• 제목/요약/키워드: Competitive Strategy Model

검색결과 317건 처리시간 0.021초

경쟁환경을 고려한 생산전략에 관한 모형 (The Modeling on Manufacturing Strategy of Competitive Environment)

  • 장현기;김창은
    • 대한안전경영과학회지
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    • 제5권4호
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    • pp.131-145
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    • 2003
  • A strategic plan for an immediate situation must be present in a business enterprise to deal actively and efficiently with the demand environment of new customer. The purpose of this paper is to provide research about the manufacturing strategy situations of the Korean manufacturing company. And this paper is a part of Modeling on Manufacturing Strategy. We emphasizes the importance of dynamism and complexity on the competitive environment, and classify the manufacturing strategy by trade-off model, cumulative model, sandcone model, strategic fit model, and competitiveness model.

경쟁전략요소에 대한 CM기업의 인식에 관한 연구 (A Study on Elements of CM Firms' Competitive Strategy)

  • 백승룡;김한수
    • 한국건설관리학회논문집
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    • 제14권5호
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    • pp.122-130
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    • 2013
  • CM시장에서의 경쟁이 심화되고 있는 상황에서 CM기업이 경쟁우위를 점하는 것은 매우 중요한 기업 현안이다. 이를 위해서는 적합한 경쟁전략을 갖추어야 하고 이를 통해 지속적으로 경쟁우위를 확보할 필요가 있다. 본 연구의 목적은 CM시장에서 경쟁우위를 점하기 위해 CM기업들이 중요하게 여기는 경쟁전략요소를 분석하고 이들 경쟁전략요소에서 나타나는 주요 특징과 시사점을 도출하는데 있으며 마이클 포터(Michael Porter)의 경쟁전략모델을 분석방법론으로 활용하였다. 연구 결과, 상위그룹에서는 차별화전략을 중요시 여기는 반면, 하위그룹에서는 집중화전략을 중요시 여기는 것으로 나타났다. 그러나 원가우위전략은 상하위 그룹에서 동일하게 상대적으로 중요도가 낮은 경쟁전략으로 인식되고 있는 것으로 나타났다. 비록 상하위 그룹에 따라 각 경쟁전략요소의 세부적인 순위에는 차이가 있었지만 종합적으로 보면 특화된 CM서비스 제공이 중요한 경쟁전략요소로 인식되고 있었다. CM기업의 경쟁전략요소에 대한 이해는 현재 CM기업들이 중요하게 생각하는 경쟁전략의 방향성과 내용을 파악할 수 있게 하며 향후 자사(自社)의 경쟁전략 수립을 위해 유용하게 활용될 수 있다.

유비쿼터스 비즈니스 모델 저장소를 이용한 경쟁 전략 수립 방법 (A method to build competitive strategy based on the ubiquitous business model repository)

  • 송희석;한관희;여재현;박광만;이광희
    • 산업공학
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    • 제21권3호
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    • pp.283-293
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    • 2008
  • It is important to choose and develop right business model in the process of implementing the ubiquitous service concept. In particular, it is also required to build a method which can assist in establishing a business model in a competitive perspective to differentiate business strategy. However, we could not find the existing studies which tried to develop business model including methods on how to differentiate business strategy in a competitive environment. In this study, we propose an ontology for repository of ubiquitous business model and address on how to apply the proposed business model repository to real ubiquitous industry. We also built a repository of unlicensed wireless device industry to check the applicability of proposed ubiquitous business model ontology and to show the various examples. We expect that building the business model repository contributes to reduce the redundancy and inefficiency for industry as well as to increase likelihood of business success for an individual company.

실증적분석을 통한 전략정보 시스템 구축 방안에 관한 연구 -경쟁적인 우위를 얻기 위한 정보기술 구조와 경쟁 전략- (The Effect of IST Structure and Competitive Strategy on Competitive Advantage : An Empirical Investigation)

  • 김승남;정락채
    • Asia pacific journal of information systems
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    • 제5권2호
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    • pp.177-197
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    • 1995
  • In a study involving 52 large organizations in the savings institutions industry, the relationship between information systems technology (IST) structure and competitive strategy was investigated based on structural contingency theory. Structural contingency theory argues that organizational performance is contingent on the congruence between structure and contingent factors. Competitive strategy is considered to be the most important contingent factor among organizational context variables. Two dimensions of IST structure and three types of competitive strategy were employed to test a contingency model. It was found that enhanced congruence between IST structure and competitive strategy was associated with higher competitive advantage. The structural dimension significantly associated with the "defender" strategic stance was more centralized and more integrated application of IST, while the structural dimension significantly associated with "prospector" positioning was more decentralized and less integrated application of IST.

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지식경영 자원, 전략, 그리고 성과: 상황모형의 검증 (Knowledge Management Resource, Strategy, and Performance: A Test of Contingency Model)

  • 천면중;허명숙
    • 지식경영연구
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    • 제7권2호
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    • pp.35-52
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    • 2006
  • Increasing competitive pressure, the constantly accelerating transformation of the economy, and a stronger focus on value creation have initiated the search for sustainable sources of competitive advantage in organizations. In this context, the concept of treating organizational knowledge as a valuable strategic resource has become quite popular recently. Knowledge has become the most critical component in the struggle for sustained competitive advantage and knowledge management (KM) has also been described for its possible role in creating sustainable competitive advantage. In order to examine the contingency between KM resources, KM strategies, and KM performance of organizations, a contingency model of KM, which is based on resource-based theory as well as knowledge-based theory, is developed from the information systems and strategic management literature in order to assess the following questions: (i) What KM resources affect the organization's KM strategies? (ii) Is there a relationship between KM strategies and organizational performance enhanced by KM? A detailed exploratory analysis of survey responses from 79 Korean companies provides the following significant findings: (i) This study found support for the proposed contingency model of KM; (ii) The organization's KM strategies are determined by social resources and its capabilities; (iii) An organization with a culture-based KM strategy is more likely to enhance organizational KM performance than an organization with a technology-based KM strategy.

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A Study on Competitive Power Comparison and Strategy Collaboration of the Biggest Three Ports of the Economic Circle Around Bohai

  • Meng, Qing-Chun;Sun, Han-Gao
    • 한국항만경제학회:학술대회논문집
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    • 한국항만경제학회 2007년도 정책세미나 및 국제학술대회
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    • pp.441-455
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    • 2007
  • Based on the fact that Qingdao port, Tianjin port and Dalian port of the economic circle around Bohai have been the three islands of stability through long-term competition, this paper conducts a system study on the competitive powers of the three ports through AHP model on the analysis of current status of the three ports, and probes deeply into the outer factors and the inner factors affecting on the competitive advantage, and points out the existing problems in competition. We think that the three ports must compete orderly and collaborate closely, and give the forms and approaches developing strategy collaboration in order to obtain an advantageous position in Northeast Asia and improve the international competitive power.

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최저입찰가와 참가비가 있는 경쟁입찰모형 (Competitive Bidding Model with Reserve Price)

  • 김여근;박순달
    • 한국경영과학회지
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    • 제9권2호
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    • pp.9-14
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    • 1984
  • The competitive bidding model with the reserve price has been studied by Riley and Samuelson. We extend their studies to the competitive model with the reserve price and the entry fee. First we present the bidder's optimal strategy, the winner's expected profit, the auctioner's expected revenue in the first-price sealed bidding model, and next those in the second-price sealed bidding model.

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A Strategy Bayesian Model to Predict Profit of Construction Projects

  • Park, Sung-Hyuk;Kim, Sang-Yong
    • Architectural research
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    • 제13권3호
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    • pp.49-56
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    • 2011
  • Competitive bidding in construction is concerned with contractors making strategic decisions in respect of determination of bid price if contractors opt to bid. This study presents a strategy model for deciding optimum tender price with reflecting appropriate profit in competitive bidding using Bayesian regression analysis (BRA). The purpose of the developed model is to help contractors to secure suitable profitability by predicting the actual profit based on key variables. They may affect construction cost at bidding phase, ultimately which help contractors to secure high quality output. The model was tested empirically by application to a bidding dataset collected from a large South Korea contractor. BRA allows contractors to estimate more accurate actual profit by reflecting not only objective information but also subjective experiences and judgments. Consequently, the model can contribute to improvement of decision-making process for setting an optimum tender price.

경쟁 전략 모형을 활용한 "포스트 월드컵" 국내 IT 산업 활성화 방안에 대한 연구 : SI 산업 중심의 분석 (The Activating Plan of Domestic IT Industry after 2002 Worldcup using Competitive Strategy Model : Focused on SI Industry)

  • 류경석;박주석;이성기
    • 한국IT서비스학회지
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    • 제2권1호
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    • pp.51-73
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    • 2003
  • The success of 2002 Korea Japan Worldcup became a good opportunity to give the message of revival to the people of Korea. With the effect of it, the national brand image has risen. Nevertheless, in order to maximize the chance of time, the most necessary thing that need to be done is to find the strategic counterproposal of the Post Worldcup. Especially, to find the more active plan in the respect of economy. In this research, we have studied the IT industry(especially SI industry) of the economy in order to look into the strategic counterproposal to get the development effect after the Worldcup. We mainly analyzed the SI industry in the respect of economy, because it is not only a high-value added industry of the integration of knowledge and technology but also a high-tech industry which has a spreading effect on the related industries. To implement the analysis of SI industry, derive and verify the strategy, and get the activating plan, we studied with 4 stages. Firstly, analyze the exterior environment and the interior strength with the Competitive Strategy Model(Specially, 7 Force Model & Value Chain Model). Secondly, get the strategy with SWOT analysis. Thirdly, verify the Strategy with interview and survey. Fourthly, classify the SI industry activation plan into 5 kinds after Worldcup through panel discussion and seminar with the data which we got through interview and survey.

지역 중소기업의 환경, 역량, 전략이 수출성과에 미치는 영향 (Environment, Competence, and Strategy Effects on the Export Performance of Regional SMEs)

  • 김승호;허무열
    • 유통과학연구
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    • 제13권3호
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    • pp.61-67
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    • 2015
  • Purpose - Exports have long been regarded as significant drivers of sustainable competitive advantage and growth among small and medium enterprises (SMEs). The export activities of SMEs are particularly important in the context of export-oriented economies such as Korea. Although many studies have examined the determinants of exports, it is difficult to find empirical studies about the determinants of the export performance of regional SMEs. This study investigates the determinants of export performance in the regional SME context based on an integrated approach that combines the environment factor of industrial organization theory, competitive strategy theory, and the competences of the resource-based view. Research design, data, and methodology - To empirically analyze the determinants of export performance in the regional SMEs, data were collected from firms in the Daegu metropolitan area. Data were collected directly through questionnaire surveys; in addition, secondary financial data were also taken from the KIS-VALUE database. Out of the 175 responses that were received, 143 were considered to be worth examining. After testing the reliability and validity of the variables through multiple items such as environmental turbulence and competitive strategy, hypotheses were verified by using five multi-regression models. These models were: a control model with organizational size and age, an environmental model with technology and market turbulence, a competency model with R&D and foreign distribution channels, a strategy model with product and market differentiation, and an integrated model including all of these variables. Results - First, as a control variable, the organization size has significant positive effects on export performance. Second, technology turbulence based on industrial organization theory has significant positive effects on export performance, but market turbulence does not affect export performance. Third, the foreign market distribution competency of the resource-based view has strong positive effects on export performance, but the R&D competency does not affect export performance. Fourth, the product differentiation strategy from competitive strategy theory positively impacts export performance, but market differentiation does not affect export performance. Finally, in the integrated model, only the foreign distribution competency of the resource-based view has a significant effect on export performance. Conclusions - The empirical results of this study verified the usefulness of the rationales behind the three theories to explain the export performance of the regional SMEs, especially the importance of the foreign market distribution competency from the resource-based view. With regard to practical considerations, this study's implications suggest that the use of technological environmental changes by industries is better than the use of market changes. Further, the use of the product differentiation strategy is more effective than the use of the market-driving strategy, and the distribution channel competency plays a stronger role than the technology-oriented competency with regard to the export performance position of regional SMEs. Future studies should examine relational perspectives, such as trust among channel partners. Therefore, the configuration approach is more useful in enhancing pragmatism by comparing high- and low-export companies.