Journal of the Korean Society of Fashion and Beauty (한국패션뷰티학회지)
- Volume 6 Issue 1
- /
- Pages.1-15
- /
- 2008
- /
- 1738-0480(pISSN)
Wareness of Nail Care and Satisfaction Level with the Quality of Nail-Shop Services
네일관리에 대한 인식 및 네일서비스 만족도에 관한 연구
- Kim, Kyong-Hee (Dept. of Cosmetics & Beauty, Sookmyung Women's University) ;
- Kim, Ju-Duck (Dept. of Cosmetics & Beauty, Sookmyung Women's University)
- Published : 2008.03.30
Abstract
Beauty Art typically has been viewed as the best way to represent women's beauty. Specifically, nail art is a mean for the new generation to unveil their individuality. Nail-shop customers usually feel refreshed, and that emotional change gives them aesthetic and emotional satisfaction. The popularization of nail art and the growth of nail-art market arises the people's concern to the necessity of marketing strategy as part of the beauty industry, as well as the importance of service quality and customer satisfaction. The purpose of this study is to examine women's changing view of nail care and relevant consumption behavior. Also to analyze the voice of customers about the quality of services provided by nail shops, and to have the right understanding of the industry and as well as to determine some of the right directions for marketing.