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In Search of Demanded Green Marketing Practices to Encourage Customer's Eco-friendly Purchasing Intention

  • KANG, Eungoo;HWANG, Hee-Joong
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.3
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    • pp.93-104
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    • 2022
  • Purpose - The green marketing practice improves consumers' environmental knowledge, consequently bolstering their environmental purchase intention. It also improves consumers' green brand knowledge, positively influences their attitude toward green brands. This research examines the role of green brand image between green marketing practice and consumers' green purchasing intention Research design, Data, and methodology - This research has conducted the 'Qualitative Content Analysis' in the current literature dataset. It is crucial to create the procedures and processes that is used to acquire the data needed to structure or solve problems. Finally, total 35 prior studies included for the analysis. Result - Based on prior studies, the current authors figured out that the green brand image plays an essential role in promoting companies' efforts in green marketing practices and green purchase intentions through its mediating ability by fostering trust, green perceived value, green brand loyalty, and social responsibility as a significant determiner of green practices Conclusion - This research concludes that green brand positioning helps companies secure a special place in a consumers' mind by facilitating the design of the desired green brand awareness image and strengthening consumers' desire to purchase a specific green product/service. Green brand positioning centers on the way marketing communications of green brand features green brand knowledge.

Development and Validation of Life Safety Awareness Scale of High School Students and Analysis of Interindividual Differences

  • Lee, Soon-Beom;Kim, Eun-Mi;Kong, Ha-Sung
    • International journal of advanced smart convergence
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    • v.11 no.4
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    • pp.104-119
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    • 2022
  • Life safety awareness level diagnosis is necessary for customized safety education and continuous safety awareness. As the starting stage of safety education for each life cycle, a scale that has verified the reliability and validity of high school students' life safety awareness has not yet been developed. In this context, the purpose of this study is to develop and validate the life safety awareness scale of high school students and to analyze interindividual differences. Questionnaire data was collected from April to June 2022 from 834 students in the first, second, and third grades of high schools in △△ city in Jeollabuk-do. A final 25-item scale was developed using the preliminary survey, preliminary test, the main test, descriptive statistical analysis, and exploratory and confirmatory factor analysis. This scale consists of four sub-factors: 'safety prevention', 'safety knowledge', 'safety preparation', and 'safety protection'. Good reliability and validity were verified by analysis of content validity and construct validity. The generalizability of the scale was verified by crossover validation between the search group and the crossover group. Based on the interindividual differences analysis, although there was a difference between genders in life safety awareness, there was no difference by grade level and academic achievement. This study is significant in developing the first valid scale that can measure high school students' life safety awareness and providing the necessity and rationale for life safety education by life cycle considering individual gender differences.

Analysis of Keyword-based Content Search Service Requirements in Video Archive for Media Creation (미디어 창작을 위한 비디오 아카이브 키워드기반 내용 검색 서비스 요구사항 분석)

  • Jung, Byunghee;Park, Wan;Lee, Yunseong;Lee, Hajoo;Kim, Sansung
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2022.06a
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    • pp.1265-1267
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    • 2022
  • 방대한 분량의 콘텐츠 홍수 속에서 원하는 소재를 찾기 위해 콘텐츠 내용을 검색할 수 있는 효과적인 방법이 지원되는 것은 창작을 자유롭게 하고, 콘텐츠 활용도를 높이기 위해 매우 중요하다. KBS 바다 서비스의 경우 분류체계 방법을 사용하고 있으나. 최근 딥러닝을 이용한 인공지능 기술의 발전으로 콘텐츠의 내용을 인공지능 기술로 태깅하고, 태깅된 텍스트 정보를 이용하여 검색할 수 있는 기술 개발이 활발히 수행되고, 국가적으로도 해당 기술을 지원하고 있다. 본 논문에서는 이러한 기술 개발의 선행 요소인 방송사의 제작과정에서 요구되는 동영상 소재 콘텐츠 검색의 요구사항을 KBS 비디오 아카이브 검색 키워드 실제 사용 데이터를 이용하여 분석하였다. 약 1,000여건의 검색 키워드 분석과 이용자와 운영자의 응답 내용을 고찰한 결과, 특정 키워드에 집중하여 검색할 수 있도록 보완하여 주는 것이 필요함을 알아내었다. 또한, 검색 범위를 효과적으로 축소하여 검색을 손쉽고 빠르게 할 수 있는 방법을 고찰하였다. 본 논문에서는 미디어 창작에서 필요한 소재 콘텐츠를 찾기 위해 연구 개발해야 할 미디어 속성 추출 기술의 방향성을 제시하였다.

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Incorporating Deep Median Networks for Arabic Document Retrieval Using Word Embeddings-Based Query Expansion

  • Yasir Hadi Farhan;Mohanaad Shakir;Mustafa Abd Tareq;Boumedyen Shannaq
    • Journal of Information Science Theory and Practice
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    • v.12 no.3
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    • pp.36-48
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    • 2024
  • The information retrieval (IR) process often encounters a challenge known as query-document vocabulary mismatch, where user queries do not align with document content, impacting search effectiveness. Automatic query expansion (AQE) techniques aim to mitigate this issue by augmenting user queries with related terms or synonyms. Word embedding, particularly Word2Vec, has gained prominence for AQE due to its ability to represent words as real-number vectors. However, AQE methods typically expand individual query terms, potentially leading to query drift if not carefully selected. To address this, researchers propose utilizing median vectors derived from deep median networks to capture query similarity comprehensively. Integrating median vectors into candidate term generation and combining them with the BM25 probabilistic model and two IR strategies (EQE1 and V2Q) yields promising results, outperforming baseline methods in experimental settings.

A Case Study on Application of Linear Function using Excel (엑셀을 통한 일차함수의 활용에 대한 사례연구)

  • Lee, Kwang-Sang
    • School Mathematics
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    • v.10 no.1
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    • pp.1-22
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    • 2008
  • The purpose of this study is to search the effective teaching-learning program by considering how affect on formation of linear function using Excel. This study was based on qualitative case study. The teaching experiment using Excel executed with five 8th graders' students for second research content. Teaching experiment was performed for two classes. Collecting the data was conducted via observations and interviews with students. The data include audio and video recording of the students' work, students' worksheets and detailed field notes. The conclusions drawn from teaching experiment are as follows: First, when students explored relevancy content of function in Excel environment, formation of concept of function was facilitated by experiencing operation of algebraic formulas, tables and graphs. We could infer that formation of concept was effected by conjecture activity and iterative process of feedback through Excel environment. Second, the students explored the changes very interestingly making algebraic formulas and presenting tables and graphs. The students were familiarized with observation on algebraic formulas, graphs and tables concurrently. Also, they tried to look for general rules through inductive observation. According to this study, we noticed that exploration teaming environment using Excel could supplement paper-and-pencil environment.

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Importance of School Art Education & Alterative (학교미술교육의 중요성 인식과 대안)

  • Jin, Jung-Sik
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.510-516
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    • 2012
  • Recently, along with mechanization, automation, modernization of industry, because of decrease in the conventional job that provide labor and receive wages, the industrial society that require production workers have become overcrowded. accordingly, the unemployeds are increasing. in the future, in preparation for IT, content industry that stand on the basis of knowledge industry, we have to develop competitive IT, content industry based on creativity. in the center of the progress, art education holds a special place. However, recent our education is so concentrated in college entrance examination that art education is losing its footing. this paper try to search the basis of creativity for future industry in the art education, emphasize the importance and invigoration of school art education. by the increase of artistic sensitivity that can be attained through art education, we can promote the whole man that can be creative, change one's way of thinking and develop the ability of carving one's way and leading future society. Therefore, we need future education that can promote the whole man that can be creative, change one's way of thinking through revitalized art education.

Design of Educational Training System for Contents Specialist for development of cultural contents in Asia (아시아 문화콘텐츠 시장개척을 위한 교육지원시스템 설계 및 구현)

  • Lee, Eun-Ryoung;Kim, Kio-Chung
    • Journal of Digital Contents Society
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    • v.11 no.1
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    • pp.47-55
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    • 2010
  • Cultural Content Industry, a core industry based on knowledge, is becoming an economic model making new benefits by adding human creativity, imagination, sensitivity and style in to information technology. Cultural Contents Industry representing cultures of each countries is facing major changes towards a new competitive industry of each nation. Cultural content of a country is upbringing new contents power developing into a new industry by flattening the barriers within nations. But cooperations face difficulties in launching the industry because of limited information about the current market and lack of understanding in cultural differences. In order to solve this problem, this paper aims to create global network leading to increase of export and creation of new market with cultural contents and train local specialists. In order to search for the ways to maintain Korean contents in other nations and expand exportation. cooperations invite leading cultural contents groups to South Korea, let the groups experience Korea's contents. Cooperations initiated invite training, dispatch training by Korean companies and international students training. The purpose of this paper is to support education system, ETS-CS(Educational Training System for Contents Specialist) and analyse practices applied in the field to develop a better cultural contents industry.

Development of Health Care System for Elderly People with Dementia Based on Leap Motion Sensor (립 모션(leap motion) 센서를 이용한 노령 환자 치매 케어 시스템 개발)

  • Shin, Ji-Woo;Kim, Ji-Soo;Hong, Gwang-Soo;Kim, Byung-Gyu
    • Journal of Digital Contents Society
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    • v.19 no.2
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    • pp.319-325
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    • 2018
  • The general public's interest in dementia has increased recently as dementia has become a social issue due to its rapid aging. Several dementia prevention and rehabilitation programs are being carried out at the dementia rehabilitation center and at the old welfare center depending on the number of dementia patients. In this paper, a 3 dimensional finger and motion search of the leap motion is utilized and combined with dementia preventive and cognitive rehabilitation programs at various facilities. We suggest technologies that can provide both fun and effective treatment and rehabilitation content for rehabilitation therapists. A variety of cognitive enhancement content is designed using finger tracking and configured to be recorded in the database for rehabilitation programmes to increase the effectiveness of management.

Developing Web Contents for Rock-forming Mineral Observation under Polarizing Microscope (편광현미경을 이용한 조암광물 관찰 웹 컨텐츠 개발)

  • Lee, Chang-Zin;Park, Cheol-Mo;Ryu, Chun-Ryol
    • Journal of the Korean earth science society
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    • v.30 no.2
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    • pp.176-184
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    • 2009
  • The purpose of this study is to develop and apply the web contents about the optical characteristics of rock forming minerals. The web contents developed in this study are fundamentally made up so as to show clearly the learning objective and the teaching and learning contents, and to review one content easily and search for another content freely. In addition to the web contents, the photos and moving images of the optical characteristics of rock forming minerals cited in the middle and high school textbooks are demonstrated for the students to recognize the mineral characteristics on the screen. The analysis on the quality level and teaming effect of teaching and teaming materials based on the investigation of the MALSAM after the application of the web contents to the class, showed that most students evaluated were effective for understanding the optical characteristics of the rock-forming minerals. About 62% of the students who used the web contents were able to identify the rock-forming minerals on the thin section under the polarizing microscope.

The prevalence of apical periodontitis in patients prior to hematopoietic cell transplantation: a systematic review

  • Letícia Taina de Oliveira Lemes;Carolina Horn Troian-Michel;Theodoro Weissheimer;Marcus Vinicius Reis So
    • Restorative Dentistry and Endodontics
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    • v.49 no.2
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    • pp.22.1-22.12
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    • 2024
  • Objectives: This systematic review addressed the question: "What is the prevalence of apical periodontitis in patients prior to hematopoietic cell transplantation?" Materials and Methods: A systematic search was conducted in MEDLINE/PubMed, Cochrane Library, Scopus, Web of Science, Embase, and Grey Literature Report. Eligibility criteria were based on the condition, content, and population strategy: the condition was the radiographic prevalence of apical periodontitis, the content comprised patients scheduled for hematopoietic stem cell transplantation, and the population consisted of adult and pediatric patients. The revised Risk of Bias in Nonrandomized Studies of Exposure tool was used to assess the quality of studies. The Grading Recommendations Assessments, Development, and Evaluation (GRADE) tool was used to assess the quality of evidence. Results: Eight studies were included in this review. The average number of patients with apical periodontitis was 15.65% (range, 2.1%-43.34%). One study was classified as having a very high risk of bias, 1 with a high risk of bias, and 6 with some concern for bias. GRADE analysis showed a very low certainty of evidence. Significant limitations concerning the absence of control over confounding variables were identified. Conclusions: With the caveat of the very low quality of evidence in the studies reviewed, there was a low to moderate prevalence of apical periodontitis in patients prior to undergoing hematopoietic cell transplantation.