conducted on areas such as Korea-US FTA, Korea-China FTA, Korea-EU FTA, Korea-Japan FTA, Korea-Chile FTA, and Korea-ASEAN FTA. Search results through the FTA, focused on analyzing the FTA area and concept research by research purpose. In addition, research methods are mainly focused on documentary survey, and research areas are concentrated on specific countries such as China and USA. This implies a necessity for a future development in that research area. Other areas for future research may include case research on actual failures in FTA, proactive risk management strategy, and integrated risk management for export companies. Risk management in FTA may help investment expansion, and that is why research on the issue matters.

• 패션비즈니스
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• 제27권1호
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• pp.126-139
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• 2023

The purpose of this study was to investigate and verify interaction effects of collaboration and brand origin as well as fashion involvement on consumer attitudes towards global sports apparel brands and Chinese local sports apparel brands targeting Chinese consumers. A survey was conducted on 425 Chinese women aged 19 to 34 years. Data were subjected to frequency analysis, reliability analysis, t-tests, 3-way ANOVA, and simple effect analysis. Results of the study are as follows. First, fashion involvement, collaboration, and brand country of origin all had a significant effect on consumer preference of Chinese consumers when purchasing sportswear. Second, fashion involvement and collaboration in purchasing sportswear had a significant interaction effect on consumer preference. Finally, collaboration, brand origin, and fashion involvement showed significant three-way interaction effects on Chinese consumers' preferences. Results of this study can help establish an efficient marketing strategy for Chinese local sportswear brands, which are fiercely competing with global sportswear brands in the Chinese market because they can examine Chinese consumers' attitudes toward sportswear brands. To accurately compare global and local sportswear brands, it must be assumed that there are no differences in brand preferences among consumers. However, as this study selected each brand as the research brand ranked as the top preference, this aspect was not taken into consideration. Therefore, in future research, it is necessary to consider differences in brand preferences and conduct the study accordingly.

• 한국의류산업학회지
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• 제13권2호
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• pp.173-185
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• 2011

This study aimed to clarify the difference between consumers and hands-on staff in evaluation of the attributes importance of asset evaluation attributes and the relationship between difference from consumers and hands-on staff in evaluation of the attributes and the performance. Subjects for the quantitative research, quota sampling was adopted in the areas where the subject brands were in place, and 452 questionnaires (141 of hands-on staff, 311 of consumers) were analyzed. The results were as follows; 1. The factors that hands-on staff and consumers regarded as most important as to asset evaluation attributes of department store-exclusive importation brands included preference and product quality in the order, and then image, recognition, reliability, and country of origin in the case of hands-on staff, and reliability, image, recognition, and country of origin in the case of consumers in the order. 2. As a result of examining the effect of the difference between hands-on staff and consumers regarding exclusive importation brands(GAP, ZARA) of certain department stores on business achievement and consumer attitude, it turned out that the smaller the difference between the two groups with regard to evaluation, the higher the business achievement and consumer attitude.

• Journal of Korea Trade
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• 제26권8호
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• pp.58-76
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• 2022

Purpose - This study examined the Rules of Origin (RoO) as a factor affecting free trade agreements' (FTA) utilization and analyzed the causal relationship and the effects of these factors on the export performance of automobile parts companies. Design/methodology - We analyzed and verified the impact of FTA utilization and the export performance of automobile parts companies by dividing the characteristics of the RoO into complexity and uncertainty. Following which, various statistical analyses were conducted on the interrelationships among these variables. Findings - This research analyzed the effect of the RoO factors of complexity and uncertainty on the use of FTA and the export performance of automobile parts companies. We found that these characteristics of RoO were generally related to and affected the FTA use and export performance of these companies. Based on this, this study's investigation into the characteristics of the RoO would then help companies in better utilizing the FTA, as well as providing suggestions on how to effectively respond to the application of the FTA in the future. Originality/value - Companies that want to utilize FTAs in international trade must follow the RoO. In the Regional Trade Agreement (RTA), the country-of-origin is a key factor, with the RoO being an important requirement for the application of preferential tariffs. These regulations are a requirement for receiving FTA preferential treatment; however, they also cause difficulties to companies in using the FTA.

• 한국융합학회논문지
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• 제10권11호
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• pp.101-109
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• 2019

중국 경제가 빠른 속도로 발전함에 따라 중국 소비자들의 소비 관념에도 변화가 생겼다. 브랜드 원산지가 소비자의 구매 의도에 영향이 미치고 있는 것이다. 본 논문은 원산지 이미지의 제고를 통하여, 기업이 글로벌 마케팅활동에서 경쟁우위를 확보하기 위한 연구이다. 브랜드 이미지의 기초 이론을 바탕으로 원산지 이미지가 소비자의 구매 의도에 영향을 주는 새로운 모형과 연구 가설을 제기하였다. 양적 연구방법과 질적 연구방법을 혼합한 연구방법을 이용하였는데, SPSS 23.0을 이용하여 설문지 내용의 데이터를 수집하여 분석하였다. 연구결과는 원산지의 이미지가 소비자 구매의도에 정(+)의 영향을 미치는 것으로 나타났고, 인지 가치에서도 소비자의 구매 의도에 정(+)의 영향이 미치는 것으로 나타났다. 마지막으로 실증연구결과를 종합하여, 현지 기업에게 새로운 마케팅전략과 개선책을 제시하였고, 다국적 기업들에게도 중국 시장에서의 판매 전략을 고려할 수 있도록 하였다.

• Human Ecology Research
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• 제51권4호
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• pp.455-472
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• 2013

This paper's aim is to explore how China's country image affects the product evaluations and purchase intentions through three major hypothesize. Four hundred eighty-nine Korean adult consumers, who have the purchase experiences of goods made in China before, were invited to take part in this investigation. Data analyses were conducted by reliability test, confirmatory factor analysis and structural equation modeling with SPSS ver. 19.0 and AMOS ver. 18.0. This study focused on multi-dimensional country image and found that China's country image contains 5 elements (people, evolution, politic, economic and culture). Empirical verification through structural equation modeling indicates that the data offer substantial supports, such that China's country image represents the predominant influence on product evaluations and people, evolution, and politic image showed positive effects. Also, China's country image has a positive influence on the product purchase intentions directly (culture image) and indirectly (people, politics, and evolution image) through the product evaluations. Practical implications of findings will be discussed and suggested as follows. First, this study complements the lack of researches on China among the studies regarding country image. Secondly, research results would help us to understand the perception on China's country image of Korean consumers' and to seek the criteria by which consumers evaluate goods made in China. Finally, this research can help Chinese companies to make market strategies effectively when they entering Korean market by exploring the factors which have strong influences on Korean consumers' purchase behaviors.

• 무역학회지
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• 제41권4호
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• pp.131-155
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• 2016

최근 글로벌 무역환경은 글로벌 공급체인망 통합에 의한 무역거래가 이루어지고 있다. 특히, 국가간, 지역간 FTA가 협정되면서 제품에 대한 원산지 제도에 관한 이해와 실행이 중요 이슈로 등장되고 있다. 기업들이 글로벌 소싱을 통한 원재료 및 부품을 조달하여 판매시장으로 공급하고 있다. 이에 본 연구는 국내 및 국외 문헌연구를 통해 원산지제도의 검증 및 활용에 대한 주요 요인을 도출하고, 실증분석을 통해 원산지 국가 이미지와 브랜드 이미지에 따른 원산지 검증 및 활용요인이 원산지제도 성과에 미치는 영향이 어떻게 달라지는지 조절효과를 검증하였다. 본 연구의 목적을 위해 원산지제도를 활용하고 있는 대기업 및 중견기업들을 대상으로 설문조사를 실시하여 수집된 152부의 자료를 실증분석에 이용하였다. 본 연구의 분석결과는 다음과 같다. 첫째, 원산지제도의 외부검증수준이 원산지제도 성과에 영향을 미치는데 원산지 국가 이미지와 브랜드 이미지의 조절효과가 나타났다. 둘째, 원산지 관리역량이 원산지제도의 성과에 영향을 미치는데 원산지 브랜드 이미지의 조절효과가 나타났다. 향후 본 연구에서 다루지 못한 기업의 규모에 따른 원산지검증시스템 구축의 차이를 비교하여 분석하는 연구가 필요하다.