• Title/Summary/Keyword: Consumer Commitment

Search Result 119, Processing Time 0.03 seconds

Resilience Perceived by Korean International Student/Scholar Families in the United States: Family Demands, Capabilities, and Adaptation

  • Lee, Jinhee;Danes, Sharon M.
    • International Journal of Human Ecology
    • /
    • v.16 no.1
    • /
    • pp.11-23
    • /
    • 2015
  • Although Korean international students/scholars are among the largest groups of international students/scholars on most campuses in the United States, little is known about what types of demands their families face and how they adapt successfully in the face of demands. The purpose of this study was to explore family resilience, which consists of family demands, capabilities, and adaptation, perceived by Korean international student/scholar families, being theoretically guided by the Family Adjustment and Adaptation Response (FAAR) model. Data were collected through face-to-face interviews with couple informants. Following procedures of theory-based content analysis, data were analyzed using key FAAR concepts. Findings showed that most informants reported normative types of family demands such as hardships due to childcare; primary family capabilities were "maintaining social integration," "affective and instrumental communication," and "family cohesiveness," and "nurturance, education, and socialization" was the primary family adaptation mode. New categories under family capabilities, "religious commitment" and "transnational family support" were developed. The results suggest that there is a unique set of family capabilities that contribute to the successful adaptation of Korean international student/scholar families. Implications and limitations are discussed.

The Effects of SNS Information Characteristics on Hospital Selection and Satisfaction Degree (SNS 정보 특성이 병원선택과 만족에 미치는 영향)

  • Sagong, Mi;Jung, Sang-Hwan;Park, Jung-Sik;Cho, Kyoung-Won
    • The Korean Journal of Health Service Management
    • /
    • v.8 no.1
    • /
    • pp.15-25
    • /
    • 2014
  • This study is to confirm that SNS information characteristics have an effect on choosing hospital care and satisfaction on hospital. This study is conducted with a total of 301 respondents (150 of document investigation and 151 of mobile SNS research) from 16th January 2014 to 29th January. 168 respondents who have experience to collect SNS health information within 6 months recently was selected subject of analysis. In the results, we could confirm the followings. The reliability among SNS information characteristics has effect on convenience that is source of choosing hospital care. The reliability and agreement have effect on the professionalism among source of choosing hospital care. In the influence on having hospital satisfaction, the more reliable and agreeable, the more increasing of hospital satisfaction. In the influence between hospital choice element and hospital satisfaction, the more convenient and service available, the more increasing of hospital satisfaction. In conclusion, it is expecting to contribute SNS managers or marketer of medical institutions to taking out commitment on medical consumer's SNS.

A Case Study of School Meal Service Support Centers (학교급식지원센터 사례 연구)

  • Cho, Hyeyeong;Yoon, Jihyun;Kim, Soyoung
    • The Korean Journal of Community Living Science
    • /
    • v.26 no.2
    • /
    • pp.335-349
    • /
    • 2015
  • The system of School Meal Service Support Centers was established to support the supply of high-quality food ingredients for school meal services when the School Meal Service Act was amended in 2006. A case study was conducted to examine the operating effects, success factors, and major obstacles of a School Meal Service Support Center which was highly evaluated for its operational efficiency and customer satisfaction. Qualitative data were collected from eight stakeholders (two individuals each from the center, farms, schools, and distributors) through in-depth interviews in July 2013 and analyzed by using the thematic analysis method. The successful operation of the center helped to stabilize income and price among the stakeholders, increase ingredient quality, increase school meal reliability, reduce costs, and promote the consumption of agricultural products. Success factors were identified as the center director's commitment and insights, and the competitive operating system including fair operations, rational pricing, liberal consumer choice, total quality management, and partnerships with distributors. Major obstacles included a lack of diversity in supplied ingredients and a lack of administrative and financial support form the local government. The results can be used as baseline information to vitalize the system of School Meal Service Support Centers and increase the quality of school meal services.

An Exploratory Study of a Facilities Management Program as a Way of Specialization of Housing Studies (주거학 교육의 특성화 증대방안으로서 시설경영 교과과정 도입의 탐색적 연구)

  • Rhee, Kyung-Hee;Cho, You-Hyun;Kim, Young-Joo;Lee, So-Young
    • Journal of Family Resource Management and Policy Review
    • /
    • v.11 no.3
    • /
    • pp.107-121
    • /
    • 2007
  • Many housing studies and education programs in Korea have focused on design, planning, and construction. Houses and nearby environments are a large portion of the total assets each household possesses. However, effective and efficient housing management of housing assets has been relatively neglected. Facility management can be defined as the practice of coordinating the physical environment with the people and process (work of the organization). The purpose of this study is to figure out the construct of courses of Housing majors in the College of Human Ecology in Korea and investigate facilities management programs and courses provided in the U.S. to explore the possibility of merging facility management perspectives and educational programs into housing studies. Many courses provided in facility management programs have human ecology perspectives in terms of a multidisciplinary approach, life cycle commitment, and various stakeholders building physical, social, and ecological milieu. By merging and supplementing the existing curricula of housing and consumer studies, facility nanagement programs and courses could be a possible alternative to specialized housing education programs.

  • PDF

Effects on Consumers' Behavior through Psychological Brand Community of Well-Being Consumers

  • LEE, Jae-Min;KIM, Kyong-Hwan
    • Journal of Wellbeing Management and Applied Psychology
    • /
    • v.4 no.2
    • /
    • pp.14-18
    • /
    • 2021
  • Purpose: The purpose of this study was to identify the factors that enhance brand identity among the four relationship factors in the well-being industry: brand relationships, product relationships, employee relationships, and other customer relationships, and to examine the impact between consumers' brand identity and committed behaviors performed by consumers of brand equality, promotion, cooperation, and advocacy. Research design, data and methodology: The models designed in this study were proposed based on prior studies and the survey was conducted on well-being consumers for empirical testing of the models. Valid samples of a total of 350 data collected were analyzed using the SAS 9.4 statistical package programs, and the results for the structural equation model analysis are as follows. Results: First, the three relationships in the brand community have all been shown to improve brand identity, but the product relationship has had a negative significant effect. Second, consumers' brand identity has had a strong effect of promoting both committed behavior, cooperation and advocacy. Conclusions: Based on these analysis results, the theoretical implications of the well-being industry were presented, and effective practical implications were presented to the well-being operators and the community operators of well-being brands.

A Study on the Relationships Among Sought Benefits, Purchase Experiences, and Brand Relationship in Case of Cosmetics (소비재 제품의 제품 추구혜택, 구매체험이 소비자 - 브랜드 관계에 미치는 영향: 화장품 제품을 중심으로)

  • Yoon, Sung Joon;Lee, Hyoung Ju;Kim, Young Mi
    • Asia Marketing Journal
    • /
    • v.13 no.2
    • /
    • pp.1-26
    • /
    • 2011
  • This study tried to investigate the relationships among the sought benefits, consumer-brand relationship and purchase experiences with regard to cosmetics, based on Scmitt (1999)'s Strategic Experiential Modules (SEM) which classified consumer's purchase experiences into five modules (sense, feel, think, act & relate) and provide strategic implications based on the results. According to the result, among the sought benefits of cosmetics, functionality had the most significant impact on purchase experience, and brand affected "sense" and "think-act-relate" experiential modules. Fashion was only found to affect "feel" module. Also, the "think-act-relate" module positively affected all components of consumer-brand relationship. And, "love and passion" component was significantly influenced by sensory experience, while "mutual commitment" and "affinity" were both affected by affective experience. In addition, gender difference was found in fashion, economy, and functionality among the sought benefits, Specifically, women showed higher score on fashion and functionality than men, while men scored higher in economy benefit than women. Also gender was a differentiating factor for "feel" and "think-act-relate" experiential modules, where women scored higher than men. Finally, In terms of causal relationships, "functionality" influenced all three experiential modules (sense, feel, think-act-relate) for both men and women. But, women showed more significant relationship between brand and sensory module, whereas men showed significant relationship between brand and think-act-relate module. At conclusion, the study provides some strategic implications that cosmetics companies need to strengthen brand relationship with consumers in order to provide them with targeted purchase experiences that fit the benefits most sought by them, which will result in competitive strengths.

  • PDF

China's Fossil Fuel Market and IGCC (중국의 석탄 에너지 시장과 IGCC)

  • Zhang, Yanping;Ku, Jayeol;Um, Shingyoung;Kim, Suduk
    • 한국신재생에너지학회:학술대회논문집
    • /
    • 2010.11a
    • /
    • pp.137.2-137.2
    • /
    • 2010
  • With current real economic growth of more than 10% per year, the Chinese energy consumption is rapidly increasing. Coal supply consists of the vast majority of China's total energy consumption requirements in 2008. China, the largest energy consumer, is expected to be heavily dependent on coal for future power generation, too (IEA,2009). A growing concern on global warming, on the other hand, drives Chinese government to declare her commitment to the reduction of CO2 emission by 2020. In this paper, China's energy market is examined for the current and future primary energy mix. Coal is found to be the biggest part accounting for 68.7% of total primary energy consumption while coal-fired power accounts for over 80% of the total power generation. The importance of Clean Coal Technology is being discussed based on the findings of the importance of coal in China's economy and its sustainable development. Among the technologies involved, a brief investigation of IGCC(Integrated Gasification Combined Cycle) technology with a review on current IGCC projects in China are provided from the perspective of environmental benefits. Studies on regional Chinese power market is also conducted. It is found that the regulated power tariff in electricity system makes the power suppliers suffer from financial loss and changes in the electricity price system is under serious consideration by Chinese government. Even though Chinese power market system causes difficulties of commercialization for IGCC technology, the potential benefits will be high due to China's huge requirements of power generating capacity and its heavy reliance on coal if the electricity price system can be changed smoothly.

  • PDF

Gender Difference on Trust in Internet-Only Banks Using the Multi-Group Path Analysis (다집단 경로 분석을 통한 남녀 간 인터넷전문은행의 신뢰 차이)

  • Nam, Sang-Wook;Hong, Eun-Joo
    • Journal of Convergence for Information Technology
    • /
    • v.8 no.3
    • /
    • pp.99-105
    • /
    • 2018
  • The purpose to this study is to analyze the difference of trust toward Internet-only bank into two groups according to the gender. We specially examined whether there is any gap in the determinant of trust. For this, we attempted to analyze the significance of the difference in the path coefficients between the gender through latent mean and path analysis. As a results, the difference of the determinant of trust between the male and the female group occurred in the factor of benefit and security. Moreover, it reconfirmed that trust are later strongly extended to relationship commitment. These findings suggest that it's very important to establish a trust with customers.

The effect of golf application characteristics on consumer immersion enhancement and consumption behavior : Changes in fitness after Covid-19 (골프 어플리케이션(App)특성이 소비자 몰입증진과 소비행동에 미치는 영향 : COVID-19중심으로)

  • Lim, Young-Sam
    • Journal of the Korean Applied Science and Technology
    • /
    • v.38 no.5
    • /
    • pp.1255-1264
    • /
    • 2021
  • This study explores the application services recognized by golfers by applying the causal relationship (SEM) to the degree of immersion and consumption behavior of the characteristics of the golf application (App) perceived by consumers in the COVID-19 environment based on the COVID-19 Afterwards, it was intended to provide basic data for predicting the golf industry. For this, a total of 235 people were analyzed using a mobile survey (URL) by the sampling plan from June 1 to August 10, 2021. The results were derived. First, the hypothesis was adopted that the mobility and reliability characteristics of the application had a statistically significant positive (+) effect on the immersion enhancement. First, the hypothesis was adopted that the enhancement of commitment had a statistically significant positive (+) effect on consumption behavior. Finally, it was hypothesized that the informational and mobility characteristics of the application had a statistically significant positive (+) effect on consumption behavior.

Buyers' Trust in a Brand and Brand Loyalty in the business-to-business (산업재 시장에서 브랜드 신뢰와 브랜드 충성도에 관한 연구)

  • Han, Sang-Rin;Sung, Hyung-Suk
    • Proceedings of the Korean DIstribution Association Conference
    • /
    • 2005.11a
    • /
    • pp.29-51
    • /
    • 2005
  • Brands are important in the consumer market. They are the interface between consumers and the company, consumers may develop loyalty to brands. also, The late development of industrial marketing explains the near absence of research on Brand Equity in business to business. With recent change, industrial companies have shifted from a production focus to a customer focus. industrial brand is fast developing. The basic purpose of this study is to investigate industrial brand trust and loyalty affecting the Result of business relationship between industrial buyers and suppliers. Factors hypothesized to influence trust in a brand include a number of brand characteristics, company characteristics and consumer-brand characteristics. This research presented a comprehensive constructive model consisting of components of industrial brand trust and loyalty, and then propose the research model base on prior researches and studies about relationships among components of industrial brand loyalty. Data were gathered from respondents who work in industrial buying center. For this study, Data were analyzed by SPSS 10.0 and AMOS 4.0. The results of this research analysis were as fallow. Industrial brand trust and loyalty were positively related with a number of industrial brand characteristics, supplier characteristics and buyer-brand characteristics. relationship commitment. This research newly proposed the concept of 'industrial brand trust and loyalty affecting the Result of business relationship between industrial buyers and suppliers'

  • PDF