• 산업융합연구
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• 제13권3호
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• pp.57-76
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• 2015

The purpose of this paper is to examine the moderate effects of self monitoring and the ways of thinking on the relationships and the moderate effects of brand credibility and brand attachment on the relationships between the negative information about a brand and the customer attitude holistic and analytic on the relationships between the negative information about a brand and customer attitude. To accomplish these purposes, this research divided negative information about a brand into corporate ability and corporate social responsibility. In addition, research also divided product type into functional product and symbolic product. participants are classified as having Low or High self monitoring. and the ways of thinking divided into holistic and analytic on the relationships between the negative information about a brand and customer attitude. The following are the summary of hypothesis test: (1)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for negative information of corporate ability. (2)the consumers with analytic(holistic) ways of thinking are more likely to reveal high level of preference for negative information of corporate ability. (3)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for functional product. (4)the consumers with analytic(holistic) ways of thinking aren't more likely to reveal high level of preference for functional(symbolic) product.

• 융합경영연구
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• 제7권4호
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• pp.10-19
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• 2019

Purpose - The purpose of this survey-based study was to identify the impact of corporate social responsibility (CSR) activities on corporate brand assets and consumer purchasing intentions, and to verify causal relationships between the variables. Research Question - The XCIP is the company's longest running program of its kind, taking a global approach to CSR. Xerox uses this initiative to fund employees in their local communities to make a difference in projects of their own choosing. Research Method-The survey period was conducted for about three months from May 3, 2018 to August 7, 2018, and a random sampling method was used. The total number of samples was 420, with 19 samples excluded from final analysis due to untruthful or erroneous responses. Result - In this study, the general characteristics of the survey participants were investigated as follows in analyzing the impact of CSR activities on brand assets and consumer purchasing intentions. First, male (51.6 percent) college graduates (42.4 percent) outnumbered female participants (40.2 percent), and participants in their 40s (30.7 percent) and 50s (23.8 percent) ranked highest, followed by general office workers (27.6 percent), business people, people in service positions, and people in sales positions.

• 한국환경과학회지
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• 제31권12호
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• pp.1117-1126
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• 2022

This study analyzed the effect of Corporate Social Responsibility and ESG (Environmental, Social and Governance) score on information asymmetry from the perspective of investors, who are important stakeholders of the company. For KOSPI-listed companies from 2017 to 2020, the effect of ESG overall score and each item score (E, S, G) on the bid-ask spread, which is a proxy for information asymmetry, was confirmed. The results are as follows. First, the increase in corporate CSR activities resulted in lowering information asymmetry of investors. It was found that the higher the ESG score, an indicator of CSR activity, the lower the bid-ask spread, which is a proxy variable for information asymmetry. Second, as a result of analysis using ESG scores for each section, information asymmetry decreased as companies with higher scores in the environmental (E) and social (S) aspects, while the governance (G) score did not have a statistically significant effect. The analysis confirmed that corporate CSR activities can contribute to improving market efficiency by resolving information asymmetry of investors and convergence of the stock market into a state of equilibrium. This means that the company's CSR activities are reflected in the investment decision-making, which suggests that the company should consider the investor as a stakeholder in decision-making related to CSR activities.

• 융합경영연구
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• 제11권3호
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• pp.1-10
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• 2023

Purpose: The purpose of this study is to explore how to apply socially responsible corporate management and public policy to perceive awareness and adoption of electric vehicles for global sustainability. This study examined i) how perceived factors such as economic, environment, convenience, uncertainty, and efficiency factors differ based on experiences of electric vehicles, ii) how actual and potential customers perceive management and policy issues on electric vehicles differently, iii) how proposed factors including policy planning for the management of electric vehicle, prospect of electric vehicles, and socially responsible corporate activities affect overall attitudes toward electric vehicles? iv) how overall attitudes affect growth of electric vehicle industry and development of automobile industry? Research design, data and methodology: This study conducted an online survey and applied t-test, ANOVA, factor and regression analysis. Results: This study found that policy planning for the management of electric vehicles, prospect of electric vehicles, and corporate activities affect overall attitudes toward electric vehicles and actual and potential customers showed mean differences on management and policy on electric vehicles. Conclusions: This study provides managerial and policy implications. This study suggests promoting policies for better adoption of electric vehicles and regulatory policies to enhance global sustainability and prospect of electric vehicles.

• International journal of advanced smart convergence
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• 제12권2호
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• pp.193-200
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• 2023

This paper selects 100 IT companies listed on the Shenzhen Stock Exchange from 2016 to 2020, and the public announcement in Hwajung collects ESG integrated ratings and grades for each sector and empirically verifies the relationship between ESG ratings and stock returns. Huazheng ESG level data and QIANZHAN database Using corporate financial data, a total of 500 samples were selected through correlation analysis and linear regression analysis with SPSS23 to analyze the effect of ESG on Return. As a result of the analysis, first, the impact on stock returns was found to be a significant positive (+) value for ESG integrated ratings and ratings by E (environment), S (social), and G (governance) sectors, confirming that ESG ratings have a positive mold of corporate stock returns. Currently, the world's major economies have proposed sustainable development strategies and "carbon neutral" goals. Development strategies are very consistent with ESG concepts, and companies that agree and execute ESG concepts may have higher ratings than other companies in the same industry, resulting in certain evaluation premiums. In addition, capital market performance in recent years shows that companies with ESG concepts or "carbon neutrality" concepts are generally considered to have higher growth potential and stronger anti-risk capabilities in the market. For listed companies, they should focus on ESG investment, improve ESG performance, and actively disclose related information to investors. Improving ESG performance should deliver positive information to society, enhance corporate image, increase market confidence in the future development of listed companies, and positively improve corporate value to actively increase financial, financial, trading, and other aspects of negotiation.

• 디지털융복합연구
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• 제22권2호
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• pp.1-9
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• 2024

본 연구는 정부가 지정한 산학융합지구에 입주한 기업이 사업 정책 목표를 달성하고 있는지를 검증하고 분석을 통해 시사점을 도출하여 정책개선 방향을 모색해 보고자 하는데 있다. 연구를 위해 입주기업을 대상으로 하는 사업 활동을 인프라, 사업내용과 프로그램, 관리 및 제도 측면으로 나누어 사업성과지표, 입주기업 만족도 설문, 입주기업과 비입주기업 간 매출액증가 차이를 t-검증을 통해 분석하였다. 산학융합지구 입주기업을 대상으로 t-검증 분석 결과 입주기업과 비입주기업 간 입주 전후 매출액증가 차이에 대해 유의수준 10%에서 통계적 유의성을 확인하였다. 통계분석 결과와 성과지표, 기업대상 설문조사 분석 결과를 바탕으로 입주기업을 대상으로 정책적 효과 극대화를 위해 산학 공동 R&D 과제 트랙 마련, 연구원 대상 맞춤형 엔지니어 육성 과정 개발과 운영, 광역 지방자치단체의 조례에 재정지원 명문화, 기업연구관의 편의시설과 연구원 정주 환경 개선 등의 정책개선 방향을 제시하였다. 본 연구는 정부 대형 국책사업인 산학융합지구 입주기업을 대상으로 정책 성과에 대해 정량적으로 검증한 첫 연구로 향후 고용지표, 기업의 재정지표 등 다양한 변수에 의한 정책효과 분석 등 후속 연구가 필요하다.

• 한국컴퓨터정보학회논문지
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• 제18권9호
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• pp.139-152
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• 2013

SNS의 증가로 기업의 평판이 영업과 주가에 영향을 미치고 있다는 다양한 연구가 발표되고 있으나, 디지털 상에서 기업 평판 측정 방법과 관련한 연구는 상대적으로 미흡하다. 본 연구는 사전 연구 집대성을 통해 기업의 디지털 평판 정보를 기업 정체성 정보와 기업 인지 정보로 구분하고, 정체성 평가를 위해 (1)제품 및 서비스 질 (2)고용환경 (3)기업 비전 (4)사회적 책임 (5)경영 성과 5개 항목을, 인지 평가를 위해 (1)호감(선(善)) (2)능력(능(能)) (3)진취성(흥(興)) (4)세련(격(格)) (5)무정함(권(權)) (6)비공식성 6개 항목으로 구분하여 평판 검색용 워드 아이템(Word Item)을 추출하고 설문을 통해 빈도 분석을 실시하여 기업의 평판 측정값을 계량화 하는 방법을 고안하였다. 또한 이의 검증을 위하여 상용 평판 서비스를 활용하여 국내 SI 3사의 평판을 측정하였다. 본 연구는 기업의 정체성과 인지(이미지나 소통)를 세분화하여 기업의 평판 측정을 시도한 최초의 연구이며, 빈도 분석을 통해 검증된 워드 아이템을 활용하여 평판 점수로 측정하는 산식을 제안함으로써 업무 적용성을 높였다는데 그 의의가 있다.

• 유통과학연구
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• 제13권4호
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• pp.89-98
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• 2015

Purpose - In today's globalized and modern business environment, corporate social responsibility (CSR) activities are considered to be essential for the sustainable development of enterprises. In addition, the corporate philanthropy that is related to CSR practices, as well as their being capable of reducing the anti-corporate sentiment of people have facilitated a qualitative forward leap into the quantitative growth phase. This study aims to undertake a comparative evaluation of corporate philanthropy through the Importance-Performance Analysis (IPA) method focusing on service and manufacturing industries, and to eventually determine a differentiated approach that is needed for corporate philanthropy. Research design, data, and methodology - The survey responses were collected through online research on specialized companies from consumers nationwide who were aged from 20 to 60 and who are aware of corporate philanthropy. A total of 408 sheets of questionnaire survey were used. Frequency analysis was undertaken in this study. The interviewees had demographic characteristics of gender: 206 males (50.5%) and 202 females (49.5%). They also had demographic characteristics of age: 82 people were over 20 (20.1%), 96 over 30 (23.5%), 105 over 40 (25.7%), and 125 over 50 (30.7%) years of age. The distribution of interviewees' residences is as follows: 154 persons (37.7%) in the Special City, 102 persons (25.0%) in the Metropolitan City, and 152 persons (37.3%) in the Provincial Region. The interviewees have been working for the following companies: 34 persons (8.3%) in LG Display, 80 (19.6%) in KT&G, 49 (12.0%) in Amore Pacific, 42 (10.3%) in KIA Motors, 47 (11.5%) in SBS, 52 (12.8%) in Shinhan Bank, 86 (21.1%) in Asiana Airlines, and 18 (4.4%) in Hyundai Department Store. We applied the paired t-test for the IPA analysis. PASW Statistics 18 was used for statistical analysis. Results - The results of IPA analysis indicated that the importance and performance degrees in both manufacturing and service industries were significantly different. Major empirical results showed that, in consumer, social, economic, philanthropic, and environmental dimensions, in the sub-factors of philanthropy activities in both manufacturing and service industries, the importance degree was found to be higher than performance degree. Further, the average difference between importance degree and performance degree by the sub-factors of philanthropy activities. On the other hand, the average difference of environmental dimension was found to be highest in both service and manufacturing industries. Thus, while consumers consider the philanthropy activities of the environmental dimension as most important, actual companies treat performance of philanthropy activities of the environmental dimension insufficiently or negligibly to some degree. Conclusions - The differentiated approach method that is required for corporate philanthropy may be proposed to uplift corporate accomplishments by analyzing the IPA of the attributes of the sub-factors of corporate philanthropy. This is, to an extent, insufficient in the existing studies related to the use of the IPA technique, and it shows the items that are to be conducted intensively.

• 디지털융복합연구
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• 제13권2호
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• pp.105-113
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• 2015

기업지배구조가 우수하면 기업경영자의 감시역할을 하고 대리비용과 정보비대칭을 감소시킨다. 기업지배구조점수가 높을수록 기업 내부통제시스템과 재무보고 체계가 잘 갖추어져 있으므로 기업 경영이 활성화되고 기업성과가 높아지므로 신용재무평점이 높아질 것이다. 이러한 전제하에 가설을 설정하고 본 연구는 기업지배구조(CGI)가 신용재무평점(CFR)에 어떠한 영향을 미치는지 실증 연구하였다. 연구결과, 기업지배구조(CGI)와 신용재무평점의 관련성은 유의한 양(+)의 영향을 미치는 것으로 나타났다, 회귀계수부호는 기대부호인 양(+)이 값이 나타났다. 이러한 결과 기업지배구조(CGI)가 우수할수록 신용재무평점의 점수가 커질 것이라는 예측과 같은 결과가 나타났다. 본 연구결과는 CGI가 우수할수록 신용재무평점이 커진다는 것이다. 본 연구는 기업의 사회적 책임, 건전한 지배구조와 감시기구를 갖춘 기업이 보다 높은 신용등급을 받을 수 있다는 유용한 지침을 실무 및 연구 분야에 제공해 줄 것으로 기대한다.

• 사물인터넷융복합논문지
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• 제8권3호
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• pp.11-20
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• 2022

기업은 장기적인 전략을 수립하고 수행에 이르기까지 모든 경영활동을 책임지고 의사결정을 할 수 있는 최고경영자(CEO: Chief Executive Officer)는 기업성과에 영향을 미치는 사람이라고 할 수 있다. 최고경영자가 합리적인 의사결정을 통해 전략적 선택을 통해 기업성과에 영향을 미칠 수 있고, 기업의 흥망을 결정할 수 있다. 그러므로 최고경영자의 의사결정이 매우 중요하다. 또한, 급격한 디지털 기술 환경의 변화로 기업들은 디지털 전환을 통해 기업성과를 높이고자 학문적, 실무적으로 많은 노력 하고 있다. 그러나 기존 선행연구를 살펴보면 최고경영자의 특성이 조직·혁신성과, 혁신 활동 등에 관한 연구로 한정되었고, 최고경영자의 특성이 디지털 전환과 기업성과에 연결되는 연구는 너무나 부족하다. 따라서 디지털 시대를 맞이하여 최고경영자의 특성이 디지털 전환을 통해 기업성과에 영향을 미치는지에 대해 연구해 볼 필요성이 대두되고 있다. 본 연구는 디지털 전환에 성공한 국내 빅데이터 업체인 (주)RSN사례를 통해 최고경영자의 특성, 디지털 전환, 기업성과에 대해서 이해하고 이를 바탕으로 연구모형과 연구 명제를 설정하여 (주)RNS의 사례분석을 통해 최고경영자의 특성이 디지털 전환과 기업성과에 어떻게 영향을 미치는지에 대해서 연구하였다. 연구 결과 최고경영자의 특성이 필수요소인 디지털 기술을 활용함으로써 기업이 디지털 전환을 성공하게 되었고 기업성과에도 영향을 미치는 것으로 분석되었다. 본 연구의 시사점으로는 최고경영자는 합리적인 의사결정을 할 때 한계가 있을 수 있으므로 향후 실증적 연구를 시도해볼 필요성 있다고 판단된다.