• 제목/요약/키워드: Concept Poster

검색결과 9건 처리시간 0.024초

중국작가 황해(黃海)의 콘셉트 영화포스터에 나타난 시각적 표현방법 (Visual Representation in 'Concept Movie Posters' Designed by Chinese Artist HuangHai)

  • 동서원;양종훈;이상은
    • 한국콘텐츠학회논문지
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    • 제19권2호
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    • pp.581-590
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    • 2019
  • 중국에서 영화 산업이 발전함에 따라 영화포스터의 종류가 다양화되고 있다. 그 중에서 '콘셉트 포스터'는 홍보 초기 단계에서 영화에 대한 첫인상을 형성하는데 중요한 역할을 하고 있어 영화 홍보에 있어서 그 가치를 인정받고 있다. 하지만 중국에서는 아직까지 창의성을 인정받고 있는 영화 포스터가 많지 않기 때문에 콘셉트 포스터의 창작에 있어서 함축적 이미지 구상과 독창적 표현방식에 대한 연구가 필요하다. 따라서 본 연구는 상업성뿐만 아니라 예술성을 인정받고 있는 황해의 콘셉트 포스터에 나타난 시각적 표현방법을 분석함으로써 중국 콘셉트 포스터의 예술적 가능성에 대해 살펴보았다. 연구 결과 황해는 영화의 주요 장면이나 유명한 배우의 이미지를 활용하는 것을 지양하고 영화의 주제를 함축적으로 담아낼 수 있는 이미지를 구상한 것으로 나타났다. 미니멀리즘, 색채, 타이포그래피, 회화적 이미지를 활용해 영화의 주제를 함축적으로 담아낼 수 있는 이미지를 구상해 표현하는 것으로 나타났다. 본 연구 결과는 중국 영화포스터 디자인을 제고하는데 기초적인 자료를 제공한다는데 의의가 있다.

카산드르의"뒤보네"광고포스터 연구 (A study on cassandre's advertising poster"Dubonnet")

  • 강순천
    • 디자인학연구
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    • 16호
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    • pp.185-196
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    • 1996
  • The series of ‘Dubonnet’poster is one of the masterpieces of Cassandre who was the leader of advertising poster in 1920's and 1930's. Orihinally it was a triptych, but it was developed as a serial work later through lettering and seasonal advertising posters. It was kept in circulation for more than two decades and issued in a variety of formats. In this thesis I tried to figure out the artistic character and uniqueness of Cassandre's poster by analyzing it with many different points of view of the poster, the stream of changing style and influence from the Avant-garde painting. In chapterII, objectively analyzing the series of‘Dubonnet’one by one, I examined the method that Cassandre used to deliver the concept of advertising and his message. The triptych, the first one of series of Dubonnet poster is witty, the slogan is a pun using the words dubo(doubt), bon(good), and Dubonnet, and the theme is treated as an animated sequence in the manner of a comic strip. In the following winter and summer seasonal advertising posters, the‘Dubonnet man’in the same position is enjoying the‘Dubonnet’, irrespective of the hazards of climate and season, There was a change towards 1929 that rectilinear design gave place to supple and undulating lines in Cassandre's posters. Seasonal advertising posters also showed the change, and the tendency of realistic and concrete elements of an expression was strengthened. In chapterIII, I studied three as main characters of Cassandre's poster. The first one is simple and geometric expression, second one is uniqueness of figures and the last one is important roll of lettering. Cassandre believed that there were fundamental differences between the function of a poster and that of a painting. He also recognized that the symbol was the essential element in the poster design, which would be simply and swiftly recognized. The recognition led him to simple design and bold geometric abstraction. He was a man who knew the value of copy in advertising and developed it fully in his simplified geometric compositions by integrating of letterforms and image. The‘Dubonnet man’is geometrized, almost featureless. This approach of rendering human beings was one that Cassandre had used from the early years, most notably in his posters for Dubonnet.

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현대 포스터에서의 착시적 표현 (The illusional expression seen in the modern poster art)

  • 노시연
    • 디자인학연구
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    • 제15권2호
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    • pp.71-80
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    • 2002
  • 현대의 포스터에에서는 눈의 착각과 트릭을 이용한 표현을 볼 수 있다. 본 연구에서는 포스터에서 볼 수 있는 이러한 개성적 표현을 $\ulcorner$착시적(錯視的)$\lrcorner$이라고 하는 개념으로 파악하였다. 이러한 개념은 현대 그래픽 디자인의 하나의 경향적 표현으로써 부조화(浮彫化)될 것이라고 생각된다 그러나 그것에는 심리학의 $\ulcorner$착시$\lrcorner$ 보다도 넓은 정의와 개념이 필요하다. 현대 포스터에서 볼 수 있는 착시적 표현을 통일화하기 위해서 새로운 $\ulcorner$착시$\lrcorner$의 정의를 시도해 봄으로써 현대 포스터에 영향을 준 과거의 시각예술을 살펴보았다 그 결과 착시적 표현에 대한 관심도는 서구의 여러 나라에서 더욱 많이 있었음을 알수 있었다. 착시를 역사적으로 거슬러 올라가면 르네상스의 원근법을 시작하여 15세기 이후의 유럽에서 유행한 속임수 그림, 알친볼드(Arzhibauld)의 회화, 아나몰포즈(anamolphoses) 등에 귀착되며, 근대와 현대에서는 슈르리얼리즘(surrealism)과 에셔(Escher)의 작품 등이 있다. 이 작품들은 현대 포스터에 많은 영향을 주고 있다는 것을 알았다.

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중국 중화민국 초기의 포스터 연구 - 1912년 ~ 1929년 중심으로 - (Trends of Studies on Interactive Media in the Country and Foreign Countries - as the spot which time is from 1912-1929 -)

  • YUYU, YUYU
    • 만화애니메이션 연구
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    • 통권47호
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    • pp.413-437
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    • 2017
  • 중화민국(1912~1949)은 중국 역사상 첫 번째 민주혁명과 투쟁을 통해 설립된 국가이다. 부르주아 민주 공화국의 제1시기는 중국사회의 거대한 변화 속에서 발생했으며 신흥자본계급이 중국의 정치무대에 등장한 시기이다. 제1시기의 정치, 경제 등 많은 사회 구조에서 불확실한 시대였다. 서양 사상, 사조 및 정치 이념도 이 시기에 중국에 도입되었다. 외국으로 부터 수입된 문화는 중국의 산업과 생활에 많은 변화를 가져왔다. 건설, 가구, 상품, 의복, 포스터, 서적 등 모든 부분에 경제적 활동과 연관이 된다. 또한 서양의 디자인 영향으로 인해, 민국시기의 포스터 디자인에도 많은 변화가 나타났다. 특히 포스터의 주제 또한 풍부해지고 다원화되었다. 본 논문은 중화민국시기의 역사적 상황을 바탕으로 중국 포스터 디자인의 특성을 연구하여 중국 디자인의 정체성을 확립하는데 의의를 두고있다.

디스플레이 요소에서 POP와 오브제 연출특성 변화에 관한 연구;국내, 외 패션 란제리 매장을 중심으로 (Research of POP and characteristic variation with an objet production in display element;Focused on the local and foreign fashion lingerie stores)

  • 라선문;한혜련
    • 한국실내디자인학회논문집
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    • 제17권4호
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    • pp.23-31
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    • 2008
  • Rapid change of the era has caused change to consumption. New concept of consumer means not consumer who is simply provided a product, but a consumer who lays emphasis on value. That is to say, it indicates a consumer who values both on service and information as well as a product itself when they purchase. Therefore, the purpose of this research is to analyze the changes of POPs and objets at domestic and foreign fashion lingerie shops in different periods, and to encourage the effective introduction of POPs and objets for display at fashion lingerie shops in the future. I have used 100 pictures of 6 domestic brands and 80 of 6 foreign brands to analyze, and the periods were divided into 2000-2003, 2004-2007, and after 2008. The result of analyzing is as follows. First, give much information and great satisfaction to customers through the various types of POP, which convey the image and the concept of the products. If current POP was used only for sales, there ! should be various kinds and types of POPs to present not only basic information of products but also the value beyond it. Second, advance the products value by the presentation of diverse object. Furniture, fixtures, Lighting, Gift Box, Poster and mannequins should be used not to show simple props and presentation of product in the past, but to show brand images and Design concept of products.

Graph Art를 활용한 함수 지도에 관한 연구 - 울산 WISE 과학캠프활동을 중심으로 한 사례연구 - (A Study on the Teaching of 'Function' utilizing the Graph Art - Case study focusing on the activities of Ulsan WISE Science Camp -)

  • 정영우;김부윤
    • 한국수학교육학회지시리즈A:수학교육
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    • 제51권3호
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    • pp.197-210
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    • 2012
  • In this study, we will develop and implement the teaching program of 'Function', on the subject of "Poster-Making utilizing the Graph Art" in the Math Camp for middle-school students. And we will examine the didactical significance through student's activities and products. The teaching program of 'Function' utilizing the Graph Art can be promoted self-directly the understanding of 'Function' concept and the ability for handling 'Function'. In the process of drawing up the graph art, in particular, this program help students to promote the ability for problem-solving and mathematical thinking, and to communicate mathematically and attain the his own level. Ultimately, this program have a positive influence upon cognitive and affective and areas with regard to mathematics.

패션 일러스트레이션의 상업적 기능과 특성에 관한 연구 - 국내를 중심으로 - (A Study of the Commercial Function and Characteristic of Fashion Illustration - a domestic research -)

  • 성광숙
    • 복식
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    • 제50권7호
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    • pp.165-179
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    • 2000
  • This research centers on studying the function and characteristic of fashion illustration for advertisement and publication which is, among plenty of fashion illustration's functions, the commercial one. Here are some purposes of the research. First, it presents the function of fashion illustration. Second, under the contemporary circumstance of specialization and subdivision. It givers people the better understanding of fashion illustration by providing a variety of its classification bases other than the typical, simple grouping of style drawing and fashion illustration. Third, this research helps fashion illustration establish itself as commercial art by showing how fashion illustration is utilized in the field as a part of the fashion industry. The methods and contents of the research are described that the concept of fashion illustration, characteristic, classification bases and commercial function are presented and than the data of fashion illustration which hale been used as goods since 1990 in the nation are selected in order to analyze the media for the application of fashion illustration. its expression methods, factors and images. By doing so, advertising fashion illustration are much less than those of published fashion illustration and even most cases of advertising fashion illustration are related just to poster advertisement such as magazines, fashion events or public subscription. The published fashion illustration isn't also attracting the public since it focuses on fashion information books, fashion magazines or fashion -clothing books. Another finding is that the expression style of fashion illustration is not various or distinctive. The expression remains in the trends of painting, figurative drawing, sometimes adopts post-modernism which is reflected in popular cartoon and figures exaggerates or simplifies the human body. The image of fashion illustration is simple. casual or feminine in the rough. For the development of commercial fashion illustration, it is required to produce fashion illustrators, not works but goody, with various concepts appealing to the public.

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전래동화 『빨간모자』와 영화 <아저씨>에 나타난 아버지의 기표 (Signifier of Father on the Traditional Fairy Tale『Le petit chaperon rouge『 and the Korean Film <Uncle>)

  • 김길훈
    • 한국콘텐츠학회논문지
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    • 제12권7호
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    • pp.65-75
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    • 2012
  • 농경, 산업, 정보, 지식 사회를 거치면서 무의식의 유산으로 아버지(혹은 남성)는 법, 질서, 규제, 보호자, 훈육자 등등의 표상으로 고정화되었다. 본 연구는 전래동화 "빨간모자"를 통해 어린 독자가 사회의 기초적 단위, 즉 '나'를 중심으로 한 가족의 개념을 익히고 동시에 아버지를 제도로서의 단위로 인지하고 있음을 볼 것이다. 영화 <아저씨>의 관객도 전통적 가족의 필요성과 질서의 주체로서의 아버지의 표상을 구하고 있음을 파악하고자 한다. 일반적으로 아버지는 '나'의 강력한 보호자이자 동시에 실체가 없지만 이름만으로도 영향력을 행사하는 형상, 마치 기독교 예배의식에 나타난 하느님 '아버지'처럼 기표만으로도 법, 질서, 금기, 규제 등등을 운용하는 무형적 존재로서도 작동하고 있다. 본고는 "빨간모자"와 <아저씨>의 분석을 통해 아버지의 기표가 어떤 형태로 드러나는지 살펴보고자 한다. 또한 두 장르에서 드러나는 '아버지' 기표의 유사성도 검토하고자 한다. 아버지(남성)는 한편으로 정치적 폭군이거나 범죄자이지만 다른 한편으로 부당한 권력의 대항자로 또는 사회적 약자의 수호자로 나타난다. 이러한 대립적 구도는 우리가 검토한 "빨간모자"와 <아저씨>의 서사적 구조 속에 잘 묻어있다. 동화 속의 아버지는 욕망과 억압의 표상으로 드러나며, 동시에 독자는 아버지의 부재를 통해 가족의 필요성을 깨닫는다. 영화 속의 아버지는 사회적 약자의 수호자로 묘사되며, 전통적 가족의 틀과 질서의 주체로서 그려진다. 이렇게 아버지의 기표는 두 장르에서 사회적 '제도'라는 기의와 조응하면서 인류문화의 기본적인 개념으로 작동되고 있음을 알 수 있다.

페르낭 크노프(Fernand Khnopff)의 작품에 나타난 벨기에 상징주의와 내셔널리즘 (Fernand Khnopff's Belgian Symbolism and Nationalism in I Lock My Door upon Myself)

  • 정연심
    • 미술이론과 현장
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    • 제9호
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    • pp.171-193
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    • 2010
  • This paper examines Fernand Khnopff's Symbolism, focusing on the I Lock My Door upon Myself as a manifesto of his artistic credo in style and theme. Its title was originally in English, originating from the poem "Who Shall Deliver Me?" by Dante Gabriel Rossetti's sister Christina Rossetti. I use the term "Social Symbolism" which combines a nationalist perspective with traditional French Symbolism, in order to explain how the image of Bruges is represented in his oeuvre. Symbolism calls for psychological introspection evoking death, love, silence, and solitude and recluse from realty in pursuit of the Unknown and the Ideal. Although Khnopff shared this idea, he departed from symbolist tradition by incorporating a political milieu in his paintings. First, I discuss Khnopff's early stage in the formation of his artistic concept, including his family background as well as his early opportunity to visit the Exposition Universelle in Paris where he formed his early interests in aesthetics, philosophy, literature, mythology and Egyptian art. His early works, La Painture, la Musique, la Poesie(1880-1881), Le Crise(1881), and En ecoutant Schuman(1883) reveal his favorite subjects which were quite prevalent in the symbolist traditions of both Belgium and France. By looking at Khnopff's paintings, I endeavor to situate his Symbolism in the context of the development of Belgian modernity and cultural nationalism. Second, my analysis of Khnopff creates a new overview of Symbolism in Europe, especially in Belgium. In the absence of socio-political integration, the Symbolist painter adds nostalgic meaning to the landscape of Bruges. The scene of Bruges illuminates the social atmosphere in Belgium at that time. Since Belgium became an independent country, it tried to differentiate its own cultural and national identity from France. There was a powerful social movement for Belgium to claim its own identity, language, and culture. Bruges was, for Symbolists, the epitome of Belgium's past glory. This encouraged the formation of Belgian nationalism centering on Brussels, as I demonstrate in Khnopff's Bruges-la-Morte(1892). The relationship between Symbolist artist and writers is crucial for understanding this development. Khnopff, for instance, illustrated or provided frontispieces for many Symbolist writers such as Rodenbach, Peladan, Spencer and Le Roy. Khnopff did not objectify the exact meaning, but rather provided his own subjective interpretation. In this respect, I Lock My Door, inspired by Rossetti, started from the same motif, but Khnopff seeked escape into silence and death while Rossetti searched for Christian salvation. Finally my paper deals with the social context in which Khnopff worked. He was a founding member of Les XX in 1883 and later La Libre Esthethetique he also participated in the exhibition of le Salon de la Rose + Croix. Les XX was not a particular school of art and did not have a uniform manifesto, but its exhibitions focused on decorative arts by encompassing art for all people via common, everyday objects. The Periodical, L'art moderne was founded to support this ideal by Edmond Picard and Maux. Les XX declared art as independent art, detached from all official connections. Khnopff designed the 1890 catalogue cover of Les XX and the 1891 cover. These designs show decorative element of Art Nouveau in an early example of "modern poster." Les XX pursued all art including graphic arts, prints, placard, posters and book illustrations and design. These forms of art were l'art social and this movement was formed by the social atmosphere in Belgium in terms of social reforms and strikes by working class. Khnopff designed the book cover for la Maison du Peuple. The artist, however, did not share the ideal egalitarianism of the working class to a certain degree, while he was working in his villa he designed under the ideal motto, "on n'a pas que," he expressed the nihilistic emotions toward society by the theme of interiority such as solitude, silence, narcissism, introspection, and introversion. In the middle of his Symbolism, we find the "cultural nostalgia" or longing that the artist develops in the I Lock My Door upon Myself. Khnopff's longing toward the lost city of "Bruges" form the crux of his "Social Symbolism."

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