• 대한화장품학회지
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• 제29권2호
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• pp.251-270
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• 2003

소비자 욕구의 다양화와 관련 기술 등의 발달로 인하여 피부 미화, 청결 등의 단순한 효능만을 가지던 화장품이 이제는 주름개선, 미백 등의 실질적인 효능 효과를 가지는 제품으로 상품의 개발 방향이 변화되었다. 국내에서도 이러한 흐름에 발 맞추어 2000 년 식품의약품안전청 고시에 의해 화장품법이 제정되었고, 국내 화장품 산업이 발전할 수 있는 도약의 전기와 함께 본격적인 `기능성화장품'시대가 개막되었다. 2000 년 7 월 화장품 법 시행 이후 나름대로 정착되어가고 있는 기능성 화장품 제도가 변화하는 여성 소비자들에게 어떻게 이해되고 있는지를 라이프스타일 중심으로 파악해 봄으로써 라이프 스타일에 따른 기능성 화장품의 소비자 유형 분류에 대한 기초 정보 제공과 기능성 화장품 시장 세분화에 대한 마케팅 전략 수립의 기초 자료가 되리라 사료된다.

• 아태비즈니스연구
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• 제11권1호
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• pp.145-165
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• 2020

Purpose - The purpose of this study is to suggest strategies and solutions for entering China in the tariff and non-tariff sectors of the cosmetic industry. Design/methodology/approach - This study analyzed the import tariff rate of cosmetics in China, and analyzed the export cost by actually interviewing the exporting companies to derive the economic effect of non-tariff measures. Findings - First, We proposed the use of the FTA business model (basic cosmetics), the use of Korea-China FTA tariffs (foam cleansing, toothpaste), and the use of APTA tariffs (perfume). Second, We proposed cooperation between the governments to facilitate customs clearance procedures and improvement of FTA awareness among corporate practitioners. Third, We proposed the expansion and support of the AEO MRA system and the expansion of Korea-China MOU conclusions regarding the certification system, and the international standardization of domestic licensing system and technical conditions. Fourth, We proposed the use of government-supported projects related to obtaining overseas certifications and overseas expansion through collaboration with the same industry. Research implications or Originality - HS3304 products excluded from the Korea-China FTA should take full advantage of the FTA business model. In addition, the non-tariff measure costs are fixed costs per year, so the ratio decreases as the number of exports and export volume increases.

• 융합정보논문지
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• 제11권1호
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• pp.261-267
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• 2021

본 연구는 트랜드에 민감하고 취업 등 외모에 관심이 어느 때보다 많은 여대생들을 대상으로 하여 여대생들의 뷰티 라이프스타일 행동이 미용가치추구와 화장품구매행동에 미치는 영향을 알아보고 미용산업 중 여대생들의 소비시장을 파악하고 미용산업 발전에 기여하고자 한다. 본 연구를 위한 자료수집은 모두 328명을 대상으로 실시하였으며 설문조사는 자기평가방식을 사용하였고, 5점 리커트척도와 선다형을 사용하였다. 분석결과는 다음과 같다. 첫째, 뷰티 라이프스타일 행동이 미용가치추구에 미치는 영향에 대한 회귀분석 결과, 네일행동, 메이크업행동, 다이어트행동, 성형행동, 쇼핑행동은 p<0.01에서 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 화장품구매행동에 따른 미용가치추구의 차이에 대한 결과, 화장품구매횟수가 통계적으로 유의한 것으로 나타났다. 셋째, 뷰티 라이프스타일 행동 관심도에 따른 화장품구매행동의 차이에 대한 결과, 화장품구매횟수, 화장품구입비는 통계적으로 유의한 것으로 나타났다.

• 한국의류산업학회지
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• 제13권3호
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• pp.364-372
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• 2011

The primary purposes of this study were to classify consumer's type according to narcissistic orientation of consumer and then to reveal consumer's perception differences on consumption value of apparel products and cosmetics subject to the types. Data were collected from 194 female college students in Ulsan. It was analyzed by frequency analysis, factor analysis, cluster analysis and MANOVA, ANOVA using SPSS Win 12.0. The results were as follows: First, consumer's types classified according to narcissistic orientation were non-narcissist, high-narcissist, leadership and self-absorption. Second, in the consumption value of apparel products case, there were significant differences in effective value, symbolic value and sensitive value among the types. Third, in the consumption value of cosmetics case, there were significant differences in sensitive value and effective value among the types.

• Fashion, Industry and Education
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• 제15권2호
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• pp.25-35
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• 2017

In this study, causal relationships of belief-attitude-purchase intention for unfamiliar-branded cosmetics (UBC) were tested based on the theory of reasoned action. Data of 249 consumers who have purchased UBC were submitted to the descriptive statistics, exploratory factor analysis, and regression analysis with SPSS. In results of exploratory analysis, three factors of beliefs on UBC were generated and titled as ingredients, publicity, and subsidiary features. In regression analysis results, ingredient factor affected attitude toward UBC while publicity and subsidiary features did not influence attitude toward UBC. It implies that consumers build their attitude toward brands focusing on ingredients that are core elements of cosmetic products. Attitude toward UBC solely influenced purchase intention while the effect of social acceptance on purchase intention was not found. In conclusion, consumers depend much on ingredients when they purchase UBC so brands newly launched or brands without reputations need to focus more on an excellence in ingredients and special functions of UBC to appeal to consumers when penetrating to the new market.

• KSBB Journal
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• 제28권1호
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• pp.36-41
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• 2013

Carotenoids are fat-soluble red-orange colored pigments found in plants and seafood-derived products, including algae, seaweeds, and fish muscle. In this study, we have demonstrated the molecular mechanism underlying the antioxidants and anti-inflammatory properties of ascidian tunic carotenoids using mouse macrophage cell line (RAW 264.7). Cell viability was not affected by treatment of carotenoids < 10 ${\mu}g/mL$. This treatment also showed negative inhibition on lipopolysaccharide (LPS)-stimulated nitric oxide (NO) and cyclooxygenase-2 (COX-2). The DPPH radical scavenging activity of carotenoids was 47.2% at 100 mg/mL. It also has a potential reducing power (1.025) comparable with ascorbic acid (1.584). The ascidian tunic carotenoids would make a candidate for the commercially interesting biologically active cosmetic pigments.

• 한국패션뷰티학회지
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• 제6권1호
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• pp.1-15
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• 2008

Beauty Art typically has been viewed as the best way to represent women's beauty. Specifically, nail art is a mean for the new generation to unveil their individuality. Nail-shop customers usually feel refreshed, and that emotional change gives them aesthetic and emotional satisfaction. The popularization of nail art and the growth of nail-art market arises the people's concern to the necessity of marketing strategy as part of the beauty industry, as well as the importance of service quality and customer satisfaction. The purpose of this study is to examine women's changing view of nail care and relevant consumption behavior. Also to analyze the voice of customers about the quality of services provided by nail shops, and to have the right understanding of the industry and as well as to determine some of the right directions for marketing.

• 대한화장품학회지
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• 제30권1호
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• pp.1-6
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• 2004

국내상황을 볼 때 수입화장품의 점유율 상승으로 인해 국내시장 잠식이 확대되고 있으며, 기능성 화장품의 성장 가능성에 대한 제도적 뒷받침이 미비하고, 천연소재를 사용한 고기능성 화장품 시장규모가 확대 추세에 있다. 외부적 환경으로는 무역역조가 심화되는 추세이며 해외 수출기반이 취약한 상태이어서 제외국과 비교하여 기능성 화장품 개발 촉진을 위한 제도가 미비한 상태이다. 따라서 화장품 산업의 진흥을 위하여 기본방향으로 고품질 신제품 개발을 촉진하고, 세계 시장으로의 수출을 확대하며 화장품법령의 합리적 개선을 추구하여야 한다.

• 한국의류산업학회지
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• 제15권6호
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• pp.923-931
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• 2013

The purpose of this study was to examine the effect of the type of masculinity on appearance-oriented and appearance management behavior. Questionnaires were administered to 201 males 20s to 50s living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. First, factor analysis in a appearance management behavior and the type of masculinity, were cluster analysis in appearance-oriented. Were used to analyze the problem of the study by classified five factors and two groups. The results of this study were as follows: First, the masculinity of Retro sexual, Metro sexual, Techno sexual showed a negative influence on appearance-oriented. Second, the masculinity had a influence on appearance management behavior. M-ness showed a negative influence on skin care, Metro sexual showed a positive influence on skin care, hair/fashion, cosmetics, plastic surgery. And Retro sexual showed a influence on skin care, positive influence on hair/fashion, cosmetics. Techno sexual showed a positive influence on body management, skin care, hair/fashion. Uber sexual showed a positive influence on body management, cosmetics of appearance management. Third, the appearance-oriented had a differences on body management, hair/fashion, cosmetics, plastic surgery of appearance management behavior.

• 한국패션뷰티학회지
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• 제2권2호
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• pp.59-70
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• 2004

The purpose of this study were to find out appeal types and variation of make-up image and make-up style in cosmetics advertising. The research of this study were collected from cosmetics advertisement printed in Amole Pacific Cosmetic industry from $1970{\sim}2004$. The results were as follow: 1. A cosmetics advertisement appeal were three types. it were models and products appeal advertisement as emotional appeal, products-appeal and mixed appeal advertisement. 2. A variation of make-up image were different by the time. In the 1970s make-up were model empersis eye-line and colorful make-up were classic and active make-up image. From the 1980s various color make-up were used and persuited of individuality and started to appeal that were romantic and elegance image. In the 1990s multi-color make-up image were manish and modern used ambivalence and multi-message, and in the $2000{\sim}2004$ natural and romantic-sexy remarkable make-up image were used of new concept of beauty.