The Korean Journal of Health Service Management (보건의료산업학회지)

Korea Society of Health Service Management (보건의료산업학회)
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The Effects of SNS Information Characteristics on Hospital Selection and Satisfaction Degree

SNS 정보 특성이 병원선택과 만족에 미치는 영향

  • Sagong, Mi (Department of Health Care Administration, Graduate School of Kosin University) ;
  • Jung, Sang-Hwan (Department of Health Care Administration, Graduate School of Kosin University) ;
  • Park, Jung-Sik (Department of Health Care Administration, Graduate School of Kosin University) ;
  • Cho, Kyoung-Won (Department of Health Care Administration, Kosin University)
  • 사공미 (고신대학교 일반대학원 보건과학과) ;
  • 정상환 (고신대학교 일반대학원 보건과학과) ;
  • 박정식 (고신대학교 일반대학원 보건과학과) ;
  • 조경원 (고신대학교 의료경영학과)
  • Received : 2014.02.28
  • Accepted : 2014.03.21
  • Published : 2014.03.30
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Abstract

This study is to confirm that SNS information characteristics have an effect on choosing hospital care and satisfaction on hospital. This study is conducted with a total of 301 respondents (150 of document investigation and 151 of mobile SNS research) from 16th January 2014 to 29th January. 168 respondents who have experience to collect SNS health information within 6 months recently was selected subject of analysis. In the results, we could confirm the followings. The reliability among SNS information characteristics has effect on convenience that is source of choosing hospital care. The reliability and agreement have effect on the professionalism among source of choosing hospital care. In the influence on having hospital satisfaction, the more reliable and agreeable, the more increasing of hospital satisfaction. In the influence between hospital choice element and hospital satisfaction, the more convenient and service available, the more increasing of hospital satisfaction. In conclusion, it is expecting to contribute SNS managers or marketer of medical institutions to taking out commitment on medical consumer's SNS.

Keywords

References

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