• 가족자원경영과 정책
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• 제6권1호
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• pp.149-165
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• 2002

This study is to understand consumer's information search activity and satisfaction. When they buy the elderly related goods through internet market and to get some ideas for silver industry on internet shopping. The 382 subjects by online banner formatted Questionnaires were analyzed by frequency, percentage, standard deviation, Person's relation and regression analysis by SPSS PC program. The major findings are summarized as follows. (1) The most respondents were young and well-educated. In terms of psychological variables, the degree of the consumer's perception for internet usefulness and using capability were relatively high. (2) Information search amount of the group who have experienced purchasing elderly related goods through internet shopping and had low perception of internet risk is higher than other group. (3) The variables influenced mostly on consumer satisfaction were the age, the sex, the purchasing experience from Internet shopping, the Internet using capacity and the perception of internee usefulness as well as of the perception of internet risk.

• 한국생활과학회지
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• 제16권4호
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• pp.761-773
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• 2007

The study undertakes an examination of nutrition labelling system and offers a strategic framework for improvement of the system in Korean context. Thus this study includes a review of Korean current nutrition labelling system (NLS), development of a strategy or a further study for its revision of NLS, and a suggestion of revised nutrition labelling guidelines. Participants were 600 university students in Busan and were asked to fill in a questionnaire. The data collected were processed with the SPSS statistical program to produce its frequency, percentage, average, and standard deviation with One-Way Anova and Duncan Test. The findings are as follows: the levels of consumer's practical use and awareness of NLS are low, the levels of their trust and satisfaction and their necessity for NLS are low too. Consequently, the consumer's attitudes to NLS are not related to nutrition labelling method(? system).

• 복식문화연구
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• 제18권6호
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• pp.1076-1089
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• 2010

Nowadays, business environment changes with higher consumer demands for corporate social responsibility than before. However, many fashion companies are unaware of such a wave of changing business environment. And they are not so much interested in making any investment or policy for CSR activities. Besides, despite changing environment and consumer demands, there are very few studies dealing with this matter. Thus, this study aimed to find out the proper types of CSR activities for fashion companies. In addition, it also intended to determine potential effects of CSR activities on consumer attitudes and purchase behaviors. The findings are as follows. First, it is found that there are differences in consumers' perceived suitability depending on types of CSR activities of fashion company. Secondly, it is found that the suitability of CSR activities of fashion companies has positive effects on consumer attitudes to fashion companies. Thirdly, the more favorable consumer attitudes to fashion companies owing to their CSR activities are correlated with the higher consumer satisfaction. Fourthly, the more favorable consumer attitudes to fashion companies are also correlated with the higher consumer intention for purchase. Hence, it is required that fashion companies recognize the importance of their CSR activities, and also plan and implement appropriate CSR activities for consumers.

• 한국의류산업학회지
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• 제3권5호
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• pp.395-402
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• 2001

The purpose of this study was to develop the service and product perceptions' dimensions for fashion retail sites and to identify the service and product perceptions' dimensions influencing consumers' satisfaction and purchasing behavioral intentions for fashion retail sites. A set of self-administered questionnaires were e-mailed to an internet Research Panel consisting of members who had purchased fashion products or visited fashion retail sites. 799 questionnaires were analysed using frequency, percentage, exploratory factor analysis. Cronbach's ${\alpha}$, stepwise regression analysis utilizing SPSS 10.0. The service perception dimensions of fashion retail sites had reliability, convenience, incentive, responsiveness and tangibility. Online fashion product perception dimensions were product variety and product value. Consumer satisfaction was influenced by reliability, product variety, product value, convenience, incentive and responsiveness. Consumer satisfaction had a direct impact on purchasing behavioral intentions of fashion retail sites.

• 한국의류학회지
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• 제31권4호
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• pp.584-593
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• 2007

Recently, the growing of the aging population by medical and science development, silver consumers were became new consumption market. The purposes of this study were to investigate the effects of service quality on consumer satisfaction and repurchase intention in the apparel store and hairdressing shop. Data were obtained from 853 women in the 50's and 60's who living in Busan. Data were analyzed by frequency analysis, factor analysis, Cronbach's alpha, 1-test, and path analysis using SPSS WIN 12.0. The results of the study were as follows: First, service qualities of apparel store were composed of Personal Service, Facilities Service, Product Service, and Policy Service. Service quality of hairdressing shop were consisted of Personal Service, Facilities Service, Skill Service, and Policy Service. Second, repurchasing intention was differently influenced by perceived store service quality and consumer satisfaction when purchasing apparel products and hairdressing services. Salesperson or hairdresser was the most important variable for silver consumers' satisfaction, which influenced the repurchase intention of apparels or hairdressing services. This research extends a domain of fashion market research from the product to the service. Additionally, this study provides an insight into silver fashion marketers and retailers for developing market strategies for silver common. Implications are drawn for the information useful to consumer behavior researchers and retailers of the silver fashion market.

• 디지털산업정보학회논문지
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• 제13권1호
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• pp.147-158
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• 2017

Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. The primary purpose of this study is to investigate the influence of consumer's on-line shopping values on satisfaction and intention to re-use. Economic value, emotional value, convenience value, social value, product variety were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model using the data from 132 consumers who have purchased products in on-line shopping mall. According to the result, economic value, emotional value, product variety are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. It can provide practical guidelines on effective operation strategies for consumer loyalty.

• 벤처창업연구
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• 제10권6호
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• pp.37-46
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• 2015

본 연구는 환경적 관점에서 제품 품질, 소비 행위, 고객만족, 그리고 고객충성도 간의 관련성과 영향을 탐색하였다. 실증분석을 위하여 18개 문항으로 구성된 설문지를 이용하여 자료를 수집하였다. 210명의 응답자 중에서 친환경제품을 이용해본 경험이 있는 167개의 자료를 회귀분석과 위계적 회귀분석을 이용하여 SPSS로 자료분석을 실시하였다. 분석결과는 그린제품 품질은 고객만족과 고객충성도에 유의적인 영향을 미치며, 그린소비 행위의 가격요인은 고객만족과 고객충성도 간의 영향을 조절시키는 것으로 나타났다. 실증분석의 결과는 그린제품 품질은 고객만족과 고객충성도에 기여함을 의미한다. 또한 그린소비 행위의 가격요인은 고객만족과 고객충성도 간의 영향을 증가시키는 것으로 나타났다.

• 한국조리학회지
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• 제23권5호
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• pp.129-139
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• 2017

The necessity of selecting food based on correct information through nutrition ingredients included in the food is being emphasized due to the recent increase in interest of restaurant users in healthy and safe food. This study verified the structural causal relationship among consumer attitude, use reason and health-consciousness regarding nutrition information labeling and their satisfaction and revisit intent. A total of 266 surveys conducted over restaurant users residing in the Busan area was used for the final analysis of the study to attain this study's objective. The suitability of the Structural Equation Modeling and organic causation relationship was verified through the statistics programs SPSS (V 23.0) and AMOS (V 21.0) in order to attain this study's objective, and the control effect of age has been verified. The results showed that a meaningful causal relationship was confirmed in all elements excluding consumer attitude. A control effect was also confirmed in the influential relationship between use reason and satisfaction level. The results of the study suggested that the nutrition information labeling system of restaurants provides practical implications and marketing strategies for restaurant managers and government policy makers.

• 유통과학연구
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• 제9권2호
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• pp.131-140
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• 2011

본 연구는 자금의 고령화 사회에서 실버소비자의 웰빙을 향상시키기 위한 근본적인 마케팅노력이 필요하다는 관점에서, 실버마케팅과 소비자웰빙의 연관성에 이론적 근거를 두고 있으며, 그 구체적인 연구목적은 첫째, 실버소비자의 건강기능 제품 만족을 결정하는 소비 전(全) 단계의 여러 가지 만족 요인이 실제로 소비자 웰빙에 영향을 미치는가를 일차적으로 실증 분석하고, 둘째, 제품 만족요인에 의해 소비자 웰빙을 가져오는 그 과정에서 실버소비자의 건강기능제품의 제품지식이 어떻게 영향을 미치는가를 이차적으로 실증 분석하는 데 둔다. 따라서, 실버소비자의 건강기능제품에 대한 제품만족은 건강관련 소비자 웰빙에 긍정적인 영향을 미칠 것이다. 연구가설 1과 실버소비자의 건강기능제품에 대한 제품지식에 따라 제품만족이 건강관련 소비자 웰빙에 미치는 영향은 긍정적으로 강화될 것이라는 연구가설 2를, 설문조사를 통한 자료수집과 통계적 실증분석에 의해 검증하였다. 검증결과, 연구가설 1은 채택되었으며, 연구가설 2는 부분적으로 채택되었다. 본 연구의 건강기능제품의 효율적 웰빙마케팅을 위한 실무적 시사점은 다음과 같다. 첫째, 건강제품의 실버소비자 웰빙수준을 높이기 위해서는 소비 사이클 전반에 걸친 다각적인 노력이 필요하며, 구입-준비-소비-유지-처분 전(全)단계에서 소비자의 장기적인 만족을 위한 건강기능제품을 개발해야 한다. 또한 소비자 웰빙은 다양한 욕구의 총합으로 구성되므로, 긍정적 정서적 경험의 증대와 부정적 정서적 경험의 저감의 목표를 동시에 충족시키기 위한 노력이 필요할 것이다. 둘째, 건강기능제품에 관한 실버소비자의 지식을 높이기 위한 마케팅 노력이 동시에 이루어져야 할 것이다 즉, 실버소비자의 제품지식을 높이기 위해서는 건강기능제품에 대한 친숙성과 전문성을 제고하고 다양한 경로를 통해 그들의 제품지식을 높이는 것이 필요하다. 단, 본 연구의 분석결과는 건강기능제품에 관한 소비자의 높은 지식은 건강기능제품의 준비만족과 유지만족에의 관점에서만 소비자웰빙에 긍정적인 효과의 강화를 보인다는 점에서 제한적이라고 할 수 있지만, 이러한 분석 결과는 제품지식이 준비단계의 욕구와 밀접한 관계를 가지며 유지단계의 정보 이용에 더욱 관련성이 있을 것이라는 선험적 인식을 보여 주고 있다. 결론적으로 실버소비자를 대상으로 제품만족, 제품지식 및 소비자웰빙에 대한 실증 연구가 부족한 실정에서 본 연구의 시도는 시의성이 있을 것으로 판단된다. 특히 실버소비자의 건강기능제품의 소비와 관련하여 제품만족의 전 단계가 소비자웰빙에 어떻게 영향을 미치는지에 대한 인과관계를 규명하였고, 그 과정에서 제품지식 수준의 조절변수 효과가 부분적으로 존재할 가능성이 있음을 관찰하였다는 점이 웰빙마케팅 연구에 기여하는 바라고 할 수 있을 것이다.

• International journal of advanced smart convergence
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• 제12권2호
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• pp.127-134
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• 2023

Existing studies on this topic have focused on the effect of online content quality on consumer attitudes and behavior, with very few illustrating the effect of influencer image on consumer attitudes and behavior. The purpose of this study intents to reveal how influencer image affect consumer behavior. We have developed an image transfer theory-based research model to reveal how influencers transfer their image to endorsed products to influence consumer behavior. The results show that influencer image positively affects satisfaction, which in turn affects the product's cognitive and affective images in the vlog. Moreover, it was found that a product's cognitive image and affective image influence consumer behavior intention. Furthermore, purchase experience exhibits significant differences in its path. Based on these results, the social media-related research theoretical implication will be offered, and managerial implications will be provided for foreign brand promotion strategies