• Journal of architectural history
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• v.4 no.1
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• pp.141-151
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• 1995

For many social scientists, the comparative method has been a part of the common enterprise of describing, explaining, and developing theories about socio-cultural phenomena. However, it is rare that comparison has been methodologically considered in architectural history in spite of the usefulness for understanding the similarities and differences among architectural styles. This research emphasizes the importance of comparative methodology in architectural history and proposes an example which can be introduced from the comparative method for social studies. The application in this study is based on the assumption that an architectural phenomenon is a kind of social phenomenon and comparative method in social study can be applied to architectural history. The method is to generate and test hypotheses through establishing functional correlation between variables treated as the objective facts that differentiate one type of building from another.

• Cross-Cultural Studies
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• v.38
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• pp.245-264
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• 2015

In this paper, I suggest methodological ways of studying comparative literature regarding ongoing discussions of world and national literature. The role of comparative literature studies has widened in the contemporary era, in which nations have become rapidly entangled and the concept of the world as a unified entity is under question. In this regard, I critically review the traditional principles of the hospitality of cosmopolitanism and the exclusivity of the borders of national literatures. Further, I suggest that scholars adopt the concept by Sigmund Freud of "unfamiliar familiarity" as a methodological motive for studies of comparative literature. Based on this concept, scholars can further develop the unique methods of the discipline of comparative literary studies for teaching and research amidst the ongoing phenomenon of globalization. They can also use these methods to simultaneously contribute to solving the problem of "comparison without a unifying category of the world," as revealed by the results of deconstructional and postcolonial studies. Regarding community-based discussions of literature, I introduce the "bridge and door" metaphor, put forth by Georg Simmel, as a key concept in methodological consideration of translation and in comparative literary studies. In this paper, adopting the metaphor of the bridge and door as an intertextual and social model for comparative studies, I define the new role of comparative literary studies in literary transnationalism, which is particularly necessary when different languages and cultures overlap and become entangled. Regarding the rapidly changing contemporary world community, comparative literary studies, as an experimental discipline, is uniquely capable of examining this kind of community, which forms itself beyond and beneath individual nations.

• Proceedings of the Korean Radioactive Waste Society Conference
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• 2018.11a
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• pp.139-140
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• 2018

• Architectural research
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• v.12 no.2
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• pp.41-52
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• 2010

The aim of this paper is to evaluate the methodological strategies for the architectural design field of study mainly focused on qualitative and quantitative research designs. Firstly, this paper addresses the characteristics of the six approaches including their methodological aspects in general. Each strategy is assessed by the different approaches to give full insights in it. Secondly, it distinguishes the differences among six research approaches especially derived from qualitative and quantitative research designs. The differences are discussed in terms of the strengths and weaknesses of each strategy. Finally, this paper attempts to discuss about possible applications for introducing approaches to the research topic with which the exemplified research topic, a design evaluation system, deals. To investigate the applicability of the design methods employed, the following topic has been stated; how to develop a design evaluation system and what to be considered for unfolding the thrown topic in terms of strategic approaches in the field of architectural design researches reviewed through the study.

• Journal of the Korean School Mathematics Society
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• v.3 no.1
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• pp.117-129
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• 2000

The purpose of this research consists in understanding how the effects of Teaching Method by Questions on the achievement ability of math study and learning attitude are in the aspect of teaching and learning procedure, compared with those of the traditional teaching way. To attain the purpose, the research questions have been set up as follows: ［Research Question 1］ How to make a teaching plan of effective Learning by Questions\ulcorner ［Research Question 2］ Can Learning by Questions bring about a meaningful difference between two groups (experimental group and comparative group) in the aspect of the achievement ability of math study\ulcorner ［Research Question 3］ Can Learning by Questions change the Learning attitude of the students positively\ulcorner The outcome is as follows: First, it shows that the experimental group with Learning by Questions have marked more significant difference than the comparative group in the aspect of the achievement ability of math study. That is, Learning by Questions has a positive effect on the achievement ability of math study. Second, the experimental group with Learning by Questions have brought about more positive learning attitude than the comparative group without Learning by Questions.

• Korean Journal of Materials Research
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• v.25 no.6
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• pp.305-316
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• 2015

The study of grinding behavior characteristics on the metal powders has recently gained scientific interest due to their useful applications to enhance advanced nano materials and components. This could significantly improve the property of new mechatronics integrated materials and components. So, a new evaluation method for standardizing grinding equipment and a comparative study for the grinding experiment during the grinding process with various grinding mills were investigated. The series of grinding experiments were carried out by a traditional ball mill, stirred ball mill, and planetary ball mill with various experimental conditions. The relationship between the standardization of equipment and experimental results showed very significant conclusions. Furthermore, the comparative study on the grinding experiment, which investigated changes in particle size, particle morphology, and crystal structure of materials with changes in experimental conditions for grinding equipment, found that the value of particle size distribution is related to the various experimental conditions as a revolution speed of grinding mill and media size.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.341-349
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• 2009

This study compares the relative effectiveness of affective factor(Ad attitude) and cognitive factor(Brand cognition) on brand attitude among three ad types - direct comparative, indirect comparative, and noncomparative ads. The results showed that in direct comparative advertising context the brand cognition is dominant in determining brand attitude. In indirect comparative advertising context brand cognition is also dominant in determining brand attitude, but the difference is less than direct comparative advertising. In noncomparative advertising context the ads attitude is dominant in determining brand attitude. According to research outcomes, it could be said that direct comparative advertising is more effective than indirect comparative advertising.

• Management & Information Systems Review
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• v.31 no.4
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• pp.639-661
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• 2012

The purpose of the paper is to examine sidedness effects of comparative advertising and moderating roles of the emotions of customer and product type. To test the research hypotheses, this study conducted experimental designs. One hundred ninety-two undergraduate students were assigned to one of the four experimental groups. Comparative Advertising message type and product type were manipulated as between-subject factors. There was a surprising event situation(free gift event) when participants came to laboratory for experiment, which is for the emotion manipulation. If a participant in a positive emotion group, he or she gets a free gift. The data demonstrate that comparative message type have a significant effect on both attitude toward the advertising and acceptance intention. In addition, consumers' emotion and product type play a significant moderating role between the message types and the dependent variables. The results of this study contribute to the literature as a new attempt to examine the sidedness effect of the comparative advertising message. We suggested that message types and consumer's emotion is one of very important aspects for a comparative advertising and marketers should consider people's emotion when they release a comparative advertising, which can help when marketers make their strategy for a comparative advertising.

• Management & Information Systems Review
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• v.32 no.5
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• pp.101-117
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• 2013

This study compares the relative effectiveness of affective factor(Ad attitude) and cognitive factor(candidate cognition) on candidate attitude among three ad types - direct comparative, indirect comparative, and noncomparative ads. The results showed that in direct comparative advertising context the candidate cognition is dominant in determining candidate attitude. In indirect comparative advertising context candidate cognition is also dominant in determining candidate attitude, but the difference is less than direct comparative advertising. In noncomparative advertising context the ads attitude is dominant in determining candidate attitude. According to research outcomes, it could be said that direct comparative advertising is more effective than indirect comparative advertising in political advertising area.

• Journal of the Korean Society of Earth Science Education
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• v.5 no.2
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• pp.197-203
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• 2012

The main purpose of this research is to search the effect of different types of advance organizers in elementary science classes, to the students in acquiring scientific concepts and its retentions. In order to proceed with the research, We have chosen 93 students of three different classes of fifth graders, studying in M elementary school in U metropolitan city. We have randomly chosen two classes as an experimental group and one class as a comparative group. In the first experimental group (Group1), advance organizer was put in a form of a sentence., and the second experimental group (Group2), advance organizer was put in a form of a picture. For the comparative group, We have not put any advance organizer, and the method of class was proceeded as it was before. The result of this research are as follows. Firstly, the result of 'One-way analysis of variance' on scientific concept grade, right after the experiment on three groups, has shown a meaningful difference that, the shape of advance organizer does affect the acquisition of elementary school students' scientific concept. Secondly, even though Group1, who was given with a sentence as an advance organizer, got higher scientific concept scores after the experiment than that of comparative group, However, there was not a meaningful difference between Group1 and comparative group. Thirdly, Group2, who was given with a picture as an advance organizer, has shown a meaningful difference from comparative group. Judging from the facts above, utilizing an advance organizer of a picture in elementary science class, will be very affective on students' acquiring scientific concept.