Fashion & Textile Research Journal (한국의류산업학회지)
- Volume 3 Issue 5
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- Pages.395-402
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- 2001
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- 1229-2060(pISSN)
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- 2287-5743(eISSN)
The Impact of Service Perceptions and Product Perceptions on the Formation of Fashion Internet Shoppers' Satisfaction and Purchasing Behavioral Intentions
- Lee, Seung-Min (Dept. of Textiles & Clothing, Kyungpook National University) ;
- Ku, Yang-Suk (Dept. of Textiles & Clothing, Kyungpook National University)
- Received : 2001.11.02
- Published : 2001.12.31
Abstract
The purpose of this study was to develop the service and product perceptions' dimensions for fashion retail sites and to identify the service and product perceptions' dimensions influencing consumers' satisfaction and purchasing behavioral intentions for fashion retail sites. A set of self-administered questionnaires were e-mailed to an internet Research Panel consisting of members who had purchased fashion products or visited fashion retail sites. 799 questionnaires were analysed using frequency, percentage, exploratory factor analysis. Cronbach's
Keywords
- internet;
- service perception;
- product perception;
- consumer satisfaction;
- purchasing behavioral intentions