• Title/Summary/Keyword: Consulting Performance

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The Effects of Customer Relationship Management on the Management Performance of Senior Club Market-type Senior Jobs in Internet Environment (사물인터넷 환경에서 시니어클럽 시장형 노인일자리사업의 고객관계관리(CRM)가 경영성과에 미치는 영향)

  • Lee, Jin-Yoel;Youn, Ki-Hyok
    • Journal of Internet of Things and Convergence
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    • v.7 no.3
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    • pp.39-46
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    • 2021
  • This study aims to empirically analyze the effect of CRM on the management performance of senior club market type senior job business. The purpose of this study was to provide basic data for the economic income creation of senior club market type senior job project. The results of this study are as follows: First, as a result of verifying the difference in management performance according to sociodemographic characteristics, there was a difference in age, academic background, and monthly average income. Second, the contact service and communication of senior club market type senior job business had a positive effect on the management performance. Based on the results of this study, the following suggestions are made. First, the database(DB) should be constructed reflecting the personal characteristics of consumers and the big data and artificial intelligence analysis should be utilized. Second, education using Internet environment such as YouTube and ZOOM should be strengthened and communication management should be strengthened based on information collected through customer monitoring.

In the relationship between design competency strengthening education for designers and individual performance, Mediating effect of learning self-efficacy and corporate learning transfer climate (디자이너 대상 디자인 역량강화교육과 개인성과와의 관계에서 학습 자기효능감과 기업 학습전이풍토의 매개효과)

  • Kim, Gun-Woo;Kim, Sun-Ah
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.897-908
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    • 2022
  • The purpose of this study is to prove the hypothesis that the learning transfer climate, such as individual learning self-efficacy and corporate innovative knowledge transfer, will play a mediating role in the relationship between design competency strengthening education and individual performance considering the designer's characteristics. This is meaningful in expanding the meaning of design education and training by quantitatively analyzing the learning transfer climate that affects learning self-efficacy and organizational culture according to the characteristics of designers, unlike existing studies that simply investigate the satisfaction of education. Specifically, this study set up seven hypotheses, and as a result, it was found that design capacity building education for designers, learning self-efficacy, and learning transfer climate of companies had a significant effect on individual performance.

Cost Normalization Framework for a Benchmarking System: A Case for Downstream and Chemical Construction Projects

  • Yin, Zhe;DeGezelle, Deborah;Pappas, Mike;Caldas, Carlos
    • International conference on construction engineering and project management
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    • 2022.06a
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    • pp.590-598
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    • 2022
  • Benchmarking is an important tool to assess the performance of capital projects in the construction industry. Incorporating cost-related metrics into a benchmarking system requires an effective cost normalization process to enable meaningful comparisons among projects that were executed at different locations and times. Projects in the downstream and chemicals sector have unique characteristics compared to other types of construction projects, they require a distinctive cost normalization framework to be developed to benchmark their absolute cost performance. The purpose of this study is to develop such a framework to be used for the case of benchmarking the downstream and chemical projects for their performance assessment. The research team started with a review of existing cost normalization methodologies adopted in benchmarking systems and conducted 7 interviews to identify the current cost normalization practices used by industrial professionals. A panel of 12 experts was then convened and it held 6 review sessions to accomplish the framework development. The cost normalization framework for benchmarking downstream and chemical projects was established as a three-step procedure and it adopts a 4-element cost breakdown structure to accommodate projects submitted by both owners and contractors. It also incorporated 5 published cost indexes that are compatible with downstream and chemical projects and they were embedded into 2 options to complete the normalization process. The framework was then pilot-tested on 4 completed projects to validate its functional practicality and the downstream and chemical use case in the benchmarking system.

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A Study on the Effect of Sustainable Supply Chain Activities on the Performance of Supply Chain Participants -Focusing on the performance creation process of suppliers and buyers- (지속가능 공급망 활동이 공급망 참여 기업의 성과에 미치는 영향에 관한 연구 -공급사 및 구매사의 성과창출 과정을 중심으로-)

  • Park, Eun Shil;Choi, Do Young
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.107-117
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    • 2022
  • This study aims to examine the relationship between the economic, environmental and social activities of sustainable supply chains and the customer satisfaction and customer retention rate, which are the final results in the supplier's operational performance and the buyer's market performance. The survey was conducted on employees in charge of supply chain management, purchasing company, partner company, and logistics management in the company. The final 193 valid data were analyzed to verify the research hypothesis. The results of the study showed that the economic and social activities of the sustainable supply chain had a positive effect on the supplier performance and the purchaser performance, but environmental activities had a negative effect on the supplier performance. In addition, the purchasing company performance has a positive effect on customer satisfaction and customer retention rate. This study provides a theoretical basis for sustainable supply chain activities to affect the operating performance of suppliers and the market performance of buyers, and suggests implications for enhancing the competitiveness of companies through the performance creation process that affects customer performance.

Empirical Analysis on Small and Medium Sized Exporting Company's Utilization Motivation and performance of SNS Marketing (중소수출기업의 SNS 마케팅 활용동기 및 성과에 대한 실증분석)

  • Kim, Jong-Hwan;Nam, Kyung-Doo;Lee, Jin-Woo
    • International Commerce and Information Review
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    • v.15 no.3
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    • pp.111-133
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    • 2013
  • The purpose of this study is to evaluate the effect that the utilization motivation of SNS (Social Network Service) marketing affects on the export performance of medium small sized exporting enterprises (MSEE) directly and indirectly. This study is to investigate the effects of the export marketing environment of MSEE onto the motivation of SNS application and then it proposes a model which evaluates the performance of SNS marketing. In this study, for data collection and analysis questionnaire, survey was conducted for MSEE participated in trade exhibitions sponsored by COEX and used TradeSOS consulting services of Korea International Trade Association. The results showed that MSEE utilized SNS for cost reduction.

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A Study on The Effect Financial Performance of Convergence Factors on Corporate (기업의 융합요인이 재무적 성과에 미치는 영향)

  • Choi, Seung-Il;Song, Seong-Bin
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.123-131
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    • 2015
  • Modern is the era of convergence. In the complex position of the company to survive in the rapid environmental changes it can not be a mandatory fusion rather than choice. Wind convergence also in the art can be said to castration. This phenomenon can be found in many real life. Most real-life contact with the service sector is no exception. Due to a number of banks and insurance combined Banca named fusion of French banking and insurance business are integrated. Even recently, the situation has been provided by Investment consulting, equity trading services within bank branches. In this study, based on the need for convergence of corporate businesses convergence factors examined through regression analysis on whether any impact on the financial aptitude. External environmental factors that make up the fusion research factors internal environmental factors, both core competencies were factors to affect financial performance.

A Study on the Inventory Cost Estimation Criteria Considering Supply Chain Characteristics of a Electronic Product Manufacturer (전자제품 제조사 관점에서의 공급사슬 특성을 고려한 재고비용 산정 기준의 제시)

  • Nam, Jung-Hoon;Hwang, Seung-June
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.4
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    • pp.15-25
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    • 2016
  • SCM activities in a company are considered as total innovation through synchronizing supply and demand while maintaining appropriate inventory level and reducing the business operating costs. Until now, even several researches are carried out on the SCM performance of the companies which have introduced and been operating SCM, the research on the cost analysis for the inventory which occurs frequently on supply chain is still insufficient. Especially, for the electronics industry in which the product depreciation is sharp caused by the short product life cycle and the complexity of distribution channels, even the inventory related costs are a major factor in business management, since the current estimated criteria of inventory costs are limited to the interest and maintenance management costs, the criteria do not reflect the total influence of the product depreciation and lost opportunity cost which are related to the business management. Furthermore, even though the rapid price drops of the distributor inventory caused by the frequent new model launch can be covered by the product manufacturers, the scale of total costs related to the inventory has not been conceived because the price compensation is traditionally considered as a market costs. In this research, we analyzed the inventory characteristics of electronics industry in which the price depreciation happens frequently, newly defining the estimated criteria of the product total inventory cost which includes price depreciation from the product manufacturers' view. Finally we focus on the case study of a representative electronics company and verify the scale of the influence on management performance.

Verifying a Method of Qualitatizing Qualitative Factors of BSC (BSC의 정성적요인 계량화 검증 방법)

  • Oh, Sang-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.8 no.2
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    • pp.414-420
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    • 2007
  • For a more convenient deduction of the weighted values in AHP of BSC using a spread sheet program, this study derived each weighted values through single and group calculations and it also compared the two calculations to verify mutual identities. Pairwise comparison is generally used in measuring performance of corporations or government organizations, but, many researches have been done without reliability verification due to difficulty in the deduction of weighted value. This trend, like using a wrong measurement, result in defective result of BSC. Therefore, this study presents various methods of single and group case measurement using spread sheet so that it can be utilized in practice. Thus, I expect this study's result be availed in BSC consulting or research of public organizations that have difficulty in measuring qualitative factors.

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Analysis of Performance Improvement of Collaborative Filtering based on Neighbor Selection Criteria (이웃 선정 조건에 따른 협력 필터링의 성능 향상 분석)

  • Lee, Soojung
    • The Journal of Korean Association of Computer Education
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    • v.18 no.4
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    • pp.55-62
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    • 2015
  • Recommender systems through collaborative filtering has been utilized successfully in various areas by providing with convenience in searching information. Measuring similarity is critical in determining performance of these systems, because it is the criteria for the range of recommenders. This study analyzes distributions of similarity from traditional measures and investigates relations between similarities and the number of co-rated items. With this, this study suggests a method for selecting reliable recommenders by restricting similarities, which compensates for the drawbacks of previous measures. Experimental results showed that restricting similarities of neighbors by upper and lower thresholds yield superior performance than previous methods, especially when consulting fewer nearest neighbors. Maximum improvement of 0.047 for cosine similarity and that of 0.03 for Pearson was achieved. This result tells that a collaborative filtering system using Pearson or cosine similarities should not consult neighbors with very high or low similarities.

A study on relationship among Love Marks, Brand Identification, Brand Equity & Behavior Intention (관광목적지의 러브마크, 브랜드 동일시, 브랜드자산 및 행동의도와의 관계)

  • Lee, Jung-Eun;Seo, Gyeong-Do
    • Journal of Digital Convergence
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    • v.15 no.3
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    • pp.165-173
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    • 2017
  • The purpose of this study was to identify the causal relationship between the brand, the brand equity and brand equity of a tourist destination. The effect of love mark on self identification is that the relationship between love mark performance and self-identification time is significant, and that of love mark is in the order of self identification. Trust mark of love mark has a significant relationship with self identification. The relationship between brand intimacy and brand quality and the relationship between trust and brand quality were significant in relation to the brand mark, but brand mark was not significant. In addition, in the relationship between brand value and love-mark, there is a significant relationship between performance and brand value, relationship between intimacy and brand value, and performance is not significant in brand value. There was a significant relationship between gender and behavioral intention. The relationship between gender identity and behavioral intention was positively related to brand equity.